Anchor text is that text which shows when you hover on a link.
Anchor TextIf you are a regular visitor of EASKME, you must have seen that we link back to our old post using anchor text.
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How Anchor text helps in SEO:Noe let`s discuss about the important advantages and disadvantages of Anchor text, in terms of SEO. I believe you already know that when we talk about writing a post then Keyword research and Onpage optimization is important part of that. Your blog must have 2 or 3 such keywords on which you can link your mainpage. Usually bloggers do mistake of linking back to old posts by using words like “more information here”, “read here” which has no value for search engines. When you use Anchor text, I recommend that you use targeted keywords to link back to your old post.
Not only for internal links but also from guest posts when you link back to your articles, make sure to use targeted keywords in Anchor text. But never do over optimization as than can penalize you. Always keep Goo ratio between text and anchor text.
Direct and Indirect benefits of Linking with Anchor Text Technique:
Readers :The best benefit of this is that it allow readers to visit more internal links which will help to decrease bounce rate of your site. It also improve blog page views and average time on site. When you linking articles then link according to relevancy of articles.
SEO Benefits:Now you know that Anchor text play great role. I have personally seen increase in search engine position of one post, with just one Always set your targeted keywords of your anchor keyword in good proportion 50-20-20-10. Link back to internal pages also, not only to homepage.
Co-relation between similar content:If you are using Google Aanalyticson your blog then you can easily check which page are ranking for which keyword. Always use that keyword as anchor text.
I have seen that mostly blogger don`t use Anchor link technique for their popular pages. If you are on WordPress platform then you can use SEO Smart link Premium Plugin and WordPress Insights plugin for this purpose.