Do you just love to buy branded products?
Why people love to be customer of big brand even if they have to pay huge money?
Because we trust them. We believe that big brands not only for show off, but also shows the user friendliness and trust able customer service.
Branding is the key to be the best. There are various factors which effects a brand, such as quality, popularity, customer service, uniqueness etc.
Today I am going to share about you can turn your own blog into a brand and how it will help you to gain more followers, generate more leads and bring more business.
Also I like to share the expert advice of popular bloggers, let`s see what they do when they have to brand a blog in 2018.
|How to Brand a Blog : Expert Advice : eAskme|
How to brand a blog? (Jitendra Vaswani)
How to brand a blog? (Ryan Biddulph)
Branding your blog is about getting clear on your topic and building everything on your blog around that topic.
Align your blog top-down around your brand. Everything you see on your blog, from the domain name, to title, to tag line, to posts, to pages, to ads, to widgets, to courses, to eBooks to headers to footers to anything, all must align 100% with the blogging brand you are building.
Patiently prune any content or blog elements not aligned with your brand. Trash the excess or trim the fat to create a one of a kind experience.
Your blog should make people FEEL something. This is good branding. Solve problems, serve your readers, help them with their problems, and add a strong emotional component to your images, words and overall presentation to build a renowned blogging brand.
How to brand a blog? (Anil Aggarwal)
How to brand a blog? (Lorraine Reguly)
There are many ways you can brand both your business and blog. Here are just a few examples of things you SHOULD be doing RIGHT NOW:
How to brand a blog? (Manidipa Bhaumik)
Many people think that branding is purely for large businesses as this might include some huge cost. But if you understand the true meaning, it’s not about spending big amount of money on PR companies, rather, building the image of trust & efficiency in the mind of your users. If done correctly, tiny measures can also do wonders for any small start-up.
- Have a unique design for your blog & maintain that throughout. Stunning looks are fine, however, keeping it simple & elegant can increase the click through and the average time spent on a blog.
- Make your blog logo and tagline unique which goes along with your theme design & content. It’s the first thing any use sees in your site. So it must give them the clear message about what they can expect to read throughout the blog.
- Also, your writing style makes your blog unique. The same type of information may be available throughout the web. What makes it unique is the way you present it. So try to present any content in your own words & style.
How to brand a blog? (Donna Merrill)
You see, most bloggers are very good at delivering information.
But readers aren't really looking for information.
One of the problems your readers face is probably that they have far too much information already.
What they don't have, is real, actionable solutions to their problems.
They want direct, simple solutions so they don't have to buy another course or search Google through dozens more entries.
If you can be the blogger in your niche that shows clear, demonstrable, working solutions... you'll get branded as blogger worthy of bookmarking.
The branding magic starts here.
Identify the biggest problems that your readers have.
Show them that you can help them solve those problems.
Then demonstrate a few examples.
Take one small problem as the subject for your blog post.
Give a clear and actionable solution.
Do this repeatedly and consistently.
Engage freely and immediately with everyone who takes the time to leave you a comment.
This will quickly brand your blog as a dependable, valuable "go-to" resource in your niche.
"Every day you make progress. You know you will never get to the end of the journey. But this, so far from discouraging, only adds to the joy and glory of the climb. -Winston Churchill
How to brand a blog? (Santanu Debnath)
Branding a blog may be difficult in case you don't know what the blog is all about. So the very first thing one needs to check is whether the blog is having any focus niche or not. E.g. we all know about Brian Dean of Backlinko. He is running a blog on SEO tricks and similar topic and that's why he is known for in this market. So, Brian Dean himself has branded his name as an SEO specialist.
As a newbie, I think one can take some necessary actions to brand a blog.
- Choose a domain name which represents the niche of the blog and definitely that should be short and memorable.
- Have a clean and professional design with a catchy Logo.
- Your content should speak up about the main keyword or niche of the blog with authoritative & detailed articles.
- Keep your publishing routine fix and respond to your readers' comments regularly. If possible you may include a forum or question answer platform for your readers.
- Also, spread about your blog and your expertise in social media, answer people's queries in other forums and help people to get their issues resolved.
Read more : Brandable Domain Names
As you see that every popular blogger knows how to brand a blog. As they have shared their branding tips with you, so now you can also work according to these tips to brand a blog.
Also check : Brand unawareness infographic
How to brand a blog? (Ali Raza)
How to brand a blog? (Vladimir Gendelman)
For a blog to stand out, you can’t just copy what other people are doing and hope to replicate their success. You have to create great content that nobody else is offering, whether it’s an underreported topic or a particular aspect of an issue that few other people seem to notice. One good practice is to research the first five pages of Google results related to the topic you’re writing about to ensure that you have the best available answer.
It’s also vital to use engaging images with a distinctive visual style. Stock photos are convenient, but it’s better to create your own. That way, you can be sure that no other blog already has similar visuals.”
If you still have any question about how to brand a blog, feel free to ask me. Don`t forget to share what you like on your social networks.
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