How to Become an SEO Expert: A Completely FREE Online SEO Training Guide

SEO is a Horror Show!

Do you believe in that? Do you feel that SEO is not your cup of tea? Or Do you think that SEO is a hard thing to learn? If yes then you must think again.

SEO can be confusing for small business owners or newbie SEOs.

The situation becomes confusing when you encounter with trillions of old posts or misleading information or have completely outdated habits to develop SEO strategy.

But….

I have a “Good News” for you.

How to Become an SEO Expert: A Completely FREE Online SEO Training Guide: eAskme

Other people are reading:  How will Link Building Change this year

I am sharing FREE SEO Training Materials available online that will help you become an SEO expert.

How to Become an SEO Expert: A Completely FREE Online SEO Training Guide

All you need is to understand what is important in SEO and then start investing time on that. You need not to be the jack of all trades. Just learn the highly important website optimization points.

Follow the top website optimization factors in 2019.

Technical SEO:

SEO efforts that work on the website or server level to optimize the site for better search results are known as technical SEO.

Rendering, crawling and indexing comes under technical SEO.

The goal is to index and rank as many pages as you can.

Here I am sharing some of the best guides and courses to improve your technical SEO skills and knowledge:

Courses

• Advanced SEO Course to Develop an SEO-Friendly Website: You will find this advanced SEO course on Lynda.com. The course covers everything about technical SEO which includes content optimization, site structure, web crawling, structured data, rendering, indexation, etc. 


• Advanced Search Engine Optimization Strategies Course: You will find this course on Coursera.This course covers the SEO topics about data analysis, page-speed, and key metrics.

Guides

• Starter Guide to Search Engine Optimization: This guide comes straight from the search engine giant Google. Google has shared the best SEO practices for on-site optimization. This is a 32-page guide, but if you do not want to read that much, then you should read the HubSpot version of this guide.


• Search Engine Optimization for WordPress: This guide comes straight from the most popular content management system, Wordpress. More than 33% of the websites are running on WordPress. WordPress has shared the best practices for optimizing a WordPress blog or website

Content Marketing:

Influential content is a necessity. Without great content, you cannot ensure organic success.

Great content is a major Google ranking factor. To boost organic traffic, you need to create content that is according to Google algorithms and also pleases the visitors.

Here are the courses and guides for you to boost content marketing:

Courses

• The Strategy of Content Marketing Course: You can find this course on Coursera. UC Davis and Copyblogger have created this SEO course. This course will help SEO students to organize, plan, design and implement an effective content marketing strategy. This course will also teach students how to analyze the effectiveness of the campaigns and content.


• HubSpot Content Marketing Certification Course: Hubspot has created this course. This course guide you to follow the process of a content marketing program to generate leads and boost traffic.

Guides

• What Works in Content Marketing Guide: It is an entirely free guide from Search Engine Journal. This ebook SEO guide offer SEO tools and Case Studies and Tools that you need to get Content Marketing Success.


• Content Marketing 101 Guide: It is an entirely free guide for SEO. You can find this guide on Udemy. This content marketing guide gives you a massive list of SEO resources. You can learn strategies to boost sales, revenue, and traffic. The guide also teaches you Content marketing fundamentals.

• 100+ Content Marketing tools: This guide will help you to skyrocket your content marketing strategy. 100+ tools are there to help you in every possible way.

Schema Markup:

Schema markup is a complete set of microdata codes. You need this to create descriptions according to search results.

Marketers use schema to add content in a post or webpage. It is useful not only for search engines but also for visitors.

You may not find a free course on the schema.

Still, here are some helpful guides about Schema:

Guides

• Getting started with schema.org using Microdata guide: You want to learn more than just microdata then this guide is for you


• Understand how structured data works guide: Straight from Google developers, this guide will help you know how to add different types of structured data to the HTML page. You will also learn how to validate microdata and where you should add it.


• How to Use Schema Markup for SEO guide: WordStream has creates this guide to help you learn how to make your website easy to find for search engines.

User Intent:

Google is dedicated to providing the best in class user experience. On the path of this goal, Google focuses more on understanding the context of search queries typed by users.

Google always want to deliver the best result according to search intent.

Tip: If your post is not according to user intent, then there is no way you can rank for that keyword.

To get the maximum out of your traffic, you need to convert those visitors into sales, subscribers or leads.

Here are the courses and guides that will help you understand the psychology of conversions and boost ROI on your current traffic:

Courses

• Course to learn Conversion Rate Optimization: You can find this course on Lynda.com. The course cover topics like CRO myths, goals, target audience, pages optimization, test hypotheses, test proposition, set up tests, analyze results, etc.


