Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Right Steps Towards SEO Building

Do you want to have the best SEO for your website? The right way to start is to get over the bad habits of the past. Stop working on ineffective practices and switch over to the strategic processes that are content-focused. Here are the top ways to get the best SEO for your website:

Right Steps Towards SEO Building: eAskme.com
Right Steps Towards SEO Building: eAskme.com
Other people are reading: Link Building Made Real Simple: Build Links Naturally

1.    The strategic approach to keywords

You know that you can’t do without keywords when it is about SEO. The first thing you can think about SEO has to be getting your keywords sorted. If you think of vague keywords like ‘cat food’, you can rank to a certain extent. However, choosing ‘buy raw cat food’ instead will have more chances to draw in potential buyers and not just viewers.

The keywords you use must be specific, easy, conversational, and not come in a marketing tone. If you relate to how you search something on the engine, you will know how people will like to navigate to your site. YEAH! Local gives you a detailed idea and sharpens your keyword strategy.

2.    Stick to rules

You need to be original when you use SEO. Duplicity must be avoided at all circumstances. Taking other's content, images, videos, can lead to copyright infringement. It has chances to ruin your ranks and many times your websites gets blocked. There are many ways to make sure that you have fresh and new content written by the providers of the SEO company you hire.

3.    Adjust navigation and internal links

How your site’s navigation plays a vital role in the way search engine determines the importance of every page. As often your page is linked to the website, the higher you have chances to rank. Most business owners and even webmasters don’t have any clue about internal links.

To optimize the navigation of site you need to structure the flow, start by auditing elements, and more. You must use the output for identifying pages which aren’t essential or which have little content but get volumes of inbound links.

The process is complicated for people not dealing with SEO services, and it is best to hire experts for help.

4.    Optimizing on-site elements

As title tags are important for SEO, the Meta descriptions don’t have much influence anymore in terms of ranking. However, it helps people use a short marketing tool to briefly explain what they are trying to sell and that attracts clicks. Thus, every page needs Meta descriptions and title tags. The on-page elements like H1 tags, length of content, external links, bullet points, ads, formatting, and other aspects must be considered.

5.    Load speed optimization

The load speed of the site is an important aspect for search-engine ranking. It affects rates at which a viewer can become a customer. Research has shown that around 40% of visitors never come back to your site if it takes time to load. Thus, it is essential that your SEO company makes sure that they optimize the load speed of the site.

6.    Keep it natural

It is essential to keep your content natural. You need to know how well you can blend keywords and bring in traffic and also make sense through the language. It is important to keep it natural also because it reflects clarity on what you do and who you are.

These were some of the best ways to approach SEO strategies. You are surely going to benefit from these methods and the best part is that they don’t cost a lot. These are way better marketing options than spending a lot on advertisements.
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Link Building Made Real Simple: Build Links Naturally

I won’t reveal you a big secret by saying that Google, as well as other major search engines, review links as one of the primary factors for ranking web pages. This means only one thing for you: if you want to rank high in search, you have to build links. I’m sure you have already studied a lot of information about link building. Some of it was useful, some of it was not.

Link Building Made Real Simple: eAskme
Link Building Made Real Simple: eAskme.com
Other people are reading: How will link building change this year

This article is aimed at telling you how to build links the right way. This brief guide suits users with basic link building knowledge or even without it at all. It covers the best tried and tested methods you will be able to apply straight away.

Let’s start with the definition.

What is link building?

It’s simple. Marketers call the process of acquiring backlinks from external sites link building.
You should understand the goal of link building campaigns as well. They are aimed at increasing search traffic coming from Google and popular sites.

The research done by Ahrefs has found that the number of inbound links to a website has a high correlation with Google rankings.

Take a look at the chart below. It has been taken from the study of over 2 million keywords. It proves that link signals have a much higher correlation score than individual on-page factors like meta tags, keywords, etc.

What is link building: Link Building Made Real Simple: eAskme

Actionable link building strategies

Now we are going to recap major link building strategies one-by-one. Each tactic comes with a short description so that you clearly understood how to apply it in practice.

Well, let’s start with the most popular and efficient tactic according to our survey.

1. Super awesome content

Super awesome content: Actionable link building strategies: eAskme
Photo by Headway on Unsplash

The content we are talking about is called link bait. It can take many forms, but in simple words, link bait refers to any piece of content that attracts links naturally, by saying ‘naturally’ we mean because of its high value or unique proposition.

Such kind of links is considered ‘earned’ rather than ‘built’. By the way, even link bait content requires promotion.

The content value could come from the following:
  • All-embracing research
  • Unique data
  • A survey
  • Attractive/unique graphics
  • A free tool
Link bait is an excellent example of white hat link building, the purest form of it. This is a kind of return to the way Google originally meant links would push the best content to the top.

What do you need to apply this technique? Even after reading the definition you understand that high-quality resource is required as ‘bait’. You need an engaging piece of content that will be widely shared and rank high in search.

Side projects/free tools would also fall under the link bait category. These side projects would generally be separate from your main product or service but related to it. They should provide value on their own.

2. Feature influencers

Feature influencers: Actionable link building strategies: eAskme.com
Photo by Paweł Furman on Unsplash

Do you hesitate whether you should contact an influencer or not? Don’t be scared away by the status even if you are just a startupper. Your niche celebs are just marketing pros. Their hearts melt when you feature, quote or mention them.

The tactic is called ego-bait. It is pretty efficient and includes:
  • An interview with an influencer on your site
  • An expert roundup that includes an influencer in an expert roundup
  • Quote an influencer in your content or link to their site
  • Include an influencer in a top 10 list
You’ll see that most of the influencers will at least share content proving once again that they are field experts. This will amplify the content reach and potentially lead to links.

3. Using broken links

Using broken links: Actionable link building strategies: eAskme.com
Photo by Peter Doran on Unsplash

You have surely noticed that some resources you found useful previously, disappear from the web. Why does it happen? The company behind the site may go out of business or perhaps the site is no longer actively maintained.

