Impressive Whitepaper Ideas to Engage with B2B audience

Creativity and uniqueness are the keys to targeting the B2B audience using whitepapers. Your impressive whitepaper will help you generate leads and make your content stand out.

Whitepapers are not new in the business world. For example, B2B marketers have been using whitepapers for quite a long time. It is the way to exchange important information.

Impressive Whitepaper Ideas to Engage with B2B audience: eAskme

Your whitepaper will collect audience data such as name, demographics, contact, etc.

Without an impactful landing page, you will not grab the maximum leads.

B2B whitepapers display augments and facts that favor the company.

It is effective as whitepapers share content and spread brand value.

The major reason why businesses need whitepapers is to display research skills and authority.

Today, I am sharing the 10 most impressive whitepaper ideas to multiply the impact of your ads; social media feeds, and emails.

CEO or CTO is behind Whitepapers:

Your whitepaper should display authority and leadership.

You can do it by making your CEO or CTO write the creative whitepapers.

Cover trending issues in your business.

CEOs or CTOs do not have enough time to write whitepapers, and they hire ghostwriters to complete the job.

Writing whitepapers in a unique tone is an effective strategy to spread trust and build connections.

Add contact information to get feedback from the readers.

Survey Whitepapers:

Another kind of whitepaper is survey-based.

You can create a poll for your target audience.

It is an effective way to find out what others are thinking.

Your survey can be related to any challenge, user behavior, or even industries outlook.

Use this data to publish a whitepaper that displays the survey result and what experts think about the topic.

This is the best way to build authority with the help of whitepapers.

Predictions:

You can publish a whitepaper predicting the next quarter.

Use interviews, trends, and hashtags in your whitepaper.

This will help marketers, sales teams, and new members understand how to improve productivity for the next quarter.

Academic research:

Universities and educational institutions are publishing whitepapers with research data and results.

Visit scientific whitepaper websites to find what is relevant for your niche.

You can also contact educational institutions for research to collect critical data.

Add the name of the author at the end of the whitepaper.

AntiHero Whitepapers:

Antihero whitepaper is what challenges traditional conventions.

Publish a whitepaper with truth-revealing ideas and myth busters.

When doing so, do not challenge the most regarded conventions.

Instead, add enough data and proof to support your arguments.

What is Forgotten:

Whitepaper with forgotten lessons will help the readers find out how history has helped in shaping your business.

Commonly, people start forgetting what was once valuable and creative with time.

If that is still valuable for your business, you should remind others about it.

Reference Guides:

Reference guides are quite helpful for those looking for professional or expert information.

Your reference guide whitepaper should publish steps with the links where the reader will get practical information.

Some examples of reference guide whitepapers are the resource recommendations page, FAQs page, introduction for beginners, etc.

It takes a lot to publish such a whitepaper, but it will help your business grow its audience, leads, and connections.

Case Studies:

Case studies are one of the widely used whitepaper ideas.

You can publish 2 or 10 case studies related to the same topic in one whitepaper.

Case studies are not only helpful to impress the audience but also help you to earn backlinks.

Experience:

What you have learned from the past will shape your future and your whitepaper.

Publish lessons you have learned from past trends.

Publishing the past trends will also help you understand why they were popular and what intent they have served.

Co-Marketing Whitepapers:

As the name suggests, Co-marketing whitepapers will help you and the other brands collaborate with you to create influential whitepapers.

Always collaborate with established brands. You can also form a content collaboration relationship with the brands.

Co-marketing will boost your content reach and improve brand awareness.

Conclusion:

Finding the best whitepaper idea is not easy.

To get the best result you should follow 4 points:

• Write in-Depth without unnecessary information.
• Keep the Leadership in Loop.
• Don’t copy the brand image.
• Challenge conventions.

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10 Best Law Firm Marketing Strategies for Business Success in 2025

Law Firm Marketing Strategies decide the success of the business building. You must use the latest technologies to promote legal services to the target users.

Law firm operates in the legal industry. It is tough and competitive and requires knowledge and skills to perform better than the other legal firms. Modern tactics and the latest technologies can grow Law Firm business at a multiplying rate.

Best Law Firm Marketing Strategies for Business Success in 2025: eAskme

Marketers are using PPC ads, SEO strategies, Content marketing, etc., to improve the organic reach of law firm business. It is a must to match the user intent when targeting organic search.

Customization and personalization make a user find a business interesting. With the right strategies, you can grow your law firm business or your client's law firm business in 2025.

Here are the best marketing strategies to improve your law firm business in 2025.

Law Firm Marketing Calendar:

In a law firm marketing, a marketing calendar plays a crucial role. You have 365 days in a year.

When you plan a marketing calendar, you also plan what you must do each day for the next 365 days. A marketer will take on essential tasks to improve the result.

Align marketing goals of law firms with marketing campaigns. It will help you track the campaign's success.

Your marketing calendar should include the type of law firm marketing campaigns, budget, content formats, important dates, etc.

Outlining each task for the next 365 days will help you out. Your marketing approach will become more focused.

Use multiple platforms to market law firm business, such as social media, TV, billboards, print ads, SEO, PPC ads, etc., and target users with both paid and organic marketing.

Law Firm Digital Marketing:

Digital marketing is needed in law firm marketing.

Marketers should use SEO strategies to target law firm customers and ensure a branded online presence.

Create content that adds value to the target user. Share content on social channels, and promote with ads. Take the help of PR to spread the word about critical events. Get featured in media publications. Boost authority.

Ads on Social Media sites and search engines are costly but necessary. Such ads are cheaper than traditional advertising formats.

At the same time, organic users can be targeted by creating content that can rank better in SERP. Law firms can reach a wide audience with organic ranking and traffic without following costly tactics.

A successful law firm's marketing strategy focuses on increasing the reach daily without being noisy. The focus should be on delivering value and user intent.

Not only advertise and target organic users but also analyze the impact of digital marketing. Find issues in digital marketing strategies, fix content, and campaign for better results.

Stop wasting money on SEOs without experience.

Law Firm and Personalized Marketing:

Law firm clients are interested in personalized content and marketing. Clients have different issues, and they want legal help to resolve them.

Your marketing message should appeal to clients' legal problems. Clint only chooses a law firm if he trusts that.

Law firm content marketing should deliver trustworthy messages with the intent to solve the client's legal situation.

Social media targeting is about filtering targeted users and finding ways to reach them.

Platforms like Facebook allow marketers to use custom audience settings in campaigns to reach potential clients. Create campaigns to build email lists, increase website visits, and install apps.

