|The Risks of Content Marketing : eAskme|
Messaging Mis-AlignmentIf your messages are not aligned properly then it can create confusion and mislead customers. It is important to align messages properly and push through all channels to leads with support content channels.
It is good to be funny and create clever commercials but you should not stay far from your brand as it will confuse your customers. Google also don`t like it and this will hurt your brand. For example if a cold drink company show mother feeding their babies in advertisement and say that cold make kids healthy, that may be look funny but in fact totally misleading.
Also See : Why You Should Curate Content
Brand InconsistencyEnterprises usually have some brand guidelines. But are you sure that every organization follow it`s guidelines? You need collection of approved assets, and metadata for search.
You should have page which clearly explain your brand strategies. This will help users to know what is required.
Also See : Beat Panda and Penguin with Your Content Strategy
Content IrrelevancyRelevant content as a key to success of content marketing. You deliver wrong message if you say something else other than your product or service such as a sale person talking about something else other than the sale.
Also See : What you should do when Bloggers Copy Your original Blog content
Lack of ResourcesYou need to invest your time to get desired results. Users feel bored if they don`t see any fresh content.
Here are the typical obstacles to content marketing:
- Lack of fresh content
- Unreliable content sources
- Unorganized content
- Not of promotion
- lack of measuring results
Also See : How to syndicate full content of post
Do share what is your content marketing strategy? If you have any question, or suggestion, feel free to ask via comments. Don`t forget to like us on facebook and subscribe eAskme newsletter to get free updates.