This can be an opportunity for the link builder.

Here’s what you can do. Create a similar resource on your own site and reach out to sites with broken links. Offer them your content as a good alternative. Webmasters are usually eager to fix errors on their sites, so you are likely to succeed.

4. Reclamation of links

Link reclamation includes:

  • Fixing of the broken links that point to your site along with fixing broken internal links
  • Finding and searching for unlinked brand mentions
Identifying the uncredited use of copyrighted material. It may be proprietary images or videos
Now let’s talk about each of the above points:

1. Fixing broken links that point to your site

Are there any broken links pointing to 404 pages on your site? You need to fix it as you are losing valuable link juice.

Here’s how we, at Ahrefs cope with the issue. We need Ahrefs and a free WordPress Redirection plugin for the purpose.
At first, we run the Broken Link Checker report in Ahrefs Site Explorer in order to get a list of all broken backlinks.

When we have the list, we create a 301 redirect for each broken link with the help of “Redirection” plugin

2. Unlinked brand mentions

Some websites mention but don’t include a link back to your site. In this case, you can reach out to the site, thank them for the mention, and ask them to add a link. That’s it.

3. Fighting the uncredited use of copyrighted material

If someone uses your copyrighted material it may be a photo, for example, on their site you can either ask them to remove it or take this as one more link building opportunity.  Send the site owner/webmaster/site editor an email to inform them of the violation and asking for accreditation. This should be enough to solve the issue and pick up a link.

By the way, you can use Google’s reverse image search to look for sites that are using your copyrighted images.
Fighting the uncredited use of copyrighted material: Actionable link building strategies: eAskme.com

5. Get into the news stream

Get into the news stream: Actionable link building strategies: eAskme.com
Photo by Keenan Constance on Unsplash

This technique refers to managing to get into the slipstream of the hot trending news and mentioning your brand or ideas in the story somehow.

It can be a really effective way of collecting high-quality links from big publications.

However, time is everything in newsjacking. When something newsworthy happens journalists are taking pains to cover each and every angle and pick out experts’ quotes that may add insights to the event. But you have to be really fast here as nobody is interested in the outdated info.

6. Writing guest posts

Writing guest posts: Actionable link building strategies: eAskme.com
 Photo by rawpixel.com on Unsplash

Guest blogging is an effective way to expose your website/brand to the new audiences and build authority boosting links.

I am sure you understand that I’m talking about top quality guest posts that stay a great method of acquiring white hat links. By the way, low quality guest-blogging has been crushed by Google and is not effective as it used to be before.

Good news is that there are tier 1 blogs in most niches that accept guest posts.

7. Interviews

Interviews: Actionable link building strategies: eAskme.com
Photo by lucas clarysse on Unsplash

Should admit that multiple aspects of modern link building cross over the traditional PR. Building links by posting interviews with niche experts falls under this category.

You can use one of the following interview forms:

  • Blog interviews
  • Participating in ’expert roundup’ posts
  • Podcasts
  • Webinars
However, in all cases the goal is going to be the same: grow your profile in your niche and pick up some quality links at the same time. These links belong to the traffic driving ones, so they are also the white hat tactic.

8. Create infographics

Create infographics: Actionable link building strategies: eAskme.com

Source: https://www.socialmediatoday.com/

Creating infographics is not a new tactic but today it’s back again after a few years of being out of fashion.

There is a good reason why infographics remain a particularly effective way to power up the return for your outreach efforts.

It’s natural that outreach is always more effective when you offer something valuable for the host site. A high-quality infographic with a customized introduction is one of the types of such value exchange. A great deal: the host site gets your amazing content — you get a deserved backlink.
9. Syndication of content

I don’t recommend you syndicate content everywhere but doing this to quality sites with link attribution can lead to traffic increase and rankings boost.

What do I mean by saying “quality sites”? The ones  like:
  • Medium
  • Linkedin Pulse
  • Business 2 Community
  • Examiner
Write a custom title and introduction for each platform to pull the most out of your syndication.

10. Repurposing of content

What do you need to repurpose content for? First of all, you can obtain more value out of your content, secondly, you can acquire high-quality links.

What can you repurpose a blog post into?
  • A video
  • An infographic
  • An eBook
  • A slideshare presentation
Note that each piece of the repurposed content can be shared on relevant channels many of which offer the opportunity for a backlink.

As far as you understand, each of the content format and platform has a different potential audience.
Just like in the case with all the rest link building it should not be abused. Besides, any repurposed content should be of high quality and be capable to stand alone.

11. Building links with images

Building links with images: Actionable link building strategies: eAskme.com
Photo by Brooke Lark on Unsplash

There is a number of ways to leverage custom images and gain backlinks to your site.

Here are some of them:
  • Creating charts to visualize data
  • Creating memes specific to your niche
  • Creating images with quotes from famous bloggers or celebrities in your niche
  • Creating pinnable images for your blog posts
  • Providing stock images for use with attribution
You can add ‘swipeable’ images to your blog posts charts and graphs and encourage readers to download and share them on their own sites. This is a pretty efficient way to pick up links.

12. Directory submissions

Mass directory submissions are not practiced anymore, but there still may be some SEO value in acquiring links from quality or narrow-niche directories.

You need to determine directory’s strength. Some marketers use PageRank metric for that, but it is not updated frequently and easy to manipulate, so I would advise considering the following points instead.

Ensure that all links added to the directory go through a human review before they go live.

The directory must include quality sites and there should be no obvious manipulated anchor text links from the directory pages.

Check out the directory age using archive.org to make sure that it has been around for some time in the form it exists at the moment.

The directory’s backlink profile must be relatively clean and not to build spammy links.

Use this command cache:thedirectory.com/theurl to make sure that the link you are going to place would be cached by Google.

In any case, directory submissions should be only a small part of your overall link building strategy or you may not use them at all.

