January 31, 2023

Should You Use ChatGPT for SEO and Content or Not?

How to use ChatGPT for Content? How to detect AI content using ChatGPT? Can algorithmic watermarking reveal ChatGPT content? How to use ChatGPT for SEO?

If you plan to use the artificial intelligence chatbot ChatGPT for writing articles or blog posts, some questions must be answered.

Should You Use ChatGPT for SEO and Content or Not?: eAskme
Should You Use ChatGPT for SEO and Content or Not?: eAskme

ChatGPT is one of the most advanced AI chatbots till now. But before you start using it for SEO and content, here are things that you must consider.

There is no doubt that ChatGPT offers the best AI-quality content.

Whether you should use it for SEO is a question that meets the answer today.

What can you do better with ChatGPT?

ChatGPT is based on the Large Learning Model, which is a powerful AI with a massive amount of data training.

It is easy for ChatGPT to predict the next word in a sentence.

As the number of data training increases, the number of tasks and accuracy also improve.

You can achieve unexpected results with Large Language Model.

ChatGPT GPT 3 can translate English into French without professional data training.

There are no specific tasks assigned to ChatGPT Large Language Models. But they are trained to use the data training in different conditions and scenarios. 

This feature is similar to the human brain, which learns from various sources and uses that information in different conditions without that particular training.

For example, if a human learns how to design a website, he can design a website for every industry.

ChatGPT also work on InstructGPT model. InstructGPT makes it easy for ChatGPT to understand human instructions or questions and deliver the best possible answers.

With such Large Language Models and training, ChatGPT can create articles on any topic regardless of industry.

What You Should Know about ChatGPT before using it for SEO and Content writing?

ChatGPT can write better AI content because of the data and training.

But there are some limitations.

The major problem with ChatGPT is that you must trust the results more. As a result, ChatGPT can deliver wrong or inaccurate content.

This is the concern that can stop SEO experts from using ChatGPT.

Avoid Specific Words:

ChatGPT is trained to ignore specific words. For example, you cannot use words that include graphic violence, hateful speech, or sexual content.

Not Touched Current Events:

ChatGPT does not use any data which is created after 2021. Therefore, you cannot use ChatGPT to write fresh data content.

Biased:

ChatGPT is programmed to be biased to produce harmless and helpful content.

Developers have intentionally made ChatGPT biased to avoid negativity in results.

This problem can produce an article with is not neutral.

To avoid such an issue, you need to give detailed instructions to ChatGPT to produce the article.

Requires Detailed Instructions:

To get the best content result, you must provide detailed instructions to ChatGPT.

You should know that ChatGPT always chooses random words in articles to avoid plagiarism.

But simultaneously, the exact requests will generate the same results.

AI-generated content can be identified:

Google and other search engines have developed algorithms to identify AI-generated content quickly.

Research has also found that AI writers, that proved to be the best content generators produce content that can be identified as AI content by search engines.

ChatGPT Watermarking:

ChatGPt uses invisible watermarking in cryptography to tell if the content is generated by ChatGPT or not.

Scott Aaronson has shared a YouTube video in which he talked about ethical AI technologies such as watermarking.

According to Scot, watermarking can stop algorithms from identifying AI-generated content.

AI for SEO: Good or Bad

Detectable content:

Researchers say that Google can identify whether the content is AI-generated.

Search engines already know how to detect machine-generated content and translated content.

AI content is Against Google Guidelines:

John Muller has said that AI-generated content is against Google’s guidelines.

Google considers such content spam.

Later, Google added that spammy auto-generated content is content without additional and original value.

ChatGPT watermark:

ChatGPT may soon add a watermark to its content.

Conclusion:

The best use of AI for SEO is to research the content ideas and analyze the result.

According to Google, using AI tools for creating meta descriptions is not against its guidelines.

You can use ChatGPT to create a content introduction and outline.

Letting ChatGPT or any other tool generate and publish content without doing some hard work or adding original value is meaningless.

You should check generated content for uniqueness, originality, accuracy, helpfulness, and quality.

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