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LinkedIn has Launched the New Company Engagement Report [Explained Everything]

What is the LinkedIn Company Engagement report? How will it help B2B marketers?

Here is everything that you must know about the LinkedIn Company Engagement report for marketers.

LinkedIn's Company Engagement report

LinkedIn Company Engagement Report for B2B Marketer: eAskme
LinkedIn Company Engagement Report for B2B Marketer: eAskme

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According to the LinkedIn Marketing Solution Blog, LinkedIn's Company Engagement report is the source of essential data that can help B2B marketers better understand their target audience and reach strategies.

In this New Company Engagement report, marketers will see various metrics that will display the target audience's level of engagement with the business.

LinkedIn Company engagement report will display two critical factors, engagement and Account-based marketing.

In this new report, marketers will find the scope to develop actionable marketing strategies. And all this comes from the engagement data tracked and gathered by LinkedIn.

What is tracked in the LinkedIn Company Engagement Report?

You will see all the essential metrics categorized according to your target companies in the new Company Engagement report.

Here are the metrics tracked by LinkedIn Company Engagement Report:

Total Engagement Level:

Here is the formula to get the total engagement level;

Here is the formula to get the total engagement level: eAskme

Ad engagement+Organic Engagement+ Website visits /Number of members bench-marked and targeted= Total engagement level

Member Target:

Number of the member working in the company targeted by the marketing campaign.

Total Ad Engagement:

Total Ad engagement is the sun of clicks, video views, shares, likes, and comments.This also includes the ads data.

Total Organic Engagement:

The total number of interactions on the posts shared at your LinkedIn Business Page.

Total Website Visits:

The total number of times members have visited your website.

How can You Use the LinkedIn's Company Engagement Report:

According to the LinkedIn, the new company engagement report will empower B2B marketers to know, focus and understand.

And here is what you will know, focus and understand with this engagement report;

  • Know: Whether you are reaching the target audience or not.
  • Focus: Focus on Marketing and sale outreach.
  • Understand: Understand the performance of organic content and ads.

LinkedIn's Company Engagement Report will help the marketers to understand if the impressions are coming from the decision-makers or not.

The traditional engagement level metric will also be there.

The new LinkedIn Company Engagement report will help marketers find the answer if this is working or not.

Conclusion:

LinkedIn has made several adaptations this year to make the platform more user friendly.

LinkedIn Company Engagement report is a new feature that will help the marketers with the data they always need to build better strategies.

The best thing is that you are getting this data for Free in your Campaign Manager section.

Stay tuned with us for more LinkedIn updates.

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