Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts


Search Engine Optimization Services That Improve Your Website’s Visibility

Search engine optimization is a phenomenon that took off a couple of years ago and through the minds of many it is pretty hard to understand how it functions let alone its main purpose, that of ensuring that websites which use services such as SEO Montreal have a greater visibility on popular search engines such as Google, Yahoo or Bing.

Search Engine Optimization Services That Improve Your Website’s Visibility : eAskme
Search Engine Optimization Services That Improve Your Website’s Visibility : eAskme
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Companies make use of this respective service to benefit from a lot of packages which help them receive front page rankings with the sole benefit of boosting their traffic which automatically translates to a sales increase. They have to make sure that the best strategy is devised in order for the benefactor and the company will benefit from the best possible service.

Search engine optimization should be regarded not as a source of traffic on a website but irrespective of that it should be considered a means of help in potential customers having the ability of finding them easier on the web. In order for that to be possible, the materials or services promoted on a website should perfectly match what other people are browsing.

These services have substantially evolved over the years and are now specifically tailored to meet every client’s individual needs whilst giving the best service possible.  Search engine optimization services will only benefit those who opt to make use of it as it will create an enhanced user experience which will automatically turn into an increase in traffic as well as sales.

SEO is a major factor when it comes to making a website more visible on the web, and companies have adopted a business branding policy which has jumped from the normal search engines to new lengths, that of social media. Important social media behemoths such as Facebook, Twitter or Instagram are mandatory to keep in mind as not only will promotion on their respective platforms will only net everyone a huge increase in profits but it also make the specific firm a lot more visible.

 Those who own a business are offered a lot of options when it comes to SEO Montreal such as getting reports scheduled at regulated intervals which regard changes that the website has went through as well as definite factors which should be changed or tweaked in order them to re-align with the company’s policies.

Companies will encounter a more efficient lead generation which will only mean that important factors such as an overall improvement in sales over a long period of time is being put in motion, thus businessmen can tailor their future plans to meet a strategy which will not only rake in profits but will also improve the way in which a company functions  over a long period of time.
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The Beginners Guide To Growing Your Business From Scratch Online

Launching a new business takes some guts. Anyone who has the passion, drive and determination to take an idea and put it to the market as a business in a bid to earn money needs to be applauded. They also have a lot on their plate. More than half of new businesses don’t make it past the first five years, so mere survival is an achievement in the beginning.

The Basic Guide To Growing Your Business From Scratch Online : eAskme
The Beginners Guide To Growing Your Business From Scratch Online : eAskme
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It’s crucial, therefore, that you get everything just right when you start out. Your web presence is crucial to this. Your footprint on the world wide web is the way you can let people know who you are and what you do. It is, in one package, a showcasing tool, a signposting device and a vital marketing resource.

read more : Content Marketing For Businesses With Low Traffic

The positive for your business is that starting from scratch allows you to do everything properly – too many people rush in and make mistakes that they then must spend time reversing. You can hit the ground running if you consider the following:

What do you want your site to do?

Here’s a question that not enough people ask at the very start. Do you want your site to be a basic page showing customers what you do and telling them how to contact you? Or, do you need an element of e-commerce so that you can accept orders? Decide on this before you start so that you can select and build the right site with this in mind.

Read More : Importance of About Page

Choose a domain

Your domain name is important. This is the name that forms your web address and you need it to be as easy as possible for your customers to access. This needs to be registered.

Build your site

This bit might sound daunting, especially if you’re not a tech expert. However, you have two options that can save you some hassle here. Either head to a provider that offers templates that you can lift ‘off the peg’ and play with (someone such as WordPress, for example). This is where your early decision making coming in handy. You need to select a site that addresses all of your needs. If you’re not happy with the sort of site you can get here, you can enlist a freelance expert to build it to your demands. This will be more money, but could be worth it if you have a specific set of demands.

