Content Marketing for Lawyers: Creating Engaging and Informative Content!

Content marketing is the art and science of creating textual, visual, and video content that’s well-optimized and brings in traffic, inquiries, leads, and, ultimately, sales. Today, content marketing has become an integral part of any digital strategy, SEO plan, or traditional sales funnel. But how do you do it?

Content Marketing for Lawyers: Creating Engaging and Informative Content: eAskme

More specifically, how do you create content that performs well without spending much on content creators or a law firm marketing company?

Well, let’s find that out!

This guide is divided into four segments—The plan, intent, process, and ideals.

Follow these tips to create an excellent content marketing plan that scales with your business.

The Plan:

Any law firm internet marketing success story begins with a plan. There are two crucial considerations here: target audience and content strategy.

Determine your target audience and understand their needs, challenges, and interests.

Tailor your content to address their specific legal concerns and provide valuable information that resonates with them.

Once that’s done, create a content strategy outlining your goals, topics, formats, and distribution channels.

Plan your content calendar, ensuring a mix of informative articles, how-to guides, case studies, videos, and other relevant formats.

The plan is important, but what’s even more important is sticking to it.

Don’t create a huge one, as that might discourage you. Roughly 5-8 high-effort posts (could be videos or carousels) are enough.

Sprinkle these throughout the month. Supplement this content with simpler, less designed or decorated content like text-based stories, live recordings, or minimal posts.

In total, aim for 15 content pieces per month.

Your communication tone and design are very important and should remain consistent in the future.

The Intent:

Don’t just create a plan based on what you like or what you think works in the industry.

Market research and competitor analysis are critical. And more importantly, the content should be valuable.

Focus on providing educational and informative content that addresses common legal questions and concerns.

Offer insights on legal processes, explain complex legal concepts in simple terms, and offer practical advice to help readers understand their rights and options.

The intent should also expand to showcasing expertise.

Position yourself as an authority in your practice area by sharing your expertise through content.

Offer analysis of recent legal developments, provide commentary on relevant cases, and demonstrate your in-depth knowledge of the law.

This helps build trust and credibility with potential clients.

The Process:

Mix up your content formats to keep your audience engaged.

Incorporate videos, infographics, and interactive content to present information in a visually appealing and easily digestible manner.

Use storytelling techniques to make your content relatable and compelling.

Completely familiarize yourself with the design requirements for every platform. 4:3 (slightly landscape) is ideal for Facebook. 1:1 (square) is suitable for Instagram.

Anything works on Twitter and LinkedIn, though generally, we recommend sticking to the square format across the board as it works well enough on both desktops and mobiles.

Reels, short videos, and stories are tall in the 9:16 ratio, covering most of a mobile screen.

That’s the design process. What about the content process?

Your content should not only be informative and helpful but also optimized.

Incorporate relevant keywords and optimize your content for search engines to improve visibility in search results.

Conduct keyword research to identify commonly searched terms and integrate them naturally into your content.

This helps drive organic traffic to your website.

Sometimes, these activities might be too much to handle on your own.

In that case, you can either build your team, which can be a little expensive, or outsource all this to an internet marketing agency with relevant experience handling lawyers, attorneys, and law firm clients.

The Ideals:

That should be enough for a law firm’s content marketing strategy. Here are some ideas to keep in mind:

• Engage with your audience, respond to comments and foster discussions around your content. Social media platform algorithms like those who stay active, consistent, and engage with others.Don’t spread yourself too thin. Posting the same posts on four platforms isn’t exactly a good strategy.
• It will fail because each platform has a different audience, and what works on one won’t work on another. Have a platform-specific strategy and only start with two platforms.
• Encourage readers to interact with your content by inviting comments and questions and sharing their experiences.Respond to comments promptly and engage in conversations to build a sense of community and foster trust.
• Inject your unique personality into your content to differentiate yourself from competitors. Be authentic, transparent, and relatable. Share personal anecdotes or case studies (with client consent) to humanize your practice and connect with your audience on a deeper level.
• Aim to establish thought leadership. Weigh in on pressing issues. Carve a loyal fanbase. Go beyond the traditional content plan once you’re ready!

Conclusion:

The highest-paid lawyers don’t earn that much without spending on content marketing.

It’s become a necessary part of any digital strategy today, and you’re missing out on heaps of traffic and tons of leads if you’re skipping this crucial aspect.

Our 4-part guide is a good place to start for any lawyer or law firm regardless of location, specialization, or marketing goals.

Follow all the actionable intelligence provided in the guide, and you can succeed!

Still have any question, do share via comments.

Share it with your friends and family.

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Evergreen Content Guide: Everything that You Must Know About Evergreen Content is Here!

Evergreen content! Do you create it? Or do you still creating the content which has less meaning?

Creating content consistently with the target to boost organic traffic is essential.

You might have been writing content for years or months. And, some of your content may also rank on the first page.

What Is Evergreen Content & Why Should You Care?: eAskme

Other people are reading: Reasons Why You Should Consider SEO Services For Your Business

But are you satisfied with the result?

Your content will not add a good number to organic traffic as long as it is missing the main essence, and that is "Evergreen Content."

Evergreen content is not about being trendy or producing click baits.

• What is evergreen content?
• What are the types of evergreen content?
• What are the examples of evergreen content?
• Why is Evergreen content important?
• How to find evergreen topics?
• How to create evergreen content?

Today I will cover everything about evergreen content that you must know and implement.

Let's start with the fundamental question.

What is Evergreen Content?

Evergreen content is the content that never loses value with the time.

In other words, the content that never goes out of date is known as evergreen content.

The most common feature of evergreen content is that every evergreen content piece is relevant to a specific target audience regardless of the time cycle.

You will better understand it with the following example;

If you search for "LinkedIn Stats 2020," you will find that foundationinc content ranks first, which means that this content page is getting maximum traffic for this keyword.

But for how long?

In 2021, hardly anyone can search for this keyword.

On the other hand, we have an evergreen example.

If you search for "the importance of trees," You will find the high page ranking on the first page.
This page will always keep getting traffic regardless of the year.

The reason why we call it evergreen is that it stays green like the evergreen plant.

Each evergreen content piece contain two critical factors;

• Content
• Topic

Now, before you jump in to start creating evergreen content; you need to understand the difference between evergreen topics and evergreen content.

What is Evergreen Topic:

Evergreen topics are such topics that will keep people always find interesting.

Examples of Evergreen Content:

• How to Start a blog
• How to Start a business
• How to Become a Nurse

No matter how many years will pass or how many changes will come in human life, people will always find the above topics interesting.

These are the evergreen topics.

Evergreen Content:

Evergreen content is that it is excellently crafted for the evergreen topic.

Evergreen content never become outdated and never fades away.

Examples of Evergreen Content:

• How to make money without investment
• Speed dating questions
• Motivational movies

Tip: For better results, you need to blend both in your blog post or content page.

Why your blog need Evergreen content? (Evergreen Content Benefits)

Without evergreen content, you have to rely on trending topics and cover every topic related to your blog niche to maintain current organic traffic numbers or improve it.

