Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Thursday

Email Marketing in 2017: How to Stay Ahead


Despite the rise of social media, mobile devices, and live streaming video, email marketing is still as relevant as ever. It continues to top all other forms of marketing with an average ROI of 3,800%. Yes, you read that right, thirty-eight dollars back for every dollar you spend. As we move into 2017, it’s important to look closely at your email marketing. 

Must Read :  Exclusive Guide To Start Blog Email Marketing In Next 10 Minutes

Today we’ll look at some of the big trends coming in 2017 and how they alter the rules and approaches for email marketing. 
Email Marketing in 2017: How to Stay Ahead : eAskme
Email Marketing in 2017: How to Stay Ahead : eAskme
Other people are reading :  Best Ways to Improve Your Blog in 2017 : Complete Guide

3 Email Marketing Trends to Stay Ahead of in 2017

The key to staying ahead in any kind of marketing, is to understand and adapt to trends before they fully arrive. The hints are all there, but we need to look deeper to find out where email marketing is going, and how we can adapt now.

There are countless blogwebsites out there hosting blogs that predict the future. Today, I’m going to show you the three email marketing trends I’ve gathered to help you stay ahead of the curve in 2017.

1. Mobile Optimization in Emails

A study done by Litmus found that 56% of users prefer to read their emails on mobile devices. Furthermore, a whopping 42% of them will delete an email if it doesn’t display correctly. This means that your emails must consider mobile users more than ever before.

A mobile responsive template, such as a single column design, is a great option. Beyond the design, you should also consider the needs of mobile users. Your email’s subject line and body need to be straight to the point and easily digestible on-the-go.

2. Enhanced Personalization

What started as something simple, like using the customer’s first name, has expanded into highly personalized emails. As we move in 2017, the focus will be on utilize algorithms that can understand user behavior.

Let’s say you’re helping people find options for credit repair. Something like this requires a hyper-personalized touch, otherwise it comes across as disingenuous. Data like demographics, income, location, and other factors can help you understand someone’s situation and offer them solutions that work for their needs. By altering your message and tailoring it to the specific needs of your customer, your emails become far more enticing.

This also leverages the ability for emails to be seen. This kind of personalization simply cannot be accomplished on traditional channels like search or social media. After all, no one wants to be signaled out in front of everyone. Email offers a more personal approach to all types of marketing.

This also allows you to segment your list based on the needs of customers, or where they are in their relationship with your brand. For example, if you know someone has bought from you before, you can send them additional options. If they haven’t purchased yet, you can send them more information or links to your blog posts.

3. Merging Email and Social

Too often, marketing channels are treated like separate entities. This will no longer be the case in the coming years. Now, there are countless ways for them to interact with one another. Case and point: social media and email are a match made in heaven.

In this sense, one hand can wash the other if you put it together correctly. It all starts with adding social media buttons in your emails. It’s a simple, but crucial task. Giving people this option will encourage them to share your emails on social and increase your followers.

Complete the cycle by promoting your email newsletter on social media and direct people to sign up. You can offer incentives like a discount or exclusive content in exchange for their email. This creates a cycle of benefits where the two channels are feeding into each other.

Not only that, but research has shown that adding social sharing buttons to your emails can increase click-through rates by as much as 150%, which is incredible for something so simple.

Final Thoughts

Email is more important than ever before. It remains accessible and widely used on mobile devices, which makes it something you should be focusing on. By understanding these trends, you can make decisions today that will benefit your future.

How do you prepare for upcoming changes in email marketing? Let us know in the comments! 


Contributed By:
Sarah Watson is a social media marketer with over a decade of experience in the online world. She has learned what elements make the perfect posts and wants to share this knowledge with fellow marketers everywhere.
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Friday

How to Use Multimedia to Build Your Email Lists

Although there’s plenty of value in a well-written piece of content, the internet is increasingly catering to the visual nature of its visitors. Witty tweets can’t always compete with a well-placed photo, and an informative article doesn’t have the same punch as an infographic. Dive into the rich world of multimedia content to engage your audience and build your email list.

