Putting the customer first will pay
dividends for your business in the immediate-term and the long-term alike,
enhancing your brand image and driving sales. In fact, some of the world's most
successful companies grew their success precisely because their business
philosophy focused on putting people above profit
.
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| Putting the Customer First Is the Key to a Successful Mobile Marketing Campaign : eAskme |
Here are a few tips to keep in mind
when developing a customer-focused mobile marketing campaign.
Have a Customer-First Business Mindset
Above all else, businesses must
implement a new mindset in order to appeal to customers. Instead of thinking
about business needs first and foremost, the business should put the initial
focus on the customer.
This mindset should be implemented
before a mobile marketing campaign even begins since successful businesses must
have a target audience. That way, the mobile marketing campaign will simply be
a natural reflection of the business's mindset in an organic way.
The Golden Rule of Mobile Marketing Campaigns
Everyone is familiar with the
notion of doing unto others as you would have done unto yourself. This
"Golden Rule" certainly applies in a mobile marketing campaign as
well.
If a marketing tactic would bother
you, it is best to exclude it from your mobile marketing campaign. That means
your campaign should avoid incessant texting that borders on nagging and
privacy infringement.
Instead, tailor and hone your
mobile marketing campaign to send valuable text messages that will be valued by
prospective customers instead of ignored.
To achieve this, start by
conducting a mobile marketing campaign that is based on customer permission.
Ask customers whether they want to receive SMS updates or texts before ever
sending one. This way, your marketing will be accepted by customers in a
literal sense, which will help customers be more receptive to your ads and
marketing offers.
The timing of your mobile marketing
is equally important. Sending text messages later in the day can be an
intrusive and annoying marketing practice when customers are trying to enjoy
family time. Similarly, sending messages too early can wake up a customer,
causing them to be annoyed or frustrated with your brand's marketing.
Gather Data and Talk to Customers for Marketing Insight
Your mobile marketing campaigns
should always be refined and honed by the data collected on the campaign's
effectiveness. Beyond the pure analytics and data-driven numbers, customers are
also a great resource for improving your campaigns in a customer-focused way.
After all, who can better help a
customer-focused marketing campaign than the customers themselves? By gathering
customer feedback and listening carefully, businesses can tap into a gold mine
of customer-focused marketing advice.
Maintain a Clear Message
Finally, it is important for
businesses to retain a clear message that will speak directly to the customer's
needs and desires. Customers do not have time to wade through a bunch of
business speak and marketing filler, which is why your message to customers
must be brief, direct and clear.
Demonstrate the value of your brand
and your marketing offers, and make it clear how customers can take advantage
of these offers. To do this, focus on creating a very specific call to action
that makes it easy for customers to act.
This way, your marketing will make
it easier for customers to buy your products, which is exactly what your mobile
campaign and customers both want and need.
Ultimately, a customer-first
campaign is about having respect for your customers, which paves the path for
long-term business and mobile marketing success.
Author Biography
Sophorn Chhay
Sophorn is an inbound marketer
specializing in attracting targeted visitors and generating sales qualified
leads. Through Trumpia’s SMS and marketing automation solution he helps
businesses and organizations communicate effectively with their customers or members.
Trumpia is
offering a free
Mobile Marketing Success Kit so don’t forget to grab your free
copy.
