ChatGPT Search Indexing: How to Index Your Content?

ChatGPT search indexing is the real thing. But how to index your website for ChatGPT search is the question that I am answering today.

ChatGPT launched a real-time search feature to attract Search engine users.

While Google is using AI Overviews to display AI-generated search results, ChatGPT is trying to grab Google’s share of the search engine market.

While ChatGPT and Google are competing, OpenAI is expanding ChatGPT search crawlers and their capabilities.

OpenAI uses Bing indexing features in its crawlers. Bing and OpenAI’s partnership helped ChatGPT make its way to the search engine industry.

ChatGPT Search Indexing

Bing and OpenAI worked together to launch ChatGPT Search.

OpenAI docs reveal details about the OpenAI crawlers. Right now, ChatGPT search uses GPT-4o technology. It is working on the o1-preview system to generate synthetic results.

OpenAI is using 3 types of crawlers:

1. OAI-SearchBot: It is the main crawler responsible for search engine features.
2. ChatGPT-User: It handles user interactions and requests.
3. GPTBot: It is responsible for AI data training.

How do you configure Robots.txt for ChatGPT Search Indexing?

To index your content in ChatGPT search, you must allow OAI-SearchBot in your robots.txt file.

It is also necessary that Bing indexed your website content.

Once you allow OAI-SearchBot, the search crawler will update your file in up to 24 hours.

What does ChatGPT Search have for Publishers?

ChatGPT search offers 4 features to content publishers:

1. Citation: ChatGPT search cites the source of the content.
2. Source sidebar: It displays source links.
3. Multiple Source Attribution: It adds numerous citations to the content.
4. Location: it also displays maps for local searches.

What Should You Consider when Indexing Content in ChatGPT Search?

Here are the factors responsible for ChatGPT search indexing:

• Content usability and freshness.
• It is citing paywall pages.
• 404 pages in the search.
• Multiple source citations.

Conclusion:

ChatGPT search indexing requires robots.txt verification. Optimizing your robots.txt file for crawlers is necessary.

Update your content, use facts, and write in an optimized structure to help OpenAI search to index the content.

Make sure that major search engines are indexing your content. It is another tip that will help you index your content in ChatGPT search.

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Robots.txt Guide for SEO

Optimized Robots.txt strategy improves SEO. Blocking unnecessary URLs is one of the most critical steps in this strategy.

Robotx.txt plays an essential role in SEO strategy. Beginners tend to make mistakes when they do not understand the use of Robots.txt on websites.

It is responsible for your website’s crawlability and indexability.

An optimized Robots.txt file can significantly improve your website’s crawling and indexing.

Google also told us to use Robots.txt to block action URLs such as login, signup, checkout, add-to-cark, etc.

But how to do it the right way.

Here is everything!

What is Robots.txt?

The robots.txt file is a code that you place in your website’s root folder. It is responsible for allowing crawlers to crawl your website.

Robots.txt contains 4 critical directives:

1. User-agent: It tells that if you allow every crawler or a few targeted crawlers.
2. Disallow: Pages you do not want search engines to crawl.
3. Allow: Pages or part of the website that you want to allow for crawling.
4. Sitemap: your XML sitemap link.

Robots.txt file is case sensitive.

Robots.txt Hierarchy:

Robots.txt should be in an optimized format.
The most common robots.txt order is as follows:

1. User-agent: *
2. Disallow: /login/
3. Allow: /login/registration/

The first line allows search engines to crawl everything.

The second line disallows search bots from crawling login pages or URLs.

The third line allows the registration page to be crawled.

Simple Robots.txt rule:

User-agent: *
Disallow: /login/
Allow: /login/

In this format, the search engine will access the Login URL.

Importance of Robots.txt:

Robots.txt helps optimize your crawl budget. When you block unimportant pages, Googlebot spends its crawl budget only on relevant pages.

Search engines prefer an optimized crawl budget. Robotx.txt makes it possible.

For example, you may have an eCommerce website where check-in, add-to-cart, filter, and category pages do not offer unique value. It is often considered as duplicate content. It is best to save your crawl budget on such pages.

Robots.txt is the best tool for this job.

When You Must Use Robots.txt?

It is always necessary to use Robots.txt on your website.

• Block unnecessary URLs such as categories, filters, internal search, cart, etc.
• Block private pages.
• Block JavaScript.
• Block AI Chatbots and content scrapers.

How to Use Robots.txt to Block Specific Pages?

Block Internal Search Results:

You want to avoid indexing your internal search results. It is pretty easy to block action URLs.

Just go to your robotx.txt file and add the following code:

Disallow: *s=*

This line will disallow search engines from crawling internal search URLs.

Block Custom Navigation:

Custom navigation is a feature that you add to your website for users.

Most e-commerce websites allow users to create “Favorite” lists, which are displayed as navigation in the sidebar.

Users can also create Faceted navigation using sorted lists.

Just go to your robotx.txt file and add the following code:

Disallow: *sortby=*
Disallow: *favorite=*
Disallow: *color=*
Disallow: *price=*

Block Doc/PDF URLs:

Some websites upload documents in PDF or .doc formats.

You do not want them to be crawled by Google.

Here is the code to block doc/pdf URLs:

Disallow: /*.pdf$
Disallow: /*.doc$

Block a Website Directory:

You can also block website directories such as forms.

Add this code to block users, forms, and chats from your Robots.txt file:

Disallow: /form/

Block User Accounts:

You do not want to index user pages in search results.

Add this code in Robots.txt:

Disallow: /myaccount/

Block Irrelevant JavaScript:

Add a simple line of code to block non-relevant JavaScript files.

Disallow: /assets/js/pixels.js

Block Scrapers and AI Chatbots:

The Google.com/robots.txt file says that you should block AI chatbots and scrapers.

Add this code to your Robots.txt file:

#ai chatbots
User-agent: anthropic-ai
User-agent: Applebot-Extended
User-agent: Bytespider
User-agent: CCBot
User-agent: ChatGPT-User
User-agent: ClaudeBot
User-agent: cohere-ai
User-agent: Diffbot
User-agent: FacebookBot
User-agent: GPTBot
User-agent: ImagesiftBot
User-agent: Meta-ExternalAgent
User-agent: Meta-ExternalFetcher
User-agent: Omgilibot
User-agent: PerplexityBot
User-agent: Timpibot
Disallow: /


To block scrapers, add this code:

#scrapers
User-agent: magpie-crawler
User-Agent: omgilibot
User-agent: Node/simplecrawler
User-agent: Scrapy
User-agent: CCBot
User-Agent: omgili
Disallow: /

Allow Sitemap URLs:

Add sitemap URLs to be crawled using robots.txt.