13. Press release distribution

Press release distribution: Actionable link building strategies: eAskme.com
Photo by Bank Phrom on Unsplash

Similar to mass directory submissions, mass press release distribution offers little benefit and may be a sign of manipulative link building.

However, if your goal is to attract press, it is a legitimate PR tactic which equals to a legitimate link building tactic.

Do you have anything really newsworthy (for instance a project/website launch)? Choose the channel to distribute your press release and make sure that it is of high quality and written in the third party.
This will increase your chances of being noticed and acquire more links.

Keep in mind that branded links are recommended for press releases. They are not the place to build your anchor text links.

14. Build local citations

Building citations on local business directories/portals still stays an effective tactic for improving local SEO.

Business directories have high acceptance standards in comparison to general web directories and will include only legitimate businesses into the list. Thanks to the fact they are likely to be reasonably well trusted by Google.

Llink building strategies for local business

BTW, not every business directory will include a link back to your site but many SEO professionals believe that even a mention from a trusted resource may be considered an ‘inferred link’ by Google and contribute into higher rankings.

15. Commenting on blogs

This is one of the easiest ways to get backlinks to both new and old websites. Effective blog commenting strategy is able to keep your backlink graph constant or raising with time.

Google likes when people actively participate in their niches and comment on blogs, so show that you are an engaged community member.

You can also build friendly relationships with other bloggers by means of commenting. This will help you with outreach campaigns as it is much easier to contact somebody you know.

Remember, mass commenting will not work. Your comments must be insightful, the blogs must be decent as only such kind of commenting may help with your rankings.

300+ High PR Dofollow Blog Comment Sites list 2018 & Free Backlinks

Quality comments, which contribute to the blog post content and show your expertise can drive traffic to your own site and help to grow your audience. This may be called an indirect ranking factor.

16. Contribute to niche forums

SEOs know where to go for their audience. They find the places where their potential customers like to hang out.

When you are an active forum participant, it’s not an isfsue for you to drop an occasional link back to your site if its relevant to the context, adds value, or answers a question.

Such kind of links is good for traffic and conversions. Participate in forums and show your expertise. This is how you build trust in the community. Then anyone who enters your site is already semi-qualified.

17. Participate in niche community sites

Are you signed up for Reddit? Then you surely know that there is a subreddit for pretty much everything, from web development to handicrafts.

What you need to do is detect subreddits that are related to your niche, participate, and occasionally share truly interesting and relevant content from your own site. This is quite a legitimate way to build links that drive traffic.

Did you know that once submissions achieve a certain number of upvotes, which varies from subreddit to subreddit, they become dofollow? Sure enough, this increases their SEO value.

Besides, a popular Reddit submission may bring you additional editorial links because many curation sites use Reddit as the source of their content.

Reddit is not the only one industry-specific community site. There are many others out there, like inbound.org targeted on marketers, for example. Just like I have already told you above, active participation gives opportunities both for building links and relationships.

18. Answer questions on sites like Quora, Yahoo, and similar

Links from question and answer style sites like Quora and Yahoo Answers are a great way to drive traffic to your site and build your authority in a niche.

You can also see which topics are trending in your niche.

Sites to Create Free Blog for Backlinks

Some questions are being asked every now and again. This happens because people posting them failed to find an in-depth answer in Google. This is your chance! Create content on your site that fills the information gap. It will present you an opportunity for bringing in search traffic and building links.

19. Sponsor charity organizations and events

Charity organizations often list their sponsors and link back to their sites. They are trusted by people and have high domain authority as a rule, which may be beneficial for rankings.

You are right, strictly speaking, these are paid links, but you don’t risk much getting them.

You can also exchange your services for a mention on the charity site. For example, if you are a web designer, you could offer to create a banner or whatever you would like to create for free provided that the charity organization includes some info with attribution on their site.

Your turn

That’s it for now. Of course, there is so much to be added to this brief link building guide, but now you know where to start. So, what do you think about the material? What strategies would work best for you and why do you think so? Do you think major link building tactics are going to change in the future? Any questions on the topic?

Please leave everything that is on your mind in the comments.

I wish you best of luck with your link building!

About the author

Helga Moreno is a passionate content creator and marketer at Ahrefs bold enough to believe that if there's a book that she wants to read, but it hasn't been written yet, then she must write it herself.

Handpicked link building strategies for you;
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Must-Know Video SEO Strategies for a Guaranteed Boost in Targeted Traffic

Following are several explanations why you need video Search engine optimization know-how before you decide to add a video online as well as wait for the people to gain access to it.

If you're advertising and marketing your product or service on a hoarding, do you go with a dead-end friend at the periphery of the specific area or the square of the town to set it?
Must-Know Video SEO Strategies for a Guaranteed Boost in Targeted Traffic: eAskme
Must-Know Video SEO Strategies for a Guaranteed Boost in Targeted Traffic: eAskme
Other people are reading: 40+ Ways to Make Money Quickly

If the goal is to make your product or service noticeable to the people, then it's evident precisely what your choice is going to be as you know, not too many people check out a dead-ended ally purposely.

Adding a relevant video on the web without following tips to make sure its presence or the accessibility to the severe online users is placing the video at dead-end ally of the internet.

Views for Online video (Viral)

If you want the video to go viral (multiply) among online users then, posting it on the video sharing sites, for example, YouTube, is a significantly better option.

As a result of specific targeted traffic on these websites, the likelihood of your online video being accessed is much higher than if it's uploaded to your website.

You can quickly get the assistance of a video submission application or any SEO agency Melbourne or use video upload solutions to submit your video to the main video sharing sites.

Ranking

If you're in earnest to focus on your site by escalating site traffic using your video then posting your video to other sites is going to be hara-kiri.

Few Other Video SEO Tips


Providing your video with explanation is essential. If it's required, you can quickly take the assistance of professional transcribing providers which can undoubtedly use narration in your video to create textual content for your video.

1.    Title:

Title of your video has to be in line with the targeted keywords and phrases. Research for getting these types of much-required keywords and phrases can quickly be done for the video if it's a text-based file.