Choose a host

Your website needs to be hosted. Business need to consider the right website hosting package that will ensure their website is able to handle the traffic that it attracts. Hosting takes your site and puts in a place that makes it accessible to web users. Your site builder might be able to do this for you or you can opt form someone different. You need to check the bandwidth and server space you are getting. A start-up is unlikely to attract great volumes straight away, but allow yourself scope for growth. It would be a shame for this to keep your progress in check.

Get : Bluehost WordPress Hosting Discount : Save 56% on Annual Hosting

Get some content on there

Once you’ve got a site and it has a place on the net, it’s time to populate it with content. You need to explain what you do, who you are and what you sell. This will not only catch the eye of buyers – and help them to make their purchases – but it should also catch the eye of Google so that you crop up on searches. Entrepreneur offers a handy nine-point checklist that is helpful when considering how you should go about writing sales copy. You might also want to speak to an SEO expert to ensure that the copy you write will help you to get noticed on Google.

Update and maintain

Once you’ve done all of that, you’re up and running. You can then use social media and email and text marketing campaigns to bring people on to your site so that you can start earning money. You need to make sure you update and maintain the information you have on the site too.

As a startup it’s important to know what you need and not be afraid to get expert support – especially in building and hosting your page. Get this right and you’ll have a vital part of your business established.

If you have any question, feel free to ask me via comments. Don`t forget to like us on Facebook or subscribe eAskme newsletter to stay tuned with us.
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Start Your Own eCommerce Website with WordPress Using WP E-Commerce Plugin

If you may ask me which is the most popular CMS widely recommended for blogging? My answer is WordPress.

WordPress is one of the most popular CMS which is not only popular among bloggers but also among web designers. It is one of the most extensive platform. WordPress is even popular among e-commerce website designers.

If you are also one of those who believes that starting an eCommerce site is very difficult and require huge investment to setup a shopping website and online shopping cart, than you are wrong. If

you are one of those who do not need to invest too much and still want to create an online eCommerce site than WordPress is for you. WordPress even allows you to give your eCommerce website rocking style and boost it with awesome plugins.

WP E-Commerce – Start Your Own eCommerce Business with WordPress : eAskme
Start eCommerce website WordPress eCommerce Plugin : eAskme
Other people are reading : How to Access the Deep Web Safely

Now you may ask that which is the best and most popular plugin to start eCommerce website on WordPress, my answer is Wp e-Commerce plugin.

Wp e-Commerce plugin is a free yet very powerful plugin which offers community support for all.

Today I am sharing a guide to start an eCommerce business with WordPress using Wp e-Commerce plugin. You will learn how to start WordPress eCommerce site.

Before You Start

To start an eCommerce site, you need to buy web hosting and domain to start a WordPress website. I do not recommend you to go to free WordPress hosting providers.

After creating a website on WordPress platform, it is the time to do some serious job. Now you need WP eCommerce plugin to treat all posts as item page. Now first you should delete all pages and posts. Also setup some categories such as "Mobiles or LED TVs".

read more : How to manually install Wordpress

Tweaking your WordPress Settings

    Go to Settings
    Click on General
    Check "Anyone can register"
    Now go to Settings
   Click on Permalink
   change the permalink structure to Custom
   Enter /%postname%/ in text box.
   Now again go to Settings
   Go to Discussions
   Uncheck remaining boxes
   Save Settings.
   Follow essential starting WordPress setup steps.

How to setup and install WP E-Commerce Plugin:

Now let`s start Wp e-Commerce plugin installation. You can read here easily install a WordPress plugin.
Now go to Plugins
Click on Add New
Search for WP e-commerce plugin
Click install button.
Now activate the plugin.

There is product menu in dashboard and store option in settings of your WordPress dashboard. You can add new items using product menu.
  • Go to Product menu
  • Add new items
  • Go to Settings
  • Make settings

More Tweaking

Go to Settings
Click on Reading
Select Static page under Front page.
Choose the Products Page as front page.

Now customers will see a default page.