• Sitemap: https://www.newexample.com/sitemap/articlesurl.xml
• Sitemap: https://www.newexample.com/sitemap/newsurl.xml
• Sitemap: https://www.newexample.com/sitemap/videourl.xml

Crawl Delay:

Crawl-delay works only for some search bots other than Google. You can set it to tell the bot to crawl the next page after a specific number of seconds.

Google Search Console Robots.txt Validator

• Go to Google Search Console.
• Click on “Settings.”
• Go to “robots.txt.”
• Click on “Request to Crawl.”

It will crawl and validate your robots.txt file.

Conclusion:

Robots.txt is an important tool for optimizing the crawl budget. It impacts your website’s crawlability, which in turn impacts the indexing in search results.

Block unnecessary pages to allow Googlebot to spend time on valuable pages.

Save resources with optimized robots.txt file.

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Google AIO Is Ranking Topic-Specific Sites

Google's AI Overviews ranks niche-specific websites in its results. In other words, micro niche sites have better chances to rank in Google AIOs than multiniche sites from brands.

BrightEdge has published a study analyzing the changes in Google AI overviews. New results show that topic-specific blogs or websites are getting more space than branded websites.

And all this has changed with Google's Core Update.

Google Core Update and AI Overviews:

SEO experts have already speculated that AIO results will display content from top-ranking sites. The real story is not so different. Google AI Overviews are mirroring organic results.

After the August 2024 Core update, AIOs started displaying niche-specific websites in the results.

BrightEdge's AI Overviews Study:

Here is what the BrightEdge Study shows:

• Since the August 2024 core update, AI Overviews have been displaying 41% of results from top-ranking pages.
• AIOs focus on topic-specific websites.
• AI overviews will focus on organic results rather than extracting content from non-ranking sites.
• AIO is ranking low-ranking websites for topic-specific results.
• Google's August 15th Core Update has changed how sites rank in organic results and AIOs.
• AIO results match the ranking of the top 100 websites for the search query.
• New and topic-specific websites are getting more exposure.
• AIO results are all about the topic.

BrightEdge used its dataset for this study.

BrightEdge Dataset includes Data Cube X, content analytics, and SEO platforms.

Data Cube X focus on:

• Organic Keyword Research
• Competition analysis
• AI-powered keyword and topic research
• Organic traffic

Google AI Overviews Expansion:

Google has expanded AIO to non-registered users. This means that regardless of whether you have a Google account, you will still see AIO results for any query.

This way, Google is ensuring that more users develop the habit of using AIO results over other organic pages.

AIO results are not industry-specific. Google delivers AIO results for every query.

Non-registered or non-login users will not see AIO results in the following scenarios:

• Education
• Healthcare
• B2B Tech

Non-logged-in eCommerce users will see 90% less AIO results as compared to logged-in users.

At the same time, Google displays product grids to non-signed-in users.

Google AIO and Product Comparisons:

The holiday season is coming, and Google AIO is ready for it. It displays product comparisons to help buyers decide.

• 172% growth in apparel-related queries in August 2024.
• 42% increase in the use of unordered lists.

AI overviews provide user-friendly product comparisons. It will undoubtedly impact the buyer's decision.
The user can compare products with visuals and statistics. AIO is using high-quality images, which is an indication for marketers to use HD images in eCommerce product listings.

Another thing that marketers should learn from AIO results is that it feeds on data. The more and accurate data your listing has, the better your influence on buyers' decisions.

When it comes to comparing eCommerce products, context becomes essential. Comparison is the best way to do it. Compare products and let users know which is the best.

Google AI Overviews Getting Better:

Google is ranking topic-specific content in AIO results. In most results, you will find the content from the top 100 pages used to answer searchers' queries.

For example, to learn blogging, you will go to an online course on learning blogging rather than visit HuffingtonPost.

Conclusion:

Google is increasing the top-ranking pages in the AIO results. Product comparisons are helping customers and will become more precise throughout the holiday season.

Google's organic results and AI Overviews are displayed side by side. The focus is on highlighting topic-specific results for the user's query.

BrightEdge has published the timeline of changes in AI Overviews.

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Google Search Console Recommendations: How to Use Them?

Google launched the "Recommendations" feature in the search console. Now, your Search Console dashboard also displays recommendations for SEO. These recommendations include rich results, videos, performance data, and queries.

Google Search Console is a helpful platform for understanding website issues. Finding those issues helps you take the next step and fix them.

But there was nothing that Google clearly recommended you do.

Google Search Console Recommendations: eAskme

But, with Google Search Console Recommendations, you are getting issues in front of your eyes. It also provides suggestions to fix those issues.

Here is everything you must know about Google Search Console Recommendations.

Google Search Console Recommendations:

Google’s Search Console Recommendations feature is available for a few users and is still in “experimental” mode. Sites that receive “Recommendations” in the Search Console can fix issues and improve their website’s performance.

It is far from Google's responsibility to tell you how to improve your website’s crawlability, indexing, and search presence.

The information was already in the Search Console, but Google is making it clear with recommendations.
With the help of Google’s recommendations, SEOs can fix issues to improve indexing and ranking.

Accessibility of Recommendations:

• Google Search Console Recommendations feature is not available for every user.
• It is an experimental feature.
• The recommendations feature will roll out to other sites in the coming weeks or months.
• Not every site will get recommendations all the time.
• Recommendations will be displayed in your dashboard when Google finds them relevant.
• Google can even set the expiration date for these recommendations.

How Google Search Console Recommendations Can Help You?

If you are interested in improving your website SEO, these “Recommendations” will be very helpful.
As Google itself sends recommendations, it becomes more effective.

Search Console Recommendations will help you to:

• Save time as you get issues in front of your eyes with the solution.
• It is a simplified version of Search Console reports.
• Recommendations have great value as it displays what Google wants you to do before anything else.
• Recommendations also display trending queries on your website. You can use them to improve your content.
• With recommendations, you can find out the ways to fix the issues.

Conclusion:

Google Search Console Recommendations is an excellent feature. It will help web admins who are struggling with Search Console reports. With these recommendations, you can quickly identify issues and rectify them to improve your Google search rankings.

Note: Google Search Console Recommendations are in experimental mode and may not display in your Search Console until Google rolls out this feature worldwide.

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Google Support AVIF Images: Why It Matters for SEO?

Google will display AVIF images in Google Image Search and Google Search. Not only that, but it will also display AVIF image format on multiple platforms. The advantage to SEO is that AVIF images can dramatically improve Core Web Vitals score due to their low size.

Google Support AVIF Images: Why It Matters for SEO?: eAskme

What is AVIF?

