What Is Competition Analysis?: Everything that You Should Know is Here

“What is Competition Analysis?” This is one of the most common questions in the SEO world. Especially when you are a newbie in SEO industry.
 

One of the most common jobs of every SEO professional or expert is to keep both eyes open and track the activities of his competitors.

Competition analysis opens the doors of massive opportunities to boost social signals, backlinks, traffic and conversion.

Competition Analysis:

What Is Competition Analysis?: Everything that You Should Know is Here: eAskme

SEO competition analysis is an essential part of a mature SEO strategy.

With the help of SEO competitor analysis, you can quickly gather highly useful data such as competitor keywords, links, content, and on-page optimization strategies.

The big reason why you should perform competition analysis regularly is to track the online activity and SEO strategies of your competitors.

Without competition analysis, your SEO strategy will lack the power of more in-depth research.

Without analyzing your competitors, you will not be able to find how the brands are targeting the customers in your industry.

There are the following reasons why you should perform competition analysis:

• What SEO techniques work in the respective industry?
• Which keywords your competitors are targeting?
• How your competitors are earning links?
• What type of content your competitors are creating?
• How your competitors are optimizing pages?
• What your SEO strategy is lacking?
• How can you improve your SEO performance?
• How can you beat the competitors?

An SEO expert focus on three major areas when doing competition analysis;

• Content


• Links


• Technical SEO

To get maximum out of your competition analysis, it is necessary to focus on these elements.

Today, I will share how you can use competitive analysis factors for the benefit of your business.

What works and what’s not:

To quickly create a full-proof SEO strategy, it is must to analyze the industry leaders and how they are working.

You should know that brands dedicate their focus entirely on developing a robust SEO strategy that will help them to earn links and stay on the first spot in SERP.

Such websites always have creative content, valuable links and crawlable website.

It is common that most of the ties you can find flaws in their strategies.

And, this is what you need to figure out.

Focus on the weaknesses of your competitors and learn how you can leverage those weaknesses for the growth of your business, blog or website. This will help you achieve new heights in SERP.
Find out what is working for your competitors.

For example; as an eCommerce business, you want to beat a shop in your local area.

This is where you are limiting yourself.

Taking a narrow approach will bring limited results.

Never limit your competitor analysis to one competitor only. To develop a robust SEO strategy, your focus should be on analyzing all the top-ranking competitors.

Analyze the top-ranking competitors, their websites, how they are building links where they are promoting their business, and how they are generating revenue.

The broader approach in competition analysis will make you create content that will appeal not only the search engines but customers also. With the help of competitor analysis, you can collect all the necessary data and information which is required to create the most influential piece of content.

This broader approach will also help you become an influencer in your industry, and your research will make you discover many facts and tactics that others are not following.

This is the big reason why you should perform an in-depth competition analysis regularly.

Stop Guessing and Start Analyzing:

Guessing has no spot in the SEO industry.

You are not into the betting world, but you are in a professional world of tactics, experience and skills.

Make sure; your in-depth SEO analysis is based on real facts, factors and strategies.

The success of your SEO also depends upon how you are analyzing these factors.

Your job is to collect the data and refind it to reach the first spot in Google search.

If you rely on guessing game, then you will surely miss critical competition analysis factors.

Avoid this.

Guessing only work if you are doing it for the hobby. But where the money comes into play, you need to focus on real-time data, skills and experience.

Your competitor analysis will make you shake hands with two significant terms such as;

• Keyword Gap Analysis


• Content Gap Analysis

What is the Content Gap Analysis?

There was a time when online business was a new thing, and competition analysis was not necessary.

This was the time when the market was not saturated, and SEO was adding keywords and write unstructured content to create a well-performing SEO strategy.

But now, this is not what you can even dream about.

Now you are in the world of in-depth competitor analysis where you need to analyze content gap and keyword gaps.

Content Gap Analysis will help you discover if your content;

• Is Outdated


• Is lacking in-depth knowledge


• Is lacking content uniqueness


• Is not easy to digest

Your detailed content gap analysis will show you what you have and what you are missing. Use this data to create engaging content.

The research will help you enrich your content with all the necessary factors and represent high authority content.

This will increase the number of social shares, link backs and the number of followers.

What is Keyword Gap Analysis?

The keyword gap analysis will help you find out all the important keywords that should be there in your content, but you are not utilizing them.

It will open keyword mining opportunities.

A keyword gap analysis will also help you target more customers who are interested in the similar topic.

You can also create an unbeatable strategy to beat you, competitors, with the help of keyword gap analysis.

How Your Competitors are Earning Links?

Finding link building opportunities are critical for every online business and SEO.

You can use SEO tools like Ahrefs, Majestic or SEMRush, to reach the link profile of your competitors.

Remember: These tools will not show you a complete picture as they have some limitation, and most of them will display you what is there from the last 90 days.

You should broader your research to understand your competitors link profile.

Find out:

• How many links your competitors already have?


• What is backlink history?


• Links from .org, .net, .edu and .gov, etc.


• Top ranking page and most linked pages.

This information will help you to understand better what your competitors are doing.

Implementation:

One thing that you should keep in your mind is that you cannot get a 100% answer to what your competitors are doing.

Yet, competition analysis will give you data that will help you better understand their strategies and what is working for them.

You can find out what your competitor is doing and track every network where they are performing shares, link building and promotions.

Now, put together all the pieces of your research and create a chart or report based on your competition analysis.

Remember: You can only beat your competitors but not the algorithm.