How to Use Multimedia to Build Your Email Lists : eAskme
How to Use Multimedia to Build Your Email Lists : eAskme
Other people are reading : 5 Invaluable Ways To Promote Your Small Business on Social Media

Share Your Message with Sharp Imagery

If you have a marketing message that you can condense into a single photo, then craft a piece of compelling imagery that shows, rather than says, what your latest campaign is all about. This could mean pulling out your most powerful quote and turning it into a bold image with smart typography and a beautiful background. If you’re promoting a new product, find a way to highlight that item beautifully in an image. Never underestimate the powerful visual punch that a well-done graphic can deliver.

You can use your image to add more pizzazz to your email marketing. It will help break up the broad expanse of text and can even act as an intriguing clickable link to a page with more information. Take time to craft images thoughtfully and build a bank of high-quality photos and graphics that you can plug into your emails.

Build a Flickr Group

How to Use Multimedia to Build Your Email Lists

Flickr is more than just a collection of photos. It’s an interactive community of visually driven individuals who enjoy seeking out the best photography on the internet. Gather your images together in a Flickr collection and you can connect with people who are interested in your industry. An active Flickr presence will give you access to a community of more than 112 million photographers. Although it’s often overlooked, it can provide you with a gold mine of opportunities for making and strengthening your business contacts.

Must read : Use Flickr to Drive Huge Traffic to Your Blog

Optimize your photos with relevant keywords so that they can be found when a user searches for terms related to your product or industry. Make sure to include relevant links to promote your web page and email newsletter in the descriptions and on your Flickr profile so that you’re giving visitors everything they need to dive in and learn more about your business.

Get Visual on Social Sites

How to Use Multimedia to Build Your Email Lists

Populate your Twitter and Facebook posts with video and images to slow down your followers and grab their interest. It’s easy to scroll past a drab text post, which is why the competition is getting increasingly visual. Promote your email list in posts that feature visual elements to increase your chances of grabbing your viewers’ interest and getting them to engage.

Consider offering only half of the story in a compelling visual post. Film an engaging video that ends in a cliff-hanger. Offer the second half of the story via email to your subscribers. You can do something similar with still photography. Get your viewers to ask what the excited child is gazing at just outside the frame. Pique their interest with a close-up of the lace detailing on your latest designer dress. To see more, viewers need to turn to their inbox.

Find Your Video Niche

How to Use Multimedia to Build Your Email Lists

Video is a powerful form of multimedia that helps you connect with your audience. To best use it, you have to find your business’s particular niche.

Do you work in a fast-paced environment that’s always bustling with new developments happening behind the scenes? Let your customers into that world with a peek at what goes on in your office or on the production floor. If you have a product that requires a little skill to use, how-to videos are an excellent choice. Think about your product line carefully and consider the different ways you can educate buyers in your area. If you sell makeup, beauty how-tos are an obvious pick. A furniture company can offer interior design hacks.

Read More : Video Chat Services Online to Meet New People

Find the right approach and begin featuring videos in your email campaigns. This will add real value to your emails, giving recipients a reason to open, view, and share your messages.

Create a Regular Webcast

How to Use Multimedia to Build Your Email Lists

Once you’ve hit on a video approach that’s connecting with a large audience, you can turn it into a regular webcast. Whether you’re posting gossipy tidbits about the latest celebrity trends each week or you’re offering an ongoing educational webcast that delves deeper into rich scientific topics on a monthly basis, you can find an audience and craft a webcast that will engage them again and again.

Put your webcast on a regular schedule. Perhaps you’ll offer a weekly news update or provide a new behind-the-scenes tour on the same day every month. An ongoing webcast encourages your viewers to come back. At the end of your video, ask them to sign up for your emails so that they’ll never miss a post. Make sure your video posts are highlighted in email messages so that subscribers see that you’re delivering on your promise and have a compelling reason to continue receiving your messages.

