March 15, 2024

Best SEO Courses Online: Free and Paid!

Do you want to become an SEO expert? Or Do you want to improve your SEO skills? Or, Are you looking for the best online SEO courses?

You cannot become an expert in SEO or any other business because you have watched YouTube tutorials. People believe in experts with professional degrees in certified courses.This is why no one comes to fix his teeth or smile at a doctor who just learned the process from YouTube.

I am not saying that you cannot learn anything extra from YouTube. But same time, you must recognize the importance of professional training. SEO or Search Engine Optimization is what requires professional skills and expert training. Earning SEO certification or a degree from a recognized institute or college is helpful.

SEO is not about static strategies. SEO skills have changed over time. It includes changes in user behavior and Google algorithms.

If you are an SEO beginner, mid-level SEO professional, or SEO expert who wants to share his skills, then you will find everything here.

I am sharing the best online SEO courses you should choose to become an SEO expert in real-time.

Best SEO Courses Online:

Best SEO Courses Online: eAskme
Best SEO Courses Online: eAskme

SEO courses are divided into two categories:

  • Free SEO Courses
  • Paid SEO Courses

Free SEO Courses:

1. SEO Certification Course (HubSpot):

HubSpot is known for marketing, sales, CRM, agency, and customer success.

You can find a free SEO certification course at HubSpot.

HubSpot Free SEO Course
covers everything that you should know as a beginner SEO.

You will learn SEO basics, site evaluation, keyword research, and link building.

Duration: 3-6 hours.

2. Ahrefs SEO Training Course:

Ahrefs SEO training course teaches you how to get organic traffic from search engines.

It is a free SEO course for beginners.

You can learn SEO from scratch, keyword research, technical SEO, page optimization, and importance.

Duration: 2 hours or more, including 14 lessons.

3. Free SEO Training by Yoast:

Yoast is one of the most popular SEO plugins for WordPress.

Yoast also offers a “Free SEO Training: SEO for Beginners” online course.

Their SEO course makes it easy for you to understand how to improve site ranking quickly.

Duration: Two hours.

4. SEO Training for Beginners by Shopify:

Do you want to learn eCommerce SEO? Shopify is a big name in the eCommerce business.

Shopify’s free SEO training for beginners is an online course on eCommerce SEO optimization for entrepreneurs.

Duration: One hour and 16 Lessons.

5. On-Page and Technical SEO Course by Semrush:

Semrush is another popular SEO tool for keyword research and analytics.

Semrush’s on-page and technical SEO course cover the technical SEO and on-page optimization factors. You can also test your Semrush SEO certification.

Duration: One hour and seven lessons.

6. Intro to Search Engine Optimization by WordPress:

WordPress is the biggest blogging platform. It is good to learn SEO from blogging platforms.

WordPress’s online SEO course offers SEO fundamentals and on-demand content. You will also get the certification.

7. SEO Basics Course by Conductor:

Conductor’s free SEO course teaches you SEO basics, Evangelizing SEO, and Paid and Organic strategies.

These courses will help you increase search ranking and digital marketing strategies.

Duration: 90 minutes for SEO basics.

8. Complete Guide to Local SEO by BrightLocal:

BrightLocal’s “Complete Guide to Local SEO” is a free online SEO course for beginners.

BrightLocal academy teaches you ways to improve your SEO skills and knowledge.

Duration: One hour and eight lessons.

9. Google SEO Fundamentals Course by Coursera:

UC Davis has designed the “Google SEO Fundamentals” online course. With this course, you can learn the basics of SEO.

Google SEO Fundamentals teaches you keyword research, search behavior, and SEO strategies.

Duration: Eight hours and 11 videos.

10. SEO Specialization Course by Coursera:

SEO Specialization is another free online course by Coursera. This SEO program will teach you competitive SEO analysis, SEO report generation, and influencer relationships.

Duration: Five courses.

Paid SEO Courses:

Free is good, but sometimes you need more premium coaching. And this is when you need to be paid for SEO online courses.

1. Search Engine Optimization SEO Certification Training by Simplilearn:

Simplilearn is quite popular with educators. It offers a premium Advanced SEO Course to help you become a full-time SEO professional.

With Simplilearn’s in-depth Search engine optimization SEO Certification Training, you will learn everything from SEO basics to advanced SEO optimization skills.

Simplilearn SEO course will teach you on-page optimization, analytics, content marketing, etc.

Duration: 58 lessons.

Cost: Self-paced learning SEO Course – $1,199, online boot camp SEO Course – $1,499.

