Monday

How to Stop Wasting Money on Marketing That Doesn't Work

Have you been investing money in a marketing strategy that does not seem to work? You are not alone. Many business owners express the same sentiments. You start a new campaign with high expectations, but your numbers remain the same or decline.

How to Stop Wasting Money on Marketing That Doesn't Work: eAskme
How to Stop Wasting Money on Marketing That Doesn't Work: eAskme

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Before you invest more money and time, you need to stop and ask some hard questions.

Understand what you could be doing wrong and then adjust your strategy systematically.

Here are the top things to check in your marketing strategy.

1. Determine its Current Level of Effectiveness

A marketing plan or campaign is only effective if it generates new leads for your business. You are spending money to generate new leads that you can convert into loyal customers.

The marketing messages should convince your target audience that they need your services or products.

You may not make a quick sale but if your target clients express interest, your marketing team can follow up and close the deal later.

Check the number of leads you have attained since you rolled out the campaign. If the number does not match your investment, it is time to move to the next step.

Some online tools are able to define new ways to convert abandoning visitors into leads and eventually repeat customers.

For example exit Intent technology, developed by OptinMonster, allows you to identify when a customer is about to leave, and send them targeted campaigns such as special offers or shopping support at this time.

2. Check Your Branding Strategies

How do you want your audience to perceive your business?

It could be that your marketing strategy is not working because you are sending the wrong message to your target audience through your branding.

Think of your business as a person and determine how your clients should describe that person.

Effective Marketing Tips to Promote Your Brand

You want to create an impression that you are professional, trustworthy, reliable, fast, and committed.

Your marketing messages should be clear to your clients that they can rely on you for quality products or service.

Create the impression that you are in the business to add value to your clients for a long time.

3. Differentiate Your Business

You do not want to reinvent the wheel when developing your marketing strategies.

However, you will not achieve significant results if your strategies resemble your competitor’s strategies. Design new ways of sending the same message to your clients.

If not, your competitors will take the lead and build a stronger brand.

What differentiates your business in the market?

All business owners in your field could be using email marketing services, which have proven effective for years.

How are your emails to your clients different?

For instance, you can personalize the emails or include educational content instead of selling your products or services all the time.

4. Check Your Website

Here is another area that can frustrate your marketing strategies.

Your business website gives your clients the first impression of your business even before you advertise it.

You could be focusing too much on sending emails and designing banners that you ignore the website.

Visitors switch to another website quickly as soon as your website develops problems.

10 Ways To Market Your Website

Are all pages on your website responsive?

Can your visitors get all the information they need with a few clicks and in less than a minute?

Check all the pages on your site before you blame your staff or other things for a failed campaign.

5. Check Your Contact Details

If you are marketing your products aggressively and your phones are not ringing, something is wrong with the communication channels.

As you inspect your website, check if the contact details provided are correct.

The designer could have left out a digit or two when adding your contact information.

Try calling the numbers at different times of the day and from different networks.

Ensure that the chat button is working.

Teach your staff how to receive phone calls as well. Encourage your visitors to call your business by including a visible “call me” button on your website.

6. Segment Your Audience

It is cheaper and faster to send a generic message to all your recipients. However, your message could only be relevant to some people or to none.

Remember that your competitors are also sending similar messages to the same people you are trying to reach.

Segment your target audience based on their personality, age, preferences, and demographics among other aspects.

This means that you need to study your audience first before developing a marketing plan.

Send relevant messages to different segments and observe the results.

If you are unsure about your audience’s preferences, ask for feedback about your previous campaigns or products. Use the feedback to develop your products and adjust your marketing tactics.

7. Diversify

You may be complaining that your marketing is not working yet you are relying on a few tactics to generate leads.

Email marketing and building your online presence works but you need to add more tactics to reach a wider audience.

Have you ignored your social media strategies or given up on promotions?

You never know which tactic will yield the best results until you try it out. What works for another business may not work for your business.

Move from the traditional tactics like cold calling and invest in the current marketing tactics.

For instance, consider developing a mobile app that will help you connect with your clients fast.

8. Match Your Investment with Your Goals

Effective marketing starts with clearly defined goals.

Assuming that you have set such goals, does your investment match your goals?

In other words, can your marketing budget achieve the results you expect from your campaigns?

You must have realistic expectations when rolling out your marketing campaigns.

Investing more does not always lead to better results but you cannot invest a thousand and expect to earn a million.

Your investment shows your commitment to achieving your goals. Be willing to spend more if possible to achieve better results and this brings us to another important point.

9. Test and Scale

Are you holding back your resources waiting for a perfect time to scale your campaigns?

You could be achieving poor results because you are implementing your tactics on a small scale.

If marketing tactics have been tried and tested, scale your campaign where possible.

You will generate more leads from a larger audience than from a small audience.

Scaling does not always translate to a huge budget.

A little more could go a long way in reaching new clients.

Expand your campaign to new platforms and new markets while recording the results with each change. You can adjust your tactics based on the trend of lead generation.

10. Check Your Staff

Many business owners ignore this aspect when marketing their businesses.

You could be doing everything right but with the wrong people.

Your staff could frustrate your efforts if they are incompetent or indifferent about the growth of your business.

While you invest your time and resources in implementing the best marketing tactics, involve your staff. Ensure that your employees understand your goal and vision.

Reward them for their contribution towards the success of your business.

Maybe all you need is motivated staff that are willing to drive the marketing campaigns further and faster.

If your marketing is not working, the tips outlined above will help you fix it.

It is important to stop and evaluate your campaign at different phases to determine its effectiveness.

Otherwise, you will not get significant returns on your investments.

Communicate your vision and expectations clearly to your staff and match your investment with your goals. Remember that some tactics yield meaningful results in the long-term.

