What are Custom PermalinkBy default blogspot permalink remove some of the stop words. When you use long title, it also removes the extending words from permalink.
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Here is an example of normal Permalink vs Custom permalink:
Now lets focus on Keyword BlogSpot Custom permalink.
Earlier, There was no option to configure or change Blogger permalink but now, BlogSpot has made configuring permalink available in BlogSpot blog. But we can only change permalink on single post level. Also this control is limited as you can`t remove month and year from the permalink. Blogspot team has made this change for better SEO.
Read: How WordPress is better than BlogSpot blogs
How to use BlogSpot Permalink for Better SEO?
|Custom Permalink Blogspot Advanced SEO : eAskme|
When we talk about Permalink configuration on single post level, the actual idea is to use keywords and remove all stop words in permalink. You can use long tail keyword or short tail keyword depending on which keyword you are targeting. If Keyword search is new for you the you should refer my Beginner guide to Keyword research.
- When you create a new post in BlogSpot blog:
- Go to Permalink option
- Click on it
- Select custom URL
- Add permalink there.
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When you write a new blog post and enter your title like:
Why Keywords Matter for SEO
Rather than using long Permalink, simply add
Keywords-Matter-SEO or KeyWords-SEO in custom URL.
You can refer to guide on On page SEO to help you to understand how you can target Keywords.
Characters that you can use in custom URL field are (A-Z), (a-z),(0-1), dash, underscore and period. Never use underscore in permalink, Also see video by Matt Cutts:
I personally believe that blogspot team should also work on stripping month and year but still their effort deserve a Welcome from BlogSpot bloggers.
I always say that never change permalink after publishing a post, unless you can set a 301 redirection.
Also see some popular Blogger post:
So this is how you can use custom permalink in blogspot. If you like this article feel free to share on twitter and Google Plus. Don`t forget to subscribe eAskme feed. Happy Blogging!