Final Words:

Competition analysis plays a vital role in the success of an SEO strategy.

Your focus on these three major completion analysis elements will create your journey to success or failure.

Technical SEO, links and content research will help you create evergreen and highly original pieces of content.

The research will also increase the knowledge that will help you analyze different competitors quickly and create better campaigns.

Once you can leverage the weaknesses of your competitors, you can easily outrank any business or competitor.

Do you track your competitors?

What is your strategy to outrank your competitors?

Do share via comments.

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How Google Crawls and Indexes Web Pages?

I have already shared about what is crawling and indexing and what their importance is. Today I am going to share how Google crawls and indexes web pages online.

Google crawl every web page of your site and index that page in their database to show in search results and provide better results to the user queries.

How Google Crawls and Indexes Web Pages: eAskme

If you want to understand how crawling and indexing affect your site ranks on Google, you need to understand how Google crawls every site page and how it indexes in the database.

Here I am sharing a valuable infographic to help you understand How Google is Crawling and Indexing Web Pages.

How Google Crawls and Indexes Web Pages

 

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How to Get High-Quality Backlinks in 2025 – 7 New Strategies

One of the best ways for businesses to make it big today is to establish a strong online presence.

But that hardly comes easy, does it?

With the massive increase in the volume of online content, every genre sees stiff competition between websites, brands and businesses struggling to convert similar audience pools.

How to Get High-Quality Backlinks in 2025 – 7 New Strategies: eAskme

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Some of these niches specifically see a higher degree of cut-throat competition than the others.

This is what makes it crucial for brands to ensure that they are occupying top spots on search engine result pages.

Interestingly, 75% of internet users never even scroll beyond the first page of search results.

Now, there is a multitude of factors that determine high search rankings, one of the most crucial happen to be high-quality backlinks.

Link Building Directly Helps in Better Rankings:

Content creation alone cannot escalate your online presence, considering the stiff competition all around.

It is content marketing that can break the barriers of invisibility and enhance your game altogether.

As a business, you need to master the art of promoting your content across platforms and channels for people to see and develop interest.

A backlink helps you do just this.

The market however is replete with different opinions when it comes to using link building services.

Some think they are obsolete today and are perceived as spam within otherwise meaningful content.

However, this is not always true.

A few strategies done right can help you avoid these issues even as sites generate backlinks for you.

In this article, we have tried to compile 7 of the newest and most effective strategies for getting high-quality backlinks.

Keeping a Tab on Your Competitors:

If you thought competitors have only the bad stuff to offer to you, think again.

Your competitors can be the number one source for you to master the art of high-quality backlinking.

A competitor’s backlinks pursued through an appropriate search hub can help you replicate the best-performing ones and sufficient social proof.

This clever method not only grants you benefits in the Search Engine Optimization of your content but also helps you crack the code for future campaigns.

You might even learn eventually how to stay a step ahead of the very competitor you first pursued.

At the same time, this approach also gives you insights into where you are lagging, what needs to be changed and what you can do to improve. 

Broken Link Building:

Out of some of the lesser-known strategies which you can use to your benefit for getting high-quality backlinks is broken link-building.

All you do is pick a blogger of your choice – may be similar or related content to yours, or just someone with a good reader base.

Next, you browse for any broken links on their site, say 404 Errors.

You offer to build this broken link with your content, for the simple exchange of backlinking to your website or online content.

As crazy as this may sound, the opportunity rates are quite high.

More often than not, content creators shall agree to your offer, which is a win-win for both of you.

Using Infographics Judiciously:

One of the most important ways of generating high-quality backlinks is through infographics.

Out of the 200+ factors Google uses to rank websites based on its algorithm, a huge percentage revolves around content quality, value and uniqueness.

Infographics help you score high on this very front.

The investment is not very high, but the effort behind such an idea has to be.

You can hire a graphic designer or engage in such content creation directly using resources like Canva.

If your infographic scores high in terms of content value, it can take its place in popular infographic directories as well as score well on social media platforms.

These graphics can then automatically add as channels to the content you are linking them to, or to your website when used by others.

Resource Pages for Backlinks:

Google says the best way to generate more traffic on your site is by creating unique, high-quality content.

While this may seem like a nice but time-taking method, let us tell you about a new way of using content quality and value for generating backlinks.

Creating content that can act as resource pages for other websites is one of the best ways to ensure high-quality backlinks to your site.

Make sure your content is useful and has the potential of being cited/displayed by other sites or shared by readers.

If you are putting up useful or unique information, readers are sure to use it in more than one way, often starting with referring your content to others.

Research shows that companies that engaged in blogging receive 97% more backlinks than when they were not doing it.

Guest Blogs:

Guest blogs not just bring an element of newness for websites but also a powerful way of creating backlinks for businesses.

You can easily approach well-established or emerging promising platforms catering to content related to your products or services for a guest blog on their site.

Although this technique is time-tested, you can modify it into a new strategy by extending such content into photo, video and other forms of content.

Known as “Collabs” in the modern lingo, such guest posts favour both the guest and the host and are an absolute success.

Prepping up:

Even if your content is of great quality, it might not be shareable.

You need to prep your content and website in a way as to allow others to link back to it with ease.

This can be ensured by creating HTML-ready snippets beforehand, using tools to automatically create backlinks when others copy-paste your content on their site and so on.

The idea is to become shareable and promotable on your own by prepping content accordingly.

You can take the help of a suitable link building agency for the same.

