Humans are the reason why search engines and SEO exist. AI technology is revolutionizing search engines to understand the content for crawling and indexing processes. But at the same time, automated SEO lacks a necessary point, and that is human intent. Human-centered SEO is gaining popularity in the era of AI SEO.
Major professional SEO tools are pushing you to use AI for research, development, and marketing. Machines can only work like bots. It takes human efforts to understand the emotions and intent of the search.
Human behavior is the most important ranking signal. SEO experts must understand human behavior to adopt modern search engine marketing.
Human-centered SEO is different than automated, machine-led SEO.
Here is everything you must know about human-centered SEO, best practices, and human behavior signals.
Human-Centered SEO:
Human-centered SEO is an optimization strategy that focuses on human behavior and intent. The goal is to create content that satisfies human needs.
Search engines rank helpful content. Google uses ranking algorithms and signals to identify how your content appeals to humans and how users accept your content.
In the era of AI and automated SEO, following human-centered SEO displays your expertise.
Here is how you can do it.
Human-Centered SEO vs. Automated Machine SEO:
Standard SEO is all about using available machine tools to generate the list of ideas and produce content based on the topics, keywords, and relevance.
Content SEO tools are popular for optimizing articles automatically.
The automated SEO tools save a lot of time, but they have a major problem. AI SEO cannot shift as quickly as human behavior.
Search engines prefer content that satisfies that user intent. Backlinks are the result of human interactions.
An SEO expert understands the importance of human-centered content optimization to influence the ranking signals.
Remember: SEO is an art, and it is evolving.
In a common view, it may look like tons of high-quality backlinks are responsible for higher ranking.
But that is the probability, not the guarantee. The website may have a better ranking because of zero SEO issues and appealing content.
Data is important in an SEO's life. Do not rely too much on the data provided by automated SEO tools.
SEO tools merely display the picture of what you can do to rank better in search. But how this will impact users is the real question.
Here is what you must know:
- SEOs with too much AI or automation without the human factor can easily be replaced by AI SEO tools.
- SEO experts with a deep understanding of user intent and content-based interactions cannot be replaced by available AI SEO tools.
Human-centered Content Planning:
The oldest content strategy is to copy what your competitors are doing.
The focus of the traditional SEO strategy is Google search. But the fact is quite different.
The human-centric approach is the best strategy to rank higher in SERP.
Zappos is the perfect example of human-centric business and marketing. Zappos is selling shoes, and they became big and replaced Amazon as the biggest shoe sellers in the U.S.
Zappos developed a customer-centric business model. It provides a 365-day return policy, which attracted customers and helped in building trust.
Humans tend to respond better to the products where brands display quality and commitment.
It is the reason why human-centric brands rank better in Google search.
What are the human behavior signals?
Many SEOs believe that Google's ranking system is largely based on creative content, link building, and content marketing. But human behavior is more than that.
Google learns from users’s behavior. It tracks user behavior signals to find out which content is helpful and which is not.
Google wants helpful and trustworthy content.
PageRank:
In 1998, Google introduced PageRank. It is not just about linking buildings. PageRank is a human behavior tracking system to evolve search engines.
Stanford published Google's PageRank as a model to understand user behavior.
Google tracks user behavior to identify human intent.
User Behavior:
User behavior and feedback are the essential ranking signals. Google also used NavvBoost to rank pages based on human signals.
Human-centered SEO Signals:
Changes in user behavior, intent, and mood are what SEO tools cannot track. AI SEO cannot identify customers's needs or emotions. SEO tools lack the capability to understand the pain points.
Traditional SEO is still based on keywords, ideas, and optimization sourced from data provided by SEO tools.
A human SEO approach is different than this.
It is necessary to focus on content that builds narratives. SEOs should fill content gaps with brand voice.
Conclusion:
User experience is what a brand’s SEO strategy must follow. Create compelling and engaging content to rank better. Fix technical SEO issues. Create content to boost conversions.
Content that influences users is best at setting narratives. When your content can change the narrative, then you can replace the SEO tools to rank better.
Focus on human-centered content. Learn the art of narrative writing with user intent.
Once you master that, then no AI tools can replace you.
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