What Is Domain Authority (DA) ? – Complete Guide For Beginners

If you are in world of SEO then you may be familiar with word Domain Authority score. But there are many bloggers who still do not know what is domain authority and what is the importance of domain authority. So today I will share a detailed guide to show you what is DA and how to check domain authority score.

What Is Domain Authority (DA) ? – Complete Guide For Beginners: eAskme
What Is Domain Authority (DA) ? – Complete Guide For Beginners: eAskme

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Domain Authority Guide

What Is Domain Authority (DA) ? – Complete Guide For Beginners: eAskme
Domain authority define how well your website will rank in search engine. In past there was Google PageRank, but now domain and page authority plays a major role to rank a blog in search engines. So I am sharing this topics today to make everyone understand what is domain authority (DA), and why you should start focusing on domain authority.

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What is domain authority?

Moz (SaaS company) is a popular company and they have created a new metric to rate websites on a scale of 1-100. This new metric is known as Domain authority. Here 100 means the best and 1 means the least. It tells that websites with higher the domain authority will rank higher in search engines.

Domain authority is a competitive metric against other site. To check this you can compare DA score with your competitor`s website and you will see that which site has better DA score that actually rank better in search engines.

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Domain Authority consists of 40 ranking signals including number of linking root domain, number of links pointing to your site, MozRank and MozTrust. Domain Authority measures the authority of complete domain and page authority is measure of an individual page.

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How to check domain authority? 

There are many online domain authority checker tools available online which help you to check domain authority of a website. Moz open site explorer is an official tool to check DA score of your domain address or sub-domain address.

If you are using FireFox or Chrome browser then you can install MozBar extension to check Domain authority and page authority of any website or webpage.

Domain authority ranking factor consists of over 40+ signals, but there are few things which you can start doing from now on to increase your website domain authority. First lets understand what makes a good DA by understanding MozRank and MozTrust.

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What is MozRank:

MozRank of a site is measured based on link profile of the domain. It is calculated for how many links pointing to the webpage. Qualit of linking page also an important factor. Quality pages linking to your domain give you good MozRank. MozRank is measured on a scale of 0-10. 10 means highest. 3 is an average MozRank for a webpage.

What is MozTrust:

MozTrust measures how closely your domain is connected to a trusted website. Moztrust is also measured on a scale of 0-10. You can gain high MozTrust rank by getting links from high-trust websites.

Factors which affect MozTrust:

  •     What websites you link to
  •     Domain registration info
  •     User data signals
  •     Domain age
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How to improve the domain authority?

High domain authority means that your site is ranking well in search engines. Domain Authority calculate how competitive a site is in Google search. So when yo building links for your blog, then focus on sites with high Domain Authority.

You should work on two factors:

List of Ranking Factors Which Have Maximum Impact on DA and PA (Page authority):

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Days to expiry of domain name:

You can work on it very easily by purchasing a domain name for 3-5 years.

Gain more links:

Gain quality backlinks as it improve your Domain Authority score.

Diversify link profile:

Rather than getting hundred of links from just few sites, try to get links from various sources such as various domain extensions, various geo-locations,  and sources. All links should be relevant.

Internal link structure:

Create a strong interlinking between your posts. Link each post to 2 or 3 other relevant posts.

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Remove bad links:

You have to get rid of bad links pointing to your site. You can use Google Disavow tool to get rid of bad links.

Gain Authority in Your Niche:

Write quality article. Publish 2-3 high-quality articles every week. Write on hot topics and become news breaker.

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On site SEO :

Optimize your site for search engines. Make sure that search engines can easily crawl all important pages of your site, have good navigation and provide better user experience.

Things to focus on On-Site SEO:
  •     Noindex archive pages
  •     Create Sitemap file and submit to major search engines like Google and Bing.
  •     Meta title and Meta description
  •     Maintain proper heading hierarchy.

Website should load faster:

Google has made page load time an official ranking factor, so you should seriously work on it. Make your site load within 3 seconds.
  •     Get a reliable and faster hosting.
  •     Compress and optimize images.
  •     Use a cache plugin.
  •     Use a CDN to serve your content.

Branding and Social Media marketing : 

Social media always plays an important role in ranking content in Google search engine. Create your brand profile in all major social media platforms. Add social sharing buttons so your readers can easily share what they like on your blog.

Tip: Domain authority get update once or twice every month.

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Final Words:

I believe that know you completely understand the importance of Domain authority score. it’s time to start working on domain authority and keep checking your DA score regularly. Have any question? feel free to ask via comments.

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