• Course to Conversion Rate Optimization by Hubspot: This course will help you follow a way to promote the call to action on a post or webpage, in boost conversions.

Guides

• The Definitive How-to Guide for Conversion Rate Optimization: Moz has created this guide. In this guide, you will learn the process for better conversion rate optimization.


• The Complete A/B Testing Kit guide: Hubspot and Kissmetrics have shared everything that you need to run A/B tests to increase conversion.

Website Speed:

When it comes to boosting traffic and conversions, websites speed can create a difference. Every webmaster must optimize his site speed.

Google has already stated that people leave the site if it takes more than 3 seconds to load.

Fast page speed is the indicator of better user experience. That means slow page speed is terrible for user experience.

Google is using Page Speed as a ranking factor.

Here are the courses and guides that will help you improve the speed:

Courses

• Website Performance Optimization course by Google: You can use this course to learn website speed optimization.


• Browser Rendering Optimization course by Google: You can use this course to learn how to create quickly loading web apps.

Guides

• Beginner’s guide to website optimization guide: This guide will help you understand the basics of page speed optimization. You can also learn how to improve a speed score of a blog or website.


• Curated list of Web Performance Optimization Materials guide: You can find a massive list of resources that will help you find ways to optimize your website.

Link Building:

Google’s Rankbrain and Penguin Algorithm have forced webmasters to focus on earning links.

The links that follow the Google Webmaster guidelines can help your site rank better in search results. That means you need to stay away from link schemes.

Here are the courses and guides for you to find successful link building techniques:

Courses

• SEO Link Building Basics course: This course will help you learn the basics of link building and link prospecting.


• Backlink Training course: Monitor Backlinks has created this course. You will learn what backlink, importance, and ways to build them is.

Guides

• Illustrated Link Building guide: Search Engine Journal has created this guide to help you understand the ways to follow link building techniques.


• The Noob Friendly Guide to Link Building: Ahrefs has created this guide to teach you link building skills.


• Link Building Made real Simple: Ahrefs and Easkme has together published a guide that will help you to build links and understand every single way of link building.


• Link Building with Ego bait Content: This guide help you find the most influential way to build links from high quality sites.

Mobile First:

Mobile search is booming. More than 50% of mobile searches are focused on local intent.

To win mobile users, you need to harness the power of local SEO.

Here are the course and guide to help you:

Courses

• Beginner Local SEO | What Google Wants course: You can learn the basics of Local SEO.


• Local SEO Course: 10x Your Local Customers course: You can learn on-page optimization, citation, and other SEO techniques to rank higher on SERP.

Guides

• The Ultimate Guide to Local SEO Ranking guide: This guide will help you understand the fundamentals of local SEO.


• Where to Get Citations guide: Understand the citation building.


• Local SEO Tools for listings management: This guide will give you a list of 9+ local seo tools that you can use for listing management.

User Experience

User Experience is about understanding what users want. You need to focus on the objectives and goals of your business also.

Follow the best UX strategies to improve the user experience.

Here are the complete set of courses and guides to improve user experience:

Courses

• Introduction to Learning UX Design course by Springboard: You can learn UX Design using videos and resources.


• User Experience (UX) Design course by edX. You can learn ways to create impactful user experience designs.

Guides created by Google: UX Guides for Selected Industries

• UX Playbook for Finance


• UX Playbook for Lead Gen


• UX Playbook for News & Content Sites


• UX Playbook for Real Estate


• UX Playbook for Retail


• UX Playbook for Travel

Final Words:

Today is the best day to learn and execute the successful SEO strategy.

Stop wasting time, start now!

You can find everything about SEO here!

You have questions? Share via comments.

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Handpicked SEO guides for you;

• OnPage Optimization techniques that Google don't like


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• 200+ complete SEO tools for you

• Must master these Content Marketing Skills

• How to use Ubersuggest

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Where to Find the Best English to Finnish Translation?

If you are an English business want to expand your services or product details to Finland communities; you'll need English to Finnish translation, so your audience can understand your content and connect naturally.

Where to Find the Best English to Finnish Translation?: eAskme

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You may or may not be informed that Finland is a bilingual land, and depending upon your readers, your documents may need both Swedish and Finnish translations.

Whether you need English to Finnish or Finnish to English translation services, DutchTrans can provide you with any translation for any document related to any industry.

The Highest Standards in English to Finnish Translation Service

DutchTrans offers English to Finnish translation service of the highest standard, while also keeping our rates to the inexpensive available in the industry.

With our TEP (Translation, Editing, and Proofreading) process and two-translator system - one to translate, and one to proofread - you're ensured error-free translation with fast turnaround and delivery.

DutchTrans is the leading translation and interpretation services provider in the UK providing quality Finnish Translation and Interpretation services to corporate, individuals, government offices, tour and travels, industries, and other domains.