Custom audiences create the ground for "Look alike" audiences. It boosts the reach to a broader audience with similar intent.

Google Analytics 4 for Law Firm Marketing:

Google Analytics 4 is the best way to analyze user behavior on your law firm's website. It is a free tool with all the necessary tracking features.

Check your GA4 report to find out when and how a user visits your website, which pages are more valuable for the user, when the user leaves your website, etc.

It is easy to find out issues within your content or website structure. Use this data to optimize your website and improve content quality.

You can also track:

• Referral traffic
• Organic traffic
• Paid promotions
• Appointments
• Contact submissions, etc.

Google Analytics 4 displays the devices your target clients are using. Optimizing your website for mobile devices is a must for better results.

Law Firm Marketing with PPC Ads:

PPC ads are the direct way to reach target clients in organic search. You can use PPC ads on major search engines such as Google, Bing, etc.

Displaying your ad on top of organic results is a significant benefit of PPC ads. It ensures better visibility and more traffic.

Your PPC campaign should be optimized with the following:

• Target location
• Keywords
• Demographics, etc.

PPC gives you better control over your marketing budget. You can set a daily, monthly, or weekly budget.

Note: PPC ads cost you money. Hiring a PPC expert to create or run a PPC campaign for your law firm is best.

PPC optimization is necessary to avoid a lot of money with fewer results.

Best PPC Campaign Strategy:

• Use landing pages.
• A/B testing
• Use Call-to-action.

Legal Directories for Law Firm Marketing:

Submitting your law firm to legal directories is another strategy to reach the target clients.

Clients looking for law firms on legal directories can find your business quickly.

Always list on the renowned and trusted legal directory. It can also help in SEO.

Local directory listing is a great way to tell search engines about your law firm's location.

Directory listing also works as a link-building strategy. But don't overdo it.

Google Local Service Ads for Law Firm Marketing:

Law firms target clients in the local area. Local SEO is only sometimes enough to reach legal clients.

Google's Local Services Ads is the best platform for finding local customers and generating leads. It is a cost-effective way to reach target customers. You can set up ads for targeted areas or geo-location.

Local Services ads follow the pay-per-lead method. You will only be charged when you get the client's contact.

Another benefit of Google Local Services Ads is that they display at the top of organic results. The top placement makes it easy for organic users to reach the business.

Note: Only Google-verified businesses can use Local Services Ads. Verifying your business with Google is another way to display trust and credibility.

Legal clients only choose verified law firms.

Targeting the local area is the best way to ensure clients with a "near me" search can reach your business.

LSA and local targeting are the best combination for generating massive leads.

Local service ads focus on mobile users. Your law firm gets direct contact with clients using email addresses, phone numbers, etc.

You can even use Local Service Ads without a website or landing page.

Note: Verify Google My Business Profile and add necessary information such as phone number, address, working hours, social media posts, etc.

Law Firm Video Marketing:

Legal clients also love video content. Videos are great for digital marketing.

Videos are more engaging than any other content type.

Create engaging videos with expert information and details of services and solutions.

Share videos on your law firm's website, emails, YouTube, and other social media channels.

Professional law firm videos get engagement and are suitable for SEO. Video helps your client understand the history of your business and its success.

You can also start your Law Firm YouTube channel.

Law Firm Remarketing:

Remarketing or marketing to past and existing clients is a great way to generate more business.

Satisfied legal clients will land more business. You get referral business.

You can also use tools like Zappy Cards, BirdEye, etc., to improve word-of-mouth referrals.

Send email newsletters to your past or existing clients. Let them know about your latest achievements.
Stay connected to improve relationships.

Law Firm Local Engagement:

Local engagement is the strong point of any law firm's marketing strategy.

Be active in your local community. Participate in social events. Promote a non-profit business. These are the easy ways to become the talk of the town and spread awareness. 

Awareness, relationships, and connections are essential for the success of a law firm. Law firm marketing strategies should ensure that this is happening.

Conclusion:

The above law firm's marketing strategies in 2025 ensure success. Use law firm marketing tactics with authority, trust, and optimization.

Use modern marketing technologies, be part of active legal communities, add value to client's experience, and turn your law firm into a brand.

Follow these tactics to lure more legal clients for more revenue.

If you have any questions or suggestions, feel free to ask me via comments.

Share it with your friends and family.

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14 Content Marketing Platforms in 2025

Content is the king, queen, and influencer. Power up your content marketing in 2025 with the most valuable content marketing tools. Content marketing is the way to expand the reach of your content. The better your strategy is, the more effective your reach will be.

Every blogger and business should invest money in content marketing. Leveraging content marketing platforms is an easy way to improve content marketing.

14 Content Marketing Platforms in 2025: eAskme

73% of marketers are using content marketing platforms to grow their influence. The content marketing industry will be worth $600 billion by the end of 2025.

What is a Content Marketing Platform?

A content marketing platform is a software or app that helps marketers streamline the process of content creation and marketing.

Each content marketing platform offers some standard and unique features, such as content calendars, integration tools, analytics, content collaboration tools, marketing tools, etc.

With the help of a content marketing platform, marketers can plan a content strategy, create helpful content, publish it, and market it to expand its reach.

If you are new to content marketing platforms, then you may ask why do I need to use them.

Here are the reasons and benefits.

Benefits of Content Marketing Platform:

Content management:

Content management is a big issue for bloggers and small—to mid-size businesses. They have limited resources to invest in time. A content marketing platform offers a content management solution to organize a content marketing calendar.

It streamlines the process of content creation, publishing, and marketing.

Content Collaboration:

Content collaboration tools are an essential feature of most content marketing platforms. With the collaboration feature, you can ask subject matter experts to collaborate with you when writing a new content piece.

Content collaboration with SMEs is also a great way to boost content quality.

Content Distribution:

The main reason to use the content marketing platform is to market your content. You can easily integrate email marketing, social media platforms, PR sites, and other channels to market your content without leaving the platform.

One-click content marketing makes content marketing platforms popular.

Insights and Analytics:

Content performance is the only way to check if your strategies are effective. With a content marketing platform, you can analyze the performance of your content. You can use in-built analytic tools to track content performance. You can track real-time performance.

Here are the most popular content marketing tools for marketers and writers.

1. Brand24:

Michał Sadowski, Piotr Wierzejewski, Karol Wnukiewicz and Dawid Szymański founded Brand24 in 2011.

Brand24 is a content platform for protecting brand reputation. It allows you to monitor brand mentions, analyze user sentiments, and create reports for your marketing team.

Brand24 monitors brand mention on 25,000,000+ online sources. Real-time brand monitoring is its main feature.