AVIF is a next-gen image file format which can reduce the image size by up to 50%. It combines the best features of PNG, GIF, and JPEG file formats.

If you want to use transparent images or HD photos, you can still use AVIF to display images with better compression without losing the quality.

How can AVIF Help SEO?

AVIF (AV1 Image File Format) images a lower in size as compared to JPEG. Low images are easy to render and thus quickly get indexed in Google Search or Image Search. Fast rendering helps in fast crawling and indexing.

Image optimization is the part of SEO.

Google Craw Budget documents also teach you to increase page load time to avoid Host-load warnings.
The faster your website is, the better Googlebot can crawl it.

Google Automatically Index AVIF Images:

Google is now supporting AVIF images in its search results. All AVIF images will automatically get indexed. There is nothing that you should do.

AVIF vs WebP:

Similar to AVIF, WebP is also a next-gen image file format that lowers the file size. WebP is best when you want to display the quality of an image with a compressed size. But AVIF is better when you are uploading more than one image.

Which Browser Supports AVIF?

• Chrome
• Safari
• Firefox
• Edge
• Opera

Does every blogging platform support AVIF images?

• WordPress
• Joomla
• Cloudflare supports AVIF images

Blogger/Blogspot does not support AVIF image format.

W3Techs reported that only 0.2% of websites are using AVIF images. After Google’s latest announcement, it is expected that more websites will adopt AVIF as their image format.

Which Social Media Platforms Support AVIF?

• Facebook
• Threads
• Pinterest
• WhatsApp

Which Social Media Platforms Do Not Support AVIF?

• LinkedIn
• X (Formerly Twitter)
• Slack
• Mastodon

Conclusion:

AVIF is a new way to index images in Google Search. They are fast, smaller in size, and manageable to render. But before you make a significant change in your image format. Please ensure that you do not mess with user experience.

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Google Search Result Integrates Internet Archive Links

Google’s new collaboration with the Internet Archive allows it to use and rank Internet archive links in search results. This will help users who want to access older pages or earlier versions of the latest pages.

Google is integrating the Internet Archive in its “About this result” feature. Soon, global Google users will have access to the Internet Archive in search results.

There are 866 billion webpages on the internet. Internet Archive Wayback machine has stored snapshots of those pages.

How to Access About Internet Archive Pages with Google Search Results?

Internet Archive Pages will be displayed as part of the “About this result.”

• Go to “About this result.”
• Click on “More about this page.”
• Now, you will see the archived page.

Why Older Pages in Search Results?

Researchers and analysts are looking for older versions of the latest pages. Adding them to the search results is the easiest way to make these pages available for users. “About this page” is the best place to display Internet Archive links.

Internet Archive and Benefit:

The Internet Archive has been collecting screenshots of webpages for the past 25 years. Mark Graham has explained that thousands of websites left the Internet, and millions of content pages vanished from search results.

This collaboration will bring those pages to life, which can add more value to the user experience.

What You Should Know?

• Websites that opt out of the Internet Archive database will not display in search results.
• Google is bringing historical web content to life with this collaboration.
• These results will help you to find out how information has changed over the years.
• Google Search is already displaying Internet Archive pages in search results.

How will Internet Archive Integration in Google Search impact SEOs and Organic Traffic?

It is best to see how Internet Archive results in Google searches will impact SEO and organic traffic. Will users click older pages to find more information? Will these pages send traffic to the website?

Websites will not get additional traffic as the web archive adds its URL structure in the snapshot and its links.

Conclusion:

Google’s collaboration with the Internet Archive will bring back the older pages in search results. However, these will not replace the new pages but serve as additional sources of information. You can access them under the “About this result” section.

Stay tuned to know what more is coming.

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Google's John Mueller Explains When Not to Worry About Organic Traffic Fluctuations

Websites admins and bloggers are complaining about traffic fluctuations. Whenever you see a drop in traffic, you try to make significant changes to recover the ranking and traffic. But this strategy can also backfire.

Here is what John Mueller wants you to do when you see traffic fluctuations.

Google's John Mueller Explains Why Not to Worry About Traffic Fluctuations: eAskme

John Mueller’s view about traffic fluctuations:

Small traffic fluctuations are normal. John wants you to focus on long-term goals. The focus should be on improving traffic and ranking for long terms by filling content caps and creating evergreen content.

Traffic Fluctuations are Normal:

Traffic fluctuations are common. Every month, there is a new Google update that can improve or decrease your website’s ranking and organic traffic.

Regular traffic fluctuations create a graph that creates anxiety among bloggers and website admins.

John Muller replied to a Reddit question asking the same thing. He said that measuring changes in the number of clicks looks massive, but clicks are a small part of your ranking.

It also means that when the number of clicks is less, even a drop of two clicks will look huge. It is best to focus more on creating content with user intent.

This is the reason why changes in the clicks graph look massive as compared to changes in impressions.

Is it True?

Yes, it is. I have been looking at daily traffic fluctuations. They only create anxiety and a loss of productivity. So, the best thing to do is to avoid the chart as long as you do not see any significant shift.

What You Should Do?

Don’t Panic:

Stop panicking about every single change. If you are holding the same position in the ranking, do not worry about the number of clicks.

Long-term goal:

Instead of looking at the ranking chart on a daily basis, focus more on long-term goals. Create genuine content to see a positive change in organic traffic.

Understand the Context:

Seasonal and Event blogs see massive change due to the demand for that topic. Understand that these changes are caused by a viral event or something else.

Study Traffic Fluctuations:

Traffic fluctuations are a great way to learn and understand search engines and how they behave on different occasions throughout the year.

Conclusion:

The more you look at daily traffic fluctuations, the more anxiety you will have. It is best to work on filling your website with relevant content for your audience. When publishing content, focus on feeding the intent. The more you work on your content and marketing, the less you must worry about traffic fluctuations.

Stay tuned to know what more is coming.

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Google Launched CloudVertexBot AI Crawler for Commerical Users

On August 20, 2024, Google launched the Vertex AI Crawler for commercial users. With the help of this new AI crawler, webmasters can identify website crawler traffic. Vertex AI uses the Google-CloudVertexBot and Googlebot user agents but will only work when site admins make a request.

If you don't know what Vertex AI is, now is your chance to learn everything about it.

Google-CloudVertexBot Vertex AI Crawler: eAskme

Google Vertex AI Crawler:

Vertex AI is a full-fledged platform for building and testing generative AIs. It uses AI Studio, foundation models, Gemini Pro, and Gemini Flash. Google is offering $300 worth of free credits to new customers.

Google has also launched a new crawler named Google-CloudVertexBot.

What Does It Do?