Are you still wasting money on marketing that dosen't work?

If you still have any question or suggestion, feel free to share via comments.

If you find this article helpful, feel free to share it with your friends on Facebook, twitter and Google plus.

You have questions? Share via comments.

If you find this article interesting, don’t forget to share it on Facebook, Twitter with your friends and family. 

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Wednesday

Bing Ranking Factors: Everything That You Must Know to Rank in Bing Search

Bing ranking factors are the answer to how sites or content ranks in Bing search results.

Bing has recently published Bing webmaster’s guidelines with a completely new section explaining how Bing ranks the content.

The article also explains what webmasters should avoid to rank better.

Bing Ranking Factors: Everything That You Must Know to Rank in Bing Search Resuts: eAskme
Bing Ranking Factors: Everything That You Must Know to Rank in Bing Search Resuts: eAskme

Other people are reading: Why Entrepreneurs choose Social Media Marketing to Gain Traffic on Their Websites?

Here is what you should know about Bing’s webmaster guidelines;

How Bing Ranks Content in Search results?

Before this update, there was no information about how content is ranked on Bing.

Bing has helped everyone by explaining all the factors and points that play an important role in ranking web content in Bing search results.

This update has also cleared that Bing does not prioritize the Microsoft products or services in search results.


Here are the main Bing Ranking factors that you should know about:

Bing Ranking Factors : What You Should Do

Relevance:

How closely the web page is responding to the search intent.

This means that the content must satisfy the user intent to rank higher in search results on Bing.

Users can use LSI keywords, and keywords in URL or headings but only in the best way.

Quality and Credibility:

Bing will also consider the authority and popularity of the website and the webmaster or publisher.

Bing is also against offensive statements, derogatory language, and name callings. Authorship transparency and content completeness is a must.

Use Engagement:

As we all know, user engagement plays an essential role in significant search engines to rank the content higher.

To measure the level of engagement, Bing consider the following questions;

  • Did the user click the search result?

  • Which result did the user click?

  • How much time does the user spend on the website?

  • Did the user change the query to find the best result?

Freshness:

Fresh content is essential.

According to Bing, fresh content is content that stays relevant for the user. Webmasters can update old content to keep it consistent.

Location:

Bing also considers the location of the website and user.

Page load time:

Page load time is a crucial factor in the Bing Ranking factors list also. Bing considers slow page speed as a poor user experience.

Webmasters should work on improving the page load speed of the websites or blogs.

Bing tells what webmasters should do, but it also shows what webmasters should nto do or what they should avoid to rank better.

Things Webmasters or Bloggers should avoid:

Webmasters must know what the Bing negative ranking factors are, and they should avoid such things.

Offensive and bad language is one of the reasons why Bing demotes any content.

Abuse & Examples of Things to Avoid:

Bing Webmaster tools also explain the things that bloggers or webmasters should avoid.

Cloaking:

Cloaking is a lousy practice where webmaster shows one version of the page to crawlers and another to the visitor.

It is a spam tactic. Webmasters should follow ethical practices.

Link Spamming, Link Buying, & Link Schemes:

Link schemes are inadequate for the website as they only increase the number of links but decrease the quality of backlinks.

Manipulating inbound links in any way is bad for ranking on Bing search.

Social Media Schemes:

Social media schemes will not help you to rank on Bing as these are easy to track.

Duplicate Content:

Duplicate content is a serious problem, and one should take care of it if he wants to rank higher in Bing search results.

Scraped content:

Scraping content from other websites will not add any value to the user experience, and Bing is strict against such practices.

Keyword Stuffing:

Keyword Stuffing is terrible not only for user experience but also for search ranking in Bing. You can use keyword density checker to fix the issue.

Automatically generated content:

Machine-generated content or content created with the help of article spinners will not help the webmaster.

Such content does not add any value to the user’s experience, and Bing will devalue such sites.

Affiliate Programs without adding value:

Filling the website with affiliate links will not help anyone.

Copying content from sites like Amazon and publishing without adding real value will never rank higher in Bing search.

Malicious behavior:

It is vital to keep your website safe. Make sure that your website should not have any malicious codes or malware.

Misleading structured data markup:

Sites must use accurately structured data markup to avoid irrelevancy.

More to Know:

Not only that, but here is more that you should know about the Ranking Factors document of Bing webmasters tools.

Limit:

In the newly updated webmaster guidelines, Bing has used the “Limit” word multiple times.

New guidelines are talking about maintaining the limit, and the word is used eight times.

Here is what you should limit:
  • Number of links

  • Dynamic resources

  • Number of pages

Image:

Image is another important word in Bing webmaster guidelines. It has been used 22 times.

What you should do:
  • Use unique images

  • Bing use Images to get information

  • Do not embed text in images.

  • Use descriptive text, titles, and filenames for images

  • Use high-quality images

  • Image optimization

Alt:

Now Bing supports rel=”ugc” and rel=” Sponsored.”

Final words:

This Bing Webmaster guidelines update of Bing ranking factors is essential for everyone.

If they make any changes or updates, I will let you know.

Till the time, stay tuned with us, on Facebook, Twitter, or Join our email list to get the latest updates as quickly as they publish in your inbox.

If you still have any question, feel free to ask me via comments.

Don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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Best Gambling Movies Streaming on Netflix

If you are a movie buff into gambling, then you probably have been on the hunt for gambling movies on Netflix. There are plenty of top-rated titles to choose from but finding them can be difficult.

Gambling Movies Streaming on Netflix: eAskme
Gambling Movies Streaming on Netflix: eAskme
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We take the guesswork out of finding the best gambling movies on Netflix by providing a good list below.

Check out titles based on certain genres from sports betting to blackjack.