We hold expertise to offer an extensive variety of Finnish to English and English to Finnish language translation service to our valuable clients.

Our range of services is known for their total accuracy and competitive prices.

We have native Finnish translators and interpreters who are skilled and have several years of experience in various areas such as finance, legal, technical, marketing, and others.

Why You Choose Our Services?

• Each Finnish translation goes through three stages: translation, editing and proof-reading.
• Finnish translators work with translation programs Trados Translator’s Workbench and Trados MultiTerm which ensure consistent terminology.
• Data safety, storage, and confidentiality are our responsibilities. Server storage for finished Finnish translations. If you lose your Finnish translation, we will find it in our electronic archives.
• Educated, skilled and service-oriented Finnish project managers who continuously improve their experiences in Finnish project management.
• We work globally and have international work experience since we have our customers and translators in all continents.
• Additional services: layout design for Finnish translations, preprint preparation. When handing in the copy for Finnish translation, you may choose to receive the layout ready to print. Layout design service (DTP — Desktop Publishing).

Our Finnish translation specialists have provided hundreds of English to Finnish translated medical, legal, and technical texts, as well as any business document you can think of.

They have the knowledge and the experiences necessary to make sure your texts are just as professional in Finnish as they were in English.

We work online and can contact the client in any parts of the world and answer to any of your minor or major and urgent need in Finnish translation services.

To get a free quote, feel free to visit our official website and choose your source and target language and upload your file or fill in your text.

You can also take advantage of our live chat for consultations, questions or concerns.

You have questions? Share via comments.

Find this post helpful, don’t forget to share it!

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How to Advertise on LinkedIn: Everything You Need to Know (Complete Guide)

Do you want to run ad campaigns on the social network for a high conversion rate? Or Are you looking for the best system that will help you get better results? You may have used Facebook ad tests or Twitter ads, but have you ever advertised on LinkedIn?

When it comes to advertising on LinkedIn, most of the people have never even tried it. The big reason is that advertising on Facebook and Twitter was much more comfortable than advertising on LinkedIn.

But, here comes the change.

How to Advertise on LinkedIn: Everything You Need to Know (Complete Guide): eAskme

Now, LinkedIn has a recreated ad serving system and made it an easy to use social media network.
LinkedIn is the best choice to target the B2B audience.

The presence of B2B networks on LinkedIn has made it the most popular professional social network.

LinkedIn has recently refined targeting options. Now it is helping marketers to target the specific set of professionals effectively.

• Want to reach marketing firms? You can target those using LinkedIn Ads.
• Want to focus on the education industry? You can reach them using LinkedIn Ads.
• Want to find interns? You can connect with LinkedIn ads.

This year B2B option is attracting businesses and marketers to use LinkedIn.

This doesn’t mean that businesses are not advertising on Facebook or Twitter, but they will focus more on LinkedIn this year.

Notable: There is one thing you should know about the LinkedIn ad network is that the ad cost will be higher than Facebook ads.

You must have the right amount of money to play with LinkedIn ads.

If cash is not the problem and you are ready to run LinkedIn ads, then you should learn some basic rules.

LinkedIn Advertising Options:

LinkedIn was extremely limited to advertisers. There was no room for advertisers to achieve their goals. But, things have changed in 2019. LinkedIn will keep upgrading its ad system to add more freedom and room for advertisers.

Now LinkedIn Ads allow you to create ads based on your target.

When advertising on a social network like LinkedIn, you must have clear goals.

To successfully advertise on LinkedIn you need to have one of the following goals:

• Brand Awareness
• Engagement
• Job Applicants
• Lead Generation
• Video views
• Website visits
• Website conversions

Now it is the time to uncover the most used objectives with LinkedIn advertising;

• Job Applications
• Lead generation
• Website visits and Video Views.

Organic engagement is also a way to reach out to the LinkedIn Audience

LinkedIn ads will cost you more money than Facebook ads. I suggest you first to choose your target and then plan your ad.

Be blunt when it comes to choosing ad objectives on LinkedIn.

No matter what objective you have, you will have five types of ads on LinkedIn:

LinkedIn ad types:

Sponsored Content ads:

Sponsored content ads work similar to sponsored content. In the sponsored content ad you will be promoting a post or page in the LinkedIn feed.

LinkedIn Sponsored content ads have the highest CPC. It is always wise that you only promote pages with a call to action.

Text Ads:

LinkedIn text ads work directly as other text ads. You can find them on the right side of the LinkedIn feed. One can also see these ads below “People You May Know” section. These ads can play a useful role in conversion.

You may need to do some tests to find which work best for you.