Google-CloudVertexBot crawls websites for AI clients. In other words, it operates differently from traditional crawlers.

While other Googlebot crawlers automatically crawl websites, Google-CloudVertexBot only works when an AI user makes a request. It has multiple data stores, but each data store can save only one type of data.

There are two major types of website crawling and indexing:

• Basic
• Advanced

According to Google’s documentation, Vertex AI data stores access data from indexed websites. Commercial users can set up domains and search for crawlers.

Basic Website Crawling and Indexing:

Vertex AI uses a fraction of indexed content to crawl.

Advanced Website Crawling and Indexing:

Google-CloudVertexBot uses advanced crawling and indexing techniques. It is necessary to verify domain ownership before making a crawl request. There is also a crawl and indexing budget. The AI crawler will only crawl the webmasters’ websites on request and will not access other websites that are not verified by the user.

Conclusion:

The Vertex AI crawler is different from the Googlebot crawler that automatically crawls and indexes websites. It is available only for commercial users and will only crawl websites verified by the account holder.

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How to Measure Core Web Vitals Score?

Core web vitals score is a ranking factor. This fact makes it a must to improve and measure the CWV score. But how can it be done, what are the right tools, and how can they impact user experience? These are the questions that every web admin must answer.

Google’s Core Web Vitals score is a way to measure the page experience. Google has added the CWV score to its page experience factors list.

No matter what type of website you are running or what type of content you are publishing, if your users are not getting the best user experience, you will lose ranking.

How to Measure Core Web Vitals Score?: eAskme

User experience is a must for every website. Google is so serious about it because it wants to display websites that provide excellent user experience.

This is why Google has created Core Web Vitals.

So, if you want to be in Google’s good books, then you must measure Core Web Vitals scores such as interaction, stability, speed, etc.

Here is everything that you must know and do to measure CWV scores.

Core Web Vitals Score: What is it?

Google has listed CWV metrics as follows:

CWV Metric	Good CWV Score	Poor CWV Score
Largest Contentful Paint (LCP) Score	≤2500ms	>4000ms
Interaction to Next Paint (INP) Score	≤2000ms	>500mx
Cumulative Layout Shift (CLS) Score	≤1	>0.25

Now you know the Good and Poor scores. If your score is anywhere between these two, then you have a moderate CWV score.

CWV metrics are important as they measure the user-friendliness of the website or webpage.

How does Google Measure the CWV Score?

Google uses Chrome browser user data to analyze your website in real-time. CWV will display a good score if 75% of your website meets the Core Web Vitals threshold.

This fact also reveals important information: Your low CWV pages will not impact your CWV score if they are less than 75% of the whole website.

This is the reason why websites with the best Core Web Vitals scores also have pages with poor scores.
However, how you can measure the Core Web Vitals score is still a question.

Let’s answer this question.

How to Measure Your Core Web Vitals Score?

There are 6 tools to measure the CWV score. If you have ever used free SEO tools, then you may have used 3 or more of these tools.

1. CrUX Dashboard
   
2. Lighthouse
3. PageSpeed Insights
4. Search Console
5. Web Vitals Extension
6. Web-Vitals JS and Google Analytics 4

1. CrUX Dashboard:

CrUX Dashboard is available on the Chrome Developers page.

CrUX not only displays the CWV score but delivers real-time data.

How do you measure the Core Web Vitals Score with the CrUX Dashboard?

• Go to https://developer.chrome.com/docs/crux/dashboard.
• Type your website URL in “Access the CrUX Dashboard” and hit the “Go” button.

It will open the Looker studio page with the CWV result.

 

CWV results give you the exact percentage of pages on your website with Good, Need Improvement, and Poor scores.

You can also check the device distribution report and connection distribution reports.

The device distribution report displays the percentage of users on mobile and desktop devices.

The connection distribution report displays the percentage of users with 4G and 3G connections.

2. Lighthouse:

Lighthouse is available as an extension for Chrome users.

How to download Lighthouse?

• Download it from Github and install it in your Google Chrome browser.
• Download from Google Chrome’s Dev Tools.

Note: When Lighthouse measures Core Web Vitals score, it also measures resources from your Chrome extension, which can negatively affect the result.

If you are a developer, then download Chrome Canary. It is the best browser for developers to test and use Chrome extensions.

Test your website’s CWV score in both browsers with Lighthouse, and you will see the difference.

3. Google Pagespeed Insights:

Google’s PageSpeed Insights is an easy tool for checking the CWV score of your website and the websites of your clients or competitors.

The result will display the real-time and lab data together.

The first section displays the lab data recorded during historical interactions. If the page is new, you will not see any historical data.

The second section displays the real-time data.

Once you are done with CWV analysis, you will get enough data to fix the issues.

4. Google Search Console:

Google Search Console is one of the most used tools in SEO. Every web admin must use this tool to analyze the website’s performance.

GSC also displays the Core Web Vitals Score.

How do you access the Core Web Vitals Score in the Search Console?

• Login to Search Console.
• Go to the “Core Web Vitals” section.

You will get the report that displays good pages and pages that need improvement.

5. Web Vitals Extension

The Web Vitals extension is available in the Chrome browser. Download it, install it, and check your website or webpage's Core Web Vitals score.

It's a way to save yourself from using GitHub code. It is also helpful for those who do not know how to work with GitHub.

How do you check the CWV Score with the Web Vitals extension?

• Open Chrome and install the Web Vitals extension.
• Now, open your website or webpage.
• Click on the top right corner of the Chrome browser and hit the Web Vitals extension button.

It will open a new page with your CWV score analysis.

6. Web-Vitals JS and Google Analytics 4:

Integrate Web-vitals JS into your Google Analytics 4 to get real-time data. If you do not know how to do that, hire a developer.

You can also use Google Tag Manager to get CWV data.

Premium and Freemium tools to Measure Core Web Vitals Score:

• SemRush
• Debugbear
• Lumar
• Treo SH
• Oncrawl

You use Google's free tools to measure your CWV score.

What are the other page Experience Metrics?

CWV score is not the only page experience metric; there are many, such as:

• Interstitials
• Mobile-friendliness
• HTTPS

Work on creating the best page experience to achieve the best user experience.

Conclusion:

Pleasing your target audience is a must. It can be done with quality content but not without creating a page experience.

Users don’t wait for websites to load or for broken websites to load. It is a must to create an amazing website with user-friendly navigation, attractive design, fast loading, and responsive, secure, and quality content.

Measuring Core Web Vitals score is one of the most impactful ways to find errors on your website and fix them.

It will improve your website’s search results performance.

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9 Expert Ways to Boost PPC Campaign Performance in 2025

Is your PPC campaign not bringing the desired results? Are you not aware of the latest technologies to improve PPC campaigns? If yes, then here is everything you must know.

