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5 Ways to Make Your Business a Social Media Powerhouse

Are you curious how you can use social media to get maximum exposure for your business? If you don’t know the ways to use this powerful marketing avenue, it’s time to learn.  Social media is an important digital marketing tool that can help any brand, product or service.

Take a look at these 5 ways you can become a social media powerhouse and drive maximum exposure for your business.
5 Ways to Make Your Business a Social Media Powerhouse : eAskme
5 Ways to Make Your Business a Social Media Powerhouse : eAskme
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Tailor your content according to each social media platform.

Business owners often make the mistake of posting the same content across all of the social networks they are active on. When you do this, your business fails to develop the user experience social media users are seeking for on each platform. Broadcasting the same content to all will not deliver the results you desire.

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For example, Pinterest and Instagram users want to see content with a visual nature such as high-quality photographs and graphics.  The trick to social media success is to tailor-make your content for each social media platform to ensure you provide the format that works best.

Tell stories instead of selling.

Social media is a great tool, but when you use the platform to blatantly sell your products, you probably will do just the opposite.  People want to hear stories and that’s one reason they log on to social media networks. Social media will be the most effective once you learn how to tell a story. 

Stories get people interested in your brand. Your audience wants to know more about you and are more likely to read your content, look at your pictures and watch your videos if you focus on storytelling and not selling. Influencers do this masterfully which is why companies activate them to be ambassadors for their brands. Overtime, their interest level will grow and they’ll be interested in your business, what you do, and what you sell.

Create and share more pictures, video and graphics.

Social on video is exploding and won’t slow down anytime soon. Facebook sees 8 billion average daily videoviews from around 500 million users. The power of visual elements such as video are a great way to gain maximum exposure for your business.  Harness the power of these tools to boost your reputation and gain more friends and followers.

Post educational content.

Businesses who use social media as a means to distribute educational content find this is an effective strategy to help gain more business exposure and grow a wider audience. Targeted educational content that your customers will find relevant is one way to extend your reach.  Similarly to learning to find success in poker or learn how to play the piano, people are thirsty for knowledge so make it a point to quench their thirst with educational content.

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Respond to all inquiries, suggestions, comments and complaints.

Users are quick to use social media as a way to inquire or leave suggestions, comments and complaints on business pages. The thing is, users expect to get a response or acknowledgement, preferably within 24 hours. One of the best ways to grow your business online is to ensure you interact with your audience and give your business a competitive advantage from the businesses that don’t.  Make sure you address all complaints with appropriate responses to satisfy your audience.

There’s never been a better time to learn how to harness what social networks can do for your business, from delivering better brand awareness to providing heightened exposure.  Start slowly with a helpful upload or sharing a video and let your marketing grow substantially from that point forward.

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