Sponsored InMail:

LinkedIn sponsored InMail ads will display like spam email in the inbox. But as these are under LinkedIn policies so you can boost the higher conversion with these ads.

As these ads fall in the inbox directly from the business page or personal profile, the chances are that people find them more exciting and like to communicate with the business.

Note: Make sure that you do not copy/paste the InMail ads.

LinkedIn Video Ads:

As the name suggests, LinkedIn video ads will allow you to promote your videos to the target audience. Video marketing will be one of the most critical parts of the marketing strategy this year.

• Publish video on Linkedin from Vimeo

You may need to run tests to find which video ad works best for you.

LinkedIn Dynamic Ads:

The focus of LinkedIn Dynamic ads is to engage prospects with personalized ads. With the help of dynamic ads, you can personalize the experience according to your audience.

You can use this type of ads to capture the attention of professionals. Ads will display their own professional's photo, data, company name, and title.

You can also customize the dynamic ads according to your objectives.

The main reason brands use LinkedIn dynamic ads is that it allows you to boost the audience and followers for your profile or business page.

LinkedIn Carousel Ads/Native Ads:

Carousel ads or native ads are there to attract professionals by telling them an interactive story.

Linkedin Carousel ads are helpful for those who want to share their brand story. You can use this type of ads to capture the attention of the target audience.


You may want to know about the specs and ad dimensions. Here is everything you should know about each LinkedIn ad type and objectives when creating ads on LinkedIn;

• Advertising Guidelines
• Advertising Specifications for Dynamic Ads
• Advertising Specifications for Sponsored Content
• Advertising Specifications for Sponsored InMail
• Advertising Specifications for Dynamic Job Ads for Talent Media
• Advertising Specifications for Text Ads
• Advertising Specifications for LinkedIn Display Ads

LinkedIn Audience Targeting

Time to talk business now.

• Who is your target audience? (Male/female, age/location)
• Are they working in the same industry?
• Are they upper management or lower management?
• Do they have experience of each job between 2-4 years?
• Do they are in connection with a similar brand or professional?

You must know the answer to these questions.

LinkedIn is giving invaluable targeting options, but you can only get the results if you understand the demographics of your audience.

You can target coffee table people on Facebook, but on LinkedIn, your target should be what they have worked, what they have studied and which option you want to focus.

Remember: You can target more than just Founders and CEO with LinkedIn. You can target grown not only people but also target the startups and your entrepreneurs.

You can also target;

• People looking for jobs
• Freshers or experienced
• Graduated or undergrads etc. using LinkedIn Ads.

Every minute 120+ members join LinkedIn.

How to Track LinkedIn Ad Conversion:

Only you need to know how much success you LinkedIn ad campaigns are getting.

LinkedIn ads offer various metrics that you can use to track the failures and success of ads.

I am sharing a few of the must-have conversion tracking techniques that you must use.

Event Specific Pixel:

If your goal is lead generation, then you should use event-specific pixel to track results.

You can attach. Thank you page with your form. Also, add tracking codes.

You must add conversion tracking to your LinkedIn campaigns.

Site-Wide Insight Tag:

Site-Wide Insight Tag is helpful to track the actions on your website.

It works similar to the Facebook pixel. You need to add this code on your site, and it will start tracking the behavior using LinkedIn ads.

Tip: You can also use LinkedIn re-targeting ads.

How to Use LinkedIn’s Content Suggestion:

Linkedin content suggestions will help business pages to discover what they should write about. You can use trending topics, title, and descriptions.

Content targeting helps you target the CEO and directors of your competition.

All you need is to choose the seniority, industry, and location. LinkedIn will display trending topics according to your filters.

This will help you use the trending headlines with creative ideas.

Final Words:

LinkedIn is one of the great options to target the B2B audience.

B2B marketers are using various techniques when using LinkedIn Ads. It is exciting to see how LinkedIn is helping marketers achieve their goals and what new features LinkedIn will add.

LinkedIn is ready to give more freedom to marketers to increase conversion and success.

You have questions? Share via comments.

Find this post helpful, don’t forget to share it!

Handpicked Social Guides to Boost Conversion;

• Twitter stats to boost conversion


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• Use Content Scoring


• Understand the difference between paid and organic marketing

• Best CPM based ad networks

• Ad networks for new bloggers

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Top 5 Cheap WordPress Hosting at Best Monthly Billing: Pay Less For More

Want to create a professional looking website on a budget? WordPress can be an ideal platform for you. This open-source content management system is free to download, install and use. The one more good thing is there are plenty of hosting services available in the market offering cheap WordPress hosting at easy monthly billing.

We know finding a cheap yet reliable WordPress hosting can be quite time-consuming.

