Interview with Lukasz Zelezny (Head of Organic Acquisition) : Journey of a Professional Blogger

Today I am going to introduce you with one more power blogger Lukasz Zelezny (Head of Organic Acquisition). Interviews are the great way to know person, his struggle, life journey and achievements. It make all of us strong and also give inspiration to create our own world of happiness.

This is the 17th edition of powerful, successful and inspirational interviews in the series of Journey of a Professional Blogger, interviews on EASKME.com.

1. Interview with Angela Alcorn
2. Interview with Vinton Samms
3. Interview with Leticia Perez
4. Interview with Jennifer Peaslee
5. Interview with Kari
6. Interview with Deborah
7. Interview with David Leonhardt
8. Interview with Marisa Sanfilippo
9. Interview with Sasidhar Kareti
10. Interview with Romano
11. Interview with Steve Counsell
12. Interview with Alex Young
13. Interview with Paul Manwaring
14. Interview with Sef
15. Interview with Maxwell Ivey
16. Interview with Sarah Taher

Today we are going to publish interview with a professional Blogger, Lukasz Zelezny  (Pro-Blogger and Writer) from Zelezny.uk.

Interview with Lukasz Zelezny (Head of Organic Acquisition) : Journey of a Professional Blogger : eAskme

Other people are reading : AdSense Matched Content Guide : Everything that You Need to Know

Please share about yourself and your story to enter in blogging?  

I’m Lukasz Zelezny. I am living in London for around 10 years. Currently I am working as head of Organic SEO for uSwitch.com, which is a leading price comparison website in UK.  I am manage a team responsible for Organic performance of uSwitch.com website. Before uSwitch I was working for companies like Thomson Reuters, HomeAway, FleetwayTravel or Digital Property Group. When I’m not working for uSwitch, I also attend a variety of conferences to help educate businesses on the ways in which they can improve their SEO.  I was speaking in China, Indonesia, Iceland, Germany, Romania, Poland and at events in UK (mainly in London and Brighton).

All of my blog posts are published on LinkedIn Pulse. I think this platform is one of the most relevant for SEO and Social Media topics.  Here I try and give further advice on topics related to SEO, social media, and Internet marketing.  I have built up a lot of experience over last 10 years, and enjoy being able to share this via my blog.  This is the reason why I entered into blogging. Currently I am thinking to start second blog aside of linkedin and utilize all experience I have from Linkedin Pulse.

How the idea to make your own blog came in your mind? How you found the right people to develop it and what big obstacles you faced?  

Unlike traditional bloggers, I run my blog through LinkedIn Pulse.  I have a lot of people who follow me on LinkedIn, and I also make sure to tell people about my blog when I attend meetings and conferences.  At first, the biggest obstacles were trying to decide which topics to write about.  SEO is such a huge industry that is forever changing, that I wanted to tell everybody about everything that I know.  Now I try to be a bit more relaxed about it, and talk about topics that I think are interesting at the time.  I regularly keep up to date with the industry, so I never have an issue knowing what to write, now it’s more about finding time to write.

Unlike traditional bloggers, I run my blog through LinkedIn Pulse.  I have a lot of people who follow me on LinkedIn, and I also make sure to tell people about my blog when I attend meetings and conferences.  At first, the biggest obstacles were trying to decide which topics to write about.  SEO is such a huge industry that is forever changing, that I wanted to tell everybody about everything that I know.  Now I try to be a bit more relaxed about it, and talk about topics that I think are interesting at the time.  I regularly keep up to date with the industry, so I never have an issue knowing what to write, now it’s more about finding time to write.

Can blogging really change someone`s life?

Look at the most popular blogs on the Internet – there are lots of people out there who are making a living out of blogging.  Ten or fifteen years ago, this is never something that would have been possible.  Although I am not at a level where my blog makes money, I do believe that the things I write about can help businesses for the better.  Not everyone understands SEO, PPC or SEM and I try to write articles that will help people get a better understanding.  So, I believe that reading blogs, too, can help to change a person’s life.

What are your favorite Internet marketing tools? 

I use a lot of Internet marketing tools.  The Mozbar and SEO Quake Plugins is a must for every webmaster in my opinion. Whether you are guest posting, or collaborating with others, it’s always a good idea to see how that site is ranked.  Whilst I’m totally open to working with new bloggers, I also like to work with those who have some history behind their site, and the Mozbar Plugin makes this easy for me.

Another tool that I use a lot is IFTTT.  This helps may stay up to date with all of my social media accounts.  It consolidates everything that happens on these accounts and downloads it straight to my Dropbox folder, which enables me to read it on my commute to work.

Then I use ViralContentBuzz, MyBlogU and Hootsuite.

And finally BuzzSumo which helps me to find influencers and topics. These are my favorite.

What is your daily schedule? and how do you maintain your tasks? 

I am not a full time blogger, so I have to plan my tasks around my day job.  Usually, this means taking advantage of my commute to and from the office.  I get a lot done on my commute, and often take the time to read news articles relating to the industry, come up with blog topics, and also maintain my social media pages.  During my lunch hour and in the evenings, I may put pen to paper and write an article.  I will then come back to it the next day to edit it and make sure it is ready for publication.  I use a variety of tools to help me ensure my productivity remains high.

Blogging have different definition for different person. What is it for you? 

For me, blogging isn’t about money.  It is about making a true difference in the lives of businesses around the world.  Everything I do is for the benefit of others, and I hope that you can see that through the blog posts that I publish.  Since I have been blogging and speaking at conferences, I have gained quite a good reputation in the industry.  So I guess, for me, blogging isn’t about money, it’s more about reputation.  I want to have a good reputation for knowing what I’m talking about and helping people, and I think I am achieving that.

Which are your favorite blogs?

I read so many industry blogs that it would be impossible to list all of them here.  I also sign up to RSS feeds so I regularly read articles from the blogs I follow.  Of course, one of the main blogs that I follow is the official Google blog.  This gives me insights into the SEO industry, and also covers a lot of other interesting technology related topics.  Although not a blog written by one writer, I also spend a lot of time on LinkedIn Pulse.  Dozens of blog posts get published every day here, and I follow a few writers and enjoy reading their insights. Specifically follow Search Engine Land, Search Engine Watch, Moz, Forbes, MediaWeek, Marketing Magazine and more…

How much time do you spend on social media promotion and SEO of your blog?  

Being a LinkedIn Pulse blog, LinkedIn do all of the SEO for me.  That said, I do utilize social media a lot to promote my blog.  I also tell people about it in meetings, and when I speak at conferences.  And, I also hand out business cards with my social media information on so people can follow me on Facebook, and Twitter, as well.  I think social media promotion is incredibly important nowadays.  So many people use it that you can’t afford to ignore it.  It’s worth spending a lot of time on maintaining active profiles.

How much time do you spend for blogging daily?  

I’m not sure that I can give you a specific answer to this question as I don’t just sit down, find a topic, and write about it.  I read A LOT, and this could take me a couple of hours every day.  Writing a blog post usually takes me between one and two hours, depending on the length of it.  And then I spend at least a couple of hours promoting it, and talking to people who have taken the time to comment on it, or respond to me on social media.  Of course, I don’t blog every day, but I do spend time researching and promoting each day, so it varies.

It was a great interview with Lukasz Zelezny from Zelezny.uk. eAskme team wish him best of luck and bright future. His journey as a blogger is an inspiration. If you think that it is impossible, think again. You  have the ability to do anything and be what you want to be. So if you still waiting to start a blog, I must say you should start it right now.

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