Customize Settings for WP e-Commerce Plugin

    General Settings

         Choose Base Country/Region.
         Choose markets.
         Set the amount of time.
         Choose Currency Type & Currency Sign

    Presentation Settings

        Choose Add to Cart Button Type.
        Buy now restrictions.
        Alert Notice given on page.
        Enable or disable options related to presentation.
        Set "Display Per Item Shipping" option.
        Go to Shopping Cart Settings
        Select Widget as Cart Location.
        Enable “+Postage & Tax”
        Go to Grid view
        Select Display Description
        Display “Add to Cart” Button
        Display “More Details” Button options.
        Now set the product image.

    Admin Settings

         Go to Purchase Log Email & Purchase Receipt
         Enter your email address in Reply Address.
         In Reply Name enter name of the company.
         Enter Terms & Conditions.
         Edit the Purchase Receipt & Admin Report formats.

    Taxes Settings

        Define TAX rules here.

    Shipping Settings

        Enable or disable Shipping option
        You can even enable Free Shipping Discount.

    Payments Settings

        Define Payment Gateways. You can use PayPal Payments Standard 2.0.

    Marketing Settings

        Use them to make your eCommerce site popular on social networking sites.

    Checkout Settings

        Enable Must register before checkout option
        Enable shipping same as Billing address
        Enable SSL
        Define Customer’s checkout form
        Now update

That`s it.

Now your eCommerce site is ready. Now install an attractive WordPress theme and start populating your site with products. Now, you can sell product using WordPress powered e-Commerce website. Always choose a theme which is attractive and also easy to navigate.

If you still have any question about how to start your own eCommerce business with WordPress using Wp e-Commerce plugin or any other question, feel free to ask via comments. Don`t forget to share what you like.

You can even subscribe eAskme newsletter and like us on Facebook to stay tuned with us.
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5 Invaluable Ways To Promote Your Small Business on Social Media

Do you want to start to start an online or any offline business and you are worrying about how to plan an excellent online marketing strategy on social media?

There is no doubt that you have so many options to start online marketing on social media.

A popular survey says that to promote various services or products only 53% small businesses use social media, 45% use SEO and 25% use online advertising.

Rest of the businesses lack the strategies to generate leads from social media platforms.

There is a common dilemma among mot of the businesses that if they start promoting themselves on social media than they have to be active on social platforms, but the truth is you can choose the platform according to your target.

It can be time consuming if you ignore marketing strategies for your business.

In reality it is not a hard job to promote small businesses on social media platforms.

Must read : Social Media Presence

5 Ways To Promote Your Small Business on Social Media

5 Ways To Promote Your Small Business on Social Media : eAskme
5 Ways To Promote Your Small Business on Social Media : eAskme

1. Credible Presence

5 Ways To Promote Your Small Business on Social Media : eAskme

Create a reputation on various social media platforms may seems a tough job but it is not that tough. Let`s see why it is nto tough.

I recommend you that you should focus on connecting with the right type of audience.

It is really necessary that you create brand awareness.

Must read : Best Times to Post on Social Media

It also includes cover images of your social media platforms and designing logo of your site. make sure that everything matches your business.

You can either hire a professional to create design to match your brand or you can do it yourself if you have excellent designing skills.(create free logo).

2. Connect with Business Professionals

5 Ways To Promote Your Small Business on Social Media : eAskme

Social relationships are really helpful to build professional relationships.

Either you want to build professional network on LinkedIn or comments on Facebook, it is really necessary that you should connect with professionals and experienced.

You may have following question:
How to spend time on social media when you have lot to do?

How to Start With Social Media Presence

I recommend you to create one type of content every week.

This will help you to respond to the questions you receive on social media platforms. This will help you to stay connected.

3) Money and Time:

Time is money.

It mostly happens that people lost focus when working on Facebook. But to be a real professional you need to stay focused. You should also use the budget friendly Facebook Ads which are really beneficial for small businesses.

4) Engage with Potential Clients:

5 Ways To Promote Your Small Business on Social Media : eAskme

On social media you will get thousands of people to engage with but very small number of professionals to get engage or find potential clients.

You can even geo tag your Facebook business page.

Geo tagging help local businesses to promote. It also a good source of free advertising. On an average user of Facebook get connected with 100 potential clients.