Sports Betting Movies

Eight Men Out


When it comes to sports betting, one of the most prolific films you can watch on Netflix is Eight Men Out.

Released in 1988, this film tells the story of the 1919 World Series and how eight players from the Chicago White Sox were banned for life from Major League Baseball after conspiring with an illegal gambling ring.

The Sox were heavily favored to win but the group threw the game to win bets.

Two for the Money


Another great sports betting themed movie to watch is Two for the Money.

This is the semi-true story of a former college football star Brandon Lang who turned into an expert in sports handicapping.

It is a rag to riches story that stars Matthew McConaughey and Al Pacino, with an exploration of the emotions that professional sports bettors go through as they try to make a living in the industry.

Blackjack Movies

21


If you are looking for one of the best gambling movies on Netflix featuring the game of blackjack, 21 is the classic option.

Released in 2008, this movie was inspired by an MIT Blackjack Team featured in Ben Mezrich’s book Bringing Down the House.

Follow the team as they head to Las Vegas to play the game by counting cards and using covert signals.

The Cooler


The Cooler is a 2003 film found on Netflix that also features the game of blackjack. The main character of the film is used by the casino to cool a hot streak of a player.

This is a real role that people play in casinos to help limit risk. Played by William H. Macy, the cooler targets players who are earning big amounts of cash, with a particular focus on blackjack.

So if you wish to enjoy your good streaks, play online blackjack instead, where there is no cooler!

Poker Movies

Lock, Stock, and Two Smoking Barrels


When it comes to poker movies on Netflix, a good bet is with Lock, Stock, and Two Smoking Barrels. This move was created by Guy Ritchie and features a character named Eddie, who is a poker player.

Eddie is staked by three friends in a poker game and ends up losing a ton of cash and owing a man named Harry hundreds of thousands of dollars.

He has a one-week deadline to pay back the money and ends up stealing two antique guns to try to pay up.

The movie is considered a cult crime classic and is one that should not be missed if you enjoy poker and quality entertainment.

Rounders


If you follow the game of poker at all, then you have most likely heard of Rounders. The movie was released in 1998 and reveals the underground world of high stakes poker gaming.

The story follows two friends who need to win a high stakes game to pay off a big debt.

With Matt Damon and Edward Norton playing the two friends, the movie hit at the right time and has been a must-see among poker fans for decades.

Casino Movies

Ocean's Eleven


One of the best casino movies to stream via Netflix is Ocean's Eleven. In 2001, a remake of the 1960s classic by the same name was released and became a gambler favorite.

The movie has a huge cast of top actors, including George Clooney, Matt Damon, Brad Pitt, and Julia Roberts, just to name a few.

The movie features a casino heist, with a comedic tone, perfect for a gambling movie night at home.

Watch as George Clooney plays Danny Ocean, a recently released inmate who violates his parole by gathering a group of crime specialists to rob not one, but three casinos in Las Vegas!

Croupier


Croupier is another casino-based movie found on Netflix. This movie was released in 1998 and features the title character Jack Manfred, an aspiring writer who works as a casino croupier.

In this film, the viewer gets to see the casino industry from the side of an employee, which is unusual when it comes to casino themed films.

The Gambler


Yet another must-see casino-themed movie is The Gambler, starring Mark Wahlberg. Mark plays Jim Bennett, a literature professor at a university that has a major gambling addiction.

He gets involved in an underground gambling ring and ends up owning $240k in debt to a gambling venue proprietor.

The movie revolves around Bennet as he tries to repay his debt.

Final Words:

With free streams to watch gambling movies, such as those offered by Netflix, you can easily find content to explore based on the casino games you enjoy or your favorite actors.

Big stars have portrayed real and fictional characters in movies based on the gambling world that evoke emotion and spark interest in the games.

Pick any of the movies from the list and enter the world of gambling that can only be found on the big screen!

If you still have any question, do share via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

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Because, Sharing is Caring!

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Sunday

Why Entrepreneurs choose Social Media Marketing to Gain Traffic on Their Websites?

Social media is rapidly getting to be a standout amongst the most significant parts of digital marketing, which gives mind blowing benefits that help achieve a large number of clients around the world.

Also, in case you are not making a difference this gainful source, you are passing up a significant opportunity a mind-blowing marketing opportunity.

Why Entrepreneurs choose Social Media Marketing to Gain Traffic on Their Websites?: eAskme
Why Entrepreneurs choose Social Media Marketing to Gain Traffic on Their Websites?: eAskme

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As it makes it easy and simple to get the message out about the product and mission.

To make an effective social media marketing plan, you also can get in touch with the best research paper writing service.

They have experts and professionals who can provide you an ideal marketing paper.

Why Entrepreneurs choose Social Media Marketing to Gain Traffics on Their Websites?

Improved brand mindfulness

Social media is a standout amongst the most peaceful and productive digital marketing stages that can be utilized to expand your business permeability.

To begin, make social media profiles for your business and start organizing with others.

By applying a social media technique, it will help you fundamentally increment your image acknowledgment.

By spending just a couple of hours out of every week, over 91% of advertisers asserted that their social marketing endeavors extraordinarily expanded their image permeability and elevated client experience.

Financially savvy

For a publicizing procedure, social media marketing is perhaps the most practical way.

Making an account and joining is free for practically all social systems administration stages.

But, in case you choose to utilize paid to promote on social media, dependably begin little to perceive what you ought to anticipate.

Being savvy is significant as it causes you to accomplish a more noteworthy quantifiable profit and hold a higher spending plan for other marketing and business payment.

Also, you can hire the best essay writing solution to make a viral content. It helps you to get more engagement.

Connect with your clients

Social media is a decent path for drawing in and communicating clients.

The more you speak with the group of spectators, the more shots you have of transformation.