This is a time consuming practice that requires a lot of hardwork.

For example;

During 2016, Trump's election post on the New York Times has spiked the traffic. Because the whole country was searching for the result.

But after a couple of weeks, that spike started fading as people were no longer looking for the same answer.

This has dragged the spike in traffic to flat-lined traffic.

This is why the New York Times and many other news agencies publish hundreds of posts every day.
You can only do it if you are running a new agency or a big brand.

If you are a blogger, freelance marketer, or full-time SEO expert?

Then evergreen content is what works best for you.

Evergreen content will give you;

Consistent traffic:

People will keep searching for evergreen content even after years.

This means that your content will stay valuable for them, and you will keep getting regular traffic.

Save time and Money:

Evergreen content stays relevant for a long time.

This means that you need not publish hundreds of posts every day to maintain organic traffic.

How to create evergreen content?

If you are reading till now, that means you are also interested in creating evergreen content.

Here are the three best steps on how you can create excellent evergreen content.

Keyword research for Evergreen Topics:

Keyword research is the first thing that you should do to find the keyword with user intent.

You can use tools like KWfinder and SEMrush to find valuable keywords or long-tail keywords.

Make sure the keyword you choose has a high search volume from an extended period, such as one year.

Create Content for Audience:

Creating to the point content is not going to help you this time.

You need to create excellent content that your audience will not find anywhere else.

Make them want more from your blog.

Ensure that your content is so compelling that if you post with the delay, they will miss your updates.

Your content should trigger emotions and engagement.

Such content will beat the competition and stay relevant for years.

Avoid Dates, News, and Trending Topics:

News dies overnight.

And, if you write about the latest episode of The Flash, then it will lose fans as long as the next chapter goes air.

Tip: Avoid using Last year, Today's, or 2020.

Is it possible to create Evergreen Content?

It's both yes and No.

Content stays evergreen as long as you can keep it relevant.

Nothing can stay relevant for 100 years. If you keep updating the old posts, you can easily keep the relevant even after decades.

Here are the few ways that will help you to produce evergreen content.

Review the post-performance and links over-time:

Open your post and check the stats. Fix broken links. Replace them with new links or remove the dead links.

Both Google and Audience notice these links.

Focus on user intent:

User intent can change over time. Targeting the user search intent is essential.

People searching on Google are looking for a solution, and it is your job to feed them what is essential for them.

Targeting search intent when updating old posts will help you keep your content evergreen.

Find the Reasons Behind rank drop?

Other blogs are outranking your content.

Find out;

• What makes their content amazing?
• What your content is lacking?

Final Words:

Evergreen content help bloggers to improve their search ranking.

This same work for you.

You may be working on building tons of backlinks to outrank competitors. And, spending most of your life on creating content.

But the secret behind the successful blogger in "Evergreen Content."

Evergreen content is the content that stays relevant, attract links, traffic, and reputation.

If you still have any question, feel free to ask me via comments.

Don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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Impressive Whitepaper Ideas to Engage with B2B audience

Creativity and uniqueness are the keys to targeting the B2B audience using whitepapers. Your impressive whitepaper will help you generate leads and make your content stand out.

Whitepapers are not new in the business world. For example, B2B marketers have been using whitepapers for quite a long time. It is the way to exchange important information.

Impressive Whitepaper Ideas to Engage with B2B audience: eAskme

Your whitepaper will collect audience data such as name, demographics, contact, etc.

Without an impactful landing page, you will not grab the maximum leads.

B2B whitepapers display augments and facts that favor the company.

It is effective as whitepapers share content and spread brand value.

The major reason why businesses need whitepapers is to display research skills and authority.

Today, I am sharing the 10 most impressive whitepaper ideas to multiply the impact of your ads; social media feeds, and emails.

CEO or CTO is behind Whitepapers:

Your whitepaper should display authority and leadership.

You can do it by making your CEO or CTO write the creative whitepapers.

Cover trending issues in your business.

CEOs or CTOs do not have enough time to write whitepapers, and they hire ghostwriters to complete the job.

Writing whitepapers in a unique tone is an effective strategy to spread trust and build connections.

Add contact information to get feedback from the readers.

Survey Whitepapers:

Another kind of whitepaper is survey-based.

You can create a poll for your target audience.

It is an effective way to find out what others are thinking.

Your survey can be related to any challenge, user behavior, or even industries outlook.

Use this data to publish a whitepaper that displays the survey result and what experts think about the topic.

This is the best way to build authority with the help of whitepapers.

Predictions:

You can publish a whitepaper predicting the next quarter.

Use interviews, trends, and hashtags in your whitepaper.

This will help marketers, sales teams, and new members understand how to improve productivity for the next quarter.

Academic research:

Universities and educational institutions are publishing whitepapers with research data and results.

Visit scientific whitepaper websites to find what is relevant for your niche.

You can also contact educational institutions for research to collect critical data.

Add the name of the author at the end of the whitepaper.

AntiHero Whitepapers:

Antihero whitepaper is what challenges traditional conventions.

Publish a whitepaper with truth-revealing ideas and myth busters.

When doing so, do not challenge the most regarded conventions.

Instead, add enough data and proof to support your arguments.

What is Forgotten:

Whitepaper with forgotten lessons will help the readers find out how history has helped in shaping your business.

Commonly, people start forgetting what was once valuable and creative with time.

If that is still valuable for your business, you should remind others about it.

Reference Guides:

Reference guides are quite helpful for those looking for professional or expert information.

Your reference guide whitepaper should publish steps with the links where the reader will get practical information.

Some examples of reference guide whitepapers are the resource recommendations page, FAQs page, introduction for beginners, etc.

It takes a lot to publish such a whitepaper, but it will help your business grow its audience, leads, and connections.

Case Studies:

Case studies are one of the widely used whitepaper ideas.

You can publish 2 or 10 case studies related to the same topic in one whitepaper.

Case studies are not only helpful to impress the audience but also help you to earn backlinks.

Experience:

What you have learned from the past will shape your future and your whitepaper.

Publish lessons you have learned from past trends.

Publishing the past trends will also help you understand why they were popular and what intent they have served.

Co-Marketing Whitepapers:

As the name suggests, Co-marketing whitepapers will help you and the other brands collaborate with you to create influential whitepapers.

Always collaborate with established brands. You can also form a content collaboration relationship with the brands.

Co-marketing will boost your content reach and improve brand awareness.

Conclusion:

Finding the best whitepaper idea is not easy.

To get the best result you should follow 4 points:

• Write in-Depth without unnecessary information.
• Keep the Leadership in Loop.
• Don’t copy the brand image.
• Challenge conventions.

Still have any question, do share via comments.

Share it with your friends and family.

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14 Content Marketing Platforms in 2024

Content is the king, queen, and influencer. Power up your content marketing in 2024 with the most valuable content marketing tools. Content marketing is the way to expand the reach of your content. The better your strategy is, the more effective your reach will be.

Every blogger and business should invest money in content marketing. Leveraging content marketing platforms is an easy way to improve content marketing.