PPC campaign performance is subject to many factors, such as marketing strategies, ad optimization, target audience, regulations, and ad policies.

Even if you are spending millions of dollars on marketing and your Pay-per-click campaign is not working, that means you have some serious issues.

9 Expert Ways to Boost PPC Campaign Performance in 2025: eAskme

Before launching your PPC ad campaign there are a few things that you need to understand.

The result-oriented PPC campaign relies on the skills and expertise of your marketing team.

There was a time when PPC campaigns depended on manual input. But AI has changed everything.

Google Ads is also using AI technologies to power up Performance Max. AI technology has made it easy to plan and launch PPC ads without doing a lot of hard work.

Ways to Improve PPC Campaign Performance:

To keep the latest technologies in your PPC arsenal, I am sharing the list of 9 best ways to improve your PPC campaigns’ performance.

AI and Automation:

Google Ads are now powered with AI features. AI automation makes it easy to create ads, analyze the campaign’s performance, and fix issues.

What to do?

Learn Google Ads and how new features work. Use Performance MAX AI features to create multiple versions of ads and test them to find out which works best for you.

Conversion Tracking:

How you track conversion impacts the performance of your PPC campaigns. Measure the performance of your ads in your ads account. Conversion tracking is a must if you want good results.

What to do?

Use Google Ads' segmentation feature to understand conversions at the campaign level. Set real-time goals. Add multiple conversion points.

Cookies and First-Party Data:

Privacy regulation has forced us to shed down the cookies. As cookies go downhill, first-party data becomes more critical.

It takes to build first-party data.

What to do?

• Build first-party data. It is best that you should start doing it now.
• Here is how you can collect and use first-party data.

Negative List:

Narrow down your keyword research to reach the pain point of the target audience. Most of the time, a PPC campaign is not performing despite spending a lot because you have used all the keywords that you find using a keyword tool. Many of those keywords are not aligned with your goals. It is best to get rid of them.

What to do?

Use a negative list to add all the keywords that are not relevant to your PPC campaign performance. This will reduce costs and unnecessary targeting.

PPC Features:

• Use PPC features in Google Ads. The Ad Extensions feature measures the quality of your ads. Also, try offline conversions and A/B testing.
• Also, improve your on-page SEO to target the maximum audience without using ads.

Target Location:

It is essential to find out how your ads are performing in a particular geolocation. Are you getting new or existing customers? Your one ad is not enough to target every location in the USA or other countries.

Demographics change from one location to another.

What to do?

Segmentation is the best way to optimize the location performance of your PPC campaigns. You must spend most of your PPC budget on the locations that work best for your business.

Target Device:

Users can access your ads on multiple devices, such as desktops, laptops, and tablets. In the era of the internet, devices are getting smart, and smartphone users are rising like anything.

One ad cannot be suitable for every device. Therefore, it is best to create different ad campaigns for other devices.

What to do?

Review your Performance Max report. Understand user behavior on different devices. Optimize ads for multiple devices or target the devices that give you the maximum ROI.

Target Network:

PPC campaign performance also depends upon the target network. Search ads and display ads work differently and target customers in different ways.

Search network delivers organic traffic. If a user comes from organic search ads, that means he is interested in your product, service, or solution.

On the other hand, display ads work like push marketing. Users see your ads on multiple websites or apps. It is a way to spread awareness but also create issues with user experience.

The best strategy is to run different ad campaigns for Search and Display ads.

What to do?

Use two different networks to target search and display ads. Create different strategies and KPIs to reach prospective customers.

Target Audience:

A cookie ban can impact PPC campaign ad targeting. It will become challenging to target the audience when cookies are not used to track user behavior.

Users who are searching for your brand name may click on your PPC ad. This will cost you a lot of money, even though re-targeting them would be of no benefit.

What to do?

You must use audience segmentation to identify the user’s behavior. As cookies are disappearing, you must rely on first-party data.

Create an audience chart and add relevant audiences with user behavior and KPIs. Analyze this data to determine what is essential for your target audience.

Conclusion:

In 2025, AI features will improve PPC campaigns. You can create ads, update them, and fix performance issues. Tell Google Ads what you want to achieve, and it will create relevant ad campaigns for you.

Start working on first-party data, as this will become your powerhouse when creating PPC ads.

Follow the above tips to optimize your PPC campaign performance. If you have any questions, let me know.

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How to Improve Website Crawlability and Indexability? 13 Ways Explained!

Crawling and indexing are the two crucial elements of SEO. Search engines prefer content that is easy to crawl and index. So, if you want to index your website and improve its ranking, then first improve its crawlability.

Crawling in SEO means making content discoverable by search engine bots. The easier a search engine can crawl your content, the more quickly it can index it.

Yet, there are many reasons why Search Engines like Google do not crawl your content. The biggest reason is that your content is not crawlable.

How to Improve Website Crawlability and Indexability? 13 Ways Explained!: eAskme

So, the question is how to make your content crawlable and indexable.

Let’s discover the answer to these 13 strategies to improve crawl rate and indexing.

How to Improve Website Crawlability and Indexability? 13 Ways Explained!

Broken Links:

Broken internal links cause crawlability issues. Check if your website has a broken link.

To find broken links, use tools like Google Search Console, Google Analytics, Brokenlinkcheck, Screaming Frog, etc.

How to Fix Broken Links?

• Redirect them.
• Update broken links.
• Remove broken links.

Canonicalization:

The canonical tag tells Google which page is the main page when there are two or more variations of the same page.

With a canonical tag, you tell Google which pages it should crawl. Wrong canonical tags can lead Google to pages that no longer exist.

How to Improve Canonical Tag?

• Use Search Console’s URL Inspection tool to find rogue canonical tags.
• Use canonical tags for each language when you are targeting multiple languages.

Core Web Vitals Score Optimization:

Optimizing your website to get the best Core Web Vitals score is an easy way to fix issues. The CWV score displays the user experience on your website.

Core Web Vitals include three factors:

• Largest Concertful Paint: Your page should load within 2.5 seconds.
• Interaction to Next Concertful Paint: INP score should be less than 200ms.
• Cumulative Layout Shift: CLS should be less than 0.1.

You can check the website’s Core Web Vitals score and issues using the following tools:

• Lighthouse.
• Core Web Vitals Reports in Google Search Console.
• Google PageSpeed Insights.
• These tools display the issues that your website has and suggest the fixes.

How to improve Core Web Vitals score?

• Use CDN to reduce server response time.
• Reduce JavaScript.
• Avoid layout shifts. Fix issues with your CSS and JavaScript codes.
• To improve the website's crawlability, enhance the Core Web Vitals Reports
• score.

