August 04, 2023

Choosing an Appropriate Sales Enablement Platform

Sales Enablement Platform is an interactive sales tool designed to optimize the sales process, increase staff productivity, and increase sales conversions.

This platform combines various functions that help the team to work more efficiently.

Examples of use can vary and depend on the company's specific needs. Thus, it:

  • Assists in the management and distribution of sales content, such as presentations, videos, and brochures;
  • Can be used to train salespeople at their convenience with training materials such as video tutorials, tests, and webinars;
  • Collects and analyzes sales data, such as the number of requisitions, transactions, and revenue, which helps companies see the sales process and identify problem areas;
  • Automates routine sales-related tasks, such as creating reports, processing requisitions, and sending emails;
  • It is used for sales quality control, including monitoring salespeople's communication with customers, analyzing sales results, and evaluating performance.

The primary function is to provide the necessary information and materials for the staff.

This can be anything from product and service information to email templates and presentations.

Thanks to the sales enablement platform, all of this information is quickly available to employees, which helps them respond to customer inquiries more quickly and accurately.

What Tools Do Sales Enablement Platforms Provide?

Choosing an Appropriate Sales Enablement Platform: eAskme
Choosing an Appropriate Sales Enablement Platform: eAskme

For example, they can offer information on the sales milestones that have already been passed and what actions need to be taken to move the sale forward. Such tools help staff to organize their work and increase sales efficiency.

Another essential feature is the ability to analyze sales and platform usage data. This provides sales executives with valuable insights and optimizes the sales process.

For example, the platform can show which materials and tools are most effective in selling certain products or services, which will help the sales team work more efficiently.

There are free sales enablement tools that may seem attractive, but they have significant drawbacks, such as:

  • less functionality compared to paid tools;
  • a limited amount of stored data;
  • little possibility of integration with other systems;
  • no chance of customization to the specific needs of the company;
  • developers can withdraw support for the program at any time;
  • limitations in the use of data and reporting, which may be necessary to analyze personnel performance.

And paid tools like Pandadoc offer more features and functionality, including analytics and sales reporting, that help a company track and monitor its sales more effectively, making them more profitable and reliable.

Tips for Choosing a Sales Enablement Platform:

You must adhere to specific criteria to choose sales enablement companies correctly and rationally.

Platform Functionality:

Functionality is one of the main criteria when choosing a sales enablement platform.

The platform should provide various tools to manage and support sales enablements, such as creating presentations, document collaboration, task management, etc.

Ensuring your chosen venue has all the functionality your company needs is essential.

Integration with Other Tools:

The second important factor is integrating the platform with other tools used in your company.

It should be compatible with your CRM system, email, and other tools used in your business.

This will improve sales management and provide a more efficient operation.


The third factor to consider is the usability of the platform.

Any platform should be easy to use and have a simple interface. Ensuring the platform easily adapts to different devices and operating systems is essential.

Ready-to-use Templates:

The platform should provide sales enablement templates such as email and presentation templates.

This simplifies the work of salespeople and allows them to respond to customer inquiries more quickly and accurately.

Marketing Support:

The availability of marketing enablement will also be an essential factor in your choice.

It will make it easier for you to create and manage your marketing materials and increase their effectiveness.


One of the main criteria when choosing a Sales Enablement Platform is security.

The platform should provide reliable data protection and access control.

It is essential to ensure the venue meets international data security standards.


This is another essential factor to consider when choosing a platform. The cost should correspond to its functionality and quality.

It is only worth selecting an affordable platform if it has all the necessary tools.


It's worth emphasizing that consciously choosing a platform for effective sales management is crucial for any business.

Consider various factors such as budget, the scale of the company, desired level of functionality, and compatibility with other systems.

Before making a final decision, it is necessary to conduct a thorough analysis of the market and read the reviews of other users.

In addition, you should pay attention to the data security and usability of the platform.

Remember that the right sales management platform can improve your team's efficiency and help increase the company's revenue.

Therefore, choose carefully and do not hesitate to ask for advice from experts in this field.

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