2.    URL:

Improving URL of your video belongs to the video SEO best techniques also it can produce sought-after results. That can be done by adding the title of your video in it.

Must Follow Tips for Creating SEO-friendly URL

URL is practically nothing but the particular address of your video file on the site. It's the way that internet search engine has to follow to be able to find and get your file.

3.    Ensure that it stays short:

Realize that attention period of an internet user is short, in case your video is longer than ten minutes then it's a wise course of action to change it unless it's very snappy.

Propagate your Word and Video:

Right after posting your video on the web, it is essential to let your citizens know exactly where to find it. It is possible by showing word about it through (weblogs, online communities, close friends, workers and discussion boards) or by undertaking affordable promotional initiatives.
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What Is Domain Authority (DA) ? – Complete Guide For Beginners


If you are in world of SEO then you may be familiar with word Domain Authority score. But there are many bloggers who still do not know what is domain authority and what is the importance of domain authority. So today I will share a detailed guide to show you what is DA and how to check domain authority score.

What Is Domain Authority (DA) ? – Complete Guide For Beginners: eAskme
What Is Domain Authority (DA) ? – Complete Guide For Beginners: eAskme

Other people are reading : Coolest Android tricks You Have Probably Never Heard of

Domain Authority Guide

What Is Domain Authority (DA) ? – Complete Guide For Beginners: eAskme
Domain authority define how well your website will rank in search engine. In past there was Google PageRank, but now domain and page authority plays a major role to rank a blog in search engines. So I am sharing this topics today to make everyone understand what is domain authority (DA), and why you should start focusing on domain authority.

Also See : BlogEngage Review

What is domain authority?

Moz (SaaS company) is a popular company and they have created a new metric to rate websites on a scale of 1-100. This new metric is known as Domain authority. Here 100 means the best and 1 means the least. It tells that websites with higher the domain authority will rank higher in search engines.

Domain authority is a competitive metric against other site. To check this you can compare DA score with your competitor`s website and you will see that which site has better DA score that actually rank better in search engines.

Domain Authority consists of 40 ranking signals including number of linking root domain, number of links pointing to your site, MozRank and MozTrust. Domain Authority measures the authority of complete domain and page authority is measure of an individual page.

Also See : What is Android Auto?

How to check domain authority? 

There are many online domain authority checker tools available online which help you to check domain authority of a website. Moz open site explorer is an official tool to check DA score of your domain address or sub-domain address.

If you are using FireFox or Chrome browser then you can install MozBar extension to check Domain authority and page authority of any website or webpage.

Domain authority ranking factor consists of over 40+ signals, but there are few things which you can start doing from now on to increase your website domain authority. First lets understand what makes a good DA by understanding MozRank and MozTrust.

Also See : What Is Sponsored Review

What is MozRank:

MozRank of a site is measured based on link profile of the domain. It is calculated for how many links pointing to the webpage. Qualit of linking page also an important factor. Quality pages linking to your domain give you good MozRank. MozRank is measured on a scale of 0-10. 10 means highest. 3 is an average MozRank for a webpage.

What is MozTrust:

MozTrust measures how closely your domain is connected to a trusted website. Moztrust is also measured on a scale of 0-10. You can gain high MozTrust rank by getting links from high-trust websites.

Factors which affect MozTrust:

  •     What websites you link to
  •     Domain registration info
  •     User data signals
  •     Domain age
What is Preloaded on Kindle

How to improve the domain authority?

High domain authority means that your site is ranking well in search engines. Domain Authority calculate how competitive a site is in Google search. So when yo building links for your blog, then focus on sites with high Domain Authority.

You should work on two factors:

List of Ranking Factors Which Have Maximum Impact on DA and PA (Page authority):

What is Pillar Articles

Days to expiry of domain name:

You can work on it very easily by purchasing a domain name for 3-5 years.

Gain more links:

Gain quality backlinks as it improve your Domain Authority score.

Diversify link profile:

Rather than getting hundred of links from just few sites, try to get links from various sources such as various domain extensions, various geo-locations,  and sources. All links should be relevant.

Internal link structure:

Create a strong interlinking between your posts. Link each post to 2 or 3 other relevant posts.

Benefits of About me Page

Remove bad links:

You have to get rid of bad links pointing to your site. You can use Google Disavow tool to get rid of bad links.

Gain Authority in Your Niche:

Write quality article. Publish 2-3 high-quality articles every week. Write on hot topics and become news breaker.

What is The Blog Bounce Rate

On site SEO :

Optimize your site for search engines. Make sure that search engines can easily crawl all important pages of your site, have good navigation and provide better user experience.

Things to focus on On-Site SEO:
  •     Noindex archive pages
  •     Create Sitemap file and submit to major search engines like Google and Bing.
  •     Meta title and Meta description
  •     Maintain proper heading hierarchy.

Website should load faster:

Google has made page load time an official ranking factor, so you should seriously work on it. Make your site load within 3 seconds.
  •     Get a reliable and faster hosting.
  •     Compress and optimize images.
  •     Use a cache plugin.
  •     Use a CDN to serve your content.

Branding and Social Media marketing : 

Social media always plays an important role in ranking content in Google search engine. Create your brand profile in all major social media platforms. Add social sharing buttons so your readers can easily share what they like on your blog.

Tip: Domain authority get update once or twice every month.

What is Anchor Text and Why Anchor Text is Important for SEO

Final Words:

I believe that know you completely understand the importance of Domain authority score. it’s time to start working on domain authority and keep checking your DA score regularly. Have any question? feel free to ask via comments.

If you find this article helpful, do share on your social profiles like twitter and Google plus. Don’t forget to like us on Facebook and subscribe eAskme newsltter to get free updates.
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Complete Digital Marketing Guide : Everything You Need to Know

“Digital marketing,” the success of a business depends upon these two words. At the beginning of the market in social world marketing been a necessity.

You cannot think of turning your start-up business into a brand or cannot expect the healthy number of sales without proper marketing.