14 Content Marketing Platforms in 2024: eAskme

 

73% of marketers are using content marketing platforms to grow their influence. The content marketing industry will be worth $600 billion by the end of 2024.

What is a Content Marketing Platform?

A content marketing platform is a software or app that helps marketers streamline the process of content creation and marketing.

Each content marketing platform offers some standard and unique features, such as content calendars, integration tools, analytics, content collaboration tools, marketing tools, etc.

With the help of a content marketing platform, marketers can plan a content strategy, create helpful content, publish it, and market it to expand its reach.

If you are new to content marketing platforms, then you may ask why do I need to use them.

Here are the reasons and benefits.

Benefits of Content Marketing Platform:

Content management:

Content management is a big issue for bloggers and small—to mid-size businesses. They have limited resources to invest in time. A content marketing platform offers a content management solution to organize a content marketing calendar.

It streamlines the process of content creation, publishing, and marketing.

Content Collaboration:

Content collaboration tools are an essential feature of most content marketing platforms. With the collaboration feature, you can ask subject matter experts to collaborate with you when writing a new content piece.

Content collaboration with SMEs is also a great way to boost content quality.

Content Distribution:

The main reason to use the content marketing platform is to market your content. You can easily integrate email marketing, social media platforms, PR sites, and other channels to market your content without leaving the platform.

One-click content marketing makes content marketing platforms popular.

Insights and Analytics:

Content performance is the only way to check if your strategies are effective. With a content marketing platform, you can analyze the performance of your content. You can use in-built analytic tools to track content performance. You can track real-time performance.

Here are the most popular content marketing tools for marketers and writers.

1. Brand24:

Michał Sadowski, Piotr Wierzejewski, Karol Wnukiewicz and Dawid Szymański founded Brand24 in 2011.

Brand24 is a content platform for protecting brand reputation. It allows you to monitor brand mentions, analyze user sentiments, and create reports for your marketing team.

Brand24 monitors brand mention on 25,000,000+ online sources. Real-time brand monitoring is its main feature.

You can also learn social listening to monitor brand presence.

2. Brafton:

Thomas Agnew founded Brafton in 2008.

Brafton content marketing platform offers marketers a smart marketing solution. You can plan your content, produce it, publish it, and analyze its performance.

Brafton offers Content for SEO, Blogging, Copywriting, Article writing, and business copywriting services.

You can use Brafton for SEO content writing, web design, graphic design, video production, email writing, etc.

3. BuzzSumo:

Henley Wing and James Blackwell founded Buzzsumo, a platform for finding the buzz around any topic.

Buzzsumo offers a unique set of features to help you find topics, do keyword research, influence social media, and monitor content performance.

Buzzsumo Chrome Extension helps marketers research content.

Buzzsumo's most popular features are:

• Content discovery to find content ideas.
• Content research to find helpful content.
• Find Influencers to market your content.
• Monitoring to analyze content performance.
• Chrome extension to research content.
• API to automate the process.

4. Clearvoice:

Jay Swanson and Joe Griffin founded Clearvoice in 2014. It is a content creation platform. Clearvoice is a premium content platform that allows you to get expert content written for your website or blogs.

Cleavoice features:

• SEO Content strategy services
• Social Media Snippets
• Email Snippets
• Illustrations
• Stock Photography
• Interviews

5. Coschedule:

Garrett Moon and Justin Walsh founded CoSchedule in 2013. It is helping 200,000+ marketers.

Social Calendar is a feature for creating, publishing, scheduling, and measuring your business or brand's social presence.

With Content Calendar, you can view your projects, tasks, and campaigns.

CoSchedule Marketing Suite offers everything that you need for marketing projects.

6. Contently:

Joe Coleman, Shane Snow, and Dave Goldberg founded Contently in 2011. It is a leading content marketing platform.

With Contently, you can schedule your content distribution. Choose a date and time to share content on multiple platforms. With a premium subscription, you get access to the creative network.

Contently Creative Network is a premium platform for writers and marketers. Its writers come from top publications such as Wired, The Financial Times, The New Yorker, etc.

Contently suggests which topics are most relevant to your audience. Based on your content tone and voice, you will receive SEO recommendations.

7. Exploding Topics:

In December 2019, Brain Dean and Josh Howarth founded Exploding Topics. It is a powerful content marketing platform with a set of tools to empower the content creation process.

Exploding Topics algorithms collect user data to display the exploding topics and niches in every industry. You can add your topic to find the growth percentage.

It is an easy way to find out if the topic has real value for the users. Every time you go to write a new blog post, check the idea using Exploding Topics.

8. HubSpot:

Dharmesh Shah and Brian Halligan founded HubSpot in 2006.

HubSpot is a premium platform for content creation, publishing, optimization, social media management, and email marketing. Hubspot content hub and marketing hub help marketers improve content reach.

9. OutBrain:

Yaron Galai and Ori Lahav founded OutBrain in 2006. It is a leading content marketing platform where advertisers connect with publishers.

Outbrain market content using recommendations on other sites. Outbrain serves content recommendations in 50+ countries. It publishes more than 344 billion recommendations every month.

You can set up an Outbrain campaign with a budget of $0.03 CPC or $20/campaign.

Content marketers can choose native ads or contextual ads to market content.

10. Patreon:

Jack Conte and Sam Yam founded Patreon in May 2013. It is a membership-based platform with a premium subscription.

Patreon helps content creators make money by writing helpful content. Content creators, artists, musicians, writers, and podcasters are already using the platform.

If you want to make money writing without a blog, then Patreon is the platform for you.

You can start as a free member and later move to their Pro or Premium plans.

11. Scoop It:

Scoop It is a content management platform. Guillaume Decugis and Marc Rougier founded it as Goojet in 2007.

ScoopIT uses social networks and websites to crawl content. Submit your content on Scoop IT and share it on multiple social networks. Users can also reshare your content. It is a content curation platform to submit and share content.

Content curation is playing a crucial role in making your content discoverable.

12. SEMRush:

Oleg Shchegolev and Dmitry Melnikov founded SEMRush in 2008. SEMRush is an SEO and content marketing platform.

With the SEMRush premium plan, you get access to "Content Marketing" tools such as:

• Topic Research
• SEO Content Template
• SEO Writing Assistant
• Brand Monitoring
• ContentShake AI.

13. StoryChief:

Valeri Potchekailov founded StoryChief in 2017. It offers everything from content planning, collaboration, publishing, and reporting.

StoryChief is a platform for seamless content creation and easy collaborations. You can also generate content strategy.

Storychief features:

• Content Calendar
• Social Media Manager
• AI Power Mode
• Multi-Channel Marketing
• SEO Copywriting
• Employee Advocacy

14. Uberflip:

Uberflip is a personalized content distribution platform. Yoav Schwartz founded Uberflip in 2008.

It is a platform for content marketers to personalize content and manage content. It offers account-based marketing.

You can use multiple integrations to boost content reach and performance.

Conclusion:

Content marketing is a must for your business. The more you invest in effective content marketing platforms, tools, and creators, the better results you will get. Effective content strategy is necessary for the success of an online business, blog, or website.

