Friday

10 Best Onpage Optimization Factors for SEO Copywriting

Onpage optimization and Offpage optimization are the two factors that play big role when optimizing your blog or website. Today I will talk about On Page Optimization.

Do not get confuse Onpage optimization with Onsite optimization. In onpage optimization we optimize its content with target keywords. This includes Heading, content quality, keyword placement and many more factors.
OnPage Optimization Factors for SEO : eAskme
10 Best Onpage optimization Factors for SEO Copywriting : eAskme
Why do we need OnPage Optimization : 
This OnPage optimization post will help to write search engine optimized articles.  Search engines are set of algorithms that look into your page for certain keywords. We will make post optimize so search engines can pick it easily. So optimization of post means to use those methods that make your post rank higher.

Before we start talking about onpage optimization factors, I believe that you know about keyword research.

Top 10 best Optimization Factors for Better Ranking

Title :
This is the most important onpage optimization factor and it play big role on how your blog post will be doing on search engines. We should always start title with targeted keywords or phrase. Never repeat the same keyword in title again. Keep limit of Title to 65 characters including spaces.

Permalink Structure :
You should use targeted keywords for blog post URL. Avoid using special characters. You should use alphabets, numbers and dashes to differentiate two strings.

Heading Tags :
You should use H2, H3 and H4 in various headings and sub-headings. Do not repeat tags many times. See what Matt Cutts say about repetition of heading tags


Keywords Density :
Keep the keyword density to up to 2% only. Use main keywords once in main paragraph and then in last paragraph. Use bold, underline and italic to highlight keywords. See what Matt Cutts say about what is the idle keyword density.

Meta Tags
You should add relevant and unique meta description and meta keyword with each blog post. Use targeted keywords in meta keyword and meta description. Include summery of your blog post. Limit meta description to 160 characters. Keep it user friendly for better Click through Rate (CTR). Google made it clear that they don`t consider meta keywords but Bing still consider meta keywords. See Google`s official statement on Meta Keywords.


Images :
Add keywords in alt text and title of images that will help you get more traffic. Add images on all your blog posts. It also make content look interesting. keep small size Images because large images will slow your site as Google also consider website speed as one of the ranking factor. This post explain you everything about how to do Image optimization for SEO.

Word Count :
Always try to write blog posts with around 500 words at least. Write long articles with highly compititve keywords. Cover everything about your topic. Analyze posts of others with targeted keywords and find out where you need to improve. post can also be over 1500 words so there is no limit on word count.

Interlinking :
Always link your posts to each other to get high rank and additional traffic. It also help your readers to spend more time on your blog. But never overdo it. Use keyword rich anchor text when linking posts. always keep variation when linking.
You can also link your blog posts to external websites if you see that it will help your readers to get more relevant information about the same topic you are blogging. Link to trusted websites only. Use nofollow tag to avoid passing search engine ranking and page rank to bad bloggers. Use dofollow link to trusted websites. You can link with wiki articles. Zemanta is the best source to add useful links.

Engaging Content
Find out the ways to engage your readers with you content. Ask the for suggestion and opinion. This will also lower your bounce rate. I believe I have covered most of onpage optimization.

If you have any suggestions and tips you are most welcome to share :