Set up a two-route correspondence with your intended interest group so their desires are known and their advantage is provided food easily.

Improved brand devotion

When you have a social media nearness, you make it simpler for your clients to discover you and interface with you.

By interfacing with your clients through social media, you are progressively likely to upsurge client maintenance and client steadfastness.

Since building up a dedicated client base is one of the principal objectives of practically any business.

Consumer loyalty and brand reliability ordinarily go connected at the hip. It is essential to regularly connect with your clients and begin building up a bond with them.

More beneficial consumer loyalty

Social media assumes an essential job in systems administration and correspondence stage.

With the assistance of these stages, making a voice for your organization is significant in improving the general brand picture.

Clients value the way that when they post remarks on your page, they get a changed answer instead of an electronic message.

Commercial center mindfulness

A standout amongst the ideal approaches to discover the necessities and needs of your clients rather than straightforwardly speaking with them is Marketplace mindfulness.

It is likewise considered as the most crucial bit of leeway of social media.

By watching the exercises on your profile, you can see clients' advantage and assessments that you probably won't generally know if you didn't have a social media nearness.

More brand specialist

For making your business all the more dominant, brand steadfastness and consumer loyalty both assume an outstanding job, yet everything comes down to correspondence.

At the point when clients see your organization posting on social media, mainly answering to their questions and posting different substance, it causes them to assemble a real picture in their brains.

Consistently interfacing with your clients demonstrates that you and your business care about them.

Expanded traffic

One of the different advantages of Social Media is that it likewise helps increment your site traffic.

By sharing your substance on social media, you are giving clients motivation to navigate to your site.

Improved SEO rankings

Social media nearness is turning into an essential factor in ascertaining rankings.

Nowadays, to verify effective positioning, SEO prerequisites are persistently changing.

Along these lines, it is never again enough to improve your site and regularly update your blog.

Businesses sharing their substance on social media are conveying a brand sign to web index that addresses your image legitimacy, respectability, and steadiness.

Last words

There is no denying that Social media marketing has numerous favourable circumstances for new businesses and built up brands.

By ordinary refreshing the correct social media marketing methodology.

It will prompt expanded traffic, better SEO, improved brand unwaveringness, more advantageous consumer loyalty, and significantly more.

Use digital ocean promo code to know the best essay writing service to gain traffics on your website.

If you have any question,

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Saturday

4 Steps to Optimize Your Link Building Research Process to Earn 10x More Links

A proactive approach to link building research is the key to success. The only thing that most of the marketers do not understand is how to start or where to start.

Link Building is quite complicated than just writing and publishing blog posts. Your content will not attract the ocean of backlinks only by waiting for them.

Because if link building will be that easy, then all of us would have DR90+.

Proactiveness is the key to earn links naturally and positively. Or it would help if you were Forbes.

4 Tips to Optimize Your Link Building Research Process to Earn 10x More Links: eAskme
4 Tips to Optimize Your Link Building Research Process to Earn 10x More Links: eAskme
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The only issues in backlink world is that most bloggers and marketer do not know where to start and how to attract those countable backlinks.

The only solution is to link building research.

4 Tips to Optimize Your Link Building Research Process to Earn 10x More Links

Today I am sharing four useful tips that will help you to earn 10x more links.

Link Intersect Report:

Link Intersect report of Ahrefs is here to help you.

You can use this tool to find link opportunities by targeting your competitors.

Don't just blindly fall for their link profile.

Your competitors are ranking above you because they have published the right content at the right time and got noticed by the right journalists.


It is not wise to go head to head in that direction.

Instead, focus on sites linking to multiple keywords or multiple competitors.

They are easy to target to link back to your site.

All you need is to highly informational content to leverage this link building outreach list.

Go to Ahrefs and click on "Link Intersect tool."



On Link Intersect page Enter your competitor's domain or urls in "Show me who is linking to these domains or URLs" boxes.



Now enter your domain or link in "But doesn't link to (optional)" box.



Click on "Show link opportunities."

Now you will see the report with link building opportunities. The report will show you like this:



In this example; I have targeted two sites in comparison with one website. The report displays the domain with the number of links to these competitors.

You will see the list of sites that are consistently linking back to the competitors.

And this is what you need.

Now sort the report according to Rank, DR, links or niche and export it.

The next job is to contact the best person to build relationships and earn backlinks.

Earn links from SERP competitors:

Can you earn links from competitors?

Yes, you can.

All you need to know is whom you should target.

Backlinks play an important role in ranking factor in SERP.

If you do not know what to do and where to start then here is the link building research process that you should follow.

First, go to Google and search for any keyword that you already rank on the first or second page.

Now create a list similar to content scoring to manage the list of sites or URLs you are targeting.

Make sure that the sites you choose must rank below you.

Why?

Sites that are ranking lower than your position can easily get influenced by your outreach.

Ranking below means that have low-quality content, and this is your chance to earn link building opportunity.

Now go to Ahrefs and check url's one by one.

To avoid spammy sites, set minimum DR score to DR20.

Export the list and start emailing the best contact person. Give them the reason why and how your content ranks higher and how informative and complete guide it is.

Now sit back and watch backlinks coming your way.

Target Keyword, Topic, Mention and Backlinks:

Millions of articles get published every day.

There are endless opportunities to build high-quality links in the best way.

The only issue here is, How to reach journalists, bloggers and writers?

And, here is the solution.

Focus on topic and keywords.

How?

Use Ahrefs alerts tool or Google Alerts.



These tools will email you every time an article gets published on your topic or keyword.

Use can use this tool for:

Finding Unlinked Brand mentions:

Unlinked brand mentions are easy targets for link building opportunities. All you need is to find the article where they have mentioned your brand name without the link.