2. SEO Essentials Certification by Moz:

Moz is a popular SEO software provider. You can find courses at Moz Academy.

Moz’s SEO Essentials Certification trains you to become an SEO professional. You will also learn how search engines operate and rank websites.

Duration: 6 Hours.

Cost: $595.

3. Technical SEO Certification by Moz:

Moz Academy is the house of many courses.

Moz’s Technical SEO Certification Series is an on-demand course. With this course, you can improve the technical SEO of your websites, such as site performance, accessibility, indexability, and crawlability.

Duration: 3 Hours.

Cost: $395.

4. SEO Competitive Analysis Certification Course by Moz:

Moz’s SEO Competitive Analysis Certification course is also an on-demand course. You will learn SEO audit, campaigns, and social media presence.

Duration: 3 hours.

Cost: $395.

5. SEO Certification Course by ClickMinded:

Clickminded is a popular educational platform for marketers.

ClickMinded is also offering premium SEO Certification Courses for SEO professionals.

You will learn search engine optimization and get the certification.

Duration 6 Hours.

Course: $997.

6. Advanced Search Engine Optimization (SEO) Certification Training by MarketMotive:

MarketMotive and Simplilearn collaboration offer an in-depth Advanced SEO Certification Training course.

You will get comprehensive SEO Training.

Duration: 25+ hours.

Cost: Self-paced learning $1,199, online boot camp $1,499.

7. SEO 101 by DistilledU:

DistilledU is an online university where you can learn everything about SEO.

Their SEO 101 online course teaches you how search engine algorithms work, learn principles and improve skills.

Duration: 32+ Hours and 8 modules.

Cost: $40/ monthly; $33/month if paid annually.

8. SEO Training by Bruce Clay:

Bruce Clay is known for webpage analysis tools. He is also offering SEO training at SEOTraining.

You can learn everything from scratch to advanced SEO.

Duration 15+ hours and 48 videos.

Cost: $1,495/year.

9. SEO Basics by SERanking:

SEranking offers an all-in-one SEO software.

You will learn everything about SEO and how to make it work. It is also a good course to learn Content SEO.

Duration: 6 hours and 41 lessons.

Cost: Basic subscription at $39.20/month

10. The Non-Techie Marketer’s Guide to SEO by MarketingProfs:

MarketingProfs offer paid SEO course “The Non-Techie Marketer’s Guide to SEO.”

As the name suggests, this course is designed for non-technical people.

You will learn the ranking secrets and search engine ranking.

Duration: 90 minutes and 7 lessons.

Cost: $595/year.

11. Search Engine Optimization (SEO) And Marketing by University of California, San Diego:

University of California, San Diego, also has a designer search engine optimization course.

You will get practical training using online SEO tools.

Online Course

Duration: 3 hours.

Cost: $695

12. Search Engine Optimization Course by University of Phoenix:

University of Phoenix’s search engine optimization course will teach you keyword research, competitor analysis, site architecture, etc.

You will also learn the Best SEO practices and tactics.

Online Course

Duration: 5 weeks and 3 hours.

Cost: $1,194

13. Search Engine Optimization by University of Cape Town:

The University of Cape Town also offers a search engine optimization course. You will learn the best SEO practices and earn a certificate from a top African University.

Online Course

Duration: 10 hours per week for 10 weeks.

14. Foundations of Search Engine Optimization by University of Toronto:

The University of Toronto offers micro-courses to improve SEO strategies and competitive research skills. You will learn how Google works.

Online Course

Duration: 15 hours.

Cost: $559 Canadian.

Other SEO Trainings and courses:

Besides the above SEO courses, many resources can help you learn professional SEO.

1. LinkedIn Learning:

LinkedIn learning is a great place to learn SEO and marketing skills.

You can learn from+ more SEO courses and videos. Each course will empower you with SEO skills.

2. PluralSight:

PluralSight is an online learning platform where you can learn SEO also.

You can learn to code and get certifications.

Cost: $229/year.

3. Udemy:

Udemy is also an online learning platform. There are many SEO courses that you can choose to learn.

4. Skillshare SEO Courses:

Skillshare offers video tutorials such as SEO tutorials.

You can learn SEO courses by paying $159/per year.


SEO is a continuous learning process. The more you learn, the more knowledge you must test. The more you test your skills, the more experience you gain.

SEO is changing year after year due to Google algorithms and the way users use search engines.

Skilled professionals can help websites rank. You can improve your skills using above mentioned free and premium SEO courses.

Keep yourself updated to improve your skills and eliminate outdated SEO strategies.

Still have any questions, feel free to ask me via comments.
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