Social Media Marketing:

One of the golden rules of high-quality backlink generation is to make the best use of social media.

To ensure that more people like and refer to your content, you need to make them see it first.

Therefore, investing a little more than regular time, energy and probably money goes a long way in content promotion and high-quality backlinks.

If you still have any question, do share via comments.

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What is Search Forecasting? Why It is Important?

It is not accurate to predict search engine traffic. But you can still use some strategies to create an effective Search marketing plan that can help you forecast search traffic. Digital marketing is helping you achieve your organic traffic requirement or goals by blending science and art, merging actionable and trackable steps with creative ideas.

What is Search Forecasting? Why It is Important?: eAskme

Before restructuring your website or planning page content, you should understand what is working for you and where you should work to improve your search traffic.

This is when you need to search forecasting.

What is Search Forecasting?

Search forecasting is an organic traffic forecasting that predicts your organic traffic's future.

You cannot forecast such traffic on assumptions or best guesses. You always need some hard data.

When you have data, you can optimize your strategies to predict organic traffic and where your business will be in the coming days or years.

To create organic traffic predictions, you must focus on a few things.

Right Metrics:

You need the right metrics from the beginning of the essential part of SEO strategy, "keyword research. "

Keyword research data brings a massive amount of data. Indeed, not every keyword is worthy of your work and attention.

When filtering keyword research data, you should focus on the following:

• Keyword Difficulty
• Search Volume
• Search intent
• Current rankings and positions.
• CTR.
• Queries

You cannot make search forecasting without collecting valuable keyword data.

Search volume is essential to decide whether the keyword matches your traffic goal.

Other keyword research metrics will make it easy for you to make your prediction beyond organic search volume.

Right Tools:

Keyword data cannot do everything on its own.

It is always best to track user behavior on your website or blog.

Login to Google Search Console and check historical data to understand which pages rank better, which pages have lost visibility, etc.

You should know that GMC will also display the bot traffic. It is necessary to determine if a user or a bot searches.

You can use multiple SEO tools such as SEMrush, Ahrefs, Moz, etc., and they all can show results with some differences.

Get data into a spreadsheet to make valuable search predictions.

You can also use Google Keyword Planner to get some insight.

Focus on Competitors:

Competition analysis is quite helpful in making organic search predictions.

Use SEO tools to understand your competitors' page ranking in Google searches.

Compare the performance of those pages with your pages.

Use this data to find keywords based on Keyword Difficulty.

If your competitors are ranking for keywords with low difficulty, then you have better chances to outrank them with creative content and engagement strategies.

Competitors' data will bring a natural impact on your search forecasting.

You can also find out what your content lacks and if you need to update the content.

Trends:

Some SEO strategies are not effective in every condition.

You should know that seasonal traffic doesn't always mean that you are getting the highest volume of traffic.

For example: If you are selling a product on Black Friday, chances are that you are getting tons of traffic, but not every customer will purchase the product right away. But it is the time when you can generate leads for future business.

You can get the estimated traffic value using Google trends. It will also show you when the search queries will have maximum traffic during the year.

100% Prediction not Possible:

User behavior, search algorithms, and unexpected world events can positively or negatively impact search traffic.

Your blog, product, service, or product can go viral on social media. But you will not see any search traffic impact in SEO tools.

You cannot be 100% sure that search forecasting will always be perfect.

Things can change, and you need to be adaptive.

Importance of Search Forecasting:

Forecasting search traffic based on valuable data will show that future results are expected if conditions match your prediction.

This will help you plan in a better way and allocate resources at the right time for the right task.

In enterprise SEO, search forecasting plays an important role. Your result should match what you have expected from your SEO efforts. And, to make your goals achievable, you should understand search forecasting.

You can predict search traffic changes with the data you have. But you cannot plan for sudden changes such as algorithm updates or changes in user behavior.

Search Forecasting helps you plan for the coming months or years.

Conclusion:

Search Forecasting is there to help you plan the future of your SEO strategies and business.

All you need is to learn the use of data and have some analytical skills to make search predictions.

Even though your prediction cannot be 100% perfect, you will have better control over future decisions when you plan early.

Still have any question, feel free to ask me via comments.

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Broken Backlinks: Google's Gary Illyes Explains When to Fix and When Not?

What does Google think about Broken backlinks? When should I fix Broken Backlink errors? When should I least care about them?

Google's Gary Illyes has explained the broken links, what to do with them, and when to leave them.

Gary Illyes explained during the Google SEO Office Hours podcast in June 2024 when to fix broken links and the time webmasters or SEO should spend on these issues. During this 16:45-minute podcast, he explained a lot about SEO issues.

Broken Backlinks: Google's Gary Illyes Explains When to Fix and When Not?: eAskme

Google SEO Office Hours podcast and Broken Links:

Gary Illyes explained that you should only fix broken links when they are helpful for your audience. It is only possible to fix some broken links if you have a massive website.

For example, if you are running a news website with 10,000 articles, then it won't be easy to fix every link. The best strategy is to restore links that are valuable for your website and users.

Gary Illyes's about Broken Backlinks:

Gary Illyes's broken backlink advice busted many myths that SEO had over the years. The most common myth is to fix every broken backlink. Yet, some webmasters have asked if they should fix every broken backlink or not. News sites or sites with thousands of pages spend a lot of time and resources on fixing links. New advice explains that a 100% broken backlink fix is not necessary.

The best SEO practice is only to fix backlinks that matter to your business.