You can also learn social listening to monitor brand presence.

2. Brafton:

Thomas Agnew founded Brafton in 2008.

Brafton content marketing platform offers marketers a smart marketing solution. You can plan your content, produce it, publish it, and analyze its performance.

Brafton offers Content for SEO, Blogging, Copywriting, Article writing, and business copywriting services.

You can use Brafton for SEO content writing, web design, graphic design, video production, email writing, etc.

3. BuzzSumo:

Henley Wing and James Blackwell founded Buzzsumo, a platform for finding the buzz around any topic.

Buzzsumo offers a unique set of features to help you find topics, do keyword research, influence social media, and monitor content performance.

Buzzsumo Chrome Extension helps marketers research content.

Buzzsumo's most popular features are:

• Content discovery to find content ideas.
• Content research to find helpful content.
• Find Influencers to market your content.
• Monitoring to analyze content performance.
• Chrome extension to research content.
• API to automate the process.

4. Clearvoice:

Jay Swanson and Joe Griffin founded Clearvoice in 2014. It is a content creation platform. Clearvoice is a premium content platform that allows you to get expert content written for your website or blogs.

Cleavoice features:

• SEO Content strategy services
• Social Media Snippets
• Email Snippets
• Illustrations
• Stock Photography
• Interviews

5. Coschedule:

Garrett Moon and Justin Walsh founded CoSchedule in 2013. It is helping 200,000+ marketers.

Social Calendar is a feature for creating, publishing, scheduling, and measuring your business or brand's social presence.

With Content Calendar, you can view your projects, tasks, and campaigns.

CoSchedule Marketing Suite offers everything that you need for marketing projects.

6. Contently:

Joe Coleman, Shane Snow, and Dave Goldberg founded Contently in 2011. It is a leading content marketing platform.

With Contently, you can schedule your content distribution. Choose a date and time to share content on multiple platforms. With a premium subscription, you get access to the creative network.

Contently Creative Network is a premium platform for writers and marketers. Its writers come from top publications such as Wired, The Financial Times, The New Yorker, etc.

Contently suggests which topics are most relevant to your audience. Based on your content tone and voice, you will receive SEO recommendations.

7. Exploding Topics:

In December 2019, Brain Dean and Josh Howarth founded Exploding Topics. It is a powerful content marketing platform with a set of tools to empower the content creation process.

Exploding Topics algorithms collect user data to display the exploding topics and niches in every industry. You can add your topic to find the growth percentage.

It is an easy way to find out if the topic has real value for the users. Every time you go to write a new blog post, check the idea using Exploding Topics.

8. HubSpot:

Dharmesh Shah and Brian Halligan founded HubSpot in 2006.

HubSpot is a premium platform for content creation, publishing, optimization, social media management, and email marketing. Hubspot content hub and marketing hub help marketers improve content reach.

9. OutBrain:

Yaron Galai and Ori Lahav founded OutBrain in 2006. It is a leading content marketing platform where advertisers connect with publishers.

Outbrain market content using recommendations on other sites. Outbrain serves content recommendations in 50+ countries. It publishes more than 344 billion recommendations every month.

You can set up an Outbrain campaign with a budget of $0.03 CPC or $20/campaign.

Content marketers can choose native ads or contextual ads to market content.

10. Patreon:

Jack Conte and Sam Yam founded Patreon in May 2013. It is a membership-based platform with a premium subscription.

Patreon helps content creators make money by writing helpful content. Content creators, artists, musicians, writers, and podcasters are already using the platform.

If you want to make money writing without a blog, then Patreon is the platform for you.

You can start as a free member and later move to their Pro or Premium plans.

11. Scoop It:

Scoop It is a content management platform. Guillaume Decugis and Marc Rougier founded it as Goojet in 2007.

ScoopIT uses social networks and websites to crawl content. Submit your content on Scoop IT and share it on multiple social networks. Users can also reshare your content. It is a content curation platform to submit and share content.

Content curation is playing a crucial role in making your content discoverable.

12. SEMRush:

Oleg Shchegolev and Dmitry Melnikov founded SEMRush in 2008. SEMRush is an SEO and content marketing platform.

With the SEMRush premium plan, you get access to "Content Marketing" tools such as:

• Topic Research
• SEO Content Template
• SEO Writing Assistant
• Brand Monitoring
• ContentShake AI.

13. StoryChief:

Valeri Potchekailov founded StoryChief in 2017. It offers everything from content planning, collaboration, publishing, and reporting.

StoryChief is a platform for seamless content creation and easy collaborations. You can also generate content strategy.

Storychief features:

• Content Calendar
• Social Media Manager
• AI Power Mode
• Multi-Channel Marketing
• SEO Copywriting
• Employee Advocacy

14. Uberflip:

Uberflip is a personalized content distribution platform. Yoav Schwartz founded Uberflip in 2008.

It is a platform for content marketers to personalize content and manage content. It offers account-based marketing.

You can use multiple integrations to boost content reach and performance.

Conclusion:

Content marketing is a must for your business. The more you invest in effective content marketing platforms, tools, and creators, the better results you will get. Effective content strategy is necessary for the success of an online business, blog, or website.

There are hundreds of content marketing platforms. I have listed the best and most used platforms for you.
So dive into the best content marketing platform to empower your marketing strategy.

Do you have a question? Ask me.

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3 Best Ways to Improve Your Content for Maximum Benefits

One of the oldest sayings in the world of blogging is “Content is the King.” But as it is too old, it has lost its significance. There is a new factor that will help brands and businesses to rank higher in SERP.

There was a time when even the sitemap was ranking in search results.

3 Best Ways to Improve Your Content for Maximum Benefits: eAskme

At that time, the content was the most potent source to please search engines.

Even some people were re-purposing the oldest content and generating revenue from it.

But time has changed now.

With the advancement of Google algorithms and focus on the user, satisfaction has changed the Face of SEO.

Content is Not the King (Not Anymore):

Random content cannot rank in Google anymore.

Google algorithms like Panda is hitting hard the content moving around keywords.

Now the focus of Google is to rank the content that accurately pleases the user and satisfies his need.

Tip: Google is ranking content according to the level of user satisfaction.

So the new term “User satisfaction” has become the utmost priority.

But, you cannot satisfy the user without content.

This means now the content is the source that pleases the customer, and the customer is the king.

This is the time when of need to think of redesigning your content strategy.

Today, I am sharing the 3 most effective yet simple ways to improve content for maximum benefits.

Understand Your Target User:

Google ranks content according to what a user is interested in or what he wants to do.