There are hundreds of content marketing platforms. I have listed the best and most used platforms for you.
So dive into the best content marketing platform to empower your marketing strategy.

Do you have a question? Ask me.

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Travel Content SEO Strategy Guide: How To Build Links, Traffic & Conversions

Travel brands strongly rely on SEO strategy. The content quality makes a travel brand create a unique voice and appeal in the market. The Internet has made it possible for Travel businesses to explore more ways to expand their reach with the help of creative content. Before the internet, travel companies were replying only to photos, print media, brochures, etc., to promote their brand in local and overseas markets.

Travel Content SEO Strategy: How To Build Links, Traffic & Conversions: eAskme

Sharing travel journeys, photos, videos, etc., are great ways to make people aware of the popular attractions and how they can spend their time traveling to the same places.

But the travel industry is filled with similar content.

So how can you make your travel content stand out?

You must find unique ways to present your content to boost engagement, traffic, and conversion.

And to find a unique travel content approach, you need to have an effective content strategy.

Unique content strategy is something where travel brands should invest their resources.

Today, you will know how to do it.

How to Get Started with Travel Content SEO?

How to Get Started with Travel Content SEO?: eAskme

For a newbie, developing a content strategy can be time-consuming as you do not know what to do.

Creating an effective content strategy is not too difficult.

Start from the beginning.

First, understand your position before planning a future content strategy.

For example, if your website is new and does not have backlinks, it is wise to target low, competitive keywords with a good search volume.

Ut, If you have a massive and diverse link profile, your focus should be more on attracting visitors than just building links.

Prioritize what you want to do.

Do you want to focus on readers? Or Do you want to build more links?

For a new site, link-first is a good approach. For established sites, readers should be the priority.

Now the question is; how you can target both objectives of your content strategy.

Effective Links Strategy:

Links are important for search ranking.

Search engines like Google focus on the value of the links.

If you have a website with no or fewer links, it is necessary to obtain new links from high-quality sites.

And, to earn links positively, you need to create quality content that attracts backlinks.

When your content attracts natural backlinks, then you not only earn links but also earn social mentions, social shares, traffic, and better ranking.

Let's find out how you can create content to earn links:

Content with Key Stats:

Content with statistics always earns more links than content with zero statistics.

Publish travel statistics on your website to attract bloggers and journalists. It is an easy way to earn resource links.

Statista is the best example of a site that has earned links because of sharing stats.

People always need to know about the latest stats, and if you can provide them with what they need, you have a better chance of earning more backlinks.

Publish Case Studies:

Case studies are a proven way to earn links.

But to create a journalist's friendly case study, you need to invest time and money.

Once your case study starts grabbing attention, you will start earning backlinks.

You can hire small PR companies to create your brand or business case studies.

Become an Authentic resource:

A lot of popular websites have resource pages.

Your job is to get your site or content listed on those resource pages.

To get features on resource lists, your content must have link-worthy quality.

Once you have quality content or blog post, start pitching sites with resource lists and ask them to add your blog post.

This will help you earn more travel-related backlinks.

Podcasting:

Podcasting is still popular and powerful for grabbing attention and earning backlinks.

You should know that it takes time to make your podcast gain attention.

Podcasts offer the following benefits:

• Gain authority.
• Become an Influencer and connect with others.
• Attract collaborations.
  

Roundup Posts:

Roundup travel posts are old content yet an effective content strategy.

You can also include the ego-bait approach to earn more links with your roundup posts.

Create travel content with newsworthy images, videos, and offers.

After creating link-building posts, it is necessary to gain traffic on such posts.

How to Get More Traffic to Travel Blog Posts?

Once you build links regularly, you must bring traffic to your content.

Here is what you can do to attract more traffic o your Travel website or blog.

Understand Visitors' Personas:

You can create better content with maximum impact when you understand your visitor's personas.

You should offer travel content to your audience and everything that makes your visitor stay on your blog, such as travel offers, tour guidance, etc.

Keyword Research:

Keyword research is an important part of travel content strategy.

Target the keywords with high volume but with low competition.

You can start with long tail keywords.

Note down all the keywords you want to rank for.

Try to cover everything related to the topic in your blog post.

Improve Existing Content:

Travel content changes with the time, conditions, and regulations.

Improving your old and outdated travel content is important if you cannot write evergreen blog posts.

Prioritize:

Once you know what to publish, it is necessary to prioritize your content.

Create a topic cluster to understand which content you should publish first and which can be published in the next weeks, months, or years.

You can use multiple keywords in your travel blog post. Also, use LSI keywords to make your blog post look natural.

Do not fill your blog post with keywords only.

Travel Content Structure:

Your content structure is important to grab attention.

Make a clean folder and URL structure for SEO.

Not only create blog posts but also interlink them for easy navigation.

Internal links are important to tell search engines that your blog posts are related to each other.

On-Page Factors:

When you are writing your blog post, optimize it according to the on-page factors.

Optimize URL, title, heading, subheadings, conclusion, etc.

Use necessary external and internal links to improve the overall quality of your blog post. It will also improve user experience.

Create Content That Sells:

Your content is why people should or shouldn't buy from you.

Focus on creating content that sells.

Here is how you can do it.

Optimize About Us:

Your About Us page is where people want to know more about you and your business.

Optimize the About us page. Fill it with every important information that makes your audience choose your travel blog over others.

Add recommendations and testimonials to improve trust building.

Write Memorable Content:

People consume a lot of content daily.

It is hard for them to remember which site they visited unless they have the impression of visiting your website again.

It is necessary to make your content memorable so that people should easily recognize your brand.

Content Creation is Just the Beginning:

If you think content creation is everything, you are not following the right path.

The content creation process is not just about publishing new content but also about proofreading, testing, analyzing, and updating old content.

No matter how good your travel content is, there are always some areas where you need to improve to outrank your competitors.

Conclusion:

In the travel industry, not every content work for everyone.

Your content changes according to your target location, audience, and conditions.

The bet is to prioritize your travel content and publish it only when you fill in every important information in your post.

Your post should convert your visitors into your regular audience.

Follow the above tips, and let me know when you need more.

If you still have any question, feel free to ask me via comments.

Share it with your friends and family.

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>

How to Create Branded Travel Content?

For your travel business, branded content boost engagement and improve brand image. Branded content is one of the most impactful things you can hear in the marketing world. Yet, most people do not understand what branded content is.

How to Create Branded Travel Content?: eAskme

Most of the time, you create and publish many branded content without even knowing it.

The travel industry is using branded content more than any other industry. It is a way to attract users by offering brand value.

There are a lot of forms and strategies of Branded content which makes it quite confusing for you to find the best one.

But, today, you will know what to do.

Let's start with the basic question.

What is Branded Travel Content?

Branded content spreads brand value and creates brand awareness by collaborating with a company that can spread the value. To understand it, you need to understand the origin.

In traditional marketing, your goal is to sell the product. And the customer is quite aware of your goal.

Traditional marketing is still effective, but customers are educated and know what the brand is offering.