For example, fix backlinks coming from top-ranking or high-quality websites. Save time on fixing backlinks from low-quality sites.

Find the usefulness of a broken backlink before fixing it.

This strategy is like fixing 404 links. John Muller advised that not every 404 links should be fixed.

Why You Should Fix Broken Backlinks?

Finding broken backlinks is easier than obtaining new backlinks. There is no exact metric to measure the impact of broken backlinks, but wrongly fixing them can surely hurt the website's ranking and user experience.

When to Track Broken Backlinks?

Keep track of new backlinks monthly, if not weekly. Make sure that your link-building campaign does not gain broken backlinks. If there is a wrong backlink or dead backlink, then fix it as soon as possible.

Backlinks that are important:

Fix broken links that are displayed in your GSC broken links report.

What type of broken links you should fix:

• Backlinks from high-quality sites.
• Misspelled URLs
• URL's that moved to a new page or post.

Backlinks that are less important:

• Links from low-quality sites
• Links to outdated pages.
• Random links.
• AI-generated links.
• Links from Spammy websites.

How to Find Broken Backlinks?

Finding broken backlinks is quite easy.

• Go to your Google Search Console and log in.
• Check the "Broken Links" or "404 Page" report.
• If you are not sure where the link is placed, then type the broken URL in Google Search Console's "URL Inspection tool." It will display the referring pages, and you will find the page where the broken link is published.

Use 301 redirects, the Wordfence plugin, or the Redirection WordPress plugin to fix broken backlinks.

How to Fix Broken Backlinks?

The easiest way to fix a broken backlink is to create a redirection to the working URL.

You can also contact the website owner through email outreach and ask him to fix the broken URL.

But email outreach to fix broken backlinks can cause the following situations:

• Web admin may remove backlinks.Web admin may add a no-follow attribute.
• Even if the web admin fixes the link, it will only fix on one page. Every website that links to the same wrong URL will need more outreach emails.

The best strategy here is to use 301 redirects.

Conclusion:

Gary Illyes suggests fixing broken backlinks only when they add value to your website. It is easy to fix broken backlinks with redirections rather than sending emails for link reclamation.

Only send emails to fix backlinks when you have established a strong relationship with the webmasters.

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Website Crawling: What, Why and How To Optimize It?

 
Website crawling depends upon many things, such as website structure, internal linking, sitemap, etc.

It is important to ensure that Googlebot and other search engine bots can easily crawl your website.

Without crawling your website content, Google cannot find and index the pages.

Optimize website crawling to expand your content reach to search engines.

Here is what you must know about website crawling.

What is Crawling in SEO?

Website Crawling, What, Why and How To Optimize It: eAskme

In SEO, crawling means letting search engine bots discover your content.

Ensure search engine bots can access your website content, such as videos, text, images, links, etc.

How Search Engine Web Crawlers Work?

Search engine crawlers can discover page content and links and download your webpage content.

After crawling the content, search engine bots send the crawled content to the search index library. Search engines also extract links to web pages.

Crawled links can be in different categories, such as;

• New URLs
• Pages without guidance to crawl.
• Updated URls
• Not-updated URLs
• Disallowed URLs
• Inaccessible URLs

Crawled URLs will be listed in the crawl queue and assigned priorities.

Search engines assign priority based on many factors.

Search engines have created their algorithms to crawl and index website content.

You should know that popular search engine bots such as Googlebot, Yahoo Slurp, Yandex Bot, DuckDuckGo, Bingbot, etc., work differently.

Why Should Every Webpage Be Crawled?

If a page is not crawled, it will never get indexed in SERP. It is necessary to let search engines quickly crawl website pages as soon as you make any changes or publish new posts.

The latest posts will be irrelevant if not crawled quickly.

Crawl Efficiency Vs. Crawl Budget:

Google search bots will not crawl and index your entire website.

100% crawling is not what always happens. Most of the massive sites face crawling issues.

You will find all not index links under “Discovered - Currently not indexed” in the Google search console report.

You will face some crawling issues even if you do not see any page under this section yet.

Crawl Budget:

The crawl budget refers to the number of pages Googlebot wants to crawl in a specific period.

You can check the crawl requests in “Google Search Console.”

Here you should understand that increasing the number of crawls does not mean that all the pages are getting crawled. It is better to improve the quality of crawling.

Crawl Efficiency:

Crawl efficiency is the delay between publishing a page or update and getting that page or update crawled.

Crawl optimization can make a bigger impact on your website ranking.

Search Engine Support for Crawling:

Best crawling practices help search engines rank optimized pages and reduce the greenhouse effect of running search engines.

SEOs are talking about two APIs that can improve search crawling, such as:

• Non-Google Support from IndexNow
• Google Support from The Indexing API

These APIs push your content to search engine crawlers for quick crawling.

Non-Google Support from IndexNow:

IndexNow API is one of the most popular APIs Bing, Seznam and Yandex use for quick indexing. Right now, Google is not favoring IndexNOW API.

Now only search engines but CDNs, CRMS, and SEO tools also use IndexNow API to quickly index pages.

If your audience is not from search engines, then you may not find massive benefits with IndexNow.

You should also know that IndexNow will add additional load to your server. Understand if you can bear the cost of IndexNow to improve crawl efficiency.

Google Support the Google Indexing API:

Google Indexing API is for those who want to improve Google crawl efficiency.

Google has said that Indexing API is only for the event and job posting markups. But webmasters have found that it can also help improve search efficiency for other pages.