5) Right Tools:

5 Ways To Promote Your Small Business on Social Media : eAskme

Social media tools are really helpful. These tools help you to boost social media presence and connect with more professionals.

These tools also saves your time, money and effort.

Check the list of best social media tools:


Social Media Promotion for Small Businesses

Every single step of your social media campaign can bring huge impact on business.

Also it is not necessary that every business should be presented on every single social media platform. Only focus on that social media platform where you can get best result of your efforts.

You can also analyze the working of big brands or social media platforms. You can also copy their models. This will help you to learn their marketing strategies.

Do share how to promote small business on social media platform? Do share your tips in comments.

Don`t forget to share what you like.

Also stay tuned with us by subscribing eAskme newsletter and like us on Facebook.
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The Complete Guide To Starting An E-Commerce Site

No need to pull your veins out of body, if you want to start an online store.

Within just 30 days I have been asked more than 150 times about setting up and promoting an online store or eCommerce website. If you are also one of those who want to know about how to start an eCommerce store, then you are on the right place.

Staring and online store is not hard if you know how to start with and where to start. Today I am sharing this complete guide to help you start an eCommerce site.

Complete Guide Starting E-Commerce Site : eAskme
Complete Guide Starting E-Commerce Site : eAskme
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There is no doubt that it takes times and patience setting up an e-commerce shop, but all your efforts worth it.

When you offer a product online, it broadens the reach of the product to anyone on internet. Not only more people will discover about your product but also can talk and share about your products with their friends and family. This can happen from social media or Google search also.

No matter you are selling digital goods (such as online courses or ebooks) or physical goods (such as clothes, shoes) en eCommerce site is always helpful to find you more customers.

After the end of this guide you may wants to say thanks to me, but right now you can say Thanks to WordPress. Why? WordPress has made it so easy for you to build an e-commerce site. If you know which tools to use then within few days or hours you will be building an e-commerce store for yourself. Let`s see how WordPress gonna ease your way to create an shops online.

WordPress offers two major e-commerce platforms for creating shopping websites:
Not just these two but there are so many more plugins are available to boost the functionality of these shopping platforms.

Read : Ferado - WooCommerce Fashion Theme 2016

If you think that starting an e-commerce website is a headache, then you should start from the basics. First create a basic online store and later on add extra features and plugins to boost the functionality of your online shop.

The Best E-Commerce WordPress platforms:

In this guide to starting an eCommerce site, I am going to discuss about all the necessary platforms for shopping websites. When I say platform that means a tool, plugin or application which you need to run an online shop. You may find hundreds of e-commerce platforms but only few are worthy in long run.

It is always clear that every business owner has some different needs, so it is always important that you understand the need of your business before choosing an e-commerce platform.


Complete Guide Starting E-Commerce Site : eAskmeWooCommerce is the most user-friendly and most popular WordPress platform for eCommerce sites. It not only has awesome plugins and add-ons but it is one of the most easy to use plugin for both digital and physical goods.

In 2015, over 78.4% e-commerce sites were on WordPress using WooCommerce.

Woocommerce comes with user friendly interface, excellent features and constantly improving product environment. You should download the newest version of WooCommerce.

    WP eCommerce:

Complete Guide Starting E-Commerce Site : eAskme
Now you may ask that when WooCommerce is doing the job well then why people use WP eCommerce platform. Answer is simple.

WP eCommerce offer some advance features like table rate shipping and advanced checkout for free, but in WooCommerce you have to purchase an extra addon to use such features.

You may find that WP eCommerce is more beneficial for selling process of your website.

Easy Digital Downloads:

Complete Guide Starting E-Commerce Site : eAskme

Above platforms focus on both digital and physical goods. But what if you need something for Digital Goods only. Then you need Easy Digital Downloads.

It is best for entrepreneurs, authors and artists who sell non-physical products such as music, digital art, ebooks etc.

Easy Digital Downloads makes the process of Downloading online products easy and secure. It even supports repeat and multiple downloads. It also supports payment gateways like Amazon, Stripe and Paypal.


