Keeping Up With The Joneses Technologically
|3 Branding Mistakes That Will Make You Or Break You: eAskme|
SEO: Search Engine Optimization
There are a lot of reasons those looking to affect SEO solutions design to the professionals, and one of those reasons is determining the most effective keyword assignment, and then designing content around those keywords. But all that being said, keywords represent only one portion of SEO branding strategy.
Additionally, the content which pertains to your brand must be useful. It must have data that clients can put into practice, or that at least leads them toward the profitability they seek. That content must be presented in digestible chunks. If you’ve got videos and/or images as well, that increases the visibility of designed content.
Your SEO mustn’t be too “over-the-top”, however, or it will end up negatively impacting your brand. When you’re using techniques like this, you’re walking a tightrope. The potentiality is brand expansion, but improperly applied, this measure could negatively impact your brand.
Responsive Website DesignToday, everyone is mobile. From smartphones to laptops to tablets to the Internet of Things (IoT) and BYOD (Bring Your Own Device) solutions facilitated by the cloud, everyone is overcoming the office. It’s not just about your own infrastructure, it’s about that of your clientele. They don’t only want responsive website design, they demand it.
What you’re going to need to achieve it is find an agency who understands this trend, and has specifically designed solutions around providing the proper responsiveness for all devices. This must be automatic, and it must be usable—there’s no use having a “responsive” website if it’s too slow.
Read More: Google`s Mobile Friendly Testing Tool and Mobile Friendly Label
As you go about finding a web design agency, you might check out WebDesignSanDiego.com, purveyors of responsive design—according to the site: “Responsive design is a web design approach where a website can respond to a user’s device, screen size and orientation in real time…whether they’re using a computer or mobile device to access the website.”
SMO: Social Media OptimizationTechnically, SMO, or Social Media Optimization, can be categorized under SEO, as this is the overall effect of a worthy SMO campaign. However, SMO has its own idiosyncrasies which separate it from the mainstream of SEO techniques. Just check out these five social media campaigns for reference.
When it comes to social media, you’ve got to be relevant, you’ve got to be entertaining, you’ve got to be shareable, you’ve got to be authentic, and you’ve got to be everywhere.
Facebook, Twitter, Instagram, Snapchat, Minds, Gab, Google+--wherever there is a popular or burgeoning social media site, your campaign needs a presence.
Read More: What Are The Best Times to Post on Social Media
This again will often require concerted effort over a simplified approach, meaning you’ll be best served working with a professional branding agency of some caliber.