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Should You Join Affiliate Marketplace or Direct Affiliate Program?

I have already shared many affiliate programs to make money online. I have been asked one question by a few readers that which affiliate system is better, Affiliate Marketplace or Direct Affiliate Program.
Should You Join Affiliate Marketplace or Direct Affiliate Program?: eAskme
Should You Join Affiliate Marketplace or Direct Affiliate Program?: eAskme

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So today I will answer about both types of affiliate systems and also discuss which affiliate system is worth using.

Direct affiliate or affiliate marketplace

Which is more beneficial to join between Affiliate Marketplace or Direct Affiliate Program?

An affiliate program offered by the affiliate marketplace or a direct affiliate program provided by the vendor?

Usually, you have seen that all big companies as GoDaddy or Hostgator and BlueHost run affiliate programs in various places.

This helps these companies to join more affiliates in their programs, and this also helps them to get free and easy marketing.

As an affiliate marketer and professional blogger, it is essential for you to choose between Affiliate Marketplace or Direct Affiliate Program and decide which affiliate platform work best for you.

In this affiliate guide, I will discuss everything that will help you to choose the right platform to connect with any affiliate program.
Important Tip: Remember that only a few companies offer affiliate programs via a 3rd party marketplace and in-house affiliate programs. These companies generate significant revenue because of their brand value.

Joining Affiliate Marketplace vs. Direct Affiliate Program

Minimum payout:

Minimum Payout: Should You Join Affiliate Marketplace or Direct Affiliate Program?: eAskme
 
Payment threshold is one of the significant questions to consider before joining any direct affiliate program.
 
High minimum payout will make you wait longer to get paid. But when you sign up for the marketplace, their minimum payout is the total revenue you have earned with all affiliate programs that you are promoting.
 
Usually, a low traffic website generates fewer sales, so it makes no sense to join a direct affiliate program than the affiliate marketplace.
 
So, in this case, your choice should be the affiliate marketplace.

Ease of Using Affiliate Software and Tracking system:

 Ease of using: Should You Join Affiliate Marketplace or Direct Affiliate Program?: eAskme
This is also one of the significant factors that you should consider. There is no doubt that Hostgator has the most popular affiliate programs, but affiliate software is up-to the mark.

There are many affiliates complaint that has the same issue.

In such cases such it is recommended to join an affiliate marketplace rather than joining the direct affiliate program.

How I know all this?

I have joined Hostgator’s affiliate program via shareasale.com, and there is no invalid sign up or charge-back so far.

I am getting far better conversions than I was getting on an in-house affiliate program.

Payment method:

Payment method is also one of the significant factors.
 
Many companies still pay via check.
 
There are some problems with payout via check. Sometimes you may not receive the check, and then you have to make re-issue request.

Commission on Volume or Single sign-up:

This is also one of the essential factors which you should consider before deciding which affiliate program to join.

Usually affiliate programs increase commissions, based on the number of sales. But this feature mostly available only in the in-house affiliate program.

Remember: You should negotiate the commission amount with an affiliate manager if you are generating a considerable amount of sales.
These are the most critical factors which you should consider before making your decision to join Affiliate Marketplace or Direct Affiliate Program.

I also recommend that you should learn from the experience of other affiliate marketers or else make your judgment.

Do let me know any other relevant factors which I may have missed. How do you choose which affiliate program to join?

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