Crawl Budget Optimization:

Optimizing the crawl budget is essential to helping Google crawl the maximum number of pages within a given time frame. Your crawl budget depends on various factors, such as popularity, relevance, site speed, and health.

You can check the website’s crawl rate in Google Search Console.

Garry Illyes also explained the reasons of less crawl rate.

How to Optimize Crawl Budget?

• Clean site structure and easy navigation.
• Fix duplicate and thin content.
• Optimize robots.txt file.
• Use canonicalization.
• Submit a sitemap and fix errors.

Duplicate Content:

Duplicate content is a significant issue. It mostly happens when you do not tell Google which URL version it should index. Wrong pagination is one of the many reasons why duplicate content exists.

How to Fix Duplicate Content?

Declare which URL version Google should crawl.

Remove Redirects:

Unnecessary redirects are bad for user experience and SEO. Get rid of redirect chains. There should not be more than one redirect between pages. Multiple redirects before visiting the destination page cause a crawlability issue.

How to Fix Redirect Loop?

Use tools like Redirect Checker or Screaming Frog to find issues.

IndexNow:

IndexNow is an easy way to boost a website’s crawlability and indexability. It quickly tells Google and other search engines about your website's changes and updates. Make sure that you send essential update signals to search engines.

How to Optimize IndexNow?

Add IndexNow within your CMS. WordPress IndexNow plugin is an easy way to do it.

Internal Link Optimization:

Internal links not only make navigation easy but also impact your website's overall SEO. Optimizing the internal link strategy is a must to make pages crawlable and indexable.

John Muller once said that internal links are critical for SEO. They tell Google what pages to crawl and how deep to go.

Poor internal links generate orphan pages. Such pages don’t get crawled as there is no way for Google to reach those pages with links.

It is an excellent strategy to link your old pages to the new and relevant pages.

How to Improve Internal Linking?

• Link essential pages on the website’s homepage.
• Fix broken links.
• Fix URL issues and redirected pages that are no longer active.
• Optimize the number of links on pages with anchor text.
• Make internal links do-follow.

Page Load Speed Optimization:

Page load speed not only impacts user experience but also affects website crawlability. It is a must to improve your page load speed to make it load faster.

How to Improve Page Load Time?

• Leverage Browser Caching to make the page load faster.
• Get premium and fast hosting.
• Minify JavaScript, HTML, and CSS files.
• Optimize images and compress them using plugins or tools.
• Reduce redirects.
• Remove third-party apps and unnecessary codes.

Robots.txt Strategy:

Robots.txt is an important step. The best use of Robots.txt is to tell Google which pages the search engine should not crawl.

Wrongly coded robots.txt can block Google from crawling your important pages.

How to Improve Robots.txt File?

• Place Robots.txt in the Root Directory.
• Don’t use the wrong wildcards
• Don’t use an index.
• Add sitemap URL.
• Don’t block website content.

Site Audit:

A site audit is a great way to find errors that can affect a website’s crawlability and indexability.

Use the following tools for website Audit:

• SEMrush
• Ahrefs
• Screaming Frog
• Lumar
• Oncrawl
• Ziptie

How to do a Site Audit?

• Audit new pages: Use Google Search Console’s URL Inspection tool. Add the newly published URL and find out if any indexing issue is there.
• Check Indexability Rate: Use SEO Tools to check your website’s indexability rate. In other words, check the number of pages indexed. There is hardly any website that has 100% indexed content.
• Audit Noindex pages: Audit Noindex pages to find out what issues they have.

Structure Data:

Structured Data or Schema is a way to share information with search engines.

Structure data tells Google what the page is about. It improves the page's categorization, crawlability, and indexability. Structure data is used for articles, websites, products, reviews, events, recipes, profiles, etc.

The most popular Structured Data Types Are:

• Schema: Google, Yahoo, Bing, and Yandex collaboratively worked on Schema.
• JSON-LD: It is JavaScript-based structured data.
• Microdata: It is an HTML-based markup.

How to Use Structured Data?

• Select content-specific structured data.
• Use schema vocabulary to add markups.
• Use Google’s Rich Results Test tool to test structured data.
• Check Google Search Console’s Rich Results Report to find errors and fix them.

XML Sitemap Strategy:

Google crawls your website even when you don’t have a sitemap. But to get the best results, you must create and submit an XML sitemap to Google Search Console. Your sitemap tells Google about any changes that you may have made to your website.

How to Improve XML Sitemap?

• Create XML Sitemap using WordPress plugins or SEO plugins like Yoast, AIO SEO, etc.
• Submit the site to the Search console.

Conclusion:

There are 13 most effective and easy ways to increase your website’s crawlability and indexability. It takes time, but the results are overwhelming.

Find issues and fix them. Track your website's crawl budget and issues. Improve site speed and optimize websites to make them user-friendly. Publish high-quality, helpful content.

Use these tips to improve website crawling and indexing.

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Is Core Web Vitals Score a Google Search Ranking Factor or Not

Is Core Web Vitals Score a Google search ranking factor? Do you optimize Core Web Vitals search ranking? Can CWB score influence rankings?

Core Web Vitals Score is used to help webmasters analyze page optimization and influence user engagement and experience.

Core Web Vitals and Google search ranking factor: eAskme

But how much does Google care about Core Web Vital's score? Let's find out today.

Let's understand everything about content and its impact on search results.

Core Web Vitals Score:

Core Web Vitals is the score that you get after analyzing your website using Google tools. Each score displays a different aspect of the user experience.

Core Web Vitals Score measures the user-friendliness of a website or webpage.

Claim: Core Web Vitals Score is a Google Ranking Factor

There are the 3-core metrics of CWV (Core Web Vitals):

• Largest Contentful Paint: LCP measures the load time of the webpage, including text images and other content.
• Interaction to Next Paint: INP measures a web page's overall responsiveness at the level of user interaction. It has replaced the First Input Delay (FID), which measured the browser response during user engagement.
• Cumulative Layout Shift: CLS measures the content shift during page load.

INP replaced FID in March 2024.

Difference Between INP and FID:

FID was part of Core Web Vitals before March 2024. It measured taps, clicks, and other user engagement on the page. The focus of this metric was to measure the first input on the page.

INP replaced FID to analyze user engagement at a much deeper level. It explores the complete lifecycle of user interaction.

To get a better ranking, it is a must to keep INP lower or equal to 200 milliseconds.

Evidence: Core Web Vitals Score is a Ranking Factor

Google Search Central announced CWV as a ranking signal. The related article published on the Google developer page states that Core Web Vitals is the set of metrics to analyze the responsiveness, speed, and stability of the webpage for user experience. It will impact the search ranking change.

