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5 Reasons Why Every Business Should be on TikTok

After starting as a lip-singing app, Tiktok now has grown as a fully-fledged short-video sharing app. It is giving a hard time to other social networks such as Twitter, Snapchat, and Instagram. TikTok has also launched Tiktok business ads. This is the time that we should talk about why businesses should also get on Tiktok.

5 Reasons Why Every Business Should be on TikTok: eAskme
5 Reasons Why Every Business Should be on TikTok: eAskme

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In 2019, the TikTok app downloaded more times than the Instagram app.

Massive user base:

With the 300 million+ active users, TikTok became the hottest platform to take your business on this network.

Most of these users are falling between 18-35 years.

Like many other social media networks, TikTok gone viral among youngsters.

The popularity of the TikTok has made everyone crazy. The MarketingCharts report says that more than 1 out of 8 people in the USA are using TikTok.

Right now, TikTok has more than 1.5 billion users worldwide. On TikTok, you can find students, homemakers, parents, teachers, dentists, grandparents, and dentists.

As a business, the very firth thing that you may need to know is that how you can find your target audience on TikTok.

How to find the target Audience on TikTok:

The easiest way to do it by visiting any TikTok video. Go to the comment section of that TikTok video and find out what type of people are engaging with that type of content.

Once you can determine the interest of your target audience on TikTok, you are ready for the next step.

Active Engagement:

TikTok is the network that allows users to experience the network even without joining it.

To catch user attention, your video needs to be impressive, in both audio and video sections. Here audio is more important than video.

When users are using TikTok, they are focusing more on videos according to their interests.

Get the focus:

Most of the time, businesses start advertising on a network or join a social network without the clear intention of what they want to achieve.

Without specific goals or targets in your mind, your business will waste resources on this network.

You should not create a TikTok account if you are not going to add value to the users' experience.

Tiktok is an entertainment app, so the only way to grab the attention of the users is by creating entertaining content.

Remember: One scroll is enough to ignore your business completely.

Capture attention:

Do you know how to present the content? If yes, then TikTok is for you.

In the TikTok app, only one content shows at a time, which ultimately saves the user from distraction.

Where Google ads charge you for impression, TikTok works differently.

On TikTok, each video or audio get the complete attention of the user.

Your content will get the focus of the user, and then the user will decide if he wants to watch it or ignore it.

Grabbing the attention of the user is not hard as an average user is spending more than 52 minutes on TikTok.

This means that each user watches more than 50 videos every day on TikTok.

Where other networks are charging pay-per-play, yet making it easy for the user to ignore the ads, TikTok works differently.

Quickly capture user attention:

TikTok guarantees full awareness of the user. Within a second user will decide if your content is right for him or not.

On TikTok, users are watching people doing lip signing, sharing stories, editing, filtering, dancing, etc.

You need to make sure that within the first second, you will display one of these things.

You are not the only one:

You are not the only one who is planning to advertise on TikTok. There are already many businesses on TikTok, such as NBA, Chipotle.

TikTok is the best place for those who want to target the young audience.

Brands like HP, Sephora, and Guess are already joining the TikTok party.

Till 2019 4% marketers are using TikTok.

This shows a massive opportunity for marketers on this network.

What you should do:

There are two ways that you can do to reach the audience on TikTok;
  • Post like everyone else
  • Run paid campaigns.
You can place ads such as effects, takeovers, in-feed ads, and hashtags.

Get on TikTok:

TikTok is not just an educational or marketing app. It is a fun app where you can only get the benefits if you are adding fun to the lives of others.

Create TikTok:

Start creating TikTok videos according to the sound.

By watching videos on the TikTok, you will get the idea about the most popular sounds. You can also check their list of sounds.

After founding the sound, create the video, and you are on.

Final Words:

It is not difficult to get your brand or business on TikTok.

All you need to do is be entertaining.

2020 will be your Year of TikTok for business.

If you still have any question, do share via comments.

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