Complete Guide Starting E-Commerce Site : eAskme
Shopify is the quickest and easiest way to build an online store.

It offers you simple steps to selling in minutes with free hosting. You just need to buy a domain for your online shop and Shopify will place it on internet.

You can use this service on a monthly subscription of $13/month. You just need a basic account to upload unlimited products with unlimited storage and 24/7 awesome customer support.

E-Commerce Payment Gateways

Payment Gateway is the necessary part of e-commerce sites. This makes payments happen. You can do it via Credit card, PayPal or payment services like Braintree or Stripe.

You should look for the features on a payment gateway when selecting a platform. You should know that some platforms needs extra add-ons for some specific payment gateway services, such as If you want to add Google Wallet to your WooCommerce than you need to pay $79 extra.


Complete Guide Starting E-Commerce Site : eAskme

The biggest and most used payment gateway for e-commerce site is PayPal.

It`s free and anyone can get it. Usually e-commerce platforms have PayPal payment gateway. You can even use PayPal buttons on non e-commerce platforms. On Wordpress you can use many variations of PayPal buttons.

Complete Guide Starting E-Commerce Site : eAskme
If you are looking for a payment gateway for credit card payments without PayPal then is for you.

It allows user to make payment with electronic check or credit card. Amount will be transferred to the bank account of seller.

It supports all major credit cards such as JCB, Diner’s Club, Visa, American Express and MasterCard. It even supports Visa Checkout, Apple Pay and PayPal. offers the fraud prevention technology and automated billing for monthly subscriptions.
Complete Guide Starting E-Commerce Site : eAskme

After looking at above image you may find it a costly payment gateway. is only for established businesses.


Complete Guide Starting E-Commerce Site : eAskme
Now if you are looking for a free alternative of than Stripe is here. Stripe allows credit card payments at the flat charge per transaction of 2.9%+30 cents.

Stripe is a free extension so you do not need to go for any subscription.

Remember: To secure credit card information of your customers your site must have an SSL certificate. The major downside of stripe is that it is available for few countries only. You can check the list here.


Complete Guide Starting E-Commerce Site : eAskme
With a subscription of $10/month Gumroad is ready to manage sale of both digital and physical products online. It accepts Paypal and all major credit cards.

It even provides a product page so the buyers can see all the products.

In case you have a separate website you can install Gumroad widget to integrate payment gateway.

e-commerce Shop Customization:

WordPress offers hundreds of plugins to look your shop attractive. There are the following things that you should consider to make your shop look awesome.
  • Is it organized?
  • Is it easy to find products?
  • Is everything presented in the best way?
WordPress offer various tools to help you.


There are thousands of themes available for Wordpress e-commerce sites.

Even WooCommerce offers premium and free themes. You can even go to WordPress theme directory to look for the best theme according to your brand image.

Read more : NewsPlanet : Best WordPress News Blog Theme with WooCommerce

Complete Guide Starting E-Commerce Site : eAskme

You can even use free WooCommerce’s Storefront Theme.

Product interaction:

Products are the real thing that matter for a user on an online store.

You can use plugins such as WooCommerce Image Hover and WooCommerce Image Zoom to offer a closer look of your products. You can even use WooCommerce quick view to show a larger view of your products. You can even use WooCommerce Product Slider to show more products on single page.
Complete Guide Starting E-Commerce Site : eAskme
You can even use the Customize WooCommerce Shop plugin to overall change the design of your theme including shopping cart pages, shop, checkout option products etc.

How to do advanced customization and use extended functionality

If you want to add some advanced customization and extended functionality then you can add more plugins to your site.

For example you can add customized shipping rate calculator or download button instead of add to cart button or country wise time etc.
Complete Guide Starting E-Commerce Site : eAskme

You can use WooEnhancer and Booster for WooCommerce plugins.

Creating an E-Commerce Website

When you setup an online store for the first time, it seems a tedious and long process, but it is an awesome learning experience.

You should understand how various platforms are different from one another. This helps you to create online shop that you really want. The store you create should be easy to navigate and informative at the same time.