Here you should understand that crawling is not indexing. Google crawls your page, and if it is non-compliant, it will not index.

Manual Submission in the Google Search Console Support:

You can submit your URLs manually in the Google search console.

But you should only submit 10 URLs within 24 hours. You can also use third-party apps or scripts for automatic submissions.

How to Create Efficient Website Crawling?

Server Performance:

Always host your website on a reliable and fast server. Your site host status should display as green.

Get rid of meaningless content:

Remove outdated and low-quality posts to improve crawl efficiency. This will help you in fixing the index bloat issue.

Go to the “Crawled – Currently not Indexed” section and fix the issues for 404 pages and use 301 redirects.

When to use Noindex:

Use Noindex and rel=canonical tags to clean your Google search index report. You can even use robots.txt to disallow pages you do not want search engines to crawl.

Block non-SEO URLs such as parameter pages, functional pages, spaces, API Urls, and useless styles, scripts, and images.

Fix pagination issues to improve crawling.

Optimize Sitemap:

Use XML sitemap and optimize it for better crawling.

Internal Linking:

Internal links can easily scale crawl efficiency.

Use breadcrumbs, pagination, links, and filters to connect pages without scripts.

Conclusion:

Website crawling is important for the success of an online website or business. It is also the basic of SEO.

Optimize your web crawling performance and fix issues to improve crawl efficiency.

Still have any question, do share via comments.

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Eagle Eye Concept for Bloggers and SEO: Everything You Need to Know About Eagle Eye Rule

Eagle Eye Concept! Do you know what Eagle Eye Concept is? And how this works? If you are a regular reader of eAskme, then you may already know about it, but if you do not, then you should learn about it.

Every blogger, marketer or webmaster wants to grow his/her website to get maximum traffic and generate revenue.

But, there is so much competition in every niche.

Then, how you can compete when the legends of online business all already ranking for most profitable keywords.

Many of you may think that there is nothing for you and you always have to play low.

If you think this then your mind is not beyond competition.

You may have been following the famous 80/20 rule where you have been spending 20% time on writing and 80% time on promoting your content.

But still many of you are not able to to see the success. Why is that?

The answer is simple.

What works for one may not work for another.

Now keep your eyes wide open.

What is Eagle Eye Concept or Eagle Eye Rule?

Eagle Eye Concept: Everything You Need to Know About Eagle Eye Rule : eAskme

Other people are reading: #GrowWithEaskme

 

The name Eagle Eye Concept tell you that it has something related with Eagle Eye.

Do you know why the Eagle Eye is famous?

Eagle eye is famous because Eagle uses its eyes for a keen or close watch.

When doing research a keen and close watch is essential.

That is where Eagle eye concept comes into play for blogging and SEO.

Gaurav Kumar has created a way for you to balance between research, writing and promoting. He says that without research nothing can help you to grow.

He has shared Eagle Eye Rule where you spend;

• 40% time on research,
• 20% time on writing and
• 40% time on promotion.

The Eagle Eye Rule or Eagle eye concept give equal importance to research and promotion.

The more time you spend on doing research the more better you understand the user personas and ways to promote the content.

Why you need the Eagle Eye Concept or rule?

Blogging is not just about writing and promoting.

There is one major step that comes first even when you write the title of your blog post, and that is "research."

After visiting 200+ blog posts of different blogs, I have seen that people are spending less time on research and more time on creating and promoting content.

This is the reason Why Gaurav Kumar, Founder of eAskme has created the Eagle Eye Concept.

The Eagle Eye rule will help you to spend more time on research and find out where your competitors are lacking.

You can create better content with all the data you have gathered and then use perfect methods to promote your content.

How to Gather Data or do Research?

When following Eagle Eye Rule you need to spend more time on research to gather data which is influential.

Not the question is how you can research to collect data.

It is easy.

• To collect the data first target the competitors who are already ranking for the similar topic or keyword.
• Use keyword research tools
• Analyze traffic volume, keyword competition, ROI, etc.
• Read the content and find out what makes the content to rank higher, such as LSI keywords, long tail keywords, bounce rate, social share, backlinks, etc.
• Also pay attention to writing style, number of words and conclusion.

When you follow these simple steps, you will have all the data which will help you beat the competition.

Your research will help you to understand the psychology of readers to beat the competition.

The next thing is to filter out the useless and outdated content.

Now you will have the only useful data to write link worthy active content.

Your research will help you to beat the competition.

I know this is what you want.

Who is Eagle Eye Concept for?

Eagle eye concept is for every blogger, marketer, webmaster.

It is for every person who wants to be successful and wants to grow his online business.

Eagle Eye Rule will make you do extensive research, and you will have all the benefits of research.

This concept is created to tell people the importance of research.

Extensive research will help you to grow as an influencer.

If you still have any question, feel free to ask me via comments.

If you find this article interesting, don’t forget to share it on Facebook, Twitter or Google Plus with your friends and family.

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

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Things Every SEO Newbie Has to Know : The Ultimate SEO Guide for Beginners

Many people are new to SEO. But that is no reason to be worried. We will be talking about the most basic essentials of SEO today. Let us call it the golden rules of SEO. Let's start. beginners.

It is all about the user experience.

Things Every SEO Newbie Has to Know: The Ultimate SEO Guide for Beginners: eAskme

I am not saying that you should ignore importance of keywords, but the better the user experience, the more enhanced the SEO will be.

Anything that improves SEO will in turn improve user experience.

Why?

