Saturday

Interview With Professional blogger Nikola Roza

Today I am going to introduce you with one more power blogger Nikola Roza, nikolaroza.com. Interviews are the great way to know person, his struggle, life journey and achievements. It make all of us strong and also give inspiration to create our own world of happiness.

This is the new edition of powerful, successful and inspirational interviews in the series of Journey of a Professional Blogger, interviews on EASKME.com.

Today we are going to publish interview with a professional Blogger, Interview with Buzz Tatom from https://nikolaroza.com/.

Interview With Professional blogger Nikola Roza: eAskme

Other people are reading : The Process of Personal Branding

Q : Please share about yourself and your story to enter in blogging?

Ans : Here's the scoop:

My name is Nikola Roza and I'm from a small European country called Serbia, (Novak Djokovic is also from Serbia).

I work as a freelance SEO writer and I've built a career out of it, but it wasn't always like that, on no...
I never intended to be a blogger and earn my living through writing.

No, I wanted to be a student of English literature and one day teach wonderful English language.

However, when I was in my third year of studying my mother got terribly sick and I returned home to take care of her. But she was past all hope and soon passed away.

And I was left:
  • Broke,
  • Jobless
  • Without my degree
Unwilling to be poor and miserable my whole life- I turned to the internet. I heard whispers you can earn money online and was willing to do it myself.

The only problem?

I really had no clue how to do it.

So I diged deep and what I found was very interesting... and very overwhelming. I fell for scams. Lots of them. And it left me bitter to the world of making money online.

I guess back then I didn't realize that earning online is real work and that I need real skills to do it.

Or perhaps I was being lazy and looking for silver bullets?

Finally,  completely broke, I turned to SEO as a FREE way to get traffic.

And that's how I got stated online. It's a bittersweet story that has a happy conclusion so far...

But I'm not done yet:)

Q.  How the idea to make your own blog came in your mind? How you found the right people to develop it and what big obstacles you faced?

Ans. Well, besides the English language, my other passion was writing. So I thought I would unite what I like doing and what can earn me a living.

And I was right. Because now I write and enjoy writing. But what I like even more is when I get paid for my words.

How I found the right people to help me?

All those scams left me jaded but not completely (lucky me). Basically, I found a training platform for affiliate marketing called "Wealthy Affiliate". I obviously won't promote them here, but, long story short, they taught me how to write for the web and how to market myself.

The knowledge they gave me can be found online for free, but I'm still happy I found them because they gave me a streamlined course to follow. That is why every day I worked on it I felt as I was advancing step by step, one foot forward at a time, and that feeling kept me going at times when I just wanted to give up.

The biggest obstacle I faced?
It was not having English as my native language.

I knew I could write well, but also that I could be much much better. So I devised a strategy.

Here it is:

"No, I will not start my blog until 6 months have passed.

And in those 6 months I will:
  • Write 4000 words on whatever topic I want
  • Read 100 pages of any book 
  • Read 5 blog post about SEO and internet marketing".
If this sounds like it wasn't easy to do- it wasn't;

But so worth it:)

Q. Can blogging really change someone`s life?

Ans: Can blogging really change someone`s life?

Yes it can.

But only if that they can change internally.

I'll explain:
Blogging is extremely hard at first, but when you master it, it becomes really easy.

Because people get into it with the expectation that they can whip up some posts, rank for some keywords and make money in a month.

Of course, that's not how it works. There's a tremendously steep learning curve at the beginning:
  • How to write for the web,
  • How to format,
  • What images are best,
  • Copywriting,
  • SEO.
These are all the things you must know to really become successful and it takes time to learn them.
That is why most people fall at blogging.

The good news is that if you accept that you must learn and grow- you can do it.

You don't have to be a genius to succeed. You just have to work hard and be patient.

And the funny thing is, that after you've accepted that it's going to take a long time to earn money, what usually happens is that money comes much sooner than expected.

So keep at it:)

Q. What are your favorite internet marketing tools?

Ans. Ahrefs
This is a backlink checker tool. It's a paid tool but worth every cent, as backlinks are "the needle movers" in our blogging industry.

 Ahrefs also has excellent keyword research function with a nifty content gap tool. It tells you what your competition is ranking for, but you're not. So you know you need to cover that in more detail.

SEMrush.
Great for keyword research. Especially helpful because it can show me all the keywords my competition is already ranking for.

Once I have that data, I take one juicy keyword that my competitor has gobbled up because of their high DA (Domain Authority), and I write a better article around that keyword.

Then I know I can "steal" that keyword because I'm intentionally targeting it. And it doesn't matter that my DA is lower.

LSI  graph tool (free tool)
LSI stands for latent semantic indexing. This basically means synonyms and related terms. I like to sprinkle those in as they really make a difference in the SERPs. And they make my content more readable,which is always nice to have.

Q. What is your daily schedule? and how do you maintain your tasks?

Ans: I follow the Ivy Lee method of work management. And I combine it with "the one thing" principle.