Complete Digital Marketing Guide: Everything You Need to Know: eAskme
Complete Digital Marketing Guide: Everything You Need to Know: eAskme

Other people are reading: 5 Things to Look for in a Digital Marketing Professional

There are many types of marketing. But, before the internet era, marketing was complete an offline work. Word of mouth, tv and print media ads were the main ways to market a product in the human world.

The Internet has changed the way how businesses are marketing their products or services these days.

Business is the father of marketing, the internet is the mother of Digital Marketing.

As a blogger, I understand the importance of digital marketing, but many do not even know what digital marketing is?

Some so many people ask me digital marketing questions like these;

  • What is digital marketing?

  • What is included in Digital Marketing?

  • How much do you make in digital marketing? / What are the different types of digital marketing?

  • What is the job of digital marketing?

  • What is digital marketing and SEO?

  • What is a digital marketing course?
  • How much do digital marketing specialists make?

  • What do you have to do in digital marketing?

  • What does digital marketing analyst do?

  • What are the digital marketing activities?

  • Why is Digital Marketing important?

  • What is a digital marketing strategy?

  • What is a digital marketing KPI?

  • What is the ROI for digital marketing?

  • What are digital marketing metrics?

  • What are the parameters for marketing?

  • How do you measure marketing success?

  • What is SMO in digital marketing?

Complete Digital Marketing Guide: Everything you need to know

I am creating this complete digital marketing guide to answer all those who want to learn about digital marketing. So if you also want to understand and get familiar with digital marketing, it’s terms, use and benefits then this digital marketing guide is for you.

So, Let’s start with the very first question that most of the people ask.

What is Digital Marketing?

What is Digital Marketing

According to Wikipedia, Digital marketing is the marketing or various services and products using digital methods or online technologies. It includes every single way to market the product online such as mobile marketing, display ads, etc.

Digital marketing is the hottest marketing to market the products and services. Marketers use various search engines, social media networks, apps and email marketing to run marketing campaigns.

What is included in Digital Marketing? / What are the types of Digital Marketing? / Methods of Digital Marketing?

 
What is included in Digital Marketing? / What are the types of Digital Marketing? / Methods of Digital Marketing?: eAskme

No matter how you ask the answer to these three questions is same. There are many ways of digital marketing, but I will cover only those are recommended and effective.

Here you will know what is included in digital marketing or the most common types of digital marketing or different types of online marketing?
Now as you understand the types or ways of digital marketing or online marketing. It is the time to find out why digital marketing is important or why every business needs digital marketing and what are the benefits of digital marketing?

Why is Digital Marketing important? / What are the benefits of Digital Marketing?

Today, every single business is running digital marketing campaigns.

Why?

Because there are numerous benefits of digital marketing that you do not want to lose at any cost.

Why is Digital Marketing Important?

  • Your competitors are using Digital marketing to rank high in search results.

  • More than 70% marketers believe that you cannot rely upon competing of traditional ways of marketing.

  • The expenses of digital marketing are always more than the It budget of any company.

12 Reasons Why Digital Marketing Can Help You Grow Your Business (Infographic) - An Infographic from Digital Marketing Philippines

Now let’s learn the major benefits of digital marketing and why it is important for you.

Cost Effective:

Digital Marketing is a cost-effective way of marketing. It is more value for money way of marketing as compared to any traditional marketing method.

If you are running a small business, then you cannot spend much on print media or tv ads as it cost you very high. But you can smoothly run digital marketing campaigns on social media by just paying one dollar every day.

Higher conversion rate:

Are you running a blogging business without conversion?

What not trying the digital marketing?

Digital marketing is there to boost conversion quickly and efficiently. Brands and start-ups, all are using online marketing campaigns for conversion rate optimization.

You will get the conversion rate by dividing the total number of conversions with the total number of ad clicks within the same period.

You can quickly boost conversion rate by SEO, email marketing, social media marketing, blogging, etc. These are the most common ways of digital marketing to increase online conversion.

Boost ROI and Revenue:

Digital marketing methods help you to improve ROI and revenue of your business efficiently.
Now you may ask;

What is ROI in marketing?

Marketing ROI means the return on investment. Some marketers use the term ROMI (Return on Marketing Investment).

It means the return you are getting by investing in online marketing campaigns.

The more actively you build digital marketing outreach, the more chances you have to improve the ROI and revenue. It helps you to extract more data from marketing campaigns.

You can predict and plan by ROI.

Boost Social Media Presence:

A business cannot survive in the virtual world without strong social media presence. Google also counts social media signals to rank your content in SERP results.

Digital marketing technologies help your business to build strong social media presence. It is not just right to boost conversion but also good for branding.

Your social media profiles help you to connect with influencer and customers quickly. Your social media marketing campaigns rapidly reach millions of registered users and grab tone of eyeballs. You can filter and target your campaign for some specific type of buyers and boost conversion.

What is a digital marketing strategy? and What are the best digital marketing strategies? 

What is a digital marketing strategy? and What are the best digital marketing strategies? : eAskme

A digital marketing strategy is the series of actions that you or your team take to make the most out of your digital marketing campaigns.

Noe let's look at the best digital marketing strategies of all time?

Understand your customer:

A marketing campaign can never be successful it is not directed in the interests of buyers.

For example; Your buyers are from age group 20-30, interested in leather shoes and prefer only Italian. But you are offering leather boots from the UK to age group 30-40. Then you are not going to get anything from your marketing campaigns.

When you understand the targeted customer, then your digital marketing efforts can help you reach your goals.

You need to research to understand your customer.

Set Goals:

What you want to achieve from your marketing campaign, decides what type of campaigns you need.

For example;
you need to understand that you want to build an email list or make people aware of a new product launch or want to promote a product for sale.

When your goals are clear, then you can correctly create a marketing campaign that can help you achieve your goals.

Use Digital Marketing Tools:

The Internet has filled with hundreds of digital marketing tools.