Email them and kindly request them to link back to your site or blog.

Topic takeover:

The topic takeover is another opportunity to find link building opportunities.

Steal Competitors Brand mentions:

Search for the brand mentions for your competitors. Make the list of sites where you can get the chance to place your link or brand mention.

Regain lost Links:

Losing backlinks is quite common.

The reason can be the dead site or removal of entire post or link.

Lose of high authority links will cause lose of ranking, traffic and content quality.

But there is a solution.

You can reclaim the lost links.
  • Go to Ahrefs, type your domain and check the list of "lost backlinks."
  • Sort the list according to DR, traffic, etc. When reclaiming links focus on high-quality backlinks.
  • You will see the list of pages where your link is not available anymore.

Now start email outreach by telling them:

To link back if the reference text is already there.

Or, ask them why they have removed the link and resolve the issue.

When doing outreach, focus on building relationships or ego-baiting to earn links.

Final Words:

Link building research process should be in-depth. This will help you keep the links natural.

Follow these 4 points, and your link building will increase 10times more as compared to traditional methods.

If you still have any question, do share via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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Friday

What Is Growth Marketing and How Can it Benefit Your Business?

In this day and age, more people are going online to find their goods and services. Advertisers are quickly learning to adapt to the internet as well, developing many strategies to help your product reach as many people as possible. Growth marketing is the most effective strategy.
What Is Growth Marketing and How Can it Benefit Your Business?: eAskme
What Is Growth Marketing and How Can it Benefit Your Business?: eAskme
Other people are reading: Improve Your Skills by Learning New techniques

These growth marketing strategies can expand your business exponentially. But how do these strategies work and how can they benefit your business? Keep reading to find out.

1) Growth marketing is data-driven

Data Driven growth marketing: What Is Growth Marketing and How Can it Benefit Your Business?: eAskme

If you’re smart about your investments and hire a growth marketing agency, you’ll receive the benefits of having a data-driven team working for you.

This means that they will analyze large amounts of data to make their online marketing decisions.

Gaining customer data through surveys, conducting experiments, and using funnel analyses have proven to be extremely effective in creating a boom in a company’s customer base.

Using facts when making your decisions can only make your marketing decision stronger in the long run.

2) It is extremely cost-effective

Cost effective marketing: What Is Growth Marketing and How Can it Benefit Your Business?: eAskme

If money is a possible factor for your decision against implementing growth marketing, consider that it is cost-effective in its methods.

Growth marketing agencies are often given a small budget and are still able to work well with it.

This is because growth hacking, which these agencies frequently implement, does not require much money at all. Simple, cheap ideas are often the most effective in this strategy.

3) It is constantly innovating

Constantly Innovating: What Is Growth Marketing and How Can it Benefit Your Business?: eAskme

Growth marketing is very fast paced, meaning that if an idea doesn’t work well, you can easily scrap it and start over with a whole new strategy.

With growth marketing, you don’t have to work on one idea for a ton of time and invest money in it only for it to flop.

Instead, growth marketing is an efficient system that is constantly updating itself for the best results.

This type of efficiency and rapid-fire changing means getting the results your company needs faster.

It can attract more customers quicker than old-fashioned marketing strategies.

4) It can help you gain many leads

Leads: What Is Growth Marketing and How Can it Benefit Your Business?: eAskme

The point of marketing is to enlarge your customer pool.

This requires an agency that can find the most convenient and efficient ways to acquire bigger, better leads to this process

And though these strategies are quick, they are smarter because they are data-driven.

Growth marketers are constantly getting more leads and getting better leads to growing your customer base.

Funneling people into your service is important to exposing your brand to more people.

Though you may lower the percentage of people who retain the use of your product or service, growth marketing can help increase the overall number of people who engage with your brand at all.

5) The strategies focus on the entire marketing process

Focus: What Is Growth Marketing and How Can it Benefit Your Business?: eAskme

Ultimately, advertising is useless if it isn’t retaining the customers it works so hard to acquire.

A true growth marketing strategy doesn’t simply focus on getting new people to notice your brand—it also works to retain customers, converting them to loyal members of your customer base.

Keep in mind...

Growth marketing strategies aren’t simply a department or agency you can employ to make your company reach new heights.

It’s a mindset that everyone in your company needs to embrace to truly be effective.

After all, its efficient and fast-paced methods aren’t for people who just want to stick to one method without considering other options.

Growth marketing strategies are becoming popular because they focus on open-mindedness and emphasize the need for a willingness to constantly be tweaking and altering things.

In the long run, being extremely detail-oriented can benefit your company more than you could begin to imagine.

You just need to be willing to commit to new ideas.


If you still have any question, feel free to ask me via comments.

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Evergreen Content Guide: Everything that You Must Know About Evergreen Content is Here!

Evergreen content! Do you create it? Or do you still creating the content which has less meaning?

Creating content consistently with the target to boost organic traffic is essential.

You might have been writing content for years or months. And, some of your content may also rank on the first page.


What Is Evergreen Content & Why Should You Care?: eAskme
What Is Evergreen Content & Why Should You Care?: eAskme

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But are you satisfied with the result?

Your content will not add a good number to organic traffic as long as it is missing the main essence, and that is "Evergreen Content."

Evergreen content is not about being trendy or producing click baits.
  • What is evergreen content?

  • What are the types of evergreen content?

  • What are the examples of evergreen content?

  • Why is Evergreen content important?

  • How to find evergreen topics?

  • How to create evergreen content?
Today I will cover everything about evergreen content that you must know and implement.

Let's start with the fundamental question.

What is Evergreen Content?

What is Evergreen Content: eAskme

Evergreen content is the content that never loses value with the time.

In other words, the content that never goes out of date is known as evergreen content.