Condense Data into Infographics

How to Use Multimedia to Build Your Email Lists

If you have a lot of data to share, the best way to do it is with an infographic. An email, blog, or whitepaper that’s heavy on numbers and statistics is difficult to read. An infographic, on the other hand, will mold that information into a beautiful bit of imagery that is easier to digest. Smart data visualization tactics can turn a jumble of numbers into a display that makes immediate sense to the viewer.

Cut your finished infographic into bite-size pieces that show a compelling clip of the overall story. You can feature this teaser in your emails to direct readers or highlight them in a social media post encouraging viewers to sign up for your emails for the rest of the story. Either way, your infographics act as a funnel that drives readers toward your desired end goal to learn more.

With the right piece of multimedia, you can draw in new readers and give your email list fresh appeal for subscribers. Try these strategies to build your list and connect with a larger audience.
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Monday

Master Steps to Use Content Marketing For Businesses With Low Traffic

I have already shared about What Content Marketing is. If you think about content marketing. You will realize that its not as easy as it first appears. It really isn't about creating or posting lots of content. Just creating content wont get you anywhere. So what will help, especially if your business in new and traffic is low? With the next few steps we will be giving a strategy that is effective.

Read : How Every Businesses Can Get Success at Content Marketing

Master Steps to Use Content Marketing For Businesses With Low Traffic : eAskme
Master Steps to Use Content Marketing For Businesses With Low Traffic : eAskme
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Start with planning your content.

What does this mean? Nicely said it means it must be top notch as in really good content. So when producing endless content it isn't the same as the best in your class or range.

Firstly, now just take a few minutes, stop writing and think about what you are writing, why are you writing the content? What is your goal in writing the content and for who is it intended?

Read More : Why Data Is the Next Big Thing in Content Marketing

Start planning your content. Remember your main purpose in the content you post. All your given content should fit into the few categories given here.

Asset that is linkable

This means that your content is in depth and it should be a great piece of work. Even when you don't get enough traffic at this time. Then it should be seen as a long term investment.

Read More : Best Ways to Develop a Successful Content Marketing Campaign

Link Bait

Almost the same as assets thats linkable, but not as deep. Giving the impression of a novel. This means even when you don't get a lot of traffic you have to make sure people find your content.

Content that is general

As much as links can be good, not all content needs links. Some blogs isn't planned as seriously. These blogs are targeted at existing readers or anyone that see's the blog by chance.  But clearly this wont help in gaining traffic. But a post here and there that is made for your readers wont do harm. It may improve as they may feel you are talking to them.

Content that is long tail.

Again linkable assets is mentioned here. Why? Because long tail content is meant to be targeted with certain phrases or keywords. All this with the hope of rank improvement and some traffic from search engines. Content like this needs to be in depth and be niche.

The good news about this is that you can use a few phrases to get rank. It may not start of with great traffic, but with hundreds and more posts like that. All traffic will be added up nicely.

Start with building traffic

if you are in the situation where your site is new and you need to get traffic. There is ways it can be done. As mentioned is link building, as links will help in gaining new traffic and an added benefit is your rankings will improve too. Yes SEO that comes from those links may be lower than expected but it still can be a great source of traffic. The other option for traffic is By building long gain traffic given through the long tail content you write.

It is advisable that owners that has lower traffic or has new sites consider using the given groups. Splitting the time between all groups.

Read More : How to Syndicate Full Content of Post

Start of by trying to use one, or maybe two assets that is linkable. But remember to take time as this is more a long term investment. It doesn't mean you will get instant traffic because of that. But as time goes on. You can consider mixing your long tail content and your link bait. So that you have the benefit of creating niche traffic and building links too.