These tools are there to help you create, manage and analyze the results of your campaigns. You need to understand that what type of tools you need and how you are going to utilize them.

For example; you want to sell a product by affiliates then you need to create affiliate campaign on Shareasale or some other affiliate marketing site.

You want to manage social sharing quickly then you may need HootSuite or some other social media tools.

You want to manage email marketing campaigns then you need the best email marketing tools.

All you need is to find the best tool for online marketing.

Evaluate:

You cannot expect every marketing campaign to be successful in one go.

You have to understand that people and their behavior changes depending on time, location and culture.

You need to evaluate the progress report of your digital marketing campaign. It will help you to make necessary changes and turn your campaign from zero to hero.

For example; I launched a campaign on Facebook in January. I was targeting people in India and ROI was only 3%. Then I changed the location and focused the USA, within next seven days conversion rate reached 47%.

How much money can I make as Digital Marketer?

How much money can I make as Digital Marketer?: eAskme

Now, it is the time to answer the big question. Every person has this question in his mind.

So, here is the answer.

A successful digital marketer can easily make between $50,000 to $200,000.

Visit Glassdoor to check the salary of a digital marketer in your area.

Conclusion

When it comes to digital marketing, there are tons of things that people want to know and ask everyday. I have tried to cover most of the thing sin this guide and keep updating it.

Do you still have any question about digital marketing? Feel free to ask via comments.

Don't forget to like and share this helpful guide on Facebook,Twitter and Google plus.

Sharing is caring.

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8 Must Follow Tips for Creating SEO-friendly URL

URL or Universal Resource Locator as the name suggests is the address of a www/World Wide Web page. For reference let’s say it is very similar to a house address. Users and search engines locate you in the online world based on this address. Remember the times you had an address for a house you really wanted to visit, but couldn’t. Probably because it was hard to locate as the address was right but not very clear. The URLs work the very same way.
8 Must Follow Tips for Creating SEO-friendly URL: eAskme
8 Must Follow Tips for Creating SEO-friendly URL: eAskme


Other people are reading: Things Every SEO Newbie Has to Know

URL optimization is one of the major points of SEO/Search Engine Optimization. You understand by now, it’s a pretty major deal breaker. Contrary to what most marketers think, URL isn’t just about entering words in the URL slug or just putting the right keywords. It is so much more than that, and it is important you understand it. You will gradually learn how to tick off the right URL strategies to optimize your SEO.

 If you serious about SEO optimization using the right URLs, then please carry forward reading this.

1. Make the URLs scan-able – 

The average web user today is very attentive. He checks the URL before deciding to check out your web page. It is quite basic though, why would someone check a page that looks suspicious.

Example - http://www.asperhershines.com/en/6swvsvgt/?234sdgg/beautifulurls.html OR                http://www.asphershines.com/en/49-beautiful-urls.html

Obviously, any sensible user would click on the second. A properly designed URL gives both the user and the search engines a good idea about what the destination page is about.

2. Add Keywords – 

You knew this would be important, didn’t you? But what you probably didn’t know was the right number of keywords you can use without being penalized. Yes, if you include too many keywords in your URL you can be penalized. Keywords, if used rightly can actually boost your ranking. Looking at the usage of meaningful keywords from a user/reader’s perspective serves the right purpose.

Because it makes your URL look like a mini anchor text, briefly describing what your content is about. Resulting in more clicks on your content. BUT, please don’t be stupid to include too many keywords and make it obvious to the reader. The right number would be 1 or 2 keywords per URL.

3. Use Separators – 

When making URLs you will be using words. And they would need to be separated, for obvious reasons. Now you don’t plan to write URLs the way you write sentences or do you? Usually, Hyphen or Underscore is used as separators. But even Google says Hyphen is a more preferable option. Because new users confuse underscores to spaces and do not land on the desired websites.

4. Keep an eye on the length – 

There are no such rules to decide on the length of the URL. But it is best to keep it short. There have been surveys done on Google which suggest Google rankings go down when the URL length becomes longer. Keep the number of character something between 50 to 60 for the best SEO optimization.

For the usage of words, I would suggest a good 4-5 words per URL. This gives a pretty decent idea of what my content is about.

5. Try to match the URL with the title – 

Be consistent, it matters even when you are designing a URL. The page title, URL and the description are displayed together when a user sees them on the search results or on a social platform. So if your Title talks about Apples and your URL talks about Penguins, it becomes dicey for the user. The URL must have a word or two about the product or service you are talking about.

6. Be very cautious when using stop words – 

Stop words are like fillers, they connect the keywords to make sense. i.e.- a, an, or, but etc. You won’t be obviously penalized for using them but they are not a value-add to your URL either. See, search engines do not value these stop words. So you are wasting your URL weight and character limit. Avoid using stop words unless you need them to make sense in the URL or make it readable for the user.

7. Be case sensitive – 

Yes, URL’s are case sensitive. You might know that, but most users don’t. It can lead to redirecting your page or 404 errors. It redirects your users to another website with a similar name or URL. Users might find it hard to remember the capital letters, so why take the risk.

8. Remember not to use the same keyword twice – 

I am asking to avoid any repetition in URLs actually. It is for 2 reasons why I avoid repeating in URLs.  Firstly, Google doesn’t recognize the same word twice. Secondly and most importantly, it hampers how the search engine user sees your URL. It looks tricky with repetitions.

A very basic and clean structure of URL is what matters to your readers and search engines. There are many variables to consider when structuring an ideal URL. It could as technical as choosing a top domain or as simple as not adding multiple folders in your URL. It might seem tricky but is absolutely doable when done step by step.

Let us know about your URL optimization strategies that worked for you. We could all use the help !

Author Bio:-

Mary Jones is the co-founder & editor-in-chief at TopMyGrades.. She has also authored blogs and many digital publications. Mary Jones is also an essay writer  with AssignmentEssayHelp.
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How to Get Your Blog Noticed in the Online World

One of the most daunting things about starting a blog is wondering whether anybody will actually read it. This is the case whether you're starting a personal blog, or you're trying to use a blog to market your business.

