April 02, 2024

How Directory Listings Influence Search Rankings of A Business?

Directory listings have become an important need for the operation of their businesses online.  They need to submit all their necessary details and optimize these listings.

In this post, we are going to tell you about some remarkable advantages of a good quality directory listings and bad consequences that a local business can face when they ignore this important aspect.

Ways Directory Listings Influence Search Rankings Of A Business: eAskme
How Directory Listings Influence Search Rankings of A Business?

Why is it important to get listed in business directory?

Getting your business listed in several recognized business directories is essential for two key reasons:
  • Increase in business visibility in search engine results page. This leads to better traffic quantity and quality.
  • Greater reliability for the business among consumers and search engines.
When your business is listed on any relevant niche or local directory, then it enables search engines to get more information about it.

This increases the chances of a business to appear in search results. It also helps it to target the prospective audience for its services, product, and location.

Search engines favor business directories that belong to well organized categories and have elaborate business listing and high standards.

All those businesses that are mentioned in these directories earn the confidence of search engines.

This results in higher rankings and also attracts a greater number of customers to the website.

Features of the software:

The listing management software helps in efficient administration of all the business data that is used by your business consumers, on a daily basis.

With this software, you gain control over your listings.

Here, we are telling you a few features of this software.

Cleansing Of Data:

This software cleans up the inconsistencies present in the business listings.

The NAP (Business Name, Address, and phone number) Whenever a business moves, all the old data needs to be cleaned up and corrected.

If this is not done after a business moves locations, they will suffer in local search results

Universal Data Management:

Users of this software can perform search in any language of their choice. Its multi-lingual feature allows local customers to perform search in their native language.

In Metropolitan cities like Miami, FL.

Suppression Of Duplicate Listings:

More than a single listing in the directory leads to redundancy. It also creates confusion among customers.

Software for listing management overcomes this issue by finding and suppressing duplicate listings in just a single click.

Efficient Menu Management:

This software provides an intelligent menu that updates automatically. It thus helps a business to get listed in search results.

Optimization of Voice Search:

Software for listing management enhances content by making its voice friendly. This lets user to perform search via voice.

What is the drawback of directory listing?

By failing to submit listings to top niche and local directories, a business makes it difficult for consumers to find their products and services online.

This makes it less likely for search engines to know about the business and make them appear in search results.

Also, submitting an outdated or incomplete listing reduces visibility of a business in search results.

Good thing is that now there are listing management solutions that can update any business listing instantly.

Now you can capitalize on your local SEO with a simple strategy.


Looking at the pros and cons of directory listings, we can say that these listings create a huge difference in the online presence of a business.

It provides local businesses with full control over their online presence.

This includes submission and claiming listings in niche and local directories.

If you still have any question, do share via comments.

Don't forget to join the eAskme newsletter to stay tuned with us.

Handpicked SEO guides for you;