Also you have to remember to engage with your readers when they start to come to your site. It is good to make sure you have a variety as you may give the impression of endless streams of link bait.
Create relationships with your clientèle

If the words link bait doesn't sit too nicely with you. It is seen the same by many others. So lets approach it a little differently. Add relationship to this mix. Because you want to create relationships with your readers. So that your business is promoted from their sides too.

What does this mean? It will only be effective if people like you. So the first thing to do is make sure people know you exist. What you stand for or represent. So with that in mind here is a few suggestions to make sure people know about you.

Comment on blogs.

It is one of the most effective ways to create or build strategy. It may be seen as Spam because it is used and abused by many. But it is still used with two things in mind. This way we make sure other bloggers am aware of you while at contributing to their sites at the same time. Should we call this a connection as it may be you want to be friends with the person.

Read More : How to Add CommentLuv on Blogger Blog

Using Twitter to interact

Twitter is one of the best ways to interact. It is seen as the modern way to comment. If you have a blog that you follow or you reply to the given tweets you may start a chat. Also an effective way to make them aware of you.

Read More : Twitter AutoFollow Feature is a History Now

Consider Link Post that roundup monthly things.

Once a month it is a great idea to send some links to bloggers. Make sure they are aware of your newest and freshest posts. You can also make sure your readers know about your favored bloggers and make sure they are available by link. This is a great way for traffic. You can also make sure the bloggers know you did this. its a much better way than asking for something, so consider introducing yourself first.

Group posts interview

In a way same as link roundups. This is where a few bloggers get together and give their opinions on things. Ask a few questions or share a few thoughts. You can use all these comments and thoughts and use it on your own blog. It is also a very popular way to post. But don't forget to give credit to the blogger that contribute by giving a link to them as a nice thank you and a kind gesture.
Consider earning links

The first thing to remember when you think of earning links is given a few categories. But all comes back to one thing. Creating and building relationships.

Make sure your readers engage on your posts.

Some content deserves to be linked

Content that helps in improving relationships.

The golden rule is this. If you have a good relationship with people who can link to your content you will get linked, same for your content. If your content is good You will get linked. Easy as that. Creating the result you want. It can be a very powerful chain reaction.

Also read : Improve Blog Writing to Win Readers

Making sure to keep in touch

Creating relationships shouldn't be the only goal. But maintaining it is just as important. If needed you can help them out, make sure to stay connected. Even when you have established yourself. So how to create relationships? If you are regular sooner or later you will be noticed. Regular comments, integrating on Twitter. Linking to them. It is all ways that can be used.

It is like life. Not everyone responds the way you want. But not everyone rejects the notion of you. Many will want to connect. Many will want to build a friendship. You will find that things will happen naturally.

When you do content marketing, you should also know the The Risks of Content Marketing.

What do you think of this article? Have you tried it? I think it is very effective. We love to hear from our readers. Feel free to comment.
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Friday

GetResponse Review: Get Acquainted with New Form of Marketing

Are you looking for an extraordinary tool for you business promotion? Is your marketing team unable to perform up to the mark? If yes then we have got a solution for you. GetResponse is the answer for all your troubles that you are facing in marketing your business and promoting it to the next level. It has emerged as a stunning marketing tool for most of the leaders in their industries. Thousands of customers are utilizing its services across the world and none of them had ever complained about it.

 GetResponseis the leading webinar, email marketing and landing page creator tool that has gained the customer attention throughout the world. GetResponse offers a quality range of features to all its customers around the world. The appealing templates, auto-responders, conferencing, web meetings, integrations, landing page creator and there is much more to offer at a really affordable price. Various packages have been made suiting the need of every customer. The customers can easily choose from different packages depending on their needs.

GetResponse Review: Get Acquainted with New Form of Marketing : eAskme
GetResponse Review: Get Acquainted with New Form of Marketing : eAskme

Powerful Features of GetResponse

·         It has over 600 email newsletter templates, 100+ landing page templates, and few webinar templates too.

