Hidden
behind the mysterious acronym of SEO, the Search Engine Optimization appears to
most people a kind of occult science, an unstable and unpredictable matter you
have to unravel the secrets in order to handle it. Is this true? Is really SEO
based on some kind of magic, or its deepest secret is that there are no secrets
at all? Substantially SEO is a series of
rules, tricks and strategies that affect the online visibility of your business.
Understanding how this process works is the only secret you have to know to get
your website or your blog in the top rankings of web search pages. Of course
getting a good position is crucial in today marketing strategies, allowing you to
increase exponentially the number of potential customers. Some easy steps
can help you in building a winning strategy, boosting your online presence and
rocketing your business.
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| SEO secrets every business should know : eAskme |
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Tailor
your SEO strategy on your specificity. Defining your
target on the basis of your actually do is essential for your SEO strategy: if
you are the owner of a restaurant, your aim is reaching the most possible
number of likely clients, while if you are a blogger dealing with some special kind
of Italian or Tahitian recipes, your goal is generating as much traffic as
possible on your page. Food and recipes are common factors, but the keywords describing the webpages are
different: understanding SEO keyword ranking and using the most
suitable keywords for your business is the first, critical step to build a
bright online future.
·
Looks
ahead and be patient! An effective SEO strategy should be
planned thinking of long term results:
there are many variables to consider and some of them can be a bit tricky if
you are not enough shrewd with code, tags and other technical aspects of
editing webpages. Luckily enough many
websites explain in comprehensible ways how to deal with more advanced SEO secrets.
·
Do
it smartly and socially! Let’s go back to the kitchen for a
moment! If you own of a restaurant and
if you are smart, you also ran a food
blog, you have a regularly updated Facebook page, a profile on Instagram and
Twitter, a channel on YouTube: the more active and multi-sided you are, the more
google
considers you as a real and reliable subject, rewarding your dedication with a
good ranking in the search pages.
·
Stay
tuned! Scenarios in SEO and keyword ranking are continuously
changing, and knowing the latest trends going on is vital to develop,
adapt and consolidate the right strategy to highlight your work: social and
interactive contents, and local indexing, for example, are among the most
popular tendencies for the 2016.
·
Users
rule! Your website or blog should be tailored on how users
use the internet: a mobile version is absolutely a must and a specific
application can be even required. Also but be ready to change the code, the
keywords and the tags of your pages according to users searches in google or
other search engines: surfers are not always linear in their requests and a
certain level of ability in fitting the uncertain is highly recommendable.
·
Fresh
quality contents! Appealing and modern design, reliable and
regularly updated contents, appropriate links to sources are all factors that
boost your ranking in search results: besides looking good and attractive, be
aware that search engines check the credibility of your website using specific
automatic programs, known as crawlers, which analyze contents and hyperlinks of
your pages.
These are, by and large, the most hidden google secret
tricks: nothing terrible or mysterious after all! Once you have
defined your business and your goals, focus on the content without forgetting
how users go through it. Check again your content. Are the images appropriate?
Are the texts appealing enough or do you need more professional and in-depth
texts? One last look to your keywords and go online: if you
did everything right, ranking, credibility and results will come!
