November 10, 2020

The Essentials of Facebook Marketing - Tips and Tricks

By Sona Mathews

By now, you've probably realized that social media marketing is an integral part of an effective content marketing strategy.

If you are a budding brand and want to make waves online, you will have to create tons of content and market it properly on every platform you can.

Facebook is one of them. Furthermore, you can use social media to build an email list.

The Essentials of Facebook Marketing - Tips and Tricks: eAskme
The Essentials of Facebook Marketing - Tips and Tricks: eAskme

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Learning how to optimize your content for Facebook is vital to drive significant amounts of traffic to your website.

You can use Facebook Analytics to gauge which posts get the best results. 

In this article, however, we will take a look at the best Facebook marketing practices.

What can you do to set up an effective Facebook Marketing Strategy?

Here are some basic practices to start with:

Set up a Facebook page for your business

This should go without saying, but setting up a Facebook page for your business is the first step.

While you can share brand-related content on your personal Facebook timeline, you need to create a separate page for the business.

A Facebook business page cements your credibility, makes you identifiable, and enables visitors and potential followers to get in touch with you at the click of a button.

Be sure to set up your Facebook page with the basics:

  • A high-quality profile picture with your business logo
  • A cover photo that tells your visitors more about your brand
  • A concise yet informative bio
  • Links to your channel
  • Other social media handles, and website
  • Office timings, and location, etc.

You should also add a Call-to-Action (CTA) button to your Facebook page.

Amass followers

Have a Facebook page ready?


Get as many followers as possible, and make your brand visible.

Ask your friends, colleagues, and current clients to find you on Facebook and follow your page.

If you plan to invite unknown people to follow your page, write an exciting and compelling invitation message, tell them who you are and why they should follow you.

Once you have followers, get them to share your content on their timelines and spread the word.

Create and post lots of content

Merely having likes and followers doesn't mean a thing unless you get engagement.

The best way to get engagement is to create and post lots of content on your Facebook wall and Facebook stories.

Experiment with different forms of content, short videos, long videos, written posts, images, podcast links, live sessions, and so on.

After enough trial and error and close attention to Facebook analytics, you will get a clear picture of the content styles that fetch you the best results.

If you do not know how to get Facebook Analytics, picking it up isn't all that hard.

Create events and promote them

Be sure to connect with your audience through webinars and live Q&A sessions.

Connecting via video is the most real way to interact with your audience.

It shows that you care about your audience and want to hear what they have to say.

Furthermore, you can expect to receive feedback on your brand and content, which you can use to make positive changes.

Be sure to create an event page on Facebook whenever you decide to host a webinar or live session. Do this well in advance and promote it in every way possible.

You could also give incentives to people who tune in early.

Targeted Advertising can do you wonders

While most of your traffic should come organically, you cannot achieve your desired targets with organic traffic alone.

You need to supplement your content marketing strategy with paid traffic, which is where Facebook ads come into play.

Before you invest in Facebook ads, you have to identify your target audience and get your content in place.

Be sure to narrow down on your target audience based on parameters like age, occupation, location of residence, interests, salary, etc.

Also, remember that targeted advertising can only get you so far. You need to have stellar content to maximize these ads.

Promote your brand on Facebook groups

Find groups on Facebook that fit your niche and join them. Such groups serve as a rain source of potential followers and customers.

When you join these groups, be sure to answer people's questions, address concerns, and doubts if they are in your field of expertise.

Making your brand visible on these groups primarily involves helping people out with their problems and advertising your page once in a while.

Being too sales-driven in your posts and comments will put people off and not make them want to follow you.

What Facebook Marketing mistakes should you avoid?

In addition to employing the best Facebook marketing practices, there are some Facebook marketing mistakes you ought to avoid to get the best results.

Planning marketing campaigns too far in advance

A lot of Facebook marketers are under the impression that things won't change online, causing them to make campaign plans well in advance that are mostly irrelevant in the future.

Understand that you can expect twists and turns in the market and that you will have to adapt to those changes constantly.

Not posting enough content

Business owners and marketers tend to underestimate the amount of content they need to post to get their desired results.

With the level of competition you find online, you need to triple the content you are posting on every platform.

Put out at least one Facebook post a day and hammer away at your target audience relentlessly.

However, in your zeal to post tons of content, do not compromise its quality.


There you have it - a simple, comprehensible guide to kickstart your Facebook marketing campaign.

While there are tons of tips and tricks to optimize your campaigns, you need to get the fundamentals in this article in check before you do anything else.

If you still have any question, feel free to ask me.

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