September 11, 2019

5 Benefits of Using Videos in Digital Marketing Campaign

By Sona Mathews
Content has always been an essential part of every digital marketing campaign. All marketing efforts are useless until you include quality content in them. The content conveys the message of your business. It has to be engaging and persuasive to serve its purpose.

There are three approaches you can use to present your content:
  • Text
  • Image
  • Video
Text is the most widely used form of content. It has its perks and downsides; however, video content is currently rising in popularity.

5 Benefits of Using Videos in Digital Marketing Campaign: eAskme
5 Benefits of Using Videos in Digital Marketing Campaign: eAskme

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Experienced firms like Blue Rush combine the skills of video director and digital marketer to create personalized video marketing content.

Here I’ve shared five reasons why you need to utilize video content for digital marketing of your business.

Search Engines Prefer Video

Search Engine Optimization is the ace of digital marketing.

Its goal is to make a website fully optimized for search engines like Google and Yahoo, so it will rank in one of the top results when a user searches relevant queries.

These search engines show results that they find most suitable for the user.

That’s why they use a number of factors to scrutinize your content to ensure its quality.

If you have used video content, searches engines will prefer it.

Video content is more likely to rank compared to written content.

Videos are More Trustworthy

Most internet users find videos to be more trustworthy and reliable.

It’s the job of content to win the trust of target audience.

If they don’t trust you, they won’t visit your website or any social media page.

Videos naturally create a perception of truth in the mind of the viewer.

On the other hand, it takes an experienced writer to win trust using textual content.

Catch Everyone’s Attention

Human attention span has only decreased with time. We can’t pay attention to something for more than a few seconds unless something interests us again. It’s believed that current attention span of internet user is less than that of a goldfish.

Moreover, many internet users are very lazy. It’s a challenging task to catch attention of such a person with written content.

Video content, however, has the ability to engage even the laziest of person.

This way you get to deliver your full message no matter how difficult your audience is.

Message is More Clear and Concise

You get to tell a lot more in a lot less time. “Clear and concise”, are one of the attributes of quality content.

Search engines want us to create lengthy content, but internet users don’t like to spend time reading lengthy content.

It’s understandable that reading takes a lot more time compared to listening – there are also visuals to make it easily digest.

This makes videos a perfect way to present all that data in a short amount of time.

Get a Better Conversion Rate

Videos are concise and trustworthy; it’s only natural if they get us more leads.

Personalized video marketing gets you a lot better conversion rate than written articles.

This way you get more sales to expand your business.

According to a survey, 76% people are more likely to share video content. It shows that video marketing is also great for brand building.

If you still have any question, do share via comments.

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