To make sure that your page stays at the top position on the first page, you need to understand the goal of your visitors. Find out what they want to do and what their purpose is.

You may want to find out all the words and queries that the user is entering to find the best result.
 
Including such terms will help to boost the word count and create authoritative content.

Your focus should be on “What the user wants.”

Then list the words that will influence the user to find the article better than others.

Remember: When using LSI keywords or long-tail keywords, you should not ignore the importance of your readers.

Readers or visitors are more important than search engines.

Storytelling:

Add the art of storytelling in your content.

Blend creative content with memorable images to create highly engageable content.

Images, infographics, and videos will improve communication, increase social shares, and ranking in search engines.

Always write meaningful content and, at the same time, include useful images.

Your images should help the reader understand the material in a better way and should improve their experience.

Use images not to display keywords but to display solutions.

Your images should be showcasing steps or solutions.

To the Topic:

When writing content, do not get carried away.

No matter how small or big your topic is, it is essential to stick to the subject throughout your content.

This will keep the visitors engaged else; they will find it confusing to coop digest your content.

Also, add a call to action in your content.

A focused article increase authority easily and improve ranking quickly.

Final Words:

These are 3 of the most effective ways that I have discovered to improve my content.

You should also follow these to be better and rank your content by helping others.

If you still have any question, feel free to ask me via comments.

Share it with your friends and family.

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Top 10 Social Media Sites for Marketers

There was a time when the yellow ads and paper banner in the streets were enough for businesses to market themselves. But today, the number of smartphone users is increasing. Imagine your businesses putting up the banners in the street, but everyone is busy checking their phones, and they don’t see your ad.

Well, this surely happens and that is why you want to be on the mobile screens. This is where the social media platforms come into the play.

Top 10 Social Media Sites for Marketers: eAskme

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Through the social media platforms, marketers tend to increase the business visibility, which eventually leads to the increased sales funnel.

For My opinion you should spend time on Instagram, Best performer in 2020, you can Buy Instagram Followers from some vandor.

This helps marketers capture the attention of the new target audience and retain the previous audience.

But the confusion sparks when there are multiple social media platforms and a business or a marketer, you don’t know which one to use.

To help such marketers out, we have added the top ten social media platforms which will help you penetrate the market of your interest.

Let's, have a look!

Facebook:

It is needless to say that everyone has used Facebook once in their life, and they have managed to love it with all its glory.

The platform tends to have a daily active user base of 1.45 billion, which is huge for the businesses that want to define and capture the user's attention.

The most effective way to use Facebook is to engage the potential and retaining customers, get their reviews about the business, and upgrade the customer service.

Whenever someone talks about social media platforms, Facebook is the first one they think about, and it’s all for the right reasons.

The main reason for its popularity among the businesses is the reason that they offered the paid advertisement before anyone else.

If you are a business, it is mandatory to have a Facebook page that should be updated on a regular basis.

By updating, we mean the uploading the product pictures on a regular basis.

Moreover, if some potential customer texts in the inbox, it is essential to get back to them, respond to their queries, and take their orders if they want to.

In other words, if you want to choose the one social media platform for your business advertisement, Facebook should be the way to go.

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• Everything about Facebook Watch

Twitter:

This sparrow is most famous for having the cream of the social media users because everyone on Twitter are intellectual and have a good mind.

They have 320 million the monthly active users, and the best way to use Twitter is to provide real-life updates while building the authority in the industrial field.

This has to be the most fast-paced social media platforms because whatever new is happening around the world, it will be broadcasted on Twitter through the ever-famous tweets.

If you are a business that is regular with the updates and publishes new tweets every day, Twitter will be an apt fit.

Twitter allows the businesses to share the links for the blog posts or the new products, which is essential to direct the potential users to the readable links.

This strategy will help you gain the attention of the audience through informational content, and the reputation built will be perfect in the industry.

Twitter Tips for you:

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LinkedIn:

This platform has a registered user base of over 562 million, and if you want to get in touch with the potential employers and partnerships while gaining the attention of the B2B people, this platform is the way to go.

This is a social media platform specially designed for the professional, and through this platform, you can get in touch with the senior managers of the leading businesses.

For instance, if you are going to make the team and are recruiting, you will find the best employees on LinkedIn.

You can also share the job descriptions, and through the provided information, you will be able to foster a positive image in front of everyone, building a positive reputation for yourself.

Linkedin Tips for you:

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YouTube:

Many people think that the social media platform set doesn’t include YouTube, but when it comes to the advertising, YouTube is the perfect platform with a user base of over one billion.

Through YouTube, the users can highlight the company culture, and the businesses ought to make the user-generated content on YouTube, which fosters engagement among the user base.

When you create the video content for the YouTube channel, it literally ensures the directing of the user base to your business.

If you don’t want to create the new video, the YouTube platform allows you to embed the links to your website as well. However, when you create the videos, they need to be visually attractive.

YouTube Tips for you:

• Advantages of YouTube in Your Digital Marketing Strategy
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Pinterest:

This platform is for the creative people who have a knack for putting in efforts. This platform has a monthly user base of over 175 million, and 81% of them are women.

Through Pinterest, the users can easily share and grow their ecommerce business.

According to the stats, the 87% of the inners have made the purchase decision, which is a great percentage.

Pinterest also offers the shopping feature, which allows the users to promote their business and products.

Instagram:

This is the most used social media platform, and the credit goes to the aesthetic visuals and eye-catching pictures.

This platform is perfect for building the brand, and if you have a good photo of your products, Instagram will make sure it reaches the target audience. However, there is a limitation of the links in the posts, so be careful about that.

Moreover, through Instagram, the user engagement will be enhanced, and businesses will be at liberty to communicate with the audience.

Instagram Tips for you:

• 33 Instagram Facts You Must Know
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Google+:

This is the perfect platform given the point that it can help you manage and enhance the Google My Business Listing.

This might not be the most successful social media platform, but if the business is enlisted on Google My Business, it’s a great booster.

Tip: Google plus is dead. Here are the alternatives for you.

Snapchat:

This fiasco of filters started from this social media platform, and there is no going back with this platform.

Snapchat is the perfect platform to promote the events or post the real-time updates about the business or the new product line.

The audience is usually teenagers and youngsters, so if the business is related to their interest, be sure to put up some streaks!

Tumblr:

Tumblr is a heaven for the aesthetic-al people and a great way to reach the young audience base.

This is more of a micro-blogging platform through which you can penetrate the user base of 16 to 34 years of age. This is the challenging platform, but once you get the hang of it, there is no going back!

