Women makes world a better place. Today I am going to introduce you with one more power blogger Leticia Perez. Interviews are the great way to know person, her struggle, life journey and achievements. It make all of us strong and also give inspiration to create our own world of happiness.
|Interview with Leticia Perez (Marketing Consultant and Travel Blogger) : Journey of a Professional Blogger : eAskme|
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Please share about yourself and your story to enter in blogging?
I started seriously blogging in 2011, when I set up trucosviajeros original blog in Spanish. By that time I was specializing on digital marketing and decided to set up a blog where I could test all I was learning. It has evolved over the time and now I publish there and on the English trucosviajeros site.
I had been traveling since I was born and somehow was a referral for all things travel, from how to get boarding pass to where to find the best deals to travel from X to Y. So I decided to make the blog around travel tips and travel technology that could make your travel life easier. Now I have added new contents, like travel diaries and routes, but the main idea is still to help people travel more and travel better.
How the idea to make your own blog came in your mind? How you found the right people to develop it and what big obstacles you faced?
By that time, I was also specializing on digital marketing and marketing trends, so I decided to set up a blog where I could test what I was learning. Back then there was not much you could do to customize your blog, so I chose a blogspot account and started blogging. That is basically how the original Trucosviajeros blog came to life in 2011.
I would say that the biggest obstacle I have faced since then has been finding enough time to push the project forward and start posting more frequently. Now I try to post at least twice a week at both the Spanish and English travel blogs.
Another interesting challenge has been adapting the blogspot blog to the latest visual trends. From 2011 the blog has evolved visually as well as in content, but the platform does not go as fast as the latest trends, which sometimes has been a little nightmare.
Can blogging really change someone`s life?
Another extra point is that you can get feedback on your work and, every once in a while, you have the chance to help a stranger, which is rewarding.
The counterpart? you also get negative feedback every once in a while (famous trolls) and the exposure can be sometimes intimidating. And some people will never get what you do or why you do it
What are your favorite Internet marketing tools?
What is your daily schedule? and how do you maintain your tasks?
I also spend from 30 minutes to 1 hour reviewing other blogs and social networks profiles see what's going on, commenting and such. I tend to do it first thing in the morning or late at night after everything else is accomplished.
And another hour creating content and checking everything is ok. This includes texts, photo and all the other content and visuals for the blog and the blog-related (presentations, reports, talking to tourism boards etc.) And that's probably the reason why I don't write as many posts as I wished :)
Blogging have different definition for different person. What is it for you?
I guess it is about being transparent in some aspects of your life and showing you are passionate about something. It is also about showing off, sometimes, and about showing expertise. For me keeping your knowledge to yourself is unproductive, so I write about what I know and what I've seen, just in case somebody else finds it useful.
Which are your favorite blogs?
But on an international context I also like Mrs O around the world (http://mrsoaroundtheworld.com/) and Green Global (http://greenglobaltravel.com/) for example.
How much time do you spend on social media promotion and SEO of your blog?Probably less than 5 hours a week. I tend to plan the promotion of certain content in advance and have some things automated, so basically I only need to check that everything is fine on a daily basis. I prefer to spend time building a community and making sure that the content is interesting for them as well as for me, so in the end they will be attracted by what I write.
How much time do you spend for blogging daily?
Message for Readers:
And, please, never leave your travel side at home. Keep curious and enjoy every discovery, even if it seems little and you made it just around the corner.
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