Read more : Problems with GoDaddy eCommerce Cart

Learning about the as many tools as you can help you to decide which tools are beneficial for your online store. Your end goal should be creating a happy customer experience so that customers can come to you again and again.

Are you an online shopper or an e-commerce entrepreneur? What suggestion would you like to add to this guide? share via comments.

Don`t forget to share what you like.

Subscribe eAskme newsletter or like us on facebook to stay tuned with us.
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Can SEO Professional Really Help me in my Online Business?

If you are a novice you would be hesitant to deploy funds for SEO, I am sure this is your mental phase. But believe me utilizing funds for it will help you to yield better results as it is the best and quickly developing fields that are growing regularly. Now, with increasing number of the websites that has given the equivalent increase in the volume of professional services. The entire world of websites is filled with various different changes that are taking place through the various passing moment. At the same time, being much ethical is the key-point of assets for various degrees of the SEO strategies and standards. Hence, in recent scenarios these services provider is really needed to get success in this challenging online market.

Can SEO Professional Really Help me in my Online Business? : eAskme
Can SEO Professional Really Help me in my Online Business? : eAskme
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If you're serious and reading this and if you have never designed your website up till now so you are actually at a right place. Check these points that will show why professional’s help is needed for any online business.

1) Research, which is the most significant thing when designing the business. In case you have been in the business for some while so you know that if you have done proper research for the business. These similar principals also apply to your business website.

Keyword optimization is important that your customer uses to find your business and service. One significant point about the keyword research is to get right time, proper practice. Also great learning, using the professional and expert service will also be much worth of your money. In case you get it wrong the entire campaign and work will stand good for nothing.

2) Optimization - On page, it includes ensuring all the meta tags, links as well as title tags are formulated properly and are placed well on your site. An important thing related to title tags, is what many people look at the top of browser while the site comes up, this is very influential in placement of the site in popular search results. You should have the main keywords that with any luck are even in the domain name which is placed in title tags of the website pages.

3) Optimization - Off page, it refers to all that become apparent from the web site, like for instance building the links to the web pages. While you are building the links to pages it's similar to getting the votes from different websites, Google looks it as a great thing and also rewards you as per the popularity of links that you receive.

a) There are 2 types of links, reciprocal and one way. Reciprocal links mean you will place the link on the website to site where it then places them again to your site. One way links are best you may have such as article directories, web 2.0 sites and web directories.

Availing the services of professional agency is also a wise decision which will help your business to reach the new heights of success.

If you still have any questions, feel free to ask me via comments.
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Small Business Can Compete with Large Ones

What do small business have than larger ones do not? The answer can be more inventory, more employees, and more money for advertising. However, one thing that small businesses may not consider is that larger businesses often accept all the major credit cards and then some.

Small Business Can Compete with Large Ones : eAskme
Small Business Can Compete with Large Ones : eAskme
Other people are reading : Looking for Pocket Friendly Electronic Gadgets? Go Online!

Small businesses may want to put their business online but they are not accepting credit cards as owning a credit card terminal can be expensive along with all kinds of hassles setting up the process. However, this does not have to be the reason that you cannot compete with a larger business in your own hometown.

Today with the internet, you can easily create a storefront online where you can offer your unique products not only to your local area but actually the entire world and those customers are even willing to pay for shipping.

The main difference between small and large businesses is that larger ones accept credit cards. You may find it hard to believe that if you accepted credit cards you could increase sales which would also increase your profits. The truth is that there are Dharma Merchant Services that make it very easy for you start drawing in more business and customers from around the globe.

The best news is that there are many different features that you can choose that not only be less expensive but will help you have an edge on your competition. Before long, you will have extra money and by using the internet to bring in more customers, you can actually have an advertising campaign using many different advertising options that can be affordable such as Facebook ads and Google Ads to mention a couple.

Of course, getting your online business listed in directories and other areas around the net, you will soon see more and more people visiting your online store. Using such social media outlets as LinkedIn, Facebook, and Google Plus you can advertise your store without any cost at all. By creating a Facebook page for your business you can easily get more attention for your business and have more people buying your products.

