November 07, 2023

Microsoft is Launching New Bid Strategies for Audience Ads

Microsoft has launched new bid strategies for Audience ads and other products.

If you are already using Microsoft Ads, then you know about the Microsoft Audience Network.

The company is already using automated bidding in campaigns. Now, they have launched two more bid strategies for Audience ads.

Microsoft is Launching New Bid Strategies for Audience Ads: eAskme
Microsoft is Launching New Bid Strategies for Audience Ads: eAskme

What are the Microsoft’s New Bid Strategies for Audience Network Ads?

Microsoft has launched 2 bid strategies for the Microsoft Audience network:

1. Maximize Conversions:

This bid strategy will help you get maximum conversions within your ad budget. You can set the maximum CPA and CPC limits.

2. Target Cost Per Acquisition:

This bid strategy will help you get maximum conversions according to your CPA.

Microsoft is also asking advertisers to report if their campaigns are getting less than 30 conversions each month.

Also, you cannot use these bid strategies with 3rd-party platform bidding.

These bid strategies are automatic and will work in Performance Max and Search.

Microsoft is creating more automatic bid strategies to help advertiser get the maximum out of their ad campaigns.

The company is also improving bid strategies and conversion for marketers and advertisers.

Test UET functionality for conversion and targeting:

Microsoft also launched a new UET testing functionality. You can not test the UET tag, setup, configuration, and even troubleshoot.

You will get the following errors when testing UET:

  • Receiving Traffic
  • Tag not found
  • Time Out
  • No Traffic Received.

During the holiday shopping season, tag testing and placement can be crucial for generating sales.

Conclusion:

Microsoft has launched new bid strategies ahead of the holiday season. Also, the company has launched UET tag testing, which is essential for marketers.

Microsoft Audience Network Ads will be getting more updates in the coming days to help advertisers and boost conversions.

Stay tuned with us to know what is happening in the Microsoft Ads world and how you can stay ahead.

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