April 29, 2020

How to Promote Customized Products and Services?

Do you have customized products, or are you offering personalized services? Do you know how to promote your products and services? If not, then here is everything that you should know about promoting your services and products online.

How to Promote Customized Products and Services: eAskme
How to Promote Customized Products and Services: eAskme

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But before we start telling you about the best ways to promote your customized products or services, the first thing is to understand what a customized product or service is?

What is Customized Products or service?

A customized product or service is that product or service which is uniquely customized for each customer according to the customer specifications.

For example; A cake maker will design a cake according to the interest and requirements of the customer. This way, each cake will be different and unique.

Now, as you understand this, the next thing is to find the best ways to promote your customized services or products.


SEO is one of the first and most important ways to promote your customized products are services.

When a customer is searching on Google, SEO will help you to rank higher and reach the first position where potential customers can find your business.

For example; If a customer wants a customized cake and he searches on Google “Custom cakes London,” then the result will show all the top-ranking businesses in that city.

SEO will help you to get your business on the first page where potential customers can find your business, and you will quickly generate more sales.

Even if you are running business similar to Bekins Moving Solutions Local Movers, still you should follow these tips.

To make sure that SEO work for your business, you need to do the following things:

Website Optimization:

You must completely SEO optimize your website.

If you do not know how to do it, then you should hire an SEO freelancer who can do the job for you.

Fix all the technical SEO issues, optimize design, speed up your website, and make it mobile-friendly.

Content Marketing & Optimization:

You cannot run a business without content.

The content on your website should appeal to your customers and have the power to convert them into buyers.

Not only that, but you also need to market your products or services with the help of content marketing.

You will build backlinks, make impressive social media posts, get featured on local publications, etc.

You can hire an best SEO agency with experience in digital marketing to optimize the content on your website.

Social Media Marketing:

Social Media Marketing is playing a vital role in the success of every business.

If you want to promote your brand or products and services to the maximum number of people, then you should think of advertising on social networks.

Best social networks to advertise your products or services are;

Choose a social media network according to your target customer.

For example; If you want to promote customized cakes, then you should advertise on Facebook and Instagram. But if you’re going to promote SEO services or B2B business, then you should advertise on LinkedIn.

Understand the nature of the social network before marketing your products online.

Word of Mouth:

Word of Mouth is still one of the best ways to market custom products or services.

Once again, we take the same example; When you showcase your cake at a party or event, many people will notice it. If they find your cake uniquely designed and delicious, then you will earn word of mouth popularity. You can easily convert 10%-50% attendees into customers by showcasing your product. These people will also tell others about your product quality, and this will increase your popularity.

So you see, just by showcasing one product you will earn a lot of popularity. This will save you a lot of money.

Final Words:

To get maximum customers, it is necessary to market your products. And you can do it by working on these points.

You can do it either by yourself or by hiring a professional agency that can do this for you.
  • Do you have any customized products?
  • Do you offer customized services?
  • How do you promote them?
Do share your thoughts or questions via comments.

If you still have any question, feel free to ask me via comments.

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