Therefore, we have put together a few affordable WordPress hosting companies that really don’t suck. We hope our post will narrow down your search for an inexpensive WordPress hosting.

Top 5 Cheap WP (WordPress) Hosting

Top 5 Cheap WordPress Hosting at Best Monthly Billing: Pay Less For More: eAskme

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Bluehost

Bluehost needs no introduction. After all, it is one of the few web hosting companies officially recommended by WordPress.org. The hosting platform is fully packed with all the necessary features required to build and launch a WordPress site. It comes with an easy to use a custom panel from where you can manage all your hosting setup easily.

Despite of affordable hosting service, Bluehost also offers free SSL Certificate (Standard) in all their Shared hosting plans

Their shared hosting service starts from $2.95/mo to $5.95. It means you can build a professional-looking WordPress site with their affordable WordPress hosting at a monthly price of just $2. Isn’t it affordable?

No matter what plan you choose, with Bluehost, you get unmetered bandwidth, email accounts, subdomains, and email storage facility

Their customer support offers 24/7 support and a good knowledge base that you can refer to whenever is needed.

Hostinger

Founded as “Hosting Media” in 2004, Hostinger is today a well-known name in the web hosting industry. The company is renowned for their cheapest yet fastest hosting services.

Talking about their WordPress hosting monthly billing, you can sign up for their basic plan called Single Shared Hosting at the price of $1.45/mo. This basic plan includes SSD space up to 10 GB, Bandwidth up to 100 GB, 1 MySQL Databases and 1 email account. This plan should be sufficient for anyone looking to host a small blog or website.

Hostinger offers 99.9% uptime guarantee for all three basic plans that is a big plus point. Talking about their control panel, it is quite user-friendly

All the important tools such as Website Builder, Auto Installer, File Manager, FTP Accounts and Backups are easily available to users.

SiteGround

The platform consistently ranks as one of the best WP hosts around. Maybe because SiteGround has brought a significant improvement in their server speed. Like Bluehost, the platform is also officially recommended by WordPress.org.

They have cheap WordPress hosting plans starting at $3.95 for a month. The basic plan called Startup offers  10 GB server space and a number of essential WordPress features such as Free WP install, WP Migrator, Auto updates, Free Cloudflare CDN and much more.

GoGeek is their premium WordPress plan that costs $11.95 for a month. With this plan, you can host an unlimited number of website

This plan offers 30 GB Web Space and can accommodate around 100,000 visits monthly.

000Webhost

000webhost is a subsidiary of Hostinger offering hosting for absolutely free. This is one of the few free webhosting companies that offer hosting services without enforcing users to run annoying ads on their websites or blogs.

Despite being free, 000webhost offers you a decent amount of disk space (1 GB) and bandwidth (10 GB).

In addition to this, you also get a free website builder, WP Auto installer, full PHP & MySQL database support.

It would be wrong to say that 000webhost is going to be a good thing for anyone who wants to start a website at cheap.

Anytime you feel your website requirements are growing you can switch to their paid WordPress hosting having affordable monthly billing.

InMotion Hosting

InMotion Hosting is the US-based web hosting company that was founded in the year 2001. Their hosting network is based on UNIX and Linux operating systems.

Alongside cheap WordPress hosting plans, the company also offers a wide range of advanced functionalities such as free website transfer, one-click WordPress installation, free website transfer and support for WP-CLI.

Currently, they have six WordPress hosting plans starting at $4.99/mo. Their every plan includes 1 free domain name, unlimited bandwidth, and unlimited email accounts.

The rest of the configuration will vary as per the plan you choose. As the company claims, their basic plan is ideal for small blogs so you can start with this plan first.

Talking about their customer support, they offer all the major mediums to interact with their support team that includes Live Chat and Phone Support. They also provide Skype option for easy interaction. 

These are a few of well-known yet cheap WordPress hosting providers offering great monthly plans. If you know any other option that is affordable too do share with us.

If you still have any question, feel free to ask me via comments.

If you find this article interesting, don’t forget to share it on Facebook, Twitter or Google Plus with your friends and family.

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Get maximum with hosting and domain name:

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How to Translate from Dutch to English Fast and Affordable?

The global economy has increased your possible market in a way that was not imaginable even ten years ago, smoothing the playing range for small and big businesses. Though, it does come with some problems.

One of them is the language barrier. If people don’t understand the text of your website, you cannot expect to make a deal. You need to provide your visitors the choice of a localized, and for that, you need translation.

• Improve English for Blogging

How to Translate from Dutch to English Fast and Affordable?: eAskme

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The difficulty is translating text from one language to another is not a natural process.

Word-for-word translation does not work because there are differences in language that get failed in translation. Such mistakes can significantly change the meaning of the message.

