|Google Launches New Mobile Ad Units, Reveals Mobile Search Has Overtaken Desktop : eAskme|
It was predicted earlier that new mobile search will overtake desktop in coming future. Now Google has confirmed it. Google has also launched new mobile ad units to allow marketers to target ads on mobile devices.
In new cross-device conversion tracking report from Google says that company will enable online marketers to track movement of customers between desktop and mobile devices. This feature will help to attribute revenue to ad spend.
The new ad units are focused for mobile devices.
Also Read : Mobile-Only Internet Users Surpass Desktop-Only Users For First Time Ever
These type of ads are more functional and designed for specific markets.
New ad units has the ability to measure when an ad click take the visitor to an in-store.
Google also using a combination of ad impression data, geo location data and user-provided data to determine when a prospect customer has entered a store.
Google has already cleared that company is dedicated to connect people to what they are looking for in easy and effective manner.
What you think about the future of mobile ad units? Don`t forget to share with me in comments.
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