Now customers do not prefer to buy from a company that pushes on selling but prefer a brand that sells its core value with the product.

83% of the customers spend their money where they receive brand value with the product or service.

Travel business is the best example where customers are concerned with travel's environmental and social impact.

Customers prefer traveling with brands that offer trips to their favorite destinations.

Branded content is responsible for this.

When creating branded content, you offer brand value to the customers without spreading distrust.

Branded content can be anything. You can create podcasts, blog posts, videos, and even publications.

Your goal is to create branded content on the topics that grab your customers' attention.

The major benefits of branded content are:

• Strengthen brand image.
• Stand out from the competition.
• Trust and recall.
• Increase potential customers.

Targeting customers interested in the same thing your brand is offering gives you a better conversion rate.

Branded content works like inbound marketing, where you create content that appeals to new customers.

Nowadays, you should know that people also call branded content when they collaborate with other brands to publish content or publish sponsored posts.

Influencer marketing is the best example of collaborative branded content.

How to Make Branded Travel Content Work?

Now that you know what branded content is, it is time to understand how you can use it in the travel industry.

Values:

Your business must have some core values. Value is not just goals or culture but more than that.

The value of your travel business should display:

• Type of experience you are offering.
• How do you approach your content?
• How to use your profits?
• What type of customers supports your business?

Your branded content strategy should reflect what your business stands for and what change you bring to the travel business.

Highlight brand values to build trust.

Once you have set values, the next thing is to understand how your business value relates to the customer.

Audience Interest:

The more you understand your audience, the better your marketing strategies will work. The same works for branded content.

But the major difference is that in branded content, you need to reach the customer's mindset and work on relating with their interest and values.

Branded content should help your business attract new customers by offering interesting content.

To create attractive content, you must understand what your target audience is looking for.

You can do it with some research. For example, find out what type of holidays your customers are interested in and what kind of travel experience is best.

You should find out:

• What are their hobbies?
• What are their values?
• What type of brands do they support?
• What topics do they find interesting?
• What social issues do they care about?

The result of this research will help you better understand your target audience.

Now find content overlaps to get branded content ideas.

For example, if you are a travel brand that offers honeymoon packages, you should target an audience with interest like romantic holidays, beaches, nature holidays, etc.

As a romantic travel brand, you should not offer health advice. But Talk about how holidays in nature will increase the romance and make the holidays memorable.

The focus should be on attracting customers and making them remember your name.

Formats:

Choose the most popular travel formats that your target audience finds interesting.

If your travel audience prefers video content, you should not waste money on text content.

The success of branded content lies in the fact that it should engage and excite your audience.

Use a platform that your audience finds interesting.

Your brand responds to popular travel trends.

Act fast and choose the most popular travel format for your audience.

Content:

Create memorable content that leaves an impact on your audience's brain.

Creating immersive content is the best strategy to trigger emotions.

Videos and audios are the best formats in the travel industry.

Use these to promote your brand and create an engaging experience.

Your content should take the audience to the place they want to visit.

Uniqueness:

Branded content is also about being unique so that people should identify your brand quickly.

Follow the viral trends in your industry to understand what makes them unique and how your audience interacts with them.

Catch audience attention while communicating values.

This is the best time for you to do something better.

Conclusion:

Your travel business may be already using branded content without even knowing it.

Even if you are a newbie to branded content, you must still use branded content in the travel business.

No matter what changes with time, the impact of your branded content will always stays there.

If you still have any question, feel free to ask me via comments.

Don't forget to join the eAskme newsletter to stay tuned with us.

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>

Why Law Firm Content Marketing Should Be Exciting, not Boring?

Law firms need exciting content marketing. You cannot grow your law firm or client’s law firm without generating exciting content. Your Law firm content will not see any success if your content marketing strategy is not as exciting as it should be. You must understand the importance of content marketing strategies for law firms.

Law firms are not different than other online businesses that require content marketing to grow.

To build authority, become a brand, and attract clients, it is necessary to work and improve your content marketing tactics.

Creating exciting content is challenging and more complicated when producing engaging content for law firms.

To impress your clients, you must find ways to inspire them. And to do this, you need to improve your content marketing strategy and produce meaningful content.

Content marketers are already looking to replace boring content with engaging content.

Content Marketing to Replace Boring Content:

Law Firm Content Marketing never Boring: eAskme

 

A law firm needs out-of-box content marketing to connect with a target audience on different platforms.

Even if you need the technical skills to deal with SEO and digital marketing, content marketing is the perfect way to optimize your content with a creative tone to influence your target audience.

If you do this, then you will miss the technical benefits of content marketing.

Your content marketing strategy aims to generate more money for your clients.

A law firm website can generate $1 million with a perfect content marketing strategy.

Marketers have been producing boring content for serious niches like Law.

But time is changing. It is time to revolve your content marketing strategy to produce creative content for your clients. It will help the legal firm to attract clients.

Technical Legal Content Marketing:

When your focus is only on the technical benefits of legal content marketing, then you will only get half of the picture.

Creating technical content with a creative approach, friendly tone, and authentic sources will help you earn positive links and improve your search rankings.

With Effective Content Marketing For Law Firm, You can do the following things:

• Brand Awareness
• Build Authority
• Increase Popularity.
• Lead Generation
• Collaborations
• Drive Traffic
• Mentions and organic links.
• Networking
• Social Media Presence
• Explore new markets

Content marketing become the best tool to grow a law firm's business.

Marketers will find new opportunities to expand their law firm business with new strategies.

Go Beyond KPIs:

Marketers should not live their whole lives around KPIs. Content marketing is more than content algorithms.

It is about connecting with the target audience, influencing them, building relationships, and links, generating leads, and growing business.

Law firm content should:

• Influence target audience
• Improve brand loyalty
• Get featured on top-rated platforms
• Get into new markets

There is more than you can do and get with law firm content marketing. You need to think outside the box. Be creative to achieve technical and basic goals.

How to Start with Creative Legal Content Marketing?

Rather than just writing boring legal posts on the website, there is something that you should do.

Find creative ways to spread brand awareness, grab opportunities, and generate more sales.

Here are the 3 best Law Firm Content Marketing strategies that you should follow to generate conversion-ready content with authenticity.

Influence Customer at Every Step:

Rather than pushing your content on customers, Creating step-by-step content to connect with customers at every step journey is necessary.

Customer Journey has 4 stages:

1. Discover
2. Lead
3. Purchase
4. Retention

Build different approaches for each stage.

First, understand your customer and buyer’s personas—research the platforms where your target audience is available.

Collect demographics and break them down to find highly influential content at every step of the customer journey.

Here is what you should be doing:

1. Discovery Stage:

In the first phase of the customer’s journey, he is looking for the product or service. When he finds something interesting, he clicks for more information.

This generates the opportunity for you to engage with your clients. And for this purpose, you need to create influential content.

Your content should grab the customer’s attention and lead him to the next journey stage.

For example, if your law firm works for a Labor Law Client, you may create content like “How Do Personal Injury Lawyers Assess a Medical Negligence Claim?” or “Why do You Need A Labor Law Attorney?”