Just imagine, going on your Facebook page for your store and announcing that your store is now online and accepts all the major credit cards along with debit cards. You will be very surprised at just how many people will be excited that wanted to purchase your products before but could not as they wish to use their credit cards. You have now opened up so many more individuals to have the opportunity to buy your items and they will, of course, tell others. By using Facebook, others will like your page and share your posts when you add more content. When you have a sale, just watch how fast it goes through the internet and fast you start seeing sales and profits in your bank account.
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Cutting Software Development Costs in the New Year

Software development has become essential for businesses of all sizes, in all industries. However, increasing demands and rising rates of competition have seen business struggling under the cost of software development. Looking for ways to slash expenditures in your development processes? Don’t make the mistake of sacrificing your product or services’ quality; use these strategies to cut software development costs in the New Year and set up your business for profitable success in 2017.
Cutting Software Development Costs in the New Year : eAskme
Cutting Software Development Costs in the New Year : eAskme

Understand the Requirements Before Starting

Your first priority is coming up with a detailed requirements analysis. Because the success of software development is dependent on so many factors, you need to understand every facet of the process. Detail every last feature, workflow task, and equipment requirement for your first phase of development. Adding requirements later on can greatly derail the process’s timeline. This will help you understand your employment needs, finance requirements, and realistic timeline opportunities. Taking the time now to clarify the processes you expect over the next few weeks, months, and years will save you money and time down the line.

Agile is Your Friend

There are numerous variables that can impact every step in the development process. In decades past, companies would use what is known as the waterfall method, in which software development follows a sequential lifecycle. This involved a step-by-step process in which companies would draw out their needs, hire an outside company to build the necessary application, and wait for the developer to return their efforts. The problem with the waterfall method? It resulted in a bevy of miscommunications, misunderstandings, and expensive reworks on issues that could have been spotted much earlier.

That’s where Agile comes in. This methodology emphasizes multiple iterations with constant attention and updates. Developer and client must define their goals multiple times throughout the process. As small portions of the development are completed, the client is tasked with determining what works and what needs to be changed. This saves time down the line and can prevent costly reworks at every step of the process. This allows you to provide better feedback to your developers and get the features you want – exactly to your specifications.

Consider Outsourcing Your Development Needs

Hiring an in-house development team or individual will almost always cost more than outsourcing the same tasks. You may have heard those nightmare stories meant to scare you away from outsourcing your efforts, but in reality, hundreds of thousands of companies wouldn’t be where they are now without the help of outsourced employees. Some of the most successful product and companies were launched through outsourced development teams, including Slack, GitHub, and Upwork. You can find outsource development teams and individuals through a variety of avenues. Network with colleagues and others in your industry to get recommendations and referrals from teams they’ve used, or use a site like to gain access to trusted outsource development workers. 

So long as you follow rigorous screening processes and find the right candidates, outsourcing can provide the same high-quality results as an in-house team. You can also take advantage of technology tools that improve the speed and output of your development processes, especially as they relate to outsourced teams. The right defect tracking tools can highlight mistakes in the development process before they result in costly reworks, and ALM software can help you watch live updates of your remote employees’ progress.

Develop One Platform

Want to pare down your software development strategy? Focus your efforts on building one platform for your initial version.  Companies are often enticed by the idea of capturing a wider audience by producing multiple versions. This is often a mistake, unless your product requires interaction between numerous operating systems. Be patient and build for one platform, then expand to other platforms as you work out the kinks in your initial product.

Looking to slash costs in your development processes this year? Utilize these strategies and make software development more suited to your business aims, and better suited to your wallet.
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6 Best Ways to Promote a Local Business

Let’s face it; it’s getting a bit harder to rank high in the search engines as more and more businesses move the bulk of their marketing efforts to the online space. However; it still beats out all other forms of marketing by miles – especially if you have a local setup.