Tumblr Tips for you:

• Best Tumblr Alternatives

StumbleUpon:

This is the least famous social media platform, and it's easy to say that they are thriving. Through this platform, the audience can be directed to the interesting sites.

In other words, if you want to direct the audience to the website, you need to opt for this platform rather than trying to enhance the user engagement.

Tip: Stumbleupon is dead. Here are the 7 Amazing Stumbleupon Alternatives.

Final Words:

Social media networks open the window of numerous opportunities for marketers. Use these 10 social media sites to boost your marketing strategies.

If you still have any question, do share via comments.

Share it with your friends and family.

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Why Law Firm Content Marketing Should Be Exciting, not Boring?

Law firms need exciting content marketing. You cannot grow your law firm or client’s law firm without generating exciting content. Your Law firm content will not see any success if your content marketing strategy is not as exciting as it should be. You must understand the importance of content marketing strategies for law firms.

Law firms are not different than other online businesses that require content marketing to grow.

To build authority, become a brand, and attract clients, it is necessary to work and improve your content marketing tactics.

Creating exciting content is challenging and more complicated when producing engaging content for law firms.

To impress your clients, you must find ways to inspire them. And to do this, you need to improve your content marketing strategy and produce meaningful content.

Content marketers are already looking to replace boring content with engaging content.

Content Marketing to Replace Boring Content:

Law Firm Content Marketing never Boring: eAskme

 

A law firm needs out-of-box content marketing to connect with a target audience on different platforms.

Even if you need the technical skills to deal with SEO and digital marketing, content marketing is the perfect way to optimize your content with a creative tone to influence your target audience.

If you do this, then you will miss the technical benefits of content marketing.

Your content marketing strategy aims to generate more money for your clients.

A law firm website can generate $1 million with a perfect content marketing strategy.

Marketers have been producing boring content for serious niches like Law.

But time is changing. It is time to revolve your content marketing strategy to produce creative content for your clients. It will help the legal firm to attract clients.

Technical Legal Content Marketing:

When your focus is only on the technical benefits of legal content marketing, then you will only get half of the picture.

Creating technical content with a creative approach, friendly tone, and authentic sources will help you earn positive links and improve your search rankings.

With Effective Content Marketing For Law Firm, You can do the following things:

• Brand Awareness
• Build Authority
• Increase Popularity.
• Lead Generation
• Collaborations
• Drive Traffic
• Mentions and organic links.
• Networking
• Social Media Presence
• Explore new markets

Content marketing become the best tool to grow a law firm's business.

Marketers will find new opportunities to expand their law firm business with new strategies.

Go Beyond KPIs:

Marketers should not live their whole lives around KPIs. Content marketing is more than content algorithms.

It is about connecting with the target audience, influencing them, building relationships, and links, generating leads, and growing business.

Law firm content should:

• Influence target audience
• Improve brand loyalty
• Get featured on top-rated platforms
• Get into new markets

There is more than you can do and get with law firm content marketing. You need to think outside the box. Be creative to achieve technical and basic goals.

How to Start with Creative Legal Content Marketing?

Rather than just writing boring legal posts on the website, there is something that you should do.

Find creative ways to spread brand awareness, grab opportunities, and generate more sales.

Here are the 3 best Law Firm Content Marketing strategies that you should follow to generate conversion-ready content with authenticity.

Influence Customer at Every Step:

Rather than pushing your content on customers, Creating step-by-step content to connect with customers at every step journey is necessary.

Customer Journey has 4 stages:

1. Discover
2. Lead
3. Purchase
4. Retention

Build different approaches for each stage.

First, understand your customer and buyer’s personas—research the platforms where your target audience is available.

Collect demographics and break them down to find highly influential content at every step of the customer journey.

Here is what you should be doing:

1. Discovery Stage:

In the first phase of the customer’s journey, he is looking for the product or service. When he finds something interesting, he clicks for more information.

This generates the opportunity for you to engage with your clients. And for this purpose, you need to create influential content.

Your content should grab the customer’s attention and lead him to the next journey stage.

For example, if your law firm works for a Labor Law Client, you may create content like “How Do Personal Injury Lawyers Assess a Medical Negligence Claim?” or “Why do You Need A Labor Law Attorney?”

When writing for targeted clients, ensure your content heading keeps the information the same in the title.

Your content should be in the same language as your audience. You can use online forums, social media ads, and circulated ads to promote it.

2. Lead Stage:

In the lead generation stage, you will familiarize your client with your brand. But it is not the time when every customer is ready to make a purchase or buy your services.

Your client may need more budget on need more information, or time.

It is the stage where you get more engagement opportunities to influence your clients.

With research, you will discover what your law firm client’s target audience is interested in and what factors can influence your customer’s buying decision.

You need to use:

• Lead generation tools
• Email marketing
• Remarketing

You should use content that can trigger their buying emotions.

Use content marketing to address essential factors for your law firm client, such as:

• Fear of over costing
• Expertise
• Trustworthiness

3. Purchase Stage:

After the lead generation stage, the next stage in the buyer’s journey is Purchase. This is where your call-to-action strategy makes or breaks the business.

Answer essential questions in your content and user interlinking for easy navigation to your contact us or Service page.

Use different content formats to display the authority of your legal client website, such as:

• How-to guides
• Neutral articles
• Testimonials
• Case Studies

Create unique content for guest posting that add more value and memorable experience than your law firm competitors.

Here is how you can use guest posting for Law Firm Content Marketing:

• Blog Posts on authentic sites.
• Forums
• Facebook Groups
• LinkedIn Pulse
• Medium
• Other Law Firm Content Platforms.

4. Retention Stage:

Law Firm and client relationship ends when the case is over in the law industry.

But you need to find out when your client may again need your help.

Keep your client information such as emails, phone numbers, websites, etc. Use CMS or email list to send follow-up emails. Spread brand awareness to build trust.

Send a closing email when your close a case for your client. And next, time send some updates in the legal world that matter to your client.

You can also ask your clients to write recommendations, reviews and follow your law firm on social media.

Email marketing campaigns will also help you to retain your clients.

Create Relevant Content:

Social media sites are filled with clickbait content.

That is annoying and not good for the law firm's reputation.

Use content marketing to create emotional, engaging, and inspiring content.

Share the latest updates to ensure your law firm clients engage with the posts.

And you can do everything without using clickbait.

Use Trends:

Trends are the best way to stay on top.

If a legal issue is making headlines on social media, then you should address the situation like a lawyer.
Write about celebrity legal battles, etc.

Add a human touch to your content and make it emotional.

Trendy topics will increase traffic, engagement, and social shares.