When writing for targeted clients, ensure your content heading keeps the information the same in the title.

Your content should be in the same language as your audience. You can use online forums, social media ads, and circulated ads to promote it.

2. Lead Stage:

In the lead generation stage, you will familiarize your client with your brand. But it is not the time when every customer is ready to make a purchase or buy your services.

Your client may need more budget on need more information, or time.

It is the stage where you get more engagement opportunities to influence your clients.

With research, you will discover what your law firm client’s target audience is interested in and what factors can influence your customer’s buying decision.

You need to use:

• Lead generation tools
• Email marketing
• Remarketing

You should use content that can trigger their buying emotions.

Use content marketing to address essential factors for your law firm client, such as:

• Fear of over costing
• Expertise
• Trustworthiness

3. Purchase Stage:

After the lead generation stage, the next stage in the buyer’s journey is Purchase. This is where your call-to-action strategy makes or breaks the business.

Answer essential questions in your content and user interlinking for easy navigation to your contact us or Service page.

Use different content formats to display the authority of your legal client website, such as:

• How-to guides
• Neutral articles
• Testimonials
• Case Studies

Create unique content for guest posting that add more value and memorable experience than your law firm competitors.

Here is how you can use guest posting for Law Firm Content Marketing:

• Blog Posts on authentic sites.
• Forums
• Facebook Groups
• LinkedIn Pulse
• Medium
• Other Law Firm Content Platforms.

4. Retention Stage:

Law Firm and client relationship ends when the case is over in the law industry.

But you need to find out when your client may again need your help.

Keep your client information such as emails, phone numbers, websites, etc. Use CMS or email list to send follow-up emails. Spread brand awareness to build trust.

Send a closing email when your close a case for your client. And next, time send some updates in the legal world that matter to your client.

You can also ask your clients to write recommendations, reviews and follow your law firm on social media.

Email marketing campaigns will also help you to retain your clients.

Create Relevant Content:

Social media sites are filled with clickbait content.

That is annoying and not good for the law firm's reputation.

Use content marketing to create emotional, engaging, and inspiring content.

Share the latest updates to ensure your law firm clients engage with the posts.

And you can do everything without using clickbait.

Use Trends:

Trends are the best way to stay on top.

If a legal issue is making headlines on social media, then you should address the situation like a lawyer.
Write about celebrity legal battles, etc.

Add a human touch to your content and make it emotional.

Trendy topics will increase traffic, engagement, and social shares.

Passive or Applied Knowledge:

Users’ behavior has changed in the past decade.

Even in the legal niche, people like to consume entertaining content.

Most of the law industry uses passive content to share anything with its users.

Passive content can improve your SEO but can drop the conversations.

On the other hand, it is challenging to produce applied content, such as;

• Inspiring content
• Helpful content
• Tutoring content
• And Understanding content

Powerful Content:

Publishing content for the target audience will let you use different forms of content, such as:

• Blog posts
• Charts
• Infographics
• Gifs
• Videos, etc.

Use high-quality visuals to boost user engagement with your content.

Only put some eggs in one basket; if you have too much information to share, break it into different posts or step-by-step guides.

Sharing practical knowledge through your posts will boost user trust in your content, and they will be willing to choose your law firm over the competition.

Conclusion:

Law firms can enjoy multiple benefits with content marketing strategies.

Your law firm can attract more clients, boost engagement, traffic, trust, and authority.

Aligning your content with the customer’s journey will increase the number of clients and user engagement.

Create researched, information-rich, and high-quality content to build trust. Share your content on various platforms to target your audience on every network.

Sharing practical information on your law firm's website and social media pages will increase trust and improve SEO performance.

Do you have a question? Ask me.

Share this post with your friends and family.

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>

Instagram SEO: How to Multiply Your Content Visibility?

The major focus of every business and individual on Instagram is to increase the number of followers.  Instagram SEO is helping users to boost engagement, reach, and discoverability.

By boosting these, you get more chances to increase the number of Instagram followers.

Instagram SEO: How to Multiply Your Content Visibility: eAskme

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More followers mean more engagement, and more engagement means more sales.

Instagram SEO is about optimizing your content and profile on Instagram.

Today, I am sharing how you can optimize your Instagram account and content to get free Instagram followers, and free Instagram likes.

Optimize Instagram Profile with Instagram SEO:

According to Instagram, the account also works as a ranking factor in Instagram search.

Your likes play an important role in determining the relevancy of your content.

Optimize following:

Name and Username:

Use the most important keyword in username and name on your Instagram account.

This will improve the chances of displaying your profile more in relevant search results.

Bio:

Instagram Bio also plays an important role in boosting your profile.

Use keywords in your Instagram profile to make it discoverable so that you can get free Instagram likes.

Optimize Captions:

Write descriptive captions by using keywords.

You should not only use hashtags and location tags but also make the content descriptive. Instagram also shows recommendations based on interactions and interests.

Use descriptive captions with relevant keywords to boost your reach on Instagram.

Use Hashtags:

On Instagram, hashtags work as keywords.

Users can use hashtags to find relevant content and profile on Instagram.

Tagging your posts with relevant hashtags improves reach and helps you gain Instagram followers free.

When using hashtags, don’t overdo it. Only use hashtag density that looks natural with your posts.

Also, learn the best time to post on social media channels.

Alt-Text:

Do you use Alt text on Instagram?

Instagram allows the users to add all text with each photo they upload.

Make your alt tag descriptive.

Instagram algorithm use alt tags to understand what the image is all about.

To enable alt text for your Instagram photos, you need to;

• Go to Advanced settings.
• Click on “Write alt text.”
• Write alt text to describe your photo.
• Click on “Save.”

Tagging:

Getting tagged will help you boost reach and discoverability on Instagram.

Encourage people to tag you in their posts. Also, tag others in your posts.

You can run giveaways to make people tag you in more posts.

Optimize:

Track the impact of your SEO strategies.

After optimizing your Instagram account, it is necessary to track what is happening.

It will help you understand if your SEO efforts are heading your Instagram account in the right direction.

If you have a creator profile or business account on Instagram, then you can access comprehensive analytics.

Conclusion:

You will see a massive difference between optimized Instagram profiles and profiles without optimization.

Instagram SEO helps you boost discoverability, reach, followers and engagement.

You have questions? Share via comments.

Find this post helpful, don’t forget to share it!

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Content Experiences are the New Content Marketing: Why, How, When and Where [Explained Everything]

What Are Content Experiences? How and Why Content experiences are the new way of Content Marketing? How to make your website stand out with Content Experiences? Do you understand the power of creating remarkable content experiences? And, How to use impactful content experiences to powerup your content marketing?

These are a few of the questions that skilled SEO professionals are discussing these days.

Content Experiences are the New Content Marketing: Why, How, When and Where [Explained Everything]

Other people are at:  Best Creative Marketing Solutions

There are times when even the expert SEO marketer gets stuck with content marketing strategies.

Even if you are creating more content to keep content velocity, you are still not getting enough results, traffic, and conversion.

