|The Beginners Guide To Growing Your Business From Scratch Online : eAskme|
It’s crucial, therefore, that you get everything just right when you start out. Your web presence is crucial to this. Your footprint on the world wide web is the way you can let people know who you are and what you do. It is, in one package, a showcasing tool, a signposting device and a vital marketing resource.
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The positive for your business is that starting from scratch allows you to do everything properly – too many people rush in and make mistakes that they then must spend time reversing. You can hit the ground running if you consider the following:
What do you want your site to do?Here’s a question that not enough people ask at the very start. Do you want your site to be a basic page showing customers what you do and telling them how to contact you? Or, do you need an element of e-commerce so that you can accept orders? Decide on this before you start so that you can select and build the right site with this in mind.
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Choose a domainYour domain name is important. This is the name that forms your web address and you need it to be as easy as possible for your customers to access. This needs to be registered.
Build your siteThis bit might sound daunting, especially if you’re not a tech expert. However, you have two options that can save you some hassle here. Either head to a provider that offers templates that you can lift ‘off the peg’ and play with (someone such as WordPress, for example). This is where your early decision making coming in handy.
You need to select a site that addresses all of your needs. If you’re not happy with the sort of site you can get here, you can enlist a freelance expert to build it to your demands. This will be more money, but could be worth it if you have a specific set of demands.
Choose a hostYour website needs to be hosted. Business need to consider the right website hosting package that will ensure their website is able to handle the traffic that it attracts. Hosting takes your site and puts in a place that makes it accessible to web users.
Your site builder might be able to do this for you or you can opt form someone different. You need to check the bandwidth and server space you are getting. A start-up is unlikely to attract great volumes straight away, but allow yourself scope for growth. It would be a shame for this to keep your progress in check.
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Get some content on thereOnce you’ve got a site and it has a place on the net, it’s time to populate it with content. You need to explain what you do, who you are and what you sell. This will not only catch the eye of buyers – and help them to make their purchases – but it should also catch the eye of Google so that you crop up on searches.
Entrepreneur offers a handy nine-point checklist that is helpful when considering how you should go about writing sales copy. You might also want to speak to an SEO expert to ensure that the copy you write will help you to get noticed on Google.
Update and maintainOnce you’ve done all of that, you’re up and running. You can then use social media and email and text marketing campaigns to bring people on to your site so that you can start earning money. You need to make sure you update and maintain the information you have on the site too.
As a startup it’s important to know what you need and not be afraid to get expert support – especially in building and hosting your page. Get this right and you’ll have a vital part of your business established.
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