Following are the fast and affordable ways to translate Dutch to English:

Machine translation

Machine translation software automates the method of translating text from the Dutch language to English.

The primary machine translation software relies rigidly on word-for-word translation.

Some technologies add a rule-based or statistically-modeled translation for more precise translations. Machine translation tools interpret the text without human editing.

Machine translation is the best fit when companies need fast, affordable translations and accuracy is not of concern.

This software is used by translation service providers and is usually included in translation management software.

Google Translate

You don’t have to view very far from a fast translation tool.

Google provides a free tool named Google Translate to translate your business text or website content to over 100 languages quickly.

Just write or copy-paste your text into the box on the right, pick the language, and then select the target language. Hit “Translate” and copy the created translation.

If it seems too good to be genuine for a free tool, you would be mistaken.

According to The Washington Post, the precision of Google Translate is relative to human translators, thanks to its recently modernized Google Neural Machine Translation system.

Human Translation

When ordering professional Dutch English translation services, keep in thought that translation agencies offer various service stages.

The highest service stage is a professional human translation process, where the whole workflow is managed by a professional.

An excellent expert human translator has a unique understanding of both the Dutch and English language.

Good human translators are also qualified in a specific industry and have proper academic training for the job at hand. They can translate Dutch to English in an accurate and professional manner.

Translation is not only matching terms between languages: it needs a good knowledge of the subject matter so that the translation can be composed in a natural language which is at the appropriate reading level for the target audience.

DutchTrans provides professional human translation services for businesses and individuals around the world.

We are dedicated to always providing professional human translation, as machine translation is not yet sufficiently advanced to translate documents with the knowledge and difference that human translators provide.

We also offer a second service level: a combined software and human translation process. The initial translation is executed by software, and the result is post-edited by professional translators.

You have questions? Share via comments.

Find this post helpful, don’t forget to share it!

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Outbound Links May Affect Ranking: Find out how!

When it comes to building links people ask me a lot of questions such as what is backlink? What are the effects of outbound links? What is anchor text? How to use interlinking? etc. Many people ask me that if their linking pattern can cause them to lose search ranking. This is the question that is not answered correctly.

Many people want to know that what type of sites they should link to? Such as;

• Informational sites
• Commercial sites
• Official sites etc.

Outbound Links May Affect Ranking

How Outbound Links May Affect Ranking: eAskme

Other people are reading: 

Today I am sharing the top outbound link factors that can impact your rankings.

It is about the page, not the site:

You may want to link to a site that publishes multiple niche topics. You may find it confusing to link to a site which has overlap content. There is no harm in doing that as long as the page you are connecting to is related to your niche.

Majestic is the place where you can find the trust flow of the site you are linking to. You can check the topical trust flow of the domain. This will help you find out in that the site if following which niche. You may find many websites which are in multiniche.

What I want to say is that there is no harm in linking to a multiniche site as long as the page you are connecting to is according to your niche or the major part of the site is similar to your niche.

Relevancy:

When linking to a blog page or site, you need to understand the importance of relevancy. It is always good to link to the page similar to your blog post. Find the exact match page and then link to it.


This is also important for better user experience. Linking to the external page also tells that what you post is all about.

Links Display the legitimacy of your site:

When you link to other sites, it tells that you are into spamming or creating value. When you keep linking to the spammy sites, it will also drag your site in the list of spammy sites.

You should stay away from link communities.

Standard sites have less spammy links as compared to spam link building sites.

Negative of outbound links:

You should understand the linking patterns of regular and spam sites. Where spam sites keep filling the site with spammy links, normal sites hardly link to any spammy site.

I recommend you to create a blog or website with standard outbound links. Also, make sure that the sites you are linking to have quality links.

Do not fall in love with spammy outbound links.

Remember that low-quality sites build links to normal websites, but regular sites should not build links to low-quality sites.

Focus on the quality of the sites you are linking to. Quality of your content and backlinks is also outstanding. It is also essential to understand what type of sites other sites are linking to.

Linking to .edu and .gov:

It is valuable only when the site you are linking to is a helpful resource to your visitors. There as a time when it was the thinking that linking to .gov and .edu sites will give your content value and people were blindly following this practice.

But, things have changed with the time.

Now linking to only authentic and genuine sites can help you.

This is the era of better user experience.

You should only add outbound links if your content and links can improve your visitor's experience.
Final Words:

You have questions? Share via comments.

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How Will Link Building Change This Year?

Link building is one of the most common strategies that SEO's use to rank their site or posts in Google search. Backlink building will be more important SEO factor in 2019 also.

Do you know that over 72% SEO professionals strongly believe in building backlinks to improve search engine ranking?

