With an active user base of more than 500 million per month, Instagram has quickly emerged as one of the leading social media platforms.
While many would be inclined to think that it would be more apt for businesses to make their presence felt on Facebook or LinkedIn, many businesses have spotted a lucrative opportunity in Instagram’s photo-sharing orientation and achieved remarkable successes.
However, Instagram marketers are constantly bugged by the problem of having to keep on increasing the number of their followers.
While many would be inclined to think that it would be more apt for businesses to make their presence felt on Facebook or LinkedIn, many businesses have spotted a lucrative opportunity in Instagram’s photo-sharing orientation and achieved remarkable successes.
However, Instagram marketers are constantly bugged by the problem of having to keep on increasing the number of their followers.
Some practical tips:
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| How to Acquire More Instagram Followers and Make Your Business Sustainable: eAskme |
Other people are reading : How to Make Your Brand a Star on Instagram
Be sure to set up an Instagram account that deals with only a specific subject, or else you will find that you are wearing yourself out chasing too much at the same time.
Also, by sticking to a specific niche, you can develop domain expertise that will be apparent to your followers, and this additional authority will also encourage others to follow you.
Generally, for an Instagram account to be successful, it helps if the subject can be visually depicted, which is why some of the most notable successes have been seen in the travel and lifestyle sectors.
However, many marketers without that advantage have successfully depicted their businesses through innovative imagery.
Generate arresting photo content that will keep the interest of your followers alive, and you must also post regularly to maintain the interest levels high.
Posting regularly does not mean that you flood your Instagram followers with many posts every day.
The best way is to perhaps indulge in a post every day so that your followers can have something to look forward to, and soon this becomes a habit that will lock them with your business.
It can be difficult to post content always.
When you post, you need to make sure that the photographs are relevant to your niche, interesting, and, very importantly, high-resolution and of good aesthetic quality.
Remember, Instagram members are accustomed to seeing high-quality content all the time, and expectations run high.
It is useful to have a bank of user-generated photos to fill up the gaps and build a higher level of engagement and loyalty.
Make sure that your captions add value to the photo and act to motivate and inspire your followers to take action that aligns with your business objectives.
It may sound very cliché to talk about motivational content.
However, there is no ignoring the fact that this sort of content drives engagement and, ultimately, sales.
However, you must know how to use the hashtag and identify the hashtags to give your content better exposure and drive user engagement.
Even though there is no physical limit on the number of hashtags used in a photograph, you need to employ them strategically.
It has been generally observed that around three to five or at maximum seven hashtags are sufficient as long as they describe your content appropriately and are close to how searchers frame their queries.
Resist the temptation to use the more popular ones because your content will get lost in the millions of search results, and try to use ones that are less popular but are relevant all the same.
However, the real battle is finding enough people interested in you and will remain loyal to you because of the value they find in your posts.
It is, therefore, vital to focus on a niche about which you are passionate and try and understand how and why your followers should follow you.
As long as you post regularly, consistently, and with the intent to delight your followers, you really can’t go wrong.
Stick To a Niche You Are Passionate About:
It is generally seen that Instagram accounts are dedicated to a particular niche, and only posting content specific to that niche tends to be more successful.Be sure to set up an Instagram account that deals with only a specific subject, or else you will find that you are wearing yourself out chasing too much at the same time.
Also, by sticking to a specific niche, you can develop domain expertise that will be apparent to your followers, and this additional authority will also encourage others to follow you.
Generally, for an Instagram account to be successful, it helps if the subject can be visually depicted, which is why some of the most notable successes have been seen in the travel and lifestyle sectors.
However, many marketers without that advantage have successfully depicted their businesses through innovative imagery.
Be Regular In Posting:
The only thing you can be sure about is that the attention span of the online audience is exceedingly fleeting, so when you set up an Instagram account, you cannot just wait to have interesting content before you post them.Generate arresting photo content that will keep the interest of your followers alive, and you must also post regularly to maintain the interest levels high.
Posting regularly does not mean that you flood your Instagram followers with many posts every day.
The best way is to perhaps indulge in a post every day so that your followers can have something to look forward to, and soon this becomes a habit that will lock them with your business.
It can be difficult to post content always.
When you post, you need to make sure that the photographs are relevant to your niche, interesting, and, very importantly, high-resolution and of good aesthetic quality.
Remember, Instagram members are accustomed to seeing high-quality content all the time, and expectations run high.
It is useful to have a bank of user-generated photos to fill up the gaps and build a higher level of engagement and loyalty.
Use Photo Captions That Not Only Fascinate but Also Motivate:
While it is true that every picture speaks a thousand words, you would be losing a golden opportunity to capitalize on the power of the imagery if you were not to use supporting captions.Make sure that your captions add value to the photo and act to motivate and inspire your followers to take action that aligns with your business objectives.
It may sound very cliché to talk about motivational content.
However, there is no ignoring the fact that this sort of content drives engagement and, ultimately, sales.
Use Hashtags Properly:
One of the most useful features of Instagram is the hashtag that allows users to locate the content that they desire.However, you must know how to use the hashtag and identify the hashtags to give your content better exposure and drive user engagement.
Even though there is no physical limit on the number of hashtags used in a photograph, you need to employ them strategically.
It has been generally observed that around three to five or at maximum seven hashtags are sufficient as long as they describe your content appropriately and are close to how searchers frame their queries.
Resist the temptation to use the more popular ones because your content will get lost in the millions of search results, and try to use ones that are less popular but are relevant all the same.
Conclusion:
Setting up an Instagram account for your business is no rocket science.However, the real battle is finding enough people interested in you and will remain loyal to you because of the value they find in your posts.
It is, therefore, vital to focus on a niche about which you are passionate and try and understand how and why your followers should follow you.
As long as you post regularly, consistently, and with the intent to delight your followers, you really can’t go wrong.
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