November 26, 2019

5 Tips to take Advantage of YouTube in Your Digital Marketing Strategy

It is a fact that the Internet and social networks radically transformed the way we communicate, not only between user-user, but between brands-audiences, so that digital marketing has become essential to connect with audiences.

Its relevance is such that this year alone it is expected that investment in digital advertising will reach 229 billion dollars worldwide, according to estimates by eMarketer.

Undoubtedly one of the platforms considered by brands to implement their strategies is YouTube.

5 Tips to take Advantage of YouTube in Your Digital Marketing Strategy: eAskme
5 Tips to take Advantage of YouTube in Your Digital Marketing Strategy: eAskme

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This is due to the fact that Google's video platform has a user base of more than one billion.

In fact, two of the ten most viewed videos in the year on YouTube are really ads; the Ping Pong Tricks Shots which is really a commercial for Oreo and Lady Gaga's Full Pepsi Zero Sugar Super Bowl LI.

That's why it's important for marketers and brands to make the most of this video platform.

In this regard, the specialized platform to manage social networks Hootsuite offers the following tips:

1. Create descriptive titles

It is the business card with the audience when they find a video, and certainly helps a lot for the SEO strategy.

Therefore, it is important to use keywords that: emphasize the value of the video, answering the user why he should see it but, at the same time should be simple, short, concrete.

It is recommended to use tools such as the Google Adwords Keyword Planner to find key or relevant phrases suggests MarketingHeaven.

2. Description is key

When writing the description of your video and placing the tags, it must be very clear that the YouTube algorithm considers these values to select videos and place them in the search results.

It is therefore recommended to first ask yourself what words or concepts you would use to find your videos or the content they propose.

Include as much information as possible.

3. Combine with other social platforms

Although as platforms they compete, as users we can make them work together.

It is therefore valid to promote and share YouTube videos on other social networks such as Facebook or Twitter, for example.

4. Make use of programming tools

Scheduling video content makes it easy to track comments and interact with subscribers.

According to Hootsuite, this helps create a loyal YouTube audience for brands.

5. Monitor the performance of your videos

For a better way to identify your best performing videos we recommend using the YouTube Analytics application, there is a free version that allows you to get valuable information about the videos and channels.

In addition to a paid version, which provides more detailed information such as participation levels, trend content, content discovery methods, plays, countries and traffic sources, among others.

If you still have any question, do share via comments.

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