Because to the most basic core of SEO it is about delivering the most accurate to the the right person.

• OnPage optimization factors for SEO
• Image optimization for SEO

SEO is about what the reader wants.

It doesn't just focus on the visual side of the post. SEO (Search engine optimization) uses the type of search query.

The most basic intentions are as follows

• To buy something - Transaction search
• To know something - Information search
• To go somewhere - Navigation search

For SEO It is about giving the best experience to the user. That is the main goal. So SEO needs to understand how to get the correct searches.

Sitemaps on HTML helps to give crawlability. It also helps readers to go the desired location on a webpage.

Using navigation can be very essential for the reader's experience. As well as helping to give a well structured and organized site. It is also great for crawling and indexing.

Text block is an essential part of SEO, because it creates longtail keyword indexing, as well as semantic relevance.

Do remember that it is important that the reader understand the words used, product and more.

Microdata helps the reader to have a SERP friendly experience. As well as giving an optimized search experience too. Especially schema.org provides this.

• What SERP Tells You About SEO

To be SEO smart, ethically, professionally. You have to remember that you must focus on your readers.

You need to give them the best experience possible. Search optimization comes second.

Links are very important

Links that is inbound is very important for SEO.

For Google, it is very important to rely on links. Bad links results in penalties. Good links gain rewards.

What is the reward? Rank.

That easy. Inbound links will gain rank.

• Backlink Strategies to Get High Google Pagerank
• Gain Quality One Way Backlink for Your Blog
• Effective Ways to Get More Backlinks in Less Time
• How to Get Quick Backlink from High Pr Websites

You not only need good links but you also need to check backlinks by using backlink checker tools and find out which are good and which are not good.

You should also remember that interlinking your old posts is as important as backlinks for your site.

Things SEO Newbies need to know

You have to remember things that affects your site like the size of your site, trust issues, the structure, the quality of your articles and content, the freshness of your site.

here is lots more things too. But one thing remains a fact.

All of these things affect your links some way or another.

• Not to Do List of SEO
• SEO Skills Every SEO Must have

For a healthy website its very important to have backlinks that is authoritative. So the question remains, how do i get those links?

This part is very tricky.

Some would call it "earning links" Other would say its :building link"

Then there are those who don't follow any given links as they view as dangerous or not trustworthy.

But as seen on many successful sites showed that through content marketing, yes even on guests blogging, the experience shows only success.

• Best local SEO tips

There is other important things too.

Like using a great title tag.

Now what is a title tag?

It is the HTML element that readers see when they are looking at your website on SERP's.

It should describe what the page is about.

To make it easier follow these guidelines

• Primary keywords
• Second primary keywords
• Your brand name at the end
• Nothing over 60 characters

Do remember that tittle tags are very important.

Because it describes your content the best. So then you have to remember the keywords.

So don't be afraid to use keywords, but at the same time you shouldn't use too many keywords.

Remember that your article content is king

You may have heard this before, but it's because it is true.

For SEO both content and technical side of it is important. If the technical side doesn't work, your site doesn't function well.

So the best thing is to have both. The one isn't more important that the other.

Remember the intention is to have a well functioning website that is optimized that is performing well.

• Write SEO Friendly Blog Posts
• Ways to Create Perfect SEO Optimized Articles

Realize it is important to invest a lot of your effort and your time into your content.

Simple way to put it is to admit that content marketing will earn you money.

But what about SEO?

Well. SEO is about your content, as it works with and through your content.

Now the last thoughts 

SEO still a huge field to explore.

There is meshes and so many digital marketing areas.

It isn't all about having discipline.

It is also a very important fact that your online presence should be seen.

It is the core of your presence.

Yes it is very essential if you want success with SEO.

So the last things to remember about SEO?

• Its all about the reader's experience.
• Important to use title tags
• Your content is king.

Important : SEO Checklist For Every Blogger

So these are the Things Every SEO Newbie Has to Know.

Did I miss anything? Is there something you would like to tell or share with other readers? I will love to hear from you.

If you still have any question, feel free to ask me via comments.

If you find this article interesting, don’t forget to share it on Facebook, Twitter or Google Plus with your friends and family.

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

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Google’s SEO Starter Guide Getting New Update

Google’s SEO Starter guide is going to get a fresh update. Google’s John Mueller, Gary Illyes, and Lizzi Sassman have discussed the need for an updated SEO starter guide during a podcast episode of “Search Off the Record.”

The new SEO Starter guide will remove all the outdated SEO tips and streamline SEO for beginners. It also simplifies the complex SEO topics for newbies.

Google’s SEO starter guide was launched to help newbie SEOs and beginners understand the fundamentals of SEO. But it’s been years since the SEO Starter guide was updated.

Google Search Relations teams have discussed the updated new SEO Starter guide on a podcast.

John Muller, Garry Illyes, and Lizzi Sassman have discussed the need for an updated SEO Starter Guide.

Google’s SEO Starter Guide Getting New Update: eAskme

What is Google's New SEO Starter Guide?

Google Starter Guide is an 8000-word SEO tip for beginners. It is available on Google’s Search Central website.

Glossary for SEO newbies:

• Index: Google fetch and index web pages.
• Crawl: Google visits new and updated pages, follows links, and reads sitemaps.
• Crawler: Google crawler that visits the site for carling content.
• Googlebot: Name of the Google crawler.
• SEO: The process of search engine optimization of the site and content.

Google SEO Started Guide explains how to index your website, improve SEO for better ranking, debug issues, and follow site-specific guidelines.