So many people have blogs now that it can feel like you're entering a saturated market, but it is still very much possible to build up a following and to get people to find your site when they're searching for something relevant.

How to Get Your Blog Noticed in the Online World: eAskme
How to Get Your Blog Noticed in the Online World: eAskme

Other people are reading: Joomla! vs. WordPress: Which CMS is Better for Multilingual Site?

What you need to do is be good at both marketing your site to new visitors and providing the kind of content that they will want to stay for. Here we take a look at some of the things that go into making a blog that have an impact on the web.

Great Content

It goes without saying that if a blog has bad content people will leave it as soon as they find it. However, good content is not just about having well written pieces on your site, your content also needs to be either useful or entertaining and where possible, both. This also means your content has to be unique.

You cannot expect good results by copying things from other sites as Google can identify sites that do this, and you may also run into legal problems. Whether you write all of your content yourself, or have third-party companies do this for you, make sure that you're always coming up with ideas for content that your readers will find valuable.

SEO

As well as ensuring that your content is actually interesting and unique, you should also be looking at how your content will help Google to identify when your site is a good one to send people to when they use certain search terms. Part of search engine optimization relates to the keywords and tags you are using your own content, but it is also important for your site to have links going out from it, coming into it and between its pages.

Backlinks and even links out to the web from your site have a big impact on search rankings, so this is something you will need to think about in your blogging strategy.

If you’re not up to date with the world of SEO, don’t panic. You can actually get your website builders/platform to take care of this for you. An example can be seen through the website builders Webeden.co.uk who automatically optimize the site for you. If you’re using something like Wordpress,  there are plenty of SEO plugins which you can install.

Social Media Integration

Blogs perform best when people are sharing the content that they find on them. You need to include in your website design facilities that allow people to share easily on all of the popular social networks.

You should also have a social media presence yourself for your blog so that you can share things too. Social media can be your best friend when you're trying to win over new fans and spread the word about your site.

Advertising

If you have some budget to promote your site, or you are using your blog for your business, it can be a very good idea to have some kind of paid advertising in place so that you can promote your blog in a targeted way to the people you think will find it most interesting.

Facebook advertising can be very affordable and is a good choice for people new to marketing, because it is very easy to choose to whom you want the adverts displayed and to create new campaigns.

Advertising is not essential, but it can certainly help your site to ramp up in terms of following and for business websites it can offer a very good return on investment.

Growing a new blog isn't necessarily easy but it can grow exponentially, so once you begin to start seeing traffic and social media shares you should find that your audience grows fairly sharply. Be sure to use analytics tools to monitor traffic coming into your site so that you can assess which of your strategies are working best.
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The Digital Leak: How To Capitalise on Digital Marketing's Growing Influence in the Offline World

Effective marketing takes advantage of both online and offline initiatives. In fact, cross channel marketing has blended the concepts of online and offline influence, in ways that have never been explored before.

The Digital Leak: How To Capitalise on Digital Marketing's Growing Influence in the Offline World: eAskme
The Digital Leak: How To Capitalise on Digital Marketing's Growing Influence in the Offline World: eAskme

Other people are reading: How to Stop Wasting Money on Marketing That Doesn't Work

Every successful digital marketing agency, knows that an effective marketing strategy uses offline and online marketing techniques to amplify the counterpart's efforts. This focus leads to multi-faceted and well rounded campaigns.

Let’s take a look at key ways that your business can capitalize on the growing influence of digital marketing in the offline world.

Adapt and Diversify

The rise of new technology presents opportunities to adapt technology to offline devices. For digital marketers, this has resulted in a change in customer behavior, with consumers now demanding more control, more options and more convenience.

This offers opportunities to expand cross-channel strategies, by adapting to the changes in consumer behaviours. Cross-channel marketing using television platforms, is a prime example of successful integration between online and offline marketing approaches.

A Google study shows that viewers are spending more time using their television sets to watch online videos. The use of television sets as an online device rather than a channel, has been spearheaded by online viewing platforms including Netflix.

These platforms and interactive online ads, are key ways to capitalize on digital marketing's influence in the offline sector.

Drive Event Attendance

There is no stronger connection than being with a person in real, face-to-face communication. Events and other physical channels are therefore key to many businesses. Any brand that has tried to promote an event, knows it’s not always easy to get the word out. Offline event attendance can therefore be bolstered online, through the strategic use of online channels.

Arranging a conference is a typical offline branding idea, but savvy digital marketers are finding new ways to bring it into the online world.

For example, using Twitter and hashtags to drive publicity to an offline event, has proven to be a powerful tool of public engagement at no extra cost.

Blend Online and Offline Opportunities

They key to successfully capitalizing on digital and offline marketing opportunities, is to create a cohesive outreach strategy.

For example, while print publications lack the benefits of SEO optimization, obtaining relevant placements in industry magazines and journals will help increase your brand visibility and showcase your expertise. They also provide an opportunity to direct your target customers to your online channels.

Consistency

In order to capitalize on the influence of digital marketing, it is important to ensure that your offline strategies compliment your digital efforts and are consistent throughout.

Some important things to consider when creating a online and offline marketing portfolio are:
  • Do your strategies carry the same message?       
  • Are your website and social media addresses included in all of your offline materials?   
  • Are both mediums tailored to your customer base?       
  • Are your offline materials appropriate for your target audience?       
  • Do your offline ads have the same look and feel as your website and other digital campaigns?    
Considering these important factors, ensures marketing consistency throughout your campaigns. This leads to an increase in brand identification, which is crucial to the success of any multi-faceted marketing approach.
~
Are you are making the best of the modern marketing opportunities available to you? Research shows that 40% of people searching online will buy after being influenced by offline marketing. Technology growth has led to a world in which the online and offline worlds are becoming increasingly integrated through social network channels and interactive applications.