Passive or Applied Knowledge:

Users’ behavior has changed in the past decade.

Even in the legal niche, people like to consume entertaining content.

Most of the law industry uses passive content to share anything with its users.

Passive content can improve your SEO but can drop the conversations.

On the other hand, it is challenging to produce applied content, such as;

• Inspiring content
• Helpful content
• Tutoring content
• And Understanding content

Powerful Content:

Publishing content for the target audience will let you use different forms of content, such as:

• Blog posts
• Charts
• Infographics
• Gifs
• Videos, etc.

Use high-quality visuals to boost user engagement with your content.

Only put some eggs in one basket; if you have too much information to share, break it into different posts or step-by-step guides.

Sharing practical knowledge through your posts will boost user trust in your content, and they will be willing to choose your law firm over the competition.

Conclusion:

Law firms can enjoy multiple benefits with content marketing strategies.

Your law firm can attract more clients, boost engagement, traffic, trust, and authority.

Aligning your content with the customer’s journey will increase the number of clients and user engagement.

Create researched, information-rich, and high-quality content to build trust. Share your content on various platforms to target your audience on every network.

Sharing practical information on your law firm's website and social media pages will increase trust and improve SEO performance.

Do you have a question? Ask me.

Share this post with your friends and family.

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Content Experiences are the New Content Marketing: Why, How, When and Where [Explained Everything]

What Are Content Experiences? How and Why Content experiences are the new way of Content Marketing? How to make your website stand out with Content Experiences? Do you understand the power of creating remarkable content experiences? And, How to use impactful content experiences to powerup your content marketing?

These are a few of the questions that skilled SEO professionals are discussing these days.

Content Experiences are the New Content Marketing: Why, How, When and Where [Explained Everything]

Other people are at:  Best Creative Marketing Solutions

There are times when even the expert SEO marketer gets stuck with content marketing strategies.

Even if you are creating more content to keep content velocity, you are still not getting enough results, traffic, and conversion.

Ahrefs data study shows that 96.55% of pages in Ahrefs pages get zero organic traffic, and 3.45% get up to 10 visits monthly.

The situation gets worse when you start feeling content production as exhausted and unattractive practice.

I understand your situation.

Today, I am sharing about content experience concept for content marketing. It is the combination of user experience and content marketing. The job of content experience is to leverage, structure and package content in the best way.

The focus of the content experience is more on upgrading old content or refreshing it with new methods.

It is also about creating meaningful content.

I am explaining the innovative ways to produce content.

SEO experts feel a bit boring in content production, but it doesn't mean that you start ignoring the importance of creating valuable content experiences to increase brand value.

Meaningful content is the need for an audience, search engines, and clients.

2023 had enough of websites filled with all sort of content and Zoom calls.

2025 will be the year full of opportunities to create experiences with better user interface and content creation.

What are the Content Experiences?

Content Experience is the Future!

Content experience is the combination of 3 factors;

• Environment
• Structure
• And User Engagement

To master the Content Experience strategy, you need to focus on the following things;

• Create the environment for the audience where they can easily digest your content.
• Improve discoverability of your content with the help of improved content structure.
• Give reasons to your audience to engage with your content to direct them on the path of making a purchase decision.
  

Content Experiences Spark Creativity:

Creativity and experience go together. Without creating creative content pieces, you cannot expect to provide fantastic content experience.

And, here is how you can improve your content experience strategy.

Content Pyramid:

Pyramid content is widely used in Newspapers and summaries. Such content drives attention and improve focus.

The Content Pyramid Principle focuses on:

• Be the first to answer.
• Publish supporting arguments, mentions and quotes.
• Add logic to support your content ideas.

If you read any journalist, you will know they publish the essential information in heading and H1.

Do not burn the critical information with the piles of explanations or lengthy introductions.

Avoid keyword stuffing, jargons, and misleading text.

Understand that not every topic needs thousands of words of explanation.

For example; Online stopwatch is the excellent example of phenomenal content experience without long content.

Content pyramids help you keep visitors engaged with your website and make them find your site valuable.

Use Resource Libraries with search intent:

Apply Content Pyramids on the entire website and blog.

Rethink blog categories to structure them with resource libraries.

Cluster your content by funnel, type or topic.

The blog categories on the page display information related to, baby care, nutrition and sleep patterns.

This makes it easy for visitors to consume information.

Grow the eMail list and encourage engagement:

A baby website talks about baby care, such as baby products.

Replace the eCommerce-first approach with the content-first approach.

Still, you can land them to the shop to find relevant products to make the final purchase.

A calculator can boost engagement as every user calculates the value or requirement of the products before making the purchase.

Coschedule is another way to increase leads and boost engagement.

You can consider reading Garrett Moon's book "10x writing Formula." This will help you to understand how to use blog posts as a lead magnet. You can find planners and content calendars with headline tips.

He used Content Pyramid strategy to convert visitors into email subscribers.

Fix Dead Pages:

Use internal content distribution strategy to fix dead pages.

Your content should support:

• Invoices
• Sales Team
• Support Team

Invoices can also be used as a method to educate others about your products or services.

You should add top-ranked or relevant pages of your blog or website in invoice emails.

Conclusion:

Be creative to stand out from the crowd with content experiences.

Understand content experiences as the powerful habit to influence your visitors, convert them into email leads and influence their buying decision.

Content experiences not only save you from writing meaninglessly lengthy pieces of content but also make your brand shine.

You can build trust only by providing the point or step-by-step solution without adding nuisance to your content.

Content experience is a practical approach for content creators, marketers and SEO experts to get maximum out of their efforts.

Do share you questions, suggestions and anything you want me to know in comments.

If you find this article interesting, don’t forget to share it on Facebook, Twitter with your friends and family.

Why?

Because, Sharing is Caring!

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Top 21 Best Tools That Will Help You Create Better Content

Are you ready to power-up your content marketing strategies? You need the best of the best tools to improve SEO, content research, analytics, and collaboration.

Content research is an exhaustive process. You will end up spending hours or days before writing and publishing content online.

If you want to mark your presence in search engines, you must check all the essential factors to improve user engagement and search engines.

Top Best Tools That Will Help You Create Better Content: eAskme

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All you need is the right tools to build the best strategies to help your content stand out and outrank your competitors.

Today, I will share how you can use the critical tools to boost your content, drive conversions, and influence readers.

These tools influence content development at every level, such as research, writing, editing, proofreading, and analytics.

I have categorized these tools as;

1. Content Research tools
2. Collaboration tools
3. SEO Tools
4. Readability Tools
5. Analytics Tools
6. Content Research tools

Content research is the first thing that you must do before content writing.