If you are new to backlinks then you must read:

1. What is backlink
2. What is Anchor Text and why it  is Important
3. Basics of Dofollow and nofollow

There is no doubt that your blog's quality and content also matters a lot. Actually quality is most important than anything to rank high for a long time in search results.

Based on my SEO experience in 2018, I m predicting how link building will change in 2019.

How Will Link Building Change This Year?

How Will Link Building Change This Year?: eAskme

Other people are reading: 5 Top Link Building Strategies for Local Businesses

Google Will hit Advanced PBN Sites:

Google already punished PBN sites most of the times. Still, many SEO pros try to use some advanced strategies to build PBN sites. They try to create PBN sites or buy backlinks with no footprints and in the more clean way.

Google will surely identify such sites and put them in the sandbox or degrade those sites in search results.

Google keeps improving it;'s algorithms to identify advanced PBN sites and link building schemes to punish such sites.

Recommend: Stay away from PBN sites and link sharing schemes, as this will make you fall into the hands of Google penalties.

As link building still be more important, so focus on creating high-quality content that attracts backlinks from reputed sites.

You may still try to keep 5%-20% PBN links in your backlink profile but this can also invite Google to be hard on you.

Question is do you still need to use PBN sites when there is a risk to get penalized?

There is a risk in every business but if the risk is too big then one should completely avoid that.

What do I recommend?

Rather than focusing on building backlinks using PBN sites, focus on creating evergreen high-quality content using pillar articles. This will help you attract high-quality backlinks and improve your link profile.

Usually, an SEO can build 1-20 new high-quality links in a month. More than that can cause trouble if coming from low-quality sites.

It takes time and patience to build high-quality backlinks.

Clean Link profile will matter:

It is really important to build clean link profile. It is a good strategy to build keyword based robust link profile.

Google algorithms will get smart and it will rank only those sites that actually satisfy the user query based on their clean link profile.

Google voice search and Artificial intelligence will help the user to find what is helpful for them and increase the need for clean SEO. It is really necessary for you to make sure that your backlinks are according to your keyword strategy.

Your link profile should make sense. If your site is getting the backlink from unrelated or low-quality sites that mean you are surely inviting a penalty.

For example; if your site is related to utensils and you are getting backlinks from health sites that means you are getting low-quality links which are not related to your site.

Use can use Ahrefs to find out the quality of your backlink profile. Focus on URL Rating distribution and change your link building strategy this year. Now you can use new Ahrefs SEO Toolbar to find link building opportunities.

The search engine is smart now. They can very easily identify if the links are genuine or not.

Influencer marketing will be prominent:

Influencer marketing is one of the most important parts of online marketing. For brands, it is really important to connect with influencers in their industry such as social media influencers or bloggers. The brand needs influencers to make people aware of the latest launches or news events by sharing company info, reviews, sponsored posts etc.

Brands will be more focused on influencer marketing in 2019. It will be a prominent marketing strategy this year.

Influencer marketing also helps you to build high-quality backlinks as each blogger or influencer marketer talks about your product in his own tone on his blog and share that with his audience.

You also need the genuine audience.

You must focus on a transparent approach to connect with users. This will help build trust and turn your blogging business into a brand.

You can also make influencer share some giveaway so that their readers can check what it is all about. This will be helpful for you and the influencer also.

Always ask an influencer to disclose their relationship to match guidelines of Google.

Hyper Focused Relevance:

This year it will be really important to focus on how your content, product or services will fit in some specific categories to attract quality links.

This will make you look for new ways to correlate your content with focused categories keeping relevance in your mind.

Focus on your target audience and what type of content can satisfy their need. It will help you create useful content that can rank easily and make you build some good links.

When your site gets relevant links with influencer outreach, it will grow like anything.

Final Words:

Link building will remain an important part of SEO strategy this year. But when building links you need to focus on nature, quality and relevance fo the links.

This will help you easily make your blog a brand and improve brand awareness. Don't try any shortcut to building links as it will cause you troubles in long run.

Also, diversify your link profile but don't forget the importance of relevant categories and keywords. work with influencers in your industry and build quality links.

What is your link building strategy? If you have any question or suggestion, feel free to share via comments.

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2 Most Successful Niche to Start a Blog

Two Niches Insufficiently Covered Online What are the most successful niches online today? If your answers were "money, health, love", you are probably right.

These three are often called the 'holy trinity' of online publishing, topics that will always be of interest to a large mass of potential readers.

2 Most Successful Niche to Start a Blog: eAskme

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"Money" covers everything from making money online to building a more efficient online marketing campaign and building a webshop.

Everything between food, fitness, mental health, and supplements fit under the large umbrella of "Health", and "Love" can cover everything from dating advice to self-improvement.