Ahrefs data study shows that 96.55% of pages in Ahrefs pages get zero organic traffic, and 3.45% get up to 10 visits monthly.

The situation gets worse when you start feeling content production as exhausted and unattractive practice.

I understand your situation.

Today, I am sharing about content experience concept for content marketing. It is the combination of user experience and content marketing. The job of content experience is to leverage, structure and package content in the best way.

The focus of the content experience is more on upgrading old content or refreshing it with new methods.

It is also about creating meaningful content.

I am explaining the innovative ways to produce content.

SEO experts feel a bit boring in content production, but it doesn't mean that you start ignoring the importance of creating valuable content experiences to increase brand value.

Meaningful content is the need for an audience, search engines, and clients.

2023 had enough of websites filled with all sort of content and Zoom calls.

2024 will be the year full of opportunities to create experiences with better user interface and content creation.

What are the Content Experiences?

Content Experience is the Future!

Content experience is the combination of 3 factors;

• Environment
• Structure
• And User Engagement

To master the Content Experience strategy, you need to focus on the following things;

• Create the environment for the audience where they can easily digest your content.
• Improve discoverability of your content with the help of improved content structure.
• Give reasons to your audience to engage with your content to direct them on the path of making a purchase decision.
  

Content Experiences Spark Creativity:

Creativity and experience go together. Without creating creative content pieces, you cannot expect to provide fantastic content experience.

And, here is how you can improve your content experience strategy.

Content Pyramid:

Pyramid content is widely used in Newspapers and summaries. Such content drives attention and improve focus.

The Content Pyramid Principle focuses on:

• Be the first to answer.
• Publish supporting arguments, mentions and quotes.
• Add logic to support your content ideas.

If you read any journalist, you will know they publish the essential information in heading and H1.

Do not burn the critical information with the piles of explanations or lengthy introductions.

Avoid keyword stuffing, jargons, and misleading text.

Understand that not every topic needs thousands of words of explanation.

For example; Online stopwatch is the excellent example of phenomenal content experience without long content.

Content pyramids help you keep visitors engaged with your website and make them find your site valuable.

Use Resource Libraries with search intent:

Apply Content Pyramids on the entire website and blog.

Rethink blog categories to structure them with resource libraries.

Cluster your content by funnel, type or topic.

The blog categories on the page display information related to, baby care, nutrition and sleep patterns.

This makes it easy for visitors to consume information.

Grow the eMail list and encourage engagement:

A baby website talks about baby care, such as baby products.

Replace the eCommerce-first approach with the content-first approach.

Still, you can land them to the shop to find relevant products to make the final purchase.

A calculator can boost engagement as every user calculates the value or requirement of the products before making the purchase.

Coschedule is another way to increase leads and boost engagement.

You can consider reading Garrett Moon's book "10x writing Formula." This will help you to understand how to use blog posts as a lead magnet. You can find planners and content calendars with headline tips.

He used Content Pyramid strategy to convert visitors into email subscribers.

Fix Dead Pages:

Use internal content distribution strategy to fix dead pages.

Your content should support:

• Invoices
• Sales Team
• Support Team

Invoices can also be used as a method to educate others about your products or services.

You should add top-ranked or relevant pages of your blog or website in invoice emails.

Conclusion:

Be creative to stand out from the crowd with content experiences.

Understand content experiences as the powerful habit to influence your visitors, convert them into email leads and influence their buying decision.

Content experiences not only save you from writing meaninglessly lengthy pieces of content but also make your brand shine.

You can build trust only by providing the point or step-by-step solution without adding nuisance to your content.

Content experience is a practical approach for content creators, marketers and SEO experts to get maximum out of their efforts.

Do share you questions, suggestions and anything you want me to know in comments.

If you find this article interesting, don’t forget to share it on Facebook, Twitter with your friends and family.

Why?

Because, Sharing is Caring!

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>

Top 21 Best Tools That Will Help You Create Better Content

Are you ready to power-up your content marketing strategies? You need the best of the best tools to improve SEO, content research, analytics, and collaboration.

Content research is an exhaustive process. You will end up spending hours or days before writing and publishing content online.

If you want to mark your presence in search engines, you must check all the essential factors to improve user engagement and search engines.

Top Best Tools That Will Help You Create Better Content: eAskme

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All you need is the right tools to build the best strategies to help your content stand out and outrank your competitors.

Today, I will share how you can use the critical tools to boost your content, drive conversions, and influence readers.

These tools influence content development at every level, such as research, writing, editing, proofreading, and analytics.

I have categorized these tools as;

1. Content Research tools
2. Collaboration tools
3. SEO Tools
4. Readability Tools
5. Analytics Tools
6. Content Research tools

Content research is the first thing that you must do before content writing.

Research is a lengthy process that takes you to discover content ideas, understand competition, find target keywords, and optimize writing.

There are a lot of content research tools available online.

These tools will help you streamline the content writing process, and you will discover various content ideas during this process.

Awario:

Awario is a brand monitoring and social listening tool. With the help of Awario, you can monitor when people mention your brand on social media.

With the help of Awario, you can find out any mistake which is impacting your content performance.

Awario lets you get rid of messenger tools and surveys, yet grab the user insight.

This information will influence your content creation.

Answer the Public:

Answer the Public is free for all content idea generation tools. As a result, you will see the web of questions asked by users online.

For example, if you search for Content marketing, Answer the Public will display all the popular questions asked by people worldwide. You can use these questions to create blog posts.

With the help of Answer the Public, you can find out existing search terms, how these terms are used, and if it is possible to create a blog post around these questions.

It is relatively easy to use when you have no idea what to write about.

Buzzsumo:

Buzzsumo is one of the most popular and widely used tools for content research. Finding popular content with the help of the keyword is relatively easy on Buzzsumo.

All you need is to go to Buzzumo, type the keyword, and hit enter.

The result will display the content popular in different time frames such as;

• 24 Hours
• Past Week
• Past Month
• Past 6 Months
• Past Year
• Past 2 years
• Past 5 years
• Specific Range

You will also see the number of times content shared on social networks like Facebook, LinkedIn, Twitter, Pinterest, etc. The research will also show the evergreen content score and number of links.

Not only that, but you can narrow down your search using various filters such as country, domain, language, etc.

LeadFWD:

LeadFWD is another popular website to help you generate leads. It is an all in one tool for visitor identification, Sales Automation, Email marketing, and Personalized onsite messaging.

With the help of LeadFWD, you will be able to convert a first time visitor into email subscribers or customers. This tool makes it easy to gather information, follow up, and influence customers.

Lead generation is one of the most critical jobs of the digital marketing business. And, LeadFWD is the best at it.

You may feel like it is not a content research tool; well, there is something for you.

Using LeadFWD, you will access the information about how the visitor has spent time on your blog or website. All this information is available in the form of a session graph. With this information's help, you can modify your content to make sure that people spend more time on your website.

The AI (Artificial Intelligence) of LeadFWD scans your blog or website in real-time. This way, the tool will deliver the most critical insights to powerup your content creation and lead generation strategies.