·         The Auto-Responder 2.0 welcomes every subscriber to your mailing list.

·         It has its own spam checking tool named as SpamCop.

·         Webinar supports customize URL, online meetings, and few other features.

·         You can integrate the templates with social media sites referring to your pages on them.

These are the most thrilling features of GetResponse. The more are discussed in details below. Have a look over them.


    Read More : 5 Steps to Build Amazing Email Lists from the Ground Up

GetResponse: What You Should Know About It?

As we have learnt above, GetResponse has enormous range of features to offer to its customers. Now, we will discuss about few of its overwhelming features that will force you to try it at least once.

Stunning Email Newsletter Templates

GetResponse has a variety of email newsletter templates meeting the requirement of every user. The appeal of all these templates can lure the subscribers’ eyes and they might go spell bound over these templates. There are templates for nearly every industry that is online. You can select from over 600 templates for the email newsletters available with GetResponse.
It supports a WYSIWYG editor added with drag & drop feature. This makes it really easy for the users to change the elements of the templates with ease. A user can change the look of template completely. The editing is so easy that even a layman can create awesome looking design without any knowledge about HTML coding.

Email Newsletter Previews from Subscriber’s Inbox

Looking amazed? Don’t you? Yes, GetResponse provides you a view how your email newsletter will look on subscribers’ inbox. This lets you to point the mistakes and correct them before actually sending the newsletter to the subscribers. You can easily determine the smallest flaws that exist in the newsletter created by you.

Easy Option to Import the Contacts

Users can easily import the entire mailing list at once in form of excel sheet with too much troubles. The email contacts that have unsubscribed the list or the bounces are automatically deleted from this contact list. You can even upload the new contact list if you have it as an excel sheet with you.

Video Tutorials

GetResponse’s video tutorials offer intensive learning sessions to the new users. The users can learn about GetResponse completely viewing these tutorials. There are several FAQs too that are available for the users. Most of the problematic questions of users are solved by these FAQs.

Auto-Responder

Auto-Responder 2.0 of GetResponse is handy in welcoming the newly subscribed user to your mailing list. Once the user subscribes for alerts, a welcome message is automatically sent to him/her. It is an attractive way to greet a newly registered user. This welcome text can be customized too and can also be changed frequently.

Landing Page Templates

GetResponse also provides users with landing page templates. It has over 100 landing page templates for the users. All these templates can be customized and edited as per user need. These landing pages can be really handy to attract more subscribers as well as customers towards your business.

Webinar Tool

Now with GetResponse, one can easily take online meeting with a large group of people without the need of personally meeting each of them. GetResponse’s Webinar tool comes to be useful in this situation through which one can easily conduct webinar sessions or online meetings effortlessly.

Responsive Design

All the templates offered by GetResponse are responsive in design and functionality. Let it be email newsletter template or landing page template or it may be webinar page template, all these templates adapt to the screen size of device well. They run terrifically on each and every browser without shooting any trouble.

Integration

The integration with major social media websites like Facebook, Twitter etc helps the users to add their social media profiles to newsletters or landing pages in order to influence more customers. Google Analytics can also be integrated so that you get accurate data about the performance of landing pages as well as email newsletters.

Split Testing

It might be difficult for you to decide the ideal landing page template for the users. The split testing feature gives you a clear idea about the performance of different variants of a same template. You can analyze the performance of 5 different variants of a template in real time and see to it that which variant is loved by the users.

SpamCop

If you don’t want that your newsletter is delivered to subscribers’ email spam folder then SpamCop will help you out. It checks the spam words that might be blocked through spam filters of subscribers’ email provider. You can correct these words and then send your newsletters.

Interface & Usability

The user friendly interface and clear navigation is what makes GetResponse one of the terrific marketing tools of all time. User need not to be technically sound to operate this tool.

