March 13, 2024

Microsoft Updates Store Ads and More.

Microsoft has announced store ads and product updates for January 2023.

On 12th January 2023, Microsoft published a post displaying the upcoming updates for Microsoft Store Ads on desktop.

Microsoft Updates Store Ads on Desktops and More: eAskme
Microsoft Updates Store Ads on Desktops and More: eAskme

Microsoft has announced updates in the following sections:

  • In-Market Audience Expansion
  • Microsoft Store Ads
  • Responsive Search Ads

Microsoft has shared everything in the updates document and how a marketer should prepare for 2023.

Microsoft Store Ads on Desktop Devices:

If you are from the gaming industry or app marketing, you should know about this.

Microsoft’s new ad format will display your ads in Microsoft Store App, which is accessible on Windows 11 and 10 desktops.

People will see your ads on Gaming and Apps tab in the Microsoft app store.

Here is what Microsoft Store ads will look like:

Microsoft Store Ads on Desktop Devices: eAskme

Microsoft has launched Store ads for desktops to offer the following benefits:

Advertise your apps and games on more devices.

Microsoft ad platform with easy ad campaign setup and management.

Track user behavior with UET Tag:

You must get approval to use Microsoft Store ads.

You should submit your brand name and link to the Microsoft store to get approval. After getting approval, you can use the ad format.

Target International Market:

Microsoft ad update is available for international marketers and advertisers.

Now you can target an audience in Africa and the Middle East.

You can target 71 in-market audiences in Africa and the Middle East.

Africa Regions:

  • Congo
  • Ethiopia
  • Gambia
  • Guinea
  • Lesotho
  • Madagascar
  • Malawi
  • Mauritania
  • Mauritius
  • Namibia
  • Nigeria
  • Reunion Island
  • Seychelles
  • Tanzania
  • Togo
  • Zimbabwe

Middle East Regions:

  • Algeria
  • Armenia
  • Azerbaijan
  • Bahrain
  • Egypt
  • Georgia
  • Iraq
  • Israel
  • Libya
  • Moldova
  • Oman
  • Qatar
  • Saudi Arabia
  • Tajikistan
  • United Arab Emirates
  • Yemen

Extended Text Ads Final Reminder:

Microsoft has also given a final reminder to advertise that 31st January 2023 is the last day to edit or create Expanded Text Ads. It means that after 31st January 2023, you will not be able to create any new text ads or edit text ads.

From 1st February 2023, all you have is responsive search ads.

Note: Google has also shut down extended text ads on 30th June 2022.

Microsoft Ads 2023: What You Can Expect?

Microsoft has given a glimpse of how the ads in 2023 will be. Microsoft is trying to be a unique ad platform with the following ad formats:

  • Local Search Ads
  • Marquee Ads
  • Vertical Ads

You can create Microsoft Vertical ads for the following categories:

  • Automotive
  • Tours and activities
  • Health Insurance
  • Credit cards
  • Professional Services
  • Cruises


Microsoft will be testing new ad formats in the coming months or years. As we already know, Microsoft is trying to compete with Google and wants to increase its market share.

With new ad formats, Microsoft is targeting advertisers looking for the best ad formats to target audiences worldwide.

Ad expansion in other countries is also helpful in improving user engagement.

Stay tuned with us for more Microsoft updates.

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