The most common feature of evergreen content is that every evergreen content piece is relevant to a specific target audience regardless of the time cycle.

You will better understand it with the following example;

If you search for "LinkedIn Stats 2020," you will find that foundationinc content ranks first, which means that this content page is getting maximum traffic for this keyword.

Linkedin Stats: What Is Evergreen Content & Why Should You Care?: eAskme

But for how long?

In 2021, hardly anyone can search for this keyword.

On the other hand, we have an evergreen example.

Evergreen example: Linkedin Stats: What Is Evergreen Content & Why Should You Care?: eAskme

If you search for "the importance of trees," You will find the high page ranking on the first page.
This page will always keep getting traffic regardless of the year.

The reason why we call it evergreen is that it stays green like the evergreen plant.

Each evergreen content piece contain two critical factors;
  • Content

  • Topic
Now, before you jump in to start creating evergreen content; you need to understand the difference between evergreen topics and evergreen content.

What is Evergreen Topic:

Evergreen topics are such topics that will keep people always find interesting.

Examples of Evergreen Content:

No matter how many years will pass or how many changes will come in human life, people will always find the above topics interesting.

These are the evergreen topics.

Evergreen Content:

Evergreen content is that it is excellently crafted for the evergreen topic.

Evergreen content never become outdated and never fades away.

Examples of Evergreen Content:

Tip: For better results, you need to blend both in your blog post or content page.

Why your blog need Evergreen content? (Evergreen Content Benefits)

Without evergreen content, you have to rely on trending topics and cover every topic related to your blog niche to maintain current organic traffic numbers or improve it.

This is a time consuming practice that requires a lot of hardwork.

For example;

During 2016, Trump's election post on the New York Times has spiked the traffic. Because the whole country was searching for the result.

But after a couple of weeks, that spike started fading as people were no longer looking for the same answer.

This has dragged the spike in traffic to flat-lined traffic.

This is why the New York Times and many other news agencies publish hundreds of posts every day.
You can only do it if you are running a new agency or a big brand.

If you are a blogger, freelance marketer, or full-time SEO expert?

Then evergreen content is what works best for you.

Evergreen content will give you;

Consistent traffic:

People will keep searching for evergreen content even after years.

This means that your content will stay valuable for them, and you will keep getting regular traffic.

Save time and Money:

Evergreen content stays relevant for a long time.

This means that you need not publish hundreds of posts every day to maintain organic traffic.

How to create evergreen content?

If you are reading till now, that means you are also interested in creating evergreen content.

Here are the three best steps on how you can create excellent evergreen content.

Keyword research for Evergreen Topics:

Keyword research is the first thing that you should do to find the keyword with user intent.

You can use tools like KWfinder and SEMrush to find valuable keywords or long-tail keywords.

Make sure the keyword you choose has a high search volume from an extended period, such as one year.

Create Content for Audience:

Creating to the point content is not going to help you this time.

You need to create excellent content that your audience will not find anywhere else.

Make them want more from your blog.

Ensure that your content is so compelling that if you post with the delay, they will miss your updates.

Your content should trigger emotions and engagement.

Such content will beat the competition and stay relevant for years.

Avoid Dates, News, and Trending Topics:

News dies overnight.

And, if you write about the latest episode of The Flash, then it will lose fans as long as the next chapter goes air.

Tip: Avoid using Last year, Today's, or 2020.

Is it possible to create Evergreen Content?

It's both yes and No.

Content stays evergreen as long as you can keep it relevant.

Nothing can stay relevant for 100 years. If you keep updating the old posts, you can easily keep the relevant even after decades.

Here are the few ways that will help you to produce evergreen content.

Review the post-performance and links over-time:

Open your post and check the stats. Fix broken links. Replace them with new links or remove the dead links.

Both Google and Audience notice these links.

Focus on user intent:

User intent can change over time. Targeting the user search intent is essential.

People searching on Google are looking for a solution, and it is your job to feed them what is essential for them.

Targeting search intent when updating old posts will help you keep your content evergreen.

Find the Reasons Behind rank drop?

Other blogs are outranking your content.

Find out;
  • What makes their content amazing?

  • What your content is lacking?

Final Words:

Evergreen content help bloggers to improve their search ranking.

This same work for you.

You may be working on building tons of backlinks to outrank competitors. And, spending most of your life on creating content.

But the secret behind the successful blogger in "Evergreen Content."

Evergreen content is the content that stays relevant, attract links, traffic, and reputation.

If you still have any question, feel free to ask me via comments.

Don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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Enterprise SEO Guide: What is Enterprise SEO? Everything that You Must Know is Here!

What is Enterprise SEO? What is the Enterprise site? How is Enterprise SEO different from traditional SEO? Find out everything with this complete enterprise SEO guide.

More pages mean more visibility, and it also brings more problems.

SEO is already challenging and ambitious task.

Enterprise SEO Guide: What is Enterprise SEO? Everything that You Must Know is Here!: eAskme
Enterprise SEO Guide: What is Enterprise SEO? Everything that You Must Know is Here!: eAskme

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If you have a thousand or million pages, you will have to develop your expert strategy.

Such a website finds itself in the enterprise website category, and such a site needs enterprise SEO.

What is an Enterprise Site?

Enterprise SEO Guide: What is Enterprise SEO? Everything that You Must Know is Here!

There is no standard definition of the enterprise site.

But the most common belief is that a website with over a thousand pages is known as enterprise site.

The reason behind this is that such sites have a lot of categories, products, or services.

To rank higher webmaster needs a team of SEO professionals to work on different types.

In other words, enterprise SEO is all about the size of the website or blog.

The other two factors that help you decide the enterprise site are brand authority and a high number of published pages.