I like this approach because it's simple. And effective.

So, every day before sleep I make a list of six things I want to do tomorrow. And I select one that I have to do, no matter what. Then when I wake up I get right on it.

After that's finished I turn to the other five and do whatever I can. Sometimes it's all six but this is rare. Most of the time it's three or four.

It doesn't matter as long as I got my "one thing" done for the day.

This moves my business forward and I go to sleep exhausted but happy.

Q. Blogging have different definition for different person. What is it for you?

Ans: A way to express me.

I believe that we all have some way to creatively express who we are, and blogging is that for me.
And because I am such a great match for the call of blogging, I can make a great living doing it.
Here's a tip for your readers.

How to creatively express yourself and still earn for a good life?
  • Find what you really like to do, what you'd do even for free, because you love it so much.
  • Then master the art of doing what you love (like I bucked down and learned SEO). 
  • Then find a way to sell your services. 
If you can do that, you will transform your life for the better.

And your life is worth it.

Do you agree?

Q. Which are your favorite blogs?

Ans: I like to divide my marketing learning into three categories:
  • General knowledge
  • Exceptional stuff,
  • Out of the box thinking
And as such I have three favorite blogs:
I find that knowing a lot can be both a blessing and a curse. There's infinite knowledge to be had in any niche and my advice to readers is:

limit yourself to just three blogs, learn by reading, but even more importantly- learn by doing. 

Q. How much time do you spend on social media promotion and SEO of your blog? 

Ans. Socia media
I used to think that social media is a huge waste of time. I don't anymore.

But I also don't think it's a way to get sustained readership. Because people who come from social channels are less targeted and much harder to convert. Still, social media is a nice add-on to SEO.

As for what channel is the best?
This obviously depends on the niche, but I recommend Pinterest.

Because Pinterest is a blend of social media and search engine, and those pins last forever. That means that image you pin today can bring you traffic ten years from now (the only rule is that your post must be evergreen)

Promotion
I promote my articles on Reddit and StumbleUpon.

Reddit because it's such a vibrant community that can send hundreds of visitors literaly in the frst hour after the post is live.

StumbleUpon because it's so easy and there's always a chance the post will go viral.

Note- be careful on Reddit when you self-promote. It's not forbidden, but you must be strategic.
Become a valuable memeber of subreddits and promote only your best stuff. 

This is important, so here's a guide by Neil Patel you should read:

https://www.quicksprout.com/2015/06/18/how-to-get-your-slice-of-reddits-150-million-pageviews/

SEO
I spend the bulk of my time on SEO. Why?

Because it works!
Yes, it takes time to kick in, but when it does, you can tell (hint: you're swarmed with new visitors).
Also, truly excellent on-page SEO makes your life easier because you need to do less link building to rank.

Q. How much time do you spend for blogging daily?

Ans. How much time do you spend on blogging daily?

It depends on the day and my other commitments. But in general, I try to spend as much time as possible. Because of two simple reasons:

1.  I truly enjoy blogging. It does not feel like work at all, but as pleasure. So you could say that I have fun all the time:) But I also get stuff has done- which is crucial.

2.  I'm at that stage of my business when it needs the most of my time and energy. I believe in success coming quicker rather than slower, but it totally depends on me.

I must nurture my business now, so it bears fruit later.

Q. Message for Readers?

Ans. Don't stop.
Do know that most people will (give up).

The simple truth to blogging is this:
like in anything in life- only the most stubborn succeed.

Those who refuse to give up; Those who're stupidly stubborn; Those who will fail fifty times for the off chance they make it on their fifty-first.

Those are the success store you've heard of, they are the folk's who's blogs you read every day.

Learn from them.

Here's a tip to help you:
When you get tired and feel like it's best to just throw in the towel-STOP thinking, get up and take a walk.

Seriously that's it.

The walk and fresh air will allow you to escape from your dark thoughts. It'll relax you, and by the time you get back, you'll feel different and better about yourself.

When you get tired- rest. Don't quit.

Don't tell.
You'll encounter resistance if you tell people you're trying to earn by blogging online.

Because there're two types of people:
  • Those who love you and want you to stop being crazy and get a regular job (but they're wrong- you should pursue your dream)
  • Those who are afraid you'll succeed.
Don't tell. Remove the unnecessary friction.

Blogging is hard enough, don't make it harder.

Q. What do you like about eAskme and how it can be more helpful for readers? 

Ans.I like the content.

It's thorough and helpful, without being too long. I hate articles that have nuggets of wisdom within a small tonne of fluff.

And Easkme doesn't make that mistake.

How it can be more helpful for readers?
Perhaps you could do a poll where you ask people what their biggest problem in SEO is.

Then when you have the answer (for example link building), you make a contest for guest bloggers, where they have to submit their best article on the topic. And whoever wins gets a chance to write a series of articles on link building.

It's a win-win-win scenario because:
Because Easkme is the brand that understands their troubles, and wants to help.
 
Also See : My Journey

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