It’s been years since the Google Started Guide was updated last time.

SEO has changed a lot. It is required to update the SEO Started Guide.

Why SEO Started Guide?

Google SEO Started guide is essential because it comes from the biggest search engine.

Google shares tips from SEO experts and search teams working for Google. There is no space for misleading or outdated SEO tips when Google is there to help you.

Here are the reasons why SEO Professionals trust the SEO Started Guide:

Google SEO Started Guide ranked at the 3rd position when looking for the best SEO resource to learn Search engine optimization. People are spending time reading SEO from Google. The guide is ranking for the “SEO” keyword.

Due to massive searches and the need for guidance, it is necessary to enrich the SEO Started Guide with the latest content and eliminate outdated tips.

Learn Fundamental SEO:

Google search team has simplified the SEO tips for website owners and newbie SEOs.

It is time to make the Google SEO Started Guide filled with relevant and concise tips.

Harvey said that the Google search team already has an updated 3000-word SEO tips draft for the starter guide page. The new content will replace outdated content from the SEO guide page.

Garry Illyes wants the new SEO Started Guide to focus on general SEO topics rather than making it technical.

Popular CMS services like Wix and WordPress make SEO easy without technical coding skills.

Best SEO Practices:

SEO is there to help web admins optimize their websites. With the new SEO guide, fixing SEO issues within the website and its content will become easy.

SEO Started Guide is the best place to learn modern and best SEO practices.

Clean Guidance:

The focus of the new SEO Started guide is to simplify SEO. It is best to say one thing at once rather than say it multiple times on the same page.

Conclusion:

Google’s new SEO Started Guide with updated SEO tips will be released soon.

You will get new tips and clean guidance in the latest SEO guide and eliminate outdated SEO tips.

It will become a necessary guide for SEO beginners and experts to improve the overall SEO of websites.

Are you ready for the SEO in 2024?

Stay tuned with us for more helpful content that can impact your life and business.

Don't forget to join the eAskme newsletter to stay tuned with us.

Share this post with your friends and family.

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Google Discover for Desktop Search: Get Traffic from Desktop Devices

The Google Discover feature is coming to desktop search. Discover has been the top priority for publishers and marketers to gain organic traffic from mobile devices.

Google is bringing this feature for desktop search also.

Key Takeaways:

• Google Discover is coming to desktop search.
• Google is testing Discover for Desktop with a limited number of users.
• The company announced it at the Google Search Central Live event.

Google’s SEO experts Gianluca Fiorelli and Clara Soteras Acosta shared the screenshots of how the Google Discover for Desktop Search will look.

For the first time, Google has made an official announcement about the launch of Discover for Google desktop search. Yet, the company has not announced the official launch date.

Google is testing the Discover feature for desktop with a limited number of users.

Here is what you must know about Discover for Desktop search.

Google Discover for Desktop:

Google Discover launched on mobile devices. Its purpose is to display posts and videos related to user interests.

Since its launch, it has gained massive attention. SMBs and publishers confirmed the rise of traffic when their posts displayed in Google Discover.

You can check the Discover feature in the Google search app, the Chrome Android app, and Google.com on your smartphone.

Discover considers your usage history to display posts related to your interests. To display posts in the Discover feed, Google uses web, search, and app activity.

Now, Google is bringing Discover to desktop. This way it will start suggesting posts under the Google desktop search.

Discover How to Improve Publisher’s Traffic:

Google Discover is an important source of regular traffic. Many publishers and SMBs confirmed its valuable contribution to their traffic.

52% of publishers set Discover as a top priority. They optimize their posts, titles, and images to display in Discover.

How to Track Discover Traffic?

You can use Google Analytics 4 to track Google Discover traffic.

• Go to Google Analytics 4.
• Go to the page referrer filter and create pubsubnews for Discover traffic.
• Now set up another filter to discover desktop results.
• Track analytics reports to find the impact of Discover traffic or desktop traffic.

Optimize Your Content for Google Discover:

Follow these guidelines to optimize content for Google Discover:

• Content quality
• Image size 1200px or more.
• Trustworthy titles and headlines
• Unique content and storytelling
• Avoid tricky images.
• Share personal stories, niche articles, and lifestyle articles.

Importance of Google Discover for Desktop:

Google wants to cover every device with its content suggestions. Expanding Discover to desktop devices is a step to increase content experience.

Publishers may also try to adopt new strategies to display their content in Google Discover for desktop search.

Conclusion:

Google Discover is an important feature to deliver user-friendly results. For publishers, it also works as another source of consistent traffic. Niche stories, lifestyle topics, and news work better on the Discover feed.

Google is expanding Discover to desktop search to increase its reach. This will also help publishers to gain extra traffic. It also set challenges to get regular traffic.

Stay tuned to know more about Google Discover.

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• Google Ads Dynamic Structured Snippets
• Google Support AVIF Images

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Google Launches 4700+ Updates and 700,000 Tests Per Year

The Search Central Live NYC event is an eye-opening event for SEOs and marketers. Google's John Muller confirmed that Google releases 4700 updates every year.

These 4700 updates cover 700,000 tests annually. Google releases thousands of updates every year to help SEO professionals better understand the changes.

The goal is to make SEO experts creative about algorithm updates and content creation.

Google launches 4700+ updates every year.

Key Takeaways:

• Google launched 4700 tests per year.
• It runs 700,000 tests annually.
• Multiple tests are part of one algorithm update.