There is an idea that if a business wants to increase revenue and brand value, then it has to hire a team of professional SEO experts.

No matter what line you believe in, there are some standard features of enterprise sites, such as;
  • Impact on the business reputation and revenue.
  • How big team do you need to work with?
  • Level of Management to handle thousands or millions of webpages.
Now, as you know what is enterprise Site, the next thing is to understand what enterprise seo is?

What is Enterprise SEO?

Enterprise SEO Guide: What is Enterprise SEO? Everything that You Must Know is Here!

Enterprise SEO is the need for an enterprise site.

In other words, enterprise SEO is a full-fledged SEO strategy to optimize the website and content according to search engine guidelines.

Every enterprise SEO is different according to your business target and your website position in search results.

Why Enterprise Site needs Enterprise SEO?

Traditional Strategies Don’t Work for Big Players:

Most of the time, enterprise sites face common SEO problems. But due to the complex structure, SEO work become difficult for these sites.

It is not easy to make changes.

For example, you want to create new content pages to replace the old ones. But you also have to keep in mind that this will affect internal linking, authority, and inbound links.

Brands have to create fresh content to maintain brand authority, and at the same time, they have to make sure that content will not create issues with the site performance.

For better results, brands use the organizational change approach. The collaboration between subject matter experts, IT team, marketing team, and product developers enhance the performance.

The massive number of links, pages, and technical issues are also a significant problem in front of enterprise sites.

Most of the time, such sites are live for a very long time.

Curing such websites will take everything.

Collaboration Issues:

An enterprise site has many stakeholders. The site brings the significant impact on the professional life of many employees.
  • Every product category manager has a personal stake.
  • PR managers are more interested in ranking press release.
  • There can be many stakeholders who can make changes on the website but still do not understand the reactions.
Establishing a strong collaboration is a big challenge.

Competition:

Competition is everywhere.

Every enterprise site has to deal with competition.
For example, Airtel is a brand; still, it is not ranking for many search queries. Or you can say that it’s competitors are ranking better than Airtel.

Techmagnate study on this matter shows that it will take the Airtel to optimize content for more than 2000 keywords and 440+ local sites to beat the competition.

This approach has helped the brand to rank for 2100+ keywords and boost traffic up to 3500%.

Even the most prominent brands cannot rely only on the brand name.
If you are running an e-commerce business, then you can easily understand the issues of traditional marketing strategies.

Lack of basic SEO will also bring a negative impact on your site.

How is Enterprise SEO different?

Enterprise is more professional and strategic as compared to traditional SEO.

Here is how enterprise SEO is different:

Automation and Scalability:

Whether you are adding product listing, microdata, or building links, every job becomes complicated.

After product launch, merger, or acquisition, this issue grows more.

Even if you are running an SEO team that is working on the project manually, it will not help in enterprise SEO.

You need to use available Enterprise SEO tools to automate the process and make easy.

Locations:

Almost 78% of local searchers are buying products offline. This shows the importance of targeting local search results.

No matter how big or small business you are running. As long as you want to target customers online, you need to focus on the local market. The strategy should bring consistent results.

You can do it with the help of available content templates. These templates will gather relevant information, such as reviews, hours, and address.

Your focus on near search target results will increase the conversion upto 30%.

Domains and Subdomains:

Running multiple sites and subdomain can result in;
Some brands are running multiple sister sites to sell products and have better results rather than selling everything on one website.

Reputation Management:

High authority invites Bad PR.

Negative reviews, discussions, and news can quickly come up if your brand is famous.

For example; Imagine that you are a brand owner, and on the first page, you have a top 3 ranking results saying negative about your brand. This is purely a disaster for your brand.

To fix this issue, you need a strong SEO strategy and implementation.

The focus of enterprise SEO is to fix the damage caused by negative claims.

Final Words:

Enterprise SEO is essential for big brands. With the help of enterprise, SEO brands can dominate the respective industry.

Ignoring enterprise SEO can damage your authority and reputation.

To keep the search results in favor, brands need to work with enterprise SEO continuously.

If you still have any question, feel free to ask me via comments.

Don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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Best Educational Apps For Students

A smartphone has always been considered a distraction to students. Tutors and parents have been on the lookout, ensuring that the phones do not affect education. Every innovation has its pros and cons. Mobile apps have currently become virtual classrooms to ease lessons and focus.

Mobile educational apps have changed the education sector. It has come whereby educational experts have embraced the potential of educational apps.

There has been an integration of the apps using smartphones. It is the responsibility of the student to learn all the things.

Best Educational Apps For Students: eAskme
Best Educational Apps For Students: eAskme

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They are sought after since it is a perfect blend of user experience and knowledge.

Most students get frustrated when they have the assignment to complete but have limited resources, education, or time.

The good news is that there are numerous sites you can get an expert to handle your homework online.

Educational apps have different functions, such as learning subjects or organizing activities in the classroom.

The design is to enjoy and understand.If a student has a smartphone, they need to make maximum usage of free educational apps.

Below you will find free educational apps best for students:

Google Classroom:

This app is beneficial for completing and submitting assignments and homework. Tutors have the chance to review their work and grade using a simple process.

It deals with virtual classrooms and used for class creation, making announcements start discussions, making remarks, grading assignments, and resource sharing.

It is an easy app to use since tutors share code with the class. Students join the class after entering the codes. It helps in enhancing communication, faster grading, and improved organization.

edX:

The app helps students to learn the course in top universities such as Columbia, MIT, and Harvard. Since it is not easy to get into these universities, edX is the best educational app.

You can learn over 2000 courses such as business studies, engineering, computer science, and linguistics.

The professional credits and certificates help in building a professional career. They come in video tutorials, study handouts, and interactive quizzes.

