September 23, 2020

Bing Ranking Factors: Everything That You Must Know to Rank in Bing Search

Bing ranking factors are the answer to how sites or content ranks in Bing search results. Bing has recently published Bing webmaster’s guidelines with a completely new section explaining how Bing ranks the content. The article also explains what webmasters should avoid to rank better.

Bing Ranking Factors: Everything That You Must Know to Rank in Bing Search Resuts: eAskme
Bing Ranking Factors: Everything That You Must Know to Rank in Bing Search Resuts: eAskme

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Here is what you should know about Bing’s webmaster guidelines;

How Bing Ranks Content in Search results?

Before this update, there was no information about how content is ranked on Bing.

Bing has helped everyone by explaining all the factors and points that play an important role in ranking web content in Bing search results.

This update has also cleared that Bing does not prioritize the Microsoft products or services in search results.

Here are the main Bing Ranking factors that you should know about:

Bing Ranking Factors : What You Should Do


How closely the web page is responding to the search intent.

This means that the content must satisfy the user intent to rank higher in search results on Bing.

Users can use LSI keywords, and keywords in URL or headings but only in the best way.

Quality and Credibility:

Bing will also consider the authority and popularity of the website and the webmaster or publisher.

Bing is also against offensive statements, derogatory language, and name callings. Authorship transparency and content completeness is a must.

Use Engagement:

As we all know, user engagement plays an essential role in significant search engines to rank the content higher.

To measure the level of engagement, Bing consider the following questions;

  • Did the user click the search result?
  • Which result did the user click?
  • How much time does the user spend on the website?
  • Did the user change the query to find the best result?


Fresh content is essential.

According to Bing, fresh content is content that stays relevant for the user. Webmasters can update old content to keep it consistent.


Bing also considers the location of the website and user.

Page load time:

Page load time is a crucial factor in the Bing Ranking factors list also. Bing considers slow page speed as a poor user experience.

Webmasters should work on improving the page load speed of the websites or blogs.

Bing tells what webmasters should do, but it also shows what webmasters should nto do or what they should avoid to rank better.

Things Webmasters or Bloggers should avoid:

Webmasters must know what the Bing negative ranking factors are, and they should avoid such things.

Offensive and bad language is one of the reasons why Bing demotes any content.

Abuse & Examples of Things to Avoid:

Bing Webmaster tools also explain the things that bloggers or webmasters should avoid.


Cloaking is a lousy practice where webmaster shows one version of the page to crawlers and another to the visitor.

It is a spam tactic. Webmasters should follow ethical practices.

Link Spamming, Link Buying, & Link Schemes:

Link schemes are inadequate for the website as they only increase the number of links but decrease the quality of backlinks.

Manipulating inbound links in any way is bad for ranking on Bing search.

Social Media Schemes:

Social media schemes will not help you to rank on Bing as these are easy to track.

Duplicate Content:

Duplicate content is a serious problem, and one should take care of it if he wants to rank higher in Bing search results.

Scraped content:

Scraping content from other websites will not add any value to the user experience, and Bing is strict against such practices.

Keyword Stuffing:

Keyword Stuffing is terrible not only for user experience but also for search ranking in Bing. You can use keyword density checker to fix the issue.

Automatically generated content:

Machine-generated content or content created with the help of article spinners will not help the webmaster.

Such content does not add any value to the user’s experience, and Bing will devalue such sites.

Affiliate Programs without adding value:

Filling the website with affiliate links will not help anyone.

Copying content from sites like Amazon and publishing without adding real value will never rank higher in Bing search.

Malicious behavior:

It is vital to keep your website safe. Make sure that your website should not have any malicious codes or malware.

Misleading structured data markup:

Sites must use accurately structured data markup to avoid irrelevancy.

More to Know:

Not only that, but here is more that you should know about the Ranking Factors document of Bing webmasters tools.


In the newly updated webmaster guidelines, Bing has used the “Limit” word multiple times.

New guidelines are talking about maintaining the limit, and the word is used eight times.

Here is what you should limit:
  • Number of links
  • Dynamic resources
  • Number of pages


Image is another important word in Bing webmaster guidelines. It has been used 22 times.

What you should do:
  • Use unique images
  • Bing use Images to get information
  • Do not embed text in images.
  • Use descriptive text, titles, and filenames for images
  • Use high-quality images
  • Image optimization


Now Bing supports rel=”ugc” and rel=” Sponsored.”

Final words:

This Bing Webmaster guidelines update of Bing ranking factors is essential for everyone.

If they make any changes or updates, I will let you know.

Till the time, stay tuned with us,on FB and join the eAskme newsletter to get the latest updates as quickly as they publish in your inbox.

If you still have any question, feel free to ask me via comments.

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