Third-Party Sources:

Google uses third-party sources and evaluation to improve its algorithms. The Google algorithm update is the combination of multiple smaller updates.

Google tests rates and guidelines before making them effective for search results.

700,000 tests and 4700 updates:

John Muller displayed the number of Google updates every year. In 2023 alone, Google has run 700,000 tests. Google collects data from 700,000 tests to launch 4700 updates.

Google is running over 1917 updates daily. The average number of algorithm updates is more than 12.
It is almost impossible for a general SEO professional to track every test and update.

Why So Many Google Updates?

Google launches thousands of updates per year to meet user expectations.

John Muller explained that the purpose of these updates is to make search results better for the users.
Google better results for user queries.

It is the quality of search results that makes Google the top choice to search online.

What Should SEO and Publishers Do?

Google is running thousands of tests and updates to create a better user experience.

SEO professionals and publishers wait for Google updates to find out what works and what is necessary to fix.

SEO experts and agencies keep track of Google updates. Publishers and SEOs behave in reactive ways. Google is different.

Google does not wait for other search engines to do what is necessary.

What You Should Do?

You should anticipate user behavior. Update your content and SEO strategy to meet user expectations. Also keep track of the latest trends to stay updated.

Try to update your content before Google updates. Remove outdated content, replace old content with fresh content, and repurpose articles.

Run a site audit and focus on brand building.

Conclusion:

Search Central Live NYC is a learning platform for SEOs and publishers. Google runs tests and updates to meet the changing user behavior. To meet user expectations, Google is testing multiple strategies and technologies.
 
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>

Why and How You Should Update your Link Building Strategy in 2025

A mistake many digital marketers make is to put a strategy in place and thinking that’s the end of it. The truth is, SEO is a dynamic and shifting industry that’s changing all the time.

For example, in September 2019, Google made big changes to how they treat outbound links. Earlier in the year, Google also shifted to mobile-first indexing. These are just two examples of how Google keeps SEO experts on their toes with shifting ranking factors.

Google is trying to make marketers care more about what makes great content and user experiences. This means their PageRank algorithms will continuously change as people’s habits and needs change.

That also means you need to adapt your strategies directly to consumers.

• Where do they go to get content?
• Which links do they follow?
• What are the latest trends?

 These continuously change, and so should your strategies and techniques.

How to update your link building strategy for 2025?

Why and How You Should Update your Link Building Strategy in 2025: eAskme

Other people are reading: Image Link Building: How to Use Visual Content to Earn More Links

Guest post on other platforms and allow guest posting on your blog:

Despite misplaced fears that guest posting is dead, we’re glad to report that’s not the case. Guest posting is still a fantastic way to:

• Get free exposure
• Establish an industry reputation, and
• Create high-conversion backlinks

As mentioned, it’s just important that you follow Google’s link building guidelines. Don’t be too spammy and keep your links relevant and valuable.

The advantages of guest posting can also go the other way around. If other brands or industry figures write on your site, they will also share it on their blog or social media.

 This can be picked up by others, increasing links to your website.

Guest posting can be a bit more challenging than writing on your own blog. You have to find great platforms, pitch your idea, and stick to their editorial policies.

More and more small businesses find themselves in need of guest posting services to help them make it feasible.

Engage with influencers:

Influencers have earned that name for a reason. They have vast audiences that trust their opinions and recommendations.

Getting a share from them on social media can lead to fantastic rolling benefits.

You can directly contact influencers in your niche and inform them of articles or content they might want to read (and share).

However, be careful for paying for these as it may be counted as a link scheme by Google. You can also tag influencers in attractive posts in hopes of a shoutout.

Create shareable content:

Notice that we said “create” and not “write.” That’s because it’s becoming more important every year to include visual media as part of your content strategy.

Research shows that video is one of the favorite things for readers to share on social media.

Another study by BuzzSumo also shows that infographics are the most popular type of text content to share.

Certain types of articles also perform better than others. Top lists… and how to guide articles are extremely “clickable” and “shareable” by influencers, blogs, or on social media. It’s time to give the people what they want.

Labeling links appropriately:

If your links aren’t too promotional and you haven’t paid for them, you don’t have to follow this guideline.

However, if they are, you should qualify links as such so that Google ignores them. Not doing so can be seen as a “link scheme” by Google and they can penalize your PageRank for it.

You can tag links as “nofollow” or as “sponsored” content and Google will either not follow it or treat it appropriately.

Replace broken links:

Yes, this old faithful strategy is still valid as ever. Google punishes broken links and editors that are pressed-for-time can be grateful for a high-quality, relevant piece of content to replace broken outbound links falling right in their lap.

To get the most out of this method, make sure your content is high-quality and that you approach relevant guest posting sites.

Not doing so, will probably get your rejected and even punished by Google.

More tips for 2025 and beyond:

• Use longer and more relevant keywords instead of shorter keywords like “... you can find it here.”
• Share your posts on your social media. There’s nothing wrong with promoting your own genuine and quality content.
• Don’t keyword stuff your guest posts as this also counts as link schemes according to Google

The most important tip for 2025 is to keep creating the best content you can.

Googles PageRank algorithm is getting smarter by the byte it collects.

It’s becoming increasingly adept at identifying valuable content and weeding out the very good fakes.

Any link building strategy will still rely heavily on the quality of your content as the foundation to build on.

If you still have any question, do share via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Sharing is Caring!

Don't forget to join the eAskme newsletter to stay tuned with us.

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