During the Ask Me Anything event in 2021, Philip Walton said that web vitals are the ranking factor.

John Muller also clarified that the Core Web Vitals score impacts search ranking as it plays a vital role in analyzing a web page's user-friendliness. He added that even if a website has the best CWV score but its competitor has better relevance to the search query, Google will prefer relevance over CWV score.
Websites optimizing for Core Web Vitals will see a shift in organic ranking.

In 2022, John Muller confirmed that page experience is a ranking factor.

Improving the Core Web Vitals score is a must, but focusing on other metrics is also necessary to rank better. Page experience is and will always be a ranking factor.

Conclusion: Core Web Vitals Score is a Google Search Ranking Factor

Google itself confirmed that the Core Web Vitals score is a ranking factor. There is not much left to say. All you need to do is optimize your website for CWV. It can also impact the helpfulness of your content.

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Semantic Search for SEO: What, Why and How [Explained Everything]

What is a Semantic search? Why is Semantic Search important for SEO?

Semantic search is an essential part of SEO. The world of SEO has evolved since 2010. Now the focus is more on satisfying user intent rather than building too many links.

Semantic Search for SEO: What, Why and How [Explained Everything]

The year 2024 is known for making user behavior and essential intent parts of SEO.

Search engines understand the users in a better way. With the help of algorithms, updates, and technologies, search engines have developed the programs that help them understand what user wants.

This has made SEO experts work on optimizing content for users.

You cannot just fill keywords in your content and dream of ranking it better. It is important to provide relevant, authentic, rich information with the help of keywords, words, and visual content.

Semantic searches give importance to understanding user behaviour. The latest machine learning programs are helping search engines to understand users better.

Today, I am explaining:

• What Semantic search is?
• Why is semantic search important?
• How to Optimize your content for Semantic search?

What is Semantic Search?

Semantic search explains the search engines' focus on displaying the best possible results. Search engines do it by understanding queries, the internet, and relationship.

Semantic search is important to understand:

• How are people using queries or words in different languages?
• Understanding search queries without clear intent.
• Understanding the relationship between words.

Google has invested a lot of money on patents for this purpose. It helps in best-displaying results for the search queries like "Top 10 tv-series of 2024." As a result, Google will display a list of sites.

In other words, semantic search understands the human language in a much better way.

Earlier, search engines algorithms were not so efficient in understanding user behavior based on queries.

But the semantic search has changed everything.

Semantic search helps search engine giants to differentiate people, places, and things.

Google quickly identify user intent based on the following factors:

• Search History
• Spellings
• Location
• Global search history

Semantic search helps Google to improve user experience by displaying relevant results.

Semantic Search History:

The Knowledge Graph:

In 2012, Google introduced The Knowledge graph to understand content more than just the number of keywords.

The Knowledge graph was the first attempt to create a path of important algorithms. It collects information and their relations.

Hummingbird:

In 2013, the Google Hummingbird update went live. It was the beginning of the semantic search.

Hummingbird uses a natural language processing approach to rank pages with meaningful content.

RankBrain:

Google has launched Rankbrain in 2015.

Rankbrain is an online machine learning system that helps in query analysis and ranking factors.
Similar to Hummingbird, Rankbrain also focuses on user intent.

As a machine learning program, RankBrain keeps learning and analyzing the search results.

BERT:

Google had introduced BERT in 2019.

The focus of BERT is to understand the conversation and user intent.

With the help of BERT, Google displays accurate results.

How Semantic Search Impact SEO World?

Rise of Voice Search:

Semantic search is needed to understand voice commands.

To optimize for the voice search, content creators must work in the to-the-point direction.

What Should You Do?

Create content that quickly answers the user queries in the beginning.

Use structured data to make search engines understand your content.

Focus more on Topics than Keywords:

Search engines focus more on topics rather than just keywords.

Content around broad topics is becoming necessary.

What you can do:

Create guides or pillar articles. Cover everything important about the topic.

The intent is the priority:

The focus of search engines is on intent targeting.

What you should do:

Grab the list of keywords and sort them by user intent.

Understand user intent first and after create content around the topic.

Technical SEO is Important:

Google algorithms cannot do everything automatically.

You must make your website according to Google guidelines to help it understand your content.

Optimization is necessary, and to optimize your content, you must focus on the following:

Keywords:

Keywords are Important.

Use SEO tools to find long-tail keywords.

Understand the difference between keywords and queries.

Use keywords in URL, title, body, heading tags, description, etc.

Link Building:

Earn natural links. Focus on links that add positive value to your website. Also, improve internal linking.

Structured data:

Add Schema Markup to your website.

Errors:

Fix all the errors on your website.

Site Speed:

Optimize your website to improve site speed. Follow what Google says.

Site Structure:

Optimize site structure to make it easy for search engines to index your content.

User Experience:

User satisfaction is the goal of search results.

Google has improved its algorithms overtime to satisfy users.

What you can do:

Optimize website for mobile devices. Get rid of unnecessary images, JavaScript and CSS.

Conclusion:

Focus on semantic search when creating content.

Understand how Google understands different content types.

Stop following outdated SEO practices.

Keep your content relevant for the audience. Update it time-to-time. Optimize site for better indexing.

If you can do these, then you will be on the right path to success.

You have questions? Share via comments.

Find this post helpful, don’t forget to share it!

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Google Webmaster Guidelines: Everything that You Must Know

Google webmaster guidelines help you and SEO professionals create a website according to Google's expectations.

With the help of the latest Google Webmaster Guidelines, a webmaster can improve SEO techniques to meet Google's guidelines.

You cannot ignore these guidelines. Ignoring webmaster guidelines will make you invite a manual penalty or algorithm penalty.

Google Webmaster Guidelines: Everything that You Must Know: eAskme

Other people are at:  Things Every SEO Newbie Has to Know : The Ultimate SEO Guide for Beginners

If the issue is significant, then Google can ban your website from showing in SERP.

Understand Google Webmaster Guidelines to avoid potential damage to your website or blog.

According to Google's guidelines, there are multiple ways you can optimize your blog, content, or website.

Garry lllyes and John Muller has answered a lot of questions on Twitter also.

Most of the time, these guidelines are talking straight to the point.

Google keep on updating webmaster guidelines.

It is necessary to keep an eye on these guidelines and stay updated. It will help you know about any changes.

For example, Google guidelines say that your website must be HTML/CSS and code must validate with W3C.

It is not a direct sign to get a better ranking. But it will surely improve user experience as cross-browser compatibility is essential for user experience.

Google Webmaster Guidelines is to guide you about solving specific issues to better your blog or website.

