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Google AdWords Introduces Dynamic Structured Snippets : eAskme |
Last September, Structured Snippets featured introduced to organic search. Now Google is bringing this similar function to paid search ads. I will show an additional highlighted text line about your services or products.
Currently dynamic structured snippets show for flight searches, retail and hotel searches. Google said that they will add additional verticals later this year:
If you do not want to show dynamic structured snippets on your adword ads then you have to fill this form. But I tell you now that dynamic structured snippets will be a factor in Ad Ranking. Google also said that automated extensions improve performance of an ad.
Also See : New features of Google Adwords Editor Version 11
To show this dynamic structured snippets you need not to do anything. Google AdWords will display snippets automatically according to the content of your site. It also be a reason to keep accurate content on your site.
Dynamic structured snippets are currently available for English ads globally, and appear on both tablets and desktop ads.
What you think about this new Dynamic Structured Snippets?
If you have any question or suggestion, feel free to ask me via comments.