6 Best Ways to Promote a Local Business : eAskme
6 Best Ways to Promote a Local Business : eAskme
read more : GetResponse – TheIdeal Online Marketing Platform for the Businesses

Take, for instance, local movers in a small state like New Jersey. By making sure to include your location in your keywords, you increase your shot at appearing in local searches. Below, you’ll learn a few other ways to increase the visibility that ultimately leads to more customers and more conversions.

1. Use Geo-Targeted Keywords

Whatever your primary keywords are, make sure you add the name of your city somewhere in the string. This helps Google elevate your ranking for local searches – especially since the Hummingbird update to the search algorithm made local search more important than ever before. As always, long-tail keyword searches are better than short-tail; they’re more targeted and means you spend less if you use AdWords or PPC.

2. Get Backlinks from Local Web Properties

Although this can be seen as extension of the above, it deserves its own mention. Link-building will always be a facet of SEO; however, now you’ve got to be smart about it and not build them haphazardly. Reach out to your local paper – especially if you’re in the local movers business and have unbeatable deals; they’re usually willing to publish something that you’re doing for the community.

3. Get Listings in Reputable Directories

Gone are the days when spamming numerous directories used to work to elevate a site’s position in search. Nowadays, it must be a good directory in order to transfer any link credit to your website. Check out Yahoo Local listings (there’s a fee; you can decide if it’s worth it or not), Google My Business, Bing Places and drop a link on your personal Google Plus page.

4. Content Marketing Will Always Work

Why? Because content is king. Even if you write just a couple of blog posts per month, make sure these establish you as an expert in your subject. Opt for the easy-to-read list style format, and choose a relevant, eye-catching title.

5. Use YouTube

6 Best Ways to Promote a Local Business : eAskme

You know all about what people fret over in your business, right? Then make a video that provides a solution. For example, how to move furniture to a new location in bad weather, or how to take the battery out of an expensive watch – provide a service, and put it on video.

6. Run Promotions or Contests

You’d be surprised how many people turn out for a chance to get your services for free – even if they only moderately need them. More importantly, this creates a buzz, and ups your chances of being featured in local media – for free, sans the cost of the services you’re providing. Of course, this will pay for itself many times over in terms of promotion.

Lastly – pay attention to your analytics. No matter what platforms you’re using, whether it’s Facebook, search engine marketing, pay per click advertising, or other social networks; you can tell where most of your traffic is coming from and respond accordingly.

6 Best Ways to Promote a Local Business : eAskme

If a particular post is getting the bulk of your views, and start right writing follow-ups to that post and adding relevant links that drive people to contacting you for your local service. It doesn’t matter if you’re a local mover, air conditioning repair person, our lawyer – all of these methods help your business maximize its potential.


Author’s Bio
Wendy Dessler
Title: Super-Connector at OutreachMama

Wendy is a super-connector with OutreachMama and Youth Noise NJ who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.
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Finding a Perfect Van for Business Needs (Infographics)

Buying a business van can be a daunting task, especially when you have just started a new firm. You need a Van with a Plan; otherwise, you will end up losing a good amount of money, which is the last thing you want. Van Monster has developed an informative infographic which describes all the ins and outs about buying business vans.

Finding a Perfect Van for Business Needs (Infographics) : eAskme

The first thing to look into is to determine what will your van be carrying? For that you must have good understanding of a van’s weight and its carrying capabilities. Once you ascertain this fact, it’s time to decide what type of van suits you. Do you need a small van, medium van or large van? This would largely depend on your business needs, so explore the infographic for more details about it. 

As a business owner, you must also know the cost of van ownership. Once you pick the best van for your business, it’s time to know what national insurance and reporting obligations you have.

Additionally, there are driving and maintenance costs, which cannot be neglected. To get in-depth details on all these factors, check the full infographic. 

Finding a Perfect Van for Business Needs (Infographics)

From Visually.
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Top 10 Cities for Women Entrepreneurs

Do you want to know what are the places where women get more success than any other place in this world or you want to know where should a women start her business and become entrepreneur than this list is for you.

Top 10 Cities for Women Entrepreneurs

Top 10 Cities for Women Entrepreneurs : eAskme

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