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Putting the Customer First Is the Key to a Successful Mobile Marketing Campaign

Putting the Customer First Is the Key to a Successful Mobile Marketing Campaign
Customers are the lifeblood of any business, which is why they must be the lifeblood of any mobile marketing campaign.


Putting the customer first will pay dividends for your business in the immediate-term and the long-term alike, enhancing your brand image and driving sales. In fact, some of the world's most successful companies grew their success precisely because their business philosophy focused on puttingpeople above profit.
Putting the Customer First Is the Key to a Successful Mobile Marketing Campaign : eAskme
Putting the Customer First Is the Key to a Successful Mobile Marketing Campaign : eAskme
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Here are a few tips to keep in mind when developing a customer-focused mobile marketing campaign.

Have a Customer-First Business Mindset

Above all else, businesses must implement a new mindset in order to appeal to customers. Instead of thinking about business needs first and foremost, the business should put the initial focus on the customer.

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This mindset should be implemented before a mobile marketing campaign even begins since successful businesses must have a target audience. That way, the mobile marketing campaign will simply be a natural reflection of the business's mindset in an organic way.

The Golden Rule of Mobile Marketing Campaigns

Everyone is familiar with the notion of doing unto others as you would have done unto yourself. This "Golden Rule" certainly applies in a mobile marketing campaign as well.
If a marketing tactic would bother you, it is best to exclude it from your mobile marketing campaign. That means your campaign should avoid incessant texting that borders on nagging and privacy infringement.

Instead, tailor and hone your mobile marketing campaign to send valuable text messages that will be valued by prospective customers instead of ignored.

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To achieve this, start by conducting a mobile marketing campaign that is based on customer permission. Ask customers whether they want to receive SMS updates or texts before ever sending one. This way, your marketing will be accepted by customers in a literal sense, which will help customers be more receptive to your ads and marketing offers.

The timing of your mobile marketing is equally important. Sending text messages later in the day can be an intrusive and annoying marketing practice when customers are trying to enjoy family time. Similarly, sending messages too early can wake up a customer, causing them to be annoyed or frustrated with your brand's marketing.

Gather Data and Talk to Customers for Marketing Insight

Your mobile marketing campaigns should always be refined and honed by the data collected on the campaign's effectiveness. Beyond the pure analytics and data-driven numbers, customers are also a great resource for improving your campaigns in a customer-focused way.

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After all, who can better help a customer-focused marketing campaign than the customers themselves? By gathering customer feedback and listening carefully, businesses can tap into a gold mine of customer-focused marketing advice.

Maintain a Clear Message

Finally, it is important for businesses to retain a clear message that will speak directly to the customer's needs and desires. Customers do not have time to wade through a bunch of business speak and marketing filler, which is why your message to customers must be brief, direct and clear.

Demonstrate the value of your brand and your marketing offers, and make it clear how customers can take advantage of these offers. To do this, focus on creating a very specific call to action that makes it easy for customers to act.

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This way, your marketing will make it easier for customers to buy your products, which is exactly what your mobile campaign and customers both want and need.

Ultimately, a customer-first campaign is about having respect for your customers, which paves the path for long-term business and mobile marketing success.

Author Biography

Sophorn Chhay
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS and marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.