There are so many ways which helps a blogger to monetize his content such as affiliate marketing, but still people go for Google Adsense. Even I use Adsense on my various blogs and I have observed that Every year there is a huge change in the earning from Google Adsense.
Read : What is CTR in Adsense
Google Adsense came into existence in 2003. Since than Google Adsense has improved in many ways. Now even you can use Google Adsense Apps for android and iOS devices.
|Why Google AdSense Offers Low CPC in Asian Countries : eAskme|
But is one thing which is causing issues in the minds of many bloggers is every year there is a huge decrease in Adsense CPC. If you are a blogger who is getting the same traffic which you were getting 3 years back, than your Adsense earning may be much lesser than what you were earning three years back.
Even I have experienced this. There is sudden decline in Google Adsense Cost per Click. I know that there are various ways how to improve CPC, but still there are reasons why CPC is dropping. After a throughout investigation about low CPC, I discovered that the problem is mostly with Asian Bloggers. Every year Asian bloggers are facing drop in Google Adsense earning.
Read: Best Ways to Increase Adsense CPC
Why Google Adsense Offers Low CPC Ads to Asian Google Adsense Publishers?The reason behind is that Indian users spend 43% less money online than people in USA. It`s not just about
webmasters or bloggers but also include every single business online. In India companies are still not that much responsive to online trends and that is why spend 30%-40% less than companies in USA. Due to less cost to advertiser results in low CPC.
Low Purchasing power and free stuff = low CPC:
Now you may ask why companies spend less in India or in other Asian countries. India is the third largest internet consumer. Still companies spend less in India and in other Asian countries as compared to USA. Reason is that Indians have the mentality to go for free things only.
Indians mostly go for free hosting services, free contests and sweepstakes etc. That is why there is not much scope for an investor to get leads from such kind of population. That is why CPC is always low. Companies only spend where they know that ROI is higher.
How to solve this issue?The only solution is Awareness. We should take the step ahead and start writing about how internet marketing help convert visitors.
Read: Increase Adsense revenue
People need to adopt cashless system and be online. Banks also need to be accepting services such as PayPal.
Till the time there is struggle for bloggers when they work in Indian Google Adsense Market.
So I always recommend that if you are using Adsense then your focus should be on getting maximum traffic from USA, UK. As it will help you get maximum CPC. The second thing is choose a niche where Adsense pays the most.
You can try SEMRush or Google Keyword Planner to plan keywords accordingly. You should be writing pillar articles with evergreen content. I know it may take time but the results will be great. Also place ads according to the Adsense heatmap and the maximum number of ad units on your blog.
These tricks will help you to boost Adsense earning and get high CPC.
What you think is the reason behind low CPC for Indian Adsense publishers? How you convert low CPC posts into high CPC?
If you still have any question, feel free to ask me via comments. Don`t forget to share what you like.
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