December 19, 2022

Rank Tracking: Meaning, Importance, and How to do it?

Rank tracking is one of the essential parts of an SEO strategy. Marketers and SEO experts spend hours tracking the ranking of different keywords.

Tracking keyword ranking is important for SEO experts to find keyword and ranking opportunities.

Rank Tracking, What is it, Importance, and How to do it: eAskme
Rank Tracking, What is it, Importance, and How to do it: eAskme

Keyword rank tracking reveals important things such as:

  • Website visibility in search.
  • Position
  • Traffic
  • Conversion
  • Sales
  • Revenue.

To track the rank of your website in search results, you need to understand the process, choose the right platform, and choose the best tools.

Only then can you plan a result-oriented keyword research strategy.

Rank tracking also reveals how your website responds to changes in SEO over time and how you can improve performance and increase traffic.

Today, you will learn everything.

What is Rank Tracking?

Rank tracking changed with time. It is more about quality and relevance.

SEO experts, marketers, and web admins invest a lot of time and effort tracking keywords to increase website traffic, conversion, and revenue.

Your SEO goal is to optimize your content with the help of researched keywords to improve traffic and conversion.

Why is Rank Tracking Important?

If you are ranking for keywords that are giving traffic but do not have any business conversion, you are wasting your SEO in the wrong direction.

To make your SEO strategy effective, you must analyze the latest trends and track keyword rankings. It will help you understand where you are getting maximum traffic and where you should improve.

You will also find new opportunities to improve your content visibility in search.

There are many SEO tools that you can use to track keywords.

But you should also know how to track search ranking.

How to Track Search Ranking with Keyword Groups?

Plan which keywords you want to track.

Then use SEO tools or visit Google to find out the rank position of your website for a target keyword.
Visiting Google and searching manually is not a wise strategy.

It is best to use SEO tools like SEMRush, Ahrefs, etc., to identify keywords and create keyword groups. Understand the difference between branded and targeted keywords.

It is a must to rank for branded terms. Top ranking for branded keywords will deliver maximum traffic and improve conversion and sales.

Make a list of Golden keywords which are necessary for you to rank.

Desktop or Mobile:

Google is serious about mobile-first indexing. This displays different results for the same queries on Desktop and Mobile phones.

Track ranking on both devices.

It can cost you more to track keyword ranking on both devices.

The best way to do this is to choose a keyword or SEO tool with unlimited keyword rankings.

Competitor rank tracking:

You do not like seeing your competitors get maximum traffic from the keywords you want to rank.

It is the time when you run competitor analysis.

Tracking the keyword ranking of your competitors will help you discover the keywords that are driving maximum traffic.

You will find opportunities to rank better using content optimization, link building, and publishing new content.

Comparing your website or page with your competitors will reveal what you lack and what needs to be done.

You can plan how to improve your ranking in Google searches.
Focus on non-branded terms.

Search Ranking Distribution:

Ranking distribution will help you get better results.

For example, optimizing content already ranking in the 10th+ position can help you improve ranking, traffic, conversion, and revenue.

Improving content that ranks between 4th to 10 position can also help you improve the position and traffic.

Geo Tracking:

If you are running a local business or business in a geo-location, you should know how your website ranks in different locations.

With this strategy, you will learn whether your SEO strategy is going in the right direction.

Track trending keywords, learn search algorithms, external factors, and site updates and how they affect your organic ranking.

Rank Tracking Tools that You Should Use:

Always choose a professional and premium rank-tracking tool.

There are many such as:

  • Ahrefs
  • SEMrush
  • Ubersuggest
  • Conductor
  • BrightEdge
  • Traject Data, etc.

You only need to type the keyword; the tool will display everything you need to improve your keyword ranking.

Tracking keywords using SEO tools:

  • To reveal what your competitors are missing.
  • Check automated reports.
  • Track keyword position on a daily or weekly basis.

With this data, you will better understand how keyword rankings are changing and what should be your ranking strategy to perform better than your competitors.

What is the Effective Rank Tracking Strategy?

Now it is the time to reveal how you can track keyword ranking effectively and when you should not use Rank Tracking.

Effective Rank Tracking:

Keyword Tracking Tools:

Use a keyword tracking tool that is authentic. Always choose the best and most accurate keyword-tracking tool.

Integrate results with Google Search Console:

You do not want to track the millions of keywords that SEO tools display. 

Rather you should take the help of your Google Search Console report to find out which keywords are most valuable for your business.

Keywords with No Value:

Stop tracking keywords that have no conversion value.

Regularly track Keywords:

Track keywords regularly to know when keyword position is changing.

Use refreshed data:

Make sure that your SEO tool is displaying refreshed data.

Analyze Keyword Positions:

Analyze keyword data to understand which pages rank better and which have lost their position.

With this data, you can better create an effective SEO strategy to rank your content.


You cannot reach anywhere without action.

All the data you have collected will not give any result without using it in your SEO strategy.

Listen to the data and optimize your content for targeted keywords and organic ranking.

When Should You Now Use Rank Tracking?

80/20 Rule:

If your data has 80% value but 20% keywords, you are touching a very small portion of search traffic.


Targeting 1st position for five keywords with 100 searches a month is a waste of SEO efforts. Focus on keywords with at least 10,000 organic searches monthly.

Non-Branded Keywords:

If you are a small business or have limited resources, you should focus on non-branded keywords.

Zero-Click or Universal Results:

You will not be ranking for such keywords.

People Also Ask:

People also ask shows that the user is looking at something other than what is already ranking. You may not want to waste your SEO efforts to rank for such keywords.

The number of Universal Results:

Focus on what type of content is ranking better. For example, if a user’s query is about video content and video content is ranking better, you have less chance to outrank videos with your text content.


Rank tracking is important. You will gain enough data to help you improve your content's organic ranking and outrank competitors.

But rank tracking will only work if you are ready to invest enough time and money.

Still have any question, feel free to ask me via comments.

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