What are the Google Webmaster Guidelines?

I can divide Google webmaster guidelines into four parts such as;

• Content Specific-guidelines
• General guidelines
• Quality Guidelines
• Webmaster Guidelines

Webmaster Guidelines:

Webmaster guidelines is the set of best practices that you must follow to improve your blog or website.

This strategy will help to improve your overall Google search ranking.

The other three guidelines help you save your site from penalties.

General Guidelines:

In general guidelines, you will find best practices to help your blog or website look better in SERP.

Content-specific guidelines:

As the name suggests, content specific guidelines are the best practices to improve how you should use the image, videos, text, and any other type of content on your blog or website.

Quality Guidelines:

Ignoring quality guidelines can get your website banned. It is a must that you should follow Google webmaster quality guidelines.

The reason behind the availability of these guidelines is to help you save your site from Google penalties. These guidelines also tell that you should not write spammy content and focus more on users than search engines.

It is easy to say.

It is a challenge to create a website or blog, according to Google's Webmaster Guidelines.

But by understanding Google Webmaster Guidelines, you will be aware of what to do and what you must avoid.

After understanding Google Webmaster Guidelines, the ne3xt thing is to implement them on your website.

Use Relevant Keywords:

Make your blog/website discoverable.

The best way is to find relevant keywords is by following the top-ranking webpage and seeing what keywords they are using in the title and description.

For this, you should run the competitor analysis of the top-ranking website or blogs in your niche.

Many tools will help you run competitor analysis and find out how these sites are using keywords.

Issues:

You can have a website with no keyword at all.

You may have a list of keywords that all are branded, but no one has thought about optimizing the content or website.

Fix:

You need to do a lot of work. Run competitor analysis and find out the opportunities to optimize the keywords.

Remember: You can even optimize the terrible websites.

Internal-Linking:

You must link pages or posts so that they can reach by links from other discoverable posts or pages.

This makes internal linking important. Internal linking also helps to avoid dead pages issue.

Links are part of websites. You must optimize contextual links, navigation menu and breadcrumbs.

Make all the links crawlable by Google. It is essential for a great user experience. Do not repeat the same anchor text again and again.

Combine keywords with different but relevant phrases.

A strong website structure is when the webmaster hierarchically links the pages or posts.

This makes it easy for Google to understand the structure.

Issue:

Some sites have a lot of orphan pages.

Fix:

The easiest way to fix orphan pages is by linking to them from other relevant pages on your website. Else delete them.

Reasonable Linking:

Do not make your blog post or Website page look like your sitemap.

Google has made it clear that you should not use 100+ links on a page. But it does not mean that you must add 100 links to every page.

Linking become fruitful when relevant.

Add links according to the need and relevance. Take the user's point of view.

Too many links will make your content look like spam.

Issue:

Some sites may have hundreds or thousands of links on many pages. This becomes a problem when Google crawl such pages.

Fix:

Reduce the number of links.

Robots.txt and Crawling:

Robots.txt can help you optimize your crawl budget so that Google can easily crawl your blog or websites.

There are two ways to optimize your crawl budget;

• Optimize links on the blog or website
• Optimize robots.txt

Google has published this guide, to help you understand how to optimize robots.txt for better crawling.

Issue:

You may find sites that use robots.txt to block search engines from crawling the content or complete the website.

You may have a site that does not have sitemap.xml in robots.txt.

Fix:

Remove Disallow: /

Add directive to display sitemap location.

Create content-rich pages with a clear voice:

Google Webmaster Guidelines talks about information-rich pages. It may not be easy to find information-rich relevant competitors.

Information-rich term changes according to niche or industry.

With the help of competitor analysis, you will learn:

• What your competitors are writing about
• How top-ranking sites are writing about different topics.

Structure of your competitor's website.

Answers to these questions will help you understand how to follow webmaster guidelines.

Issues:

Sites with thin content.

Word count is undoubtedly not the end-all factor to improve your content ranking. Yet, it is essential for creating information-rich content.

Fix:

Get rid of thin content. Work on your content strategy.

Keywords and Queries:

What are people searching to find your posts or pages?

Keyword research will answer.

With the help of keyword research, you will learn how people are searching to visit your website.

An effective keyword research strategy is what you need.

You will focus on the target audience according to the site's niche or nature during useful keyword research.

It is essential to understand the buyer's persona.

Once you discover the target keywords, then you can easily do on-page optimization.

On-page optimization is also about how many pages on your website are mention the target keyword or query.

For the success of SEO, it is necessary to perform useful keyword research based on targeting.

Issue:

You may have a site with all the branded keywords. The chances are that the site content is not updated with relevant keywords, phrases, and queries.

Fix:

The best way to fix it is by optimizing keywords in your content. Use LSI keywords, queries, and targeted keywords rather than only using branded keywords.

Only use the keyword that your users are typing to find your pages.

This way, you make the visitors understand your blog posts or pages.

Hierarchy:

Have you organized your website by topical relevance?

Conceptual page hierarchy is essential for SEO.

Keep main topics on the top and subtopics under the main. This strategy is known as SEO silos.
Use the deeper conceptual page hierarchy.

You may consider creating a hierarchy that the main page should not go far away from 3 clicks or create in-depth content with hierarchy.

Must create a site that gives in-depth information.

Issue:

Your blog or site has unorganized posts or pages just there to fill your blog with content.

Fix:

Create a siloed architecture. Display your topical focus. It will help to improve ranking.

Crawl and index:

Make your whole blog and website crawlable and indexable.

Don't block Javascript or CSS.

Giving Google access to a complete website makes it easy for the search engine to understand your website thoroughly.

Issue:

You may have a site that blocks javascript and CSS using robots.txt.

Fix:

Use robots.txt to unblock CSS and javascript.

Important Content:

Ensure that the essential content of your blog or website is crawlable and visible by default. You should not hide important information behind tabs, buttons, etc.

Display important information in default page view.

Tabbed content is usually less accessible to visitors.

Issue:

You may have a site with tabbed content.

Fix:

Create fully visible content.

Google Webmaster Guidelines are Must to Follow:

Google webmaster guidelines are trustworthy guidelines.

These are not the rules, yet if you ignore them, then you will only make your website fall behind everyone else.

Always stay on Google's right side and prevent manual actions.

If your website hit manual actions, start working on fixing the issues.

Remember: Google has Introduced 12 new manual action penalties.

In case you have a terrible website, redesign it and its content.

p>Use Google Webmaster Guidelines knowledge to identify issues and fix them before it is too late. It is worth following Google's Webmaster Guidelines.

For stable online performance, you must follow these guidelines.

You have questions? Share via comments.

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