Khan Academy:

The app offers the best and excellent education for different minds all over the globe. It has a unique way of driving knowledge into students’ brains in the form of video tutorials.

They also provide online courses for standardized tests such as LSAT, MCAT, and SAT.

This app has an added advantage because of practice exercises, the ability to track progress and learn multiple languages.

Duolingo:

The app helps in learning new languages such as Spanish, Mandarin, French, English, and Latin. It offers a fun and interactive way and a labelinggame.

Different engaging games help in improving grammar and vocabulary skills.

A student has the option to set their daily goals, track performance and provide insights.

It comes in more than 30 languages, forum discussion, interactive stories, and learning events.

Remind:

This app has the ultimate answers to problems, and students can connect with the school community, including parents and teachers.

As a student, you will join a class code or school, and you will receive regular updates.

With Remind, it is possible to message the whole class, share photos and handouts, and submit assignments.

Final Words:

The above are some of the best and free educational apps for students. They will help in engaging with personalized learning experiences. It has helped the education sector and making learning more accessible.

That is the reason there has been a rise in hiring mobile app developers to assist in integrating the different platforms.

It has become more comfortable and useful for students to understand and have fun when learning.

If you still have any question, do share via comments.

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Pull Marketing: Everything that You Must Know Before Using It

Pull Marketing! What is it? When to use it, and what are the best types of pull marketing content for marketing campaigns?

No matter what you want to know. As long as it is related to pull marketing, here, you will find every answer.

Pull Marketing: Everything that You Must Know Before Using It: eAskme
Pull Marketing: Everything that You Must Know Before Using It: eAskme

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The business world is an all-time competitive world. It has competition, branding, marketing, leadership, and digitization.

Coronavirus has massively impacted user behavior. This change has also changed how brands, businesses, and bloggers market their products, services, or brand name.

The whole business world is now an online world. Professionals are working from home remotely to survive their business. Yet many have lost their jobs.

Internet data consumption is the all-time high.

Now people are using the internet not only for watching movies online or tv shows online but also for;
Consumers are careful about what information they are getting online.

The hunger for high authority, creative, and informational content is increasing.

Brands and marketers are using push marketing and pull marketing for a long time.

It is time to maintain balance.

Where push marketing is not working for you, pull marketing will be helpful.

Today, I will share everything about Pull marketing that you must know.

What is Pull Marketing?

Pull Marketing: Everything that You Must Know Before Using It: eAskme

Pull marketing is about creating an attraction that will pull the customers to your brand or visitors to your blog.

The human mind triggers learning emotions, where it finds exciting topics.

When you care about something, you will learn about the thing better than other options.

Storytelling is the art of marketing. We use it to make sure that visitors stay engaged and entertained at the same time.

This makes inbound marketing or pull marketing useful.

A 100% dependency on push marketing is not functional.

Use the pull marketing with push marketing to get better results.

Push marketing is about pushing your products or services to the target audience.

Some of the famous examples of push marketing are;

Push marketing will make the target audience interact with the lower funnel.

But, pull marketing will attract the maximum number of visitors or consumers.

Pull marketing is not against push marketing. It is the helping hand that improves the efficiency of push marketing.

Using Pull marketing makes your marketing strategy user friendly and responsive.

Using both push and pull marketing together will help you to;


Note: Pull marketing is all about turning the target into a customer.

Now, as you understand what pull marketing is? The next and important thing is to understand the different types of pull marketing.

To make your blogging or ecommerce business effective pull marketing content will help you in different ways.

Organically Optimized Content:

Organically optimized content is essential to market your business with the help of search engines.

Pillar articles, ebooks, and exciting guides are a few of the best examples of pull marketing content.

These are the best ways to attract potential customers to your blog or business website.

Guest Posting:

Is the Guest posting effective?

Yes, it is!

But, only when you follow the guest blogging guide and understand how you can use it.

Guest blogging is not just about filling other's blogs with your content. But it is about presenting your brand and knowledge in front of a new and broader audience base.

Note: Pull marketing is about attracting customers or readers to your website or blog. It is nto the direct way to sell anything.

In the guest blogging campaign, your goal should be to influence the audience, make them like your blog or website, and convert them into buyers or subscribers.

Co-Authored Articles or Co-Created Content:

You cannot do everything on your own in the best possible way.

So the best way is to hire someone or make him your co.

With this method you can;

The most significant benefit of co-creating is that you have someone expert in that work and also promote the completed project.

Remember: Choose the influencer who has a similar audience.

FAQ's

FAQs help the audience get the answers to essential questions without even asking.

This is a way to offer proactive information.

The FAQ page will help your target audience to understand the nature and voice of your brand.

Social Media Presence:

I am a firm believer in social media presence.

I know that I have already said that it is part of push marketing.

Creating unique and highly valuable social content will improve brand discovery and become the substantial part of pull marketing content.

The creative social content will increase the chances for a new audience to interact with your brand or content.

This will also help you to build your community.

Create Content around the Funnel:

A successful pull marketing content focuses more on value and usability for readers or visitors.

By helping your customers or visitors, you will pull them to visit your site again and again.

The success in pull marketing also depends upon;

  • Call-to-Action of your pull marketing content

  • How your content influence the buyer's decision?

  • How can pull marketing content pull the visitors to make the final purchase?
Today, every business, brand, and marketer is facing neck to neck competition to be heard and make an impression.

Content publishing will not do any good if you will not add the quality, value, optimization, and authority to your content.

Share your won thoughts about the topic and experience.

Also, use social media advertising such as Facebook ad campaigns to increase the effect of pull marketing.

Work to achieve your goals, and this will help you to create better content, become an influencer, and the way you will form your pull marketing funnel.

Have you ever used pull marketing?

What is your marketing strategy?

Do share via comments. 


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