Report Analysis

GetResponse provides you the complete report about the top performing links, the number of clicks, bounces, unsubscribes and other valuable details that are useful to you to check subscribers’ response. You can even download and view these reports in form of graphs and table.

GetResponse Packages & Pricing

GetResponse provides affordable packages to every user based on his/her needs. The lowest package costs you $15 for a month. This package is valid for only 1000 subscribers. If you wish to include webinar tool in your package then you need to buy a package amounting $45 per month or above. The packages can be upgraded and downgraded based on your needs and requirements.

Final Say

GetResponse is one such branding & promotion tools that has gained a place in hearts of many people. It has over 300,000 users worldwide, who are happy with its marvellous services. The users can have access to over 600 newsletter templates, 100+ landing page templates, auto-responders, reports, spam tool, and much more at really affordable price. One can close his/her eyes and can blindly opt for this powerful tool. GetResponse will surely not let anyone down by providing some of the most fabulous services of the market.

helpful Marketing Guides:
A Beginners Guide To CPA Marketing
Steps to Use Content Marketing For Businesses With Low Traffic 
Key to a Successful Mobile Marketing Campaign
The Risks of Content Marketing

Author Bio: 

 

John Crooks is a Passionate Blogger and Digital Marketer. He loves to write about various topics to help people like Tech, blogging, SEO, Fashion, and Lifestyle, etc. at his blog Feedegg.net
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Saturday

CPA Vs. Affiliate Marketing : A Beginners Guide To CPA Marketing

I believe that you may have already read or heard the word CPA many times when you read about blogging and making money online. You may have a question that how CPA is different than Affiliate marketing? Don`t worry today I am going to discuss about the similarities and differences between CPA and Affiliate marketing.

CPA Vs. Affiliate Marketing: A Beginners Guide To CPA Marketing : eAskme
CPA Vs. Affiliate Marketing: A Beginners Guide To CPA Marketing : eAskme
Other people reading : How to Keep Readers on Blog for Longer Time

If you are one of those who do not know about affiliate marketing than you should read Affiliate marketing Guide first. If you already understand the term and features of Affiliate marketing, than it is the right time for you to learn about CPA marketing and understand how CPA is different than affiliate marketing.

What is CPA Marketing

Meaning of CPA marketing

CPA = Cost for action/Cost per acquisition.If other words CPA marketing is the another type of affiliate marketing with a little twist.

CPA Vs. Affiliate Marketing

The easy thing about CPA is that you will get paid every time for completing some action that could be anything. But in affiliate marketing you only get paid when someone make a purchase. You can call CPA an easy form of affiliate marketing as you get paid for even generating leads.

The second reason why CPA marketing is very popular is that you need not to give your credit card details to get paid. Now let`s see some major differences between CPA and affiliate marketing

Differences between CPA & Affiliate marketing:

    Get paid faster in CPA Network than affiliate marketing.
    You get help from affiliate manager in any CPA network who guides you about the for best offers and shares.
    In CPA it takes more time to become a part of a network.

Should you use CPA or Affiliate marketing?

CPA has its own benefit and downside also, where it pays quickly but it pays less at the same time.
I recommend that as a beginner you can start with CPA and in long run you cna shift to affiliate marketing.

CPA FAQs:

Now you may have question that How much money you can earn with CPA?

Well it`s really simple to answer. There are people who are making millions with their CPA marketing. It can be anywhere between .10$ to 50$ per lead.

What about traffic generation methods?

I must tell you that you should check details of promotion before starting. There are chances that CPA offers can be limited to some certain geographical location.

What about reversal and holding period for commission?

You will be happy to know that there is no holding period in CPA and there are no no refunds. All you need to do is to reach minimum payout amount.

How about scam offers?

Always stay away from scam offers and avoid promoting anything scammy.

Conclusion:

CPA and Affiliate marketing, both are the great source of making money online.