Between these three, there are still many smaller niches that can be covered with a decent success.

But there are two niches that, unfortunately, don't get the attention they need, despite playing an important role in our everyday lives - and the future.

Streaming

Over the years, Netflix has become a true game-changer in the streaming industry. From a DVD rental company, it has successfully transitioned to a streaming media provider, went global, and has become one of the most generous (and pretty prolific) content creator in the digital age (just look at its $8 billion budget set aside for original content creation this year).

In the last couple of years, Netflix has found several "followers", companies that see streaming as the future of television and have launched (or plan to launch) their own takes on the business.

Unfortunately, steaming content is still pretty much only covered by the "traditional" publications that cover television and movies.

Streaming has a business model that is completely different from "traditional" media. It's not about ratings (in the case of series) and box office performance (in the case of the movies) but about the number of subscribers.

When you watch a Netflix series, you don't simply tune in and bear with the occasional ad breaks - you pay for a whole package and that's what you get.

This different approach to media makes streaming a completely different business altogether that would require a more detailed and dedicated approach - and it's covered by a surprisingly low number of online publications.

Science-based medicine

An ever-increasing number of people have chosen to turn away from science-based medicine lately, choosing to believe in false claims and quackery instead.

This is, in part, the fault of the media (both online and IRL), or rather its failure to translate the medical slang into a language that's easy to understand.

And while there are a few online publications meant to clear a few things up and to bust a lot of myths, there are too few of them to actually make a difference. And this should change.

Lost between all the fake news and wild health claims, people have very few sources to turn to for accurate and understandable information.

The "health" niche above is also plagued by wild claims, irrelevant studies, and the constant influx of advertising funds from companies promoting products with unproven health benefits (if any).

A better coverage could educate people to be less credulous, clear up a few confusions and misconceptions, and perhaps lead to better understanding of health as a whole

You have questions? Share via comments.

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Switching the Channel - A Guide to Diversifying Your Online Marketing Tactics

Do you feel like you’re stuck in a marketing Groundhog Day? The same strategies, on the same channels, driving the same results. If this sounds all too familiar, it may be time to diversify your online marketing tactics.

Switching the Channel - A Guide to Diversifying Your Online Marketing Tactics: eAskme

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Before you pull every campaign and throw your precious marketing budget at another channel, think about your existing channel mix and your unique offering.

Leading change with facts and experience behind you will set your business up for infinite gain in your marketing strategies.

Ensure the channel meets the offering

There are so many places to be seen, and even more digital marketing channels that can harness the right customers for your business.

But with a finite budget and only so much manpower, it’s important that you are utilizing the right channels that best cater to your offering.

Social media is a powerful channel, but it may not be the right mix for your B2B company. If you operate in the funeral industry, you may not be considering re-targeting in your marketing mix.

When it comes to marketing tactics, it’s not black and white. One company’s success with a channel, may be the wrong move for another.

Establish the brand image you want to portray

Perhaps this is 101, but have you discussed what the brand image is that you want to portray? Your always-on messaging will never land the engagement you need if you don’t assess and perfect your specific messaging.

By discarding boring campaign copy or ad creative, and replacing it with fresh and thought-provoking words, you may experience significant spikes on some channels that will allow you to cull your low performing channels.

Finding your brand voice may allow you to carve out a channel mix that resonates with your audience in an authentic way, and open up new channels that you didn’t think were suitable to your market.

What is the industry saying?

We’ve all been guilty at one point or another for putting our heads in the sand, and not paying attention to the industry changes and trend shifts that unfold around us.

Digital marketing is notorious for being fast paced, with strategies forming and dismantling in what feels like an instant.

You cannot adequately review your channel mix and optimize your online marketing tactics if you are not aware of what digital marketing changes and best practices that are out there.

Subscribe to industry websites and press while engaging the services of professionals, so that you have a clear 360-degree look at what all platforms can and cannot yield.

Put your money where your mouth is

If you are most marketers, you probably find yourself staring off the cliff wondering what sort of leads you will see from a channel you haven’t yet experimented with.

The truth? Analytics and supporting evidence will give you a pretty good idea of what to expect, but the only way to definitively know is to jump in with both feet.

Use a small budget to test ad campaigns and ad sets on new channels, and see what the early indications tell you.

You may find that a channel experiment will uncover strong engagement, and exposure to a market that you hadn’t yet captured.

You are taking the right steps to uncovering a new channel mix that will increase traffic, and potentially help you climb the ranks on Google.

It’s important to not make all changes at once, as it can be hard to track the success and replicate it once again.

While these experiments can be administered in house, it’s always preferably to seek the services of a leading agency who can bring expertise and a third party perspective to your existing channel mix.

You have questions? Share via comments.

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