Research is a lengthy process that takes you to discover content ideas, understand competition, find target keywords, and optimize writing.

There are a lot of content research tools available online.

These tools will help you streamline the content writing process, and you will discover various content ideas during this process.

Awario:

Awario is a brand monitoring and social listening tool. With the help of Awario, you can monitor when people mention your brand on social media.

With the help of Awario, you can find out any mistake which is impacting your content performance.

Awario lets you get rid of messenger tools and surveys, yet grab the user insight.

This information will influence your content creation.

Answer the Public:

Answer the Public is free for all content idea generation tools. As a result, you will see the web of questions asked by users online.

For example, if you search for Content marketing, Answer the Public will display all the popular questions asked by people worldwide. You can use these questions to create blog posts.

With the help of Answer the Public, you can find out existing search terms, how these terms are used, and if it is possible to create a blog post around these questions.

It is relatively easy to use when you have no idea what to write about.

Buzzsumo:

Buzzsumo is one of the most popular and widely used tools for content research. Finding popular content with the help of the keyword is relatively easy on Buzzsumo.

All you need is to go to Buzzumo, type the keyword, and hit enter.

The result will display the content popular in different time frames such as;

• 24 Hours
• Past Week
• Past Month
• Past 6 Months
• Past Year
• Past 2 years
• Past 5 years
• Specific Range

You will also see the number of times content shared on social networks like Facebook, LinkedIn, Twitter, Pinterest, etc. The research will also show the evergreen content score and number of links.

Not only that, but you can narrow down your search using various filters such as country, domain, language, etc.

LeadFWD:

LeadFWD is another popular website to help you generate leads. It is an all in one tool for visitor identification, Sales Automation, Email marketing, and Personalized onsite messaging.

With the help of LeadFWD, you will be able to convert a first time visitor into email subscribers or customers. This tool makes it easy to gather information, follow up, and influence customers.

Lead generation is one of the most critical jobs of the digital marketing business. And, LeadFWD is the best at it.

You may feel like it is not a content research tool; well, there is something for you.

Using LeadFWD, you will access the information about how the visitor has spent time on your blog or website. All this information is available in the form of a session graph. With this information's help, you can modify your content to make sure that people spend more time on your website.

The AI (Artificial Intelligence) of LeadFWD scans your blog or website in real-time. This way, the tool will deliver the most critical insights to powerup your content creation and lead generation strategies.

For example; You will find information like social footprints, contact info, company sector, key personnel, etc. This information plays an important role in developing the content according to the visitor insight.

A beginner can start with 50 free leads.

Portent's Content Idea Generator:

Portent's Content Idea Generator is the tool you can use to power up your existing content.

With the help of Portent's Content Idea Generator tool, you can generate content ideas within a fraction of seconds.

It is a free content idea generation tool. All you need is to type the keyword and hit enter. The new content idea will be in front of you.

For example; If you search for "Blogging," in the "What is your subject?" box and click on the "Generate Idea" button, then the result will be like this.

You can later use these ideas to generate content.

Portent's Content Idea Generator is one of the must-use tools for creating click-worthy blog post titles.

This way, it will also boost your blog CTR and pageviews.

Quora:

If you have a question, then Quora have the answer.

This Online Question-answer based community is one of the best places to find expert advice and tips on any topic.

You can also use it to find out what your target audience is asking online.

Go to the Quora website and type your question in the search box. You will see all the related suggestions.

You can also filter Quora results for FAQ pages, blog post ideas, etc.

Not only that, but you can also become an influencer at Quora and start promoting your content when offering solutions to the user questions.

It is an effective way to build authority, reach the target audience, generate leads, and earn backlinks for your business.

Reddit:

Reddit is also a popular online forum where questions are categorized in different subreddits.

You will find the massive content ideas for the blog post, videos, infographics, etc.

Reddit is a discussion forum with a massive user base. These users are engaging in subreddits, where you will find everything from blogging to content marketing.

Many use Reddit to share their content only. But there is more that you can do with it.

Start asking for feedback and insights for your content from reddit users, and you will have better content ideas.

Not just that, but Reddit also helps the influencers to grab some collaboration or partnership opportunities. These will help you to earn backlinks and market content online.

Ubersuggest:

Ubersuggest was working as a free tool for keyword research. But now Ubersuggest is a freemium tool.

You can use Ubersuggest to find popular content ideas.

All you need is to head to the Keyword suggestion section of Ubersuggest. Use Google Keyword Planner and Google Suggest options to find the content related to the keyword you have entered in the search box.

Ubersuggets users can also discover new keyword ideas during the keyword research process.

It is relatively easy to find the long tail keyword with the help of Ubersuggest.

Click on the down arrow in the keyword column to prioritize keywords.

Ubersuggest is by far, one of the best tools to find organic content ideas.

Collaboration

Content marketers work as a team of experts.

Adding more experts to your projects will bring ease to do the job. You will also have multiple brains working for you to generate content ideas and even full-length blog posts.

More content ideas mean that you have more potential to choose the best content idea and create link-worthy content.

An Ideal content Marketing Team have;

• Content research experts


• Skilled Writers


• Proofreaders and editors


• Marketers (Content marketers, social media marketers, etc.)


• Graphic designer

To streamline everything within the team, you need the collaboration tools. A quality collaboration tool facilitates project tracking and file sharing.

Here are some of the best Collaboration Tools for you.

Asana:

Asana is another project management tool that allows the marketing teams to collaborate on various projects, share details, assign jobs, and monitor deadlines.

Asana makes it easy to assign tasks to different team members. They can add comments, and you can also check the project stats. Document sharing is also an essential feature of Asana.

Asana helps to make deadlines less stressful and quality control at the same time.

Dropbox Paper:

Dropbox Paper is a file collaboration app.

 

This is a cloud-based application that allows you to do multiple things, such as;

• Add files
• Add Images
• Create a to-do list
• Write content, etc.

Dropbox pages allow you to let others edit, share, and comment on your document.

It is a simplistic version of Google Docs.

Google Docs:

Google Docs is one of the most used tools from Google for content marketing teams. It is a free tool for content sharing worldwide.

Multiple content creators can edit the single google docs document.

Google docs offer all the features that you will find in MS-Word, such as;

• Font Selection
• Font size selection
• Heading
• Bold/Italic/Underline
• Font Color & Background colour
• Text Alignment
• Bullet or numbered list
• Insert Images, links, tables, etc.

Not only that but Google Docs allow the users to share the document using the "Share" button.

You can also limit the document access to the people with the access link only.