Final Words:

If you are a professional blogger, I would recommend you to take part in both ways of making money online. Here are more articles which would help you to earn money:

iTunes Affiliate Program
Make Money from Hostgator Affiliate Program
Make Money WordPress Blogs Self hosted
Make Money from Blog Without Advertisements

If you any question, feel free to ask me via comments, Don`t forget to like us on Facebook or subscribe eAskme newsletter to stay tuned with us.
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Thursday

Putting the Customer First Is the Key to a Successful Mobile Marketing Campaign

Putting the Customer First Is the Key to a Successful Mobile Marketing Campaign
Customers are the lifeblood of any business, which is why they must be the lifeblood of any mobile marketing campaign.


Putting the customer first will pay dividends for your business in the immediate-term and the long-term alike, enhancing your brand image and driving sales. In fact, some of the world's most successful companies grew their success precisely because their business philosophy focused on puttingpeople above profit.
Putting the Customer First Is the Key to a Successful Mobile Marketing Campaign : eAskme
Putting the Customer First Is the Key to a Successful Mobile Marketing Campaign : eAskme
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Here are a few tips to keep in mind when developing a customer-focused mobile marketing campaign.

Have a Customer-First Business Mindset

Above all else, businesses must implement a new mindset in order to appeal to customers. Instead of thinking about business needs first and foremost, the business should put the initial focus on the customer.

Also read : Online Video a “Must” For Mobile Marketing

This mindset should be implemented before a mobile marketing campaign even begins since successful businesses must have a target audience. That way, the mobile marketing campaign will simply be a natural reflection of the business's mindset in an organic way.

The Golden Rule of Mobile Marketing Campaigns

Everyone is familiar with the notion of doing unto others as you would have done unto yourself. This "Golden Rule" certainly applies in a mobile marketing campaign as well.
If a marketing tactic would bother you, it is best to exclude it from your mobile marketing campaign. That means your campaign should avoid incessant texting that borders on nagging and privacy infringement.

Instead, tailor and hone your mobile marketing campaign to send valuable text messages that will be valued by prospective customers instead of ignored.

Also read : Keep Your Marketing Efforts Afloat With Demand Marketing

To achieve this, start by conducting a mobile marketing campaign that is based on customer permission. Ask customers whether they want to receive SMS updates or texts before ever sending one. This way, your marketing will be accepted by customers in a literal sense, which will help customers be more receptive to your ads and marketing offers.

The timing of your mobile marketing is equally important. Sending text messages later in the day can be an intrusive and annoying marketing practice when customers are trying to enjoy family time. Similarly, sending messages too early can wake up a customer, causing them to be annoyed or frustrated with your brand's marketing.

Gather Data and Talk to Customers for Marketing Insight

Your mobile marketing campaigns should always be refined and honed by the data collected on the campaign's effectiveness. Beyond the pure analytics and data-driven numbers, customers are also a great resource for improving your campaigns in a customer-focused way.

Exclusive Guide : To Start Blog Email Marketing In Next 10 Minutes

After all, who can better help a customer-focused marketing campaign than the customers themselves? By gathering customer feedback and listening carefully, businesses can tap into a gold mine of customer-focused marketing advice.

Maintain a Clear Message

Finally, it is important for businesses to retain a clear message that will speak directly to the customer's needs and desires. Customers do not have time to wade through a bunch of business speak and marketing filler, which is why your message to customers must be brief, direct and clear.

Demonstrate the value of your brand and your marketing offers, and make it clear how customers can take advantage of these offers. To do this, focus on creating a very specific call to action that makes it easy for customers to act.

Tips : How to Develop a Successful Content Marketing Campaign

This way, your marketing will make it easier for customers to buy your products, which is exactly what your mobile campaign and customers both want and need.

Ultimately, a customer-first campaign is about having respect for your customers, which paves the path for long-term business and mobile marketing success.

Author Biography

Sophorn Chhay
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS and marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.
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