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The Beginners Guide To Growing Your Business From Scratch Online

Launching a new business takes some guts.
 
Anyone who has the passion, drive and determination to take an idea and put it to the market as a business in a bid to earn money needs to be applauded.
 
Unfortunately, they also have a lot on their plate.

More than half of new businesses don’t make it past the first five years, so mere survival is an achievement in the beginning.
 
The Beginners Guide To Growing Your Business From Scratch Online: eAskme
The Beginners Guide To Growing Your Business From Scratch Online: eAskme

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It’s crucial, therefore, that you get everything just right when you start. Your web presence is crucial to this.
 
Your footprint on the world wide web is how you can let people know who you are and what you do. It is, in one package, a showcasing tool, a signposting device and a vital marketing resource.

The positive for your business is that starting from scratch allows you to do everything properly – too many people rush in and make mistakes that they then must spend time reversing.
 
You can hit the ground running if you consider the following:

What do you want your site to do?

Here’s a question that not enough people ask at the very start.
  • Do you want your site to be a basic page showing customers what you do and telling them how to contact you?
  • Or, do you need an element of e-commerce so that you can accept orders?
Decide on this before you start to select and build the right site with this in mind.

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Choose a domain

Your domain name is important. The domain name is the name that forms your web address, and you need it to be as easy as possible for your customers to access. This needs to be registered.

Build your site

This bit might sound daunting, especially if you’re not a tech expert.

However, you have two options that can save you some hassle here. Either head to a provider that offers templates that you can lift ‘off the peg’ and play with (someone such as WordPress, for example).

Your early decision-making comes in handy.

You need to select a site that addresses all of your needs. If you’re not happy with the sort of site you can get here, you can enlist a freelance expert to build it to your demands.

This will be more money but could be worth it if you have a specific set of demands.

Choose a host

Your website needs to be hosted.

Businesses need to consider the right website hosting package to ensure their website can handle the traffic it attracts.

Hosting takes your site and puts it in a place that makes it accessible to web users.

Your site builder might do this for you, or you can opt for someone different. Next, you need to check the bandwidth and server space you are getting.

A start-up is unlikely to attract great volumes straight away, but allow yourself scope for growth.

It would be a shame for this to keep your progress in check.

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Get some content on there

Once you've got a site and it has a place on the net, it's time to populate it with content.

First, you need to explain what you do, who you are and what you sell.

It will not only catch the buyer's attention– and help them to make their purchases – but it should also catch the eye of Google so that you crop up on searches.  

Entrepreneur offers a handy nine-point checklist that is helpful when considering how you should write sales copy.

You might also want to speak to an SEO expert to ensure that the copy you write will help you to get noticed on Google.

Update and maintain

Once you’ve done all of that, you’re up and running.

You can then use social media and email and text marketing campaigns to bring people to your site so that you can start earning money.

First, of course, you need to make sure you update and maintain your information on the site.

As a startup, it’s important to know what you need and not be afraid to get expert support – especially in building and hosting your page.

Get this right, and you’ll have a vital part of your business established.

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Man Behind eAskme

Gaurav Kumar

Gaurav Kumar is the founder of eAskme.com. He is the professional blogger, writer, motivational speaker and online. He the man behind "Blogging for money guide" and "complete domain name guide". eAskme will help you to become an online entrepreneur. You can learn SEO, Money MAKING, SEO, blogging and more.

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