If you are like many of the businesses who are ploughing all of their energy into an online presence, it's time to take a step back and capitalize on digital marketing's influence in the offline world.

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How to Stop Wasting Money on Marketing That Doesn't Work

Have you been investing money in a marketing strategy that does not seem to work? You are not alone. Many business owners express the same sentiments. You start a new campaign with high expectations, but your numbers remain the same or decline.

How to Stop Wasting Money on Marketing That Doesn't Work: eAskme
How to Stop Wasting Money on Marketing That Doesn't Work: eAskme

Other people are reading: 4 Reasons to Hire an SEO Professional

Before you invest more money and time, you need to stop and ask some hard questions. Understand what you could be doing wrong and then adjust your strategy systematically.

Here are the top things to check in your marketing strategy.

1. Determine its Current Level of Effectiveness

A marketing plan or campaign is only effective if it generates new leads for your business. You are spending money to generate new leads that you can convert into loyal customers. The marketing messages should convince your target audience that they need your services or products.

You may not make a quick sale but if your target clients express interest, your marketing team can follow up and close the deal later. Check the number of leads you have attained since you rolled out the campaign. If the number does not match your investment, it is time to move to the next step.

Some online tools are able to define new ways to convert abandoning visitors into leads and eventually repeat customers, for example exit Intent technology, developed by OptinMonster, allows you to identify when a customer is about to leave, and send them targeted campaigns such as special offers or shopping support at this time.

2. Check Your Branding Strategies

How do you want your audience to perceive your business? It could be that your marketing strategy is not working because you are sending the wrong message to your target audience through your branding. Think of your business as a person and determine how your clients should describe that person.

Effective Marketing Tips to Promote Your Brand

You want to create an impression that you are professional, trustworthy, reliable, fast, and committed. Your marketing messages should be clear to your clients that they can rely on you for quality products or service. Create the impression that you are in the business to add value to your clients for a long time.

3. Differentiate Your Business

You do not want to reinvent the wheel when developing your marketing strategies. However, you will not achieve significant results if your strategies resemble your competitor’s strategies. Design new ways of sending the same message to your clients. If not, your competitors will take the lead and build a stronger brand.

What differentiates your business in the market? All business owners in your field could be using email marketing services, which have proven effective for years. How are your emails to your clients different? For instance, you can personalize the emails or include educational content instead of selling your products or services all the time.

4. Check Your Website

Here is another area that can frustrate your marketing strategies. Your business website gives your clients the first impression of your business even before you advertise it. You could be focusing too much on sending emails and designing banners that you ignore the website. Visitors switch to another website quickly as soon as your website develops problems.

10 Ways To Market Your Website

Are all pages on your website responsive? Can your visitors get all the information they need with a few clicks and in less than a minute? Check all the pages on your site before you blame your staff or other things for a failed campaign.

5. Check Your Contact Details

If you are marketing your products aggressively and your phones are not ringing, something is wrong with the communication channels. As you inspect your website, check if the contact details provided are correct.

The designer could have left out a digit or two when adding your contact information. Try calling the numbers at different times of the day and from different networks. Ensure that the chat button is working. Teach your staff how to receive phone calls as well. Encourage your visitors to call your business by including a visible “call me” button on your website.

6. Segment Your Audience

It is cheaper and faster to send a generic message to all your recipients. However, your message could only be relevant to some people or to none. Remember that your competitors are also sending similar messages to the same people you are trying to reach.

Segment your target audience based on their personality, age, preferences, and demographics among other aspects. This means that you need to study your audience first before developing a marketing plan. Send relevant messages to different segments and observe the results.

If you are unsure about your audience’s preferences, ask for feedback about your previous campaigns or products. Use the feedback to develop your products and adjust your marketing tactics.

7. Diversify

You may be complaining that your marketing is not working yet you are relying on a few tactics to generate leads. Email marketing and building your online presence works but you need to add more tactics to reach a wider audience. Have you ignored your social media strategies or given up on promotions?

You never know which tactic will yield the best results until you try it out. What works for another business may not work for your business. Move from the traditional tactics like cold calling and invest in the current marketing tactics. For instance, consider developing a mobile app that will help you connect with your clients fast.

8. Match Your Investment with Your Goals

Effective marketing starts with clearly defined goals. Assuming that you have set such goals, does your investment match your goals? In other words, can your marketing budget achieve the results you expect from your campaigns?

You must have realistic expectations when rolling out your marketing campaigns. Investing more does not always lead to better results but you cannot invest a thousand and expect to earn a million. Your investment shows your commitment to achieving your goals. Be willing to spend more if possible to achieve better results and this brings us to another important point.

9. Test and Scale

Are you holding back your resources waiting for a perfect time to scale your campaigns? You could be achieving poor results because you are implementing your tactics on a small scale. If marketing tactics have been tried and tested, scale your campaign where possible. You will generate more leads from a larger audience than from a small audience.

Scaling does not always translate to a huge budget. A little more could go a long way in reaching new clients. Expand your campaign to new platforms and new markets while recording the results with each change. You can adjust your tactics based on the trend of lead generation.

10. Check Your Staff

Many business owners ignore this aspect when marketing their businesses. You could be doing everything right but with the wrong people. Your staff could frustrate your efforts if they are incompetent or indifferent about the growth of your business.

While you invest your time and resources in implementing the best marketing tactics, involve your staff. Ensure that your employees understand your goal and vision. Reward them for their contribution towards the success of your business. Maybe all you need is motivated staff that are willing to drive the marketing campaigns further and faster.

If your marketing is not working, the tips outlined above will help you fix it. It is important to stop and evaluate your campaign at different phases to determine its effectiveness. Otherwise, you will not get significant returns on your investments.

Communicate your vision and expectations clearly to your staff and match your investment with your goals. Remember that some tactics yield meaningful results in the long-term.

Are you still wasting money on marketing that dosen't work?

If you still have any question or suggestion, feel free to share via comments.

If you find this article helpful, feel free to share it with your friends on Facebook, twitter and Google plus.
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