Users can also leave comments. In these comments, users can leave suggestions to edit the content.

This process empowers content marketing teams to be on the same page in real-time.

Slack:

Slack is also a popular collaboration tool for marketers, teams, and businesses.

More than 750,000 companies are using Slack to get the work done. The invaluable user-interface which allows document sharing, including videos, memes, images, text, etc. Has made it quite popular.

 

Slack is also helping teams to replace the traditional email system.

You can also track the employees' time at work.

Now the question is, how Slack will help you in content creation?

Slack make it possible by making communication easier within the company or teams.

Teams can collaborate to ensure that only the right person will complete the assigned job.

For example, Slack makes it possible for Seo expert, writer, editor, and publisher to collaborate for better quality articles.

It saves time and energy.

SEO Tools:

I have already shared a complete list of 200+ seo tools, which include;

• SEO Tools for Keyword Research
• SEO Tools for Rank Tracking
• SEO Tools for Content Optimization
• SEO Tools for Backlink analysis
• SEO Tools for Video SEO
• SEO Tools for Link Building
• SEO Tools for Technical SEO

SEO tools are essential for content marketers to create highly engaging content by optimizing blog posts for search engines.

When it comes to writing, quality plays a vital role in improving search ranking and attracting more visitors. And one can achieve it with the help of an SEO tool.

These tools will help you optimize your blog post title, headings, keywords, description, internal linking, etc.

Here I am sharing a few of the most popular SEO tools that will help you to optimize content.

Ahrefs:

Ahrefs is an all-in-one SEO tool which offers multiple SEO tools for optimizing website and content.

Their free tools include Webmaster Tools, Backlink Checker, Broken Link Checker, Website Authority Checker, Keyword Generator, YouTube Keyword Tool, Amazon Keyword Tool, Bing Keyword Tool, SERP Checker, SEO Toolbar, WordPress Plugin, Keyword Rank Checker, Keyword Difficulty Checker, Website Checker, etc.

You can also use Ahrefs to find link building opportunities.

Surfer SEO:

Surfer SEO is another popular SEO tool for content optimization.

This tool analyzes the top-ranking content in search results and provides tips that will help you create better content.

These suggestions include word count, title optimization, keyword density, etc.

You should read Surfer SEO docs to create, optimize, and analyze your content.

SEMRush:

SEMRush is one of the most popular SEO tools for SEO experts and beginners. It is quite interesting to use this tool as it offers massive amounts of information that will help you improve your website or blog in every way.

Not just content optimization, but SEMRush also helps you to in keyword research, competitor analysis, link building opportunities, and content ideas.

SEMRush is a premium SEO tool. A premium user can access all the data provided by SEMRush for spying on competitors, find link-building opportunities, find keywords, and plan paid ad strategies.

The Keyword Magic tool of SEMRush gives you complete information about the keyword search volume, competition, CPC, etc.

You can use this information with SEO writing Assistant and SEO Content Templates for better content optimization.

SEMRush is an all-in-one SEO tool for boosting organic traffic, backlinks, and competitor research.

Yoast SEO:

If you are running a blog or website on WordPress, then you may have already heard a lot about Yoast SEO.

Yoast SEO is a freemium SEO plugin for WordPress. It is one of the most popular SEO tools.

After installation, Yoast will scan your content and give real-time optimization tips.

You can check the highlighted issues below the post.

With Yoast SEO Plugin, you can set a focus keyword for your blog posts.

According to the Yoast checklist, optimized content will help you make your content rank better and attract more eyeballs.

But Yoast cannot do everything on its own. You need to do many things by yourself, such as keyword research, competitor research, content ideas, etc.

Readability:

There is a difference between how search engine bots read content and how a human read the content.

A real content marketer understands the importance of both.

To ensure the maximum benefit, many online tools will improve your content's readability score. This will help you to boost organic traffic and social shares.

eAskme Word Counter:

eAskem Word Counter is also a free readability checker. This tool gives you a readability score and shows you the number of words, characters, sentences, paragraphs, and reading time.

Reading time is also an essential factor to make the people stay on your blog for a long time.

The importance of readability tools lies in the fact that no one wants to read poorly written content or a post with tons of grammatical errors.

These tools will help you by improving your content and optimize it for your target audience.

Grammarly:

Grammarly is by far, one of the most popular readability tools for creating better content. It is a freemium service that offers a free Google Chrome Plugin.

Grammarly scan your content and give suggestions to improve your content.

Whether you have content in Google docs, MS-word, social media, etc., it scans every content.

It is relatively easy to fix grammatical and spelling errors with the help of Grammarly.

Grammarly improves the readability score of your content in real-time.

Hemingway App:

Like Grammarly, Hemingway App is also a free online writing assistant that offers help to improve your content readability score.

All you need is to copy and paste your content in Hemingway content editor.

It will analyze your content readability, grammar, spelling, and passive voice issues.

Analytics:

Analytics tools are the essential tools to understand the performance of your content. Without these, a marketer will not find out the areas of improvement.

To get accurate performance metrics, you need to use an authentic analytics tool.

Here are a few of the best and most popular analytics tools for you.

Google Analytics:

Google Analytics is the most used and most popular analytics tools.

It is an analytics tool that offers massive information. You can use Google Analytics stats to examine your content, optimize your website, and improve content.

Google analytics report displays a lot of information such as page views, bounce rate, session duration, page value, etc.

This information will help you understand what readers like most on your blog.

For example, if you see that your content related to digital marketing performs better, you should invest more in producing better content.

I have already shared how you can Use Google Analytics.

You can also use this guide.

Inspectlet:

Inspectlet is the tool that displays where the visitor have visited your blog or website. This tool also helps you understand how you can convert a visitor into a customer.

Inspectlet works differently than many other analytic tools. It records the user behavior, which shows where the user has visited, how he/she has engaged with your content, and the attention-grabbing section of your content.

Inspectlet gives some vital information that will help you to improve your content for readers.

Raven Tools:

Raven tools is the combination of SEO and analytics tools. You can use this tool to get a detailed analytics report.

The detailed insight into your content performance will help you create better content for the target audience.

Marketers are using raven tools for;

• Google Data Studio
• Marketing Reports
• Competitor Domain Research
• Site Auditor
• SERP Rank Tracker
• Keyword Rank Checker
• Keyword Research
• Backlink Checker
• Link Spy
• Social Media

Conclusion:

Content is the soul of online business. And, the need for expert content marketing tools is rising.

These are the top tools that play an essential role in making the difference.

Which tool do you like the most?

Do share via comments.

Share it with your friends and family.

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