May 17, 2019

Tips for Using Instagram to Bring in More Business

By Sona Mathews
Whether you do most of your business online and assist your customers through digital means or you focus on your brick and mortar operation where you can interact with your customers on a more personal basis, you likely have an ever-standing goal of bringing in more business.

More business means more money which means you can grow your business, set some money aside for a rainy day, get and give raises, or even all of the above. Getting more business isn’t always as easy as doing more marketing, though.

Tips for Using Instagram to Bring in More Business: eAskme
Tips for Using Instagram to Bring in More Business: eAskme

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Although marketing is a great way to get attention, not all types of marketing are created equal, and using basic advertising and marketing techniques isn’t likely to get you as far as you want by itself.

These days, consumers aren’t just looking for information on who sells what and where.

They have so many options and are looking for not only great products and services but a great experience as well.

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This could mean a smooth and easy purchasing process, above-and-beyond customer service, or even positive engagement on social media, among other things.

In fact, social media is one of the best places to start if you want to improve your relationship with your customers and engage with them—it can even help you bring in more business if you do it right.

If you haven’t been using social media already, now is the time to start, and one of the best platforms to start on is Instagram.

Why? It has more than 500 million daily active users, more than one-third  of Instagram users have used their phone to buy something online, and approximately 80 percent of users follow at least one business if not more.

Those are just a few of the Instagram insights every marketer should know, but there are plenty of other reasons to start using Instagram for your business ASAP.

Still, just getting on Instagram won’t guarantee more business.

Whether you’ve just started using it or have been on it for a while, if you’re not seeing the results for your business that you want to see, don’t give up just yet.

There are a few things you can do to use Instagram to help bring in more business.

Run Contests and Giveaways

People love the chance to win something or get something for free without having to make a big commitment or a purchase.

Running contests and giveaways on Instagram is easy since people will be more than happy to like and share a post and even tag some friends for a chance to win, and you’ll get more business out of it as you gain more exposure to potential customers.

Follow the Golden Rule

“Do unto others as you would have done unto you” is a good rule to live by in many situations, and it’s no exception when it comes to using Instagram to get more business.

When you follow people, and like, share, and comment on their posts, they may be inspired to do the same with your posts or to follow you back.

Therefore, by following the golden rule on Instagram, you may just earn some extra business.

Use Location Tags

Using location tags and letting people know where your business is in your posts may not seem like a big deal, but you might be surprised at what a difference it can make.

Approximately 50 percent of people who search for a local business online will end up visiting a store the same day, so if you’re making sure that people who come across you on Instagram can see where you’re located, then you might start bringing in more business than you think.

Master Hashtags

While using one particular hashtag won’t get more people to visit your website, when you use the right hashtags, you can get your business in front of a wider audience and grab the attention of more potential customers.

Thanks to Instagram’s hashtag search feature, it’s easier than ever. So, although hashtags may not seem super complicated, if you can really master them, you may be able to get yourself some more business.

Share Reviews and Testimonials

In a world that does almost everything online, people rely on other consumers to know whether or not a purchase they’re considering is worth the money or is a risk.

By sharing reviews and testimonials about your products or services, you are helping put potential customers at ease and helping build up a good reputation for yourself in the process.

Not only that, as potential customers see that they can trust you, you will be helping yourself bring in more business.

In what other ways do you plan on bringing in more business?

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