For example; You will find information like social footprints, contact info, company sector, key personnel, etc. This information plays an important role in developing the content according to the visitor insight.

A beginner can start with 50 free leads.

Portent's Content Idea Generator:

Portent's Content Idea Generator is the tool you can use to power up your existing content.

With the help of Portent's Content Idea Generator tool, you can generate content ideas within a fraction of seconds.

It is a free content idea generation tool. All you need is to type the keyword and hit enter. The new content idea will be in front of you.

For example; If you search for "Blogging," in the "What is your subject?" box and click on the "Generate Idea" button, then the result will be like this.

You can later use these ideas to generate content.

Portent's Content Idea Generator is one of the must-use tools for creating click-worthy blog post titles.

This way, it will also boost your blog CTR and pageviews.

Quora:

If you have a question, then Quora have the answer.

This Online Question-answer based community is one of the best places to find expert advice and tips on any topic.

You can also use it to find out what your target audience is asking online.

Go to the Quora website and type your question in the search box. You will see all the related suggestions.

You can also filter Quora results for FAQ pages, blog post ideas, etc.

Not only that, but you can also become an influencer at Quora and start promoting your content when offering solutions to the user questions.

It is an effective way to build authority, reach the target audience, generate leads, and earn backlinks for your business.

Reddit:

Reddit is also a popular online forum where questions are categorized in different subreddits.

You will find the massive content ideas for the blog post, videos, infographics, etc.

Reddit is a discussion forum with a massive user base. These users are engaging in subreddits, where you will find everything from blogging to content marketing.

Many use Reddit to share their content only. But there is more that you can do with it.

Start asking for feedback and insights for your content from reddit users, and you will have better content ideas.

Not just that, but Reddit also helps the influencers to grab some collaboration or partnership opportunities. These will help you to earn backlinks and market content online.

Ubersuggest:

Ubersuggest was working as a free tool for keyword research. But now Ubersuggest is a freemium tool.

You can use Ubersuggest to find popular content ideas.

All you need is to head to the Keyword suggestion section of Ubersuggest. Use Google Keyword Planner and Google Suggest options to find the content related to the keyword you have entered in the search box.

Ubersuggets users can also discover new keyword ideas during the keyword research process.

It is relatively easy to find the long tail keyword with the help of Ubersuggest.

Click on the down arrow in the keyword column to prioritize keywords.

Ubersuggest is by far, one of the best tools to find organic content ideas.

Collaboration

Content marketers work as a team of experts.

Adding more experts to your projects will bring ease to do the job. You will also have multiple brains working for you to generate content ideas and even full-length blog posts.

More content ideas mean that you have more potential to choose the best content idea and create link-worthy content.

An Ideal content Marketing Team have;

• Content research experts


• Skilled Writers


• Proofreaders and editors


• Marketers (Content marketers, social media marketers, etc.)


• Graphic designer

To streamline everything within the team, you need the collaboration tools. A quality collaboration tool facilitates project tracking and file sharing.

Here are some of the best Collaboration Tools for you.

Asana:

Asana is another project management tool that allows the marketing teams to collaborate on various projects, share details, assign jobs, and monitor deadlines.

Asana makes it easy to assign tasks to different team members. They can add comments, and you can also check the project stats. Document sharing is also an essential feature of Asana.

Asana helps to make deadlines less stressful and quality control at the same time.

Dropbox Paper:

Dropbox Paper is a file collaboration app.

 

This is a cloud-based application that allows you to do multiple things, such as;

• Add files
• Add Images
• Create a to-do list
• Write content, etc.

Dropbox pages allow you to let others edit, share, and comment on your document.

It is a simplistic version of Google Docs.

Google Docs:

Google Docs is one of the most used tools from Google for content marketing teams. It is a free tool for content sharing worldwide.

Multiple content creators can edit the single google docs document.

Google docs offer all the features that you will find in MS-Word, such as;

• Font Selection
• Font size selection
• Heading
• Bold/Italic/Underline
• Font Color & Background colour
• Text Alignment
• Bullet or numbered list
• Insert Images, links, tables, etc.

Not only that but Google Docs allow the users to share the document using the "Share" button.

You can also limit the document access to the people with the access link only.

Users can also leave comments. In these comments, users can leave suggestions to edit the content.

This process empowers content marketing teams to be on the same page in real-time.

Slack:

Slack is also a popular collaboration tool for marketers, teams, and businesses.

More than 750,000 companies are using Slack to get the work done. The invaluable user-interface which allows document sharing, including videos, memes, images, text, etc. Has made it quite popular.

 

Slack is also helping teams to replace the traditional email system.

You can also track the employees' time at work.

Now the question is, how Slack will help you in content creation?

Slack make it possible by making communication easier within the company or teams.

Teams can collaborate to ensure that only the right person will complete the assigned job.

For example, Slack makes it possible for Seo expert, writer, editor, and publisher to collaborate for better quality articles.

It saves time and energy.

SEO Tools:

I have already shared a complete list of 200+ seo tools, which include;

• SEO Tools for Keyword Research
• SEO Tools for Rank Tracking
• SEO Tools for Content Optimization
• SEO Tools for Backlink analysis
• SEO Tools for Video SEO
• SEO Tools for Link Building
• SEO Tools for Technical SEO

SEO tools are essential for content marketers to create highly engaging content by optimizing blog posts for search engines.

When it comes to writing, quality plays a vital role in improving search ranking and attracting more visitors. And one can achieve it with the help of an SEO tool.

These tools will help you optimize your blog post title, headings, keywords, description, internal linking, etc.

Here I am sharing a few of the most popular SEO tools that will help you to optimize content.

Ahrefs:

Ahrefs is an all-in-one SEO tool which offers multiple SEO tools for optimizing website and content.

Their free tools include Webmaster Tools, Backlink Checker, Broken Link Checker, Website Authority Checker, Keyword Generator, YouTube Keyword Tool, Amazon Keyword Tool, Bing Keyword Tool, SERP Checker, SEO Toolbar, WordPress Plugin, Keyword Rank Checker, Keyword Difficulty Checker, Website Checker, etc.

You can also use Ahrefs to find link building opportunities.

Surfer SEO:

Surfer SEO is another popular SEO tool for content optimization.

This tool analyzes the top-ranking content in search results and provides tips that will help you create better content.

These suggestions include word count, title optimization, keyword density, etc.

You should read Surfer SEO docs to create, optimize, and analyze your content.

SEMRush:

SEMRush is one of the most popular SEO tools for SEO experts and beginners. It is quite interesting to use this tool as it offers massive amounts of information that will help you improve your website or blog in every way.

Not just content optimization, but SEMRush also helps you to in keyword research, competitor analysis, link building opportunities, and content ideas.

SEMRush is a premium SEO tool. A premium user can access all the data provided by SEMRush for spying on competitors, find link-building opportunities, find keywords, and plan paid ad strategies.

The Keyword Magic tool of SEMRush gives you complete information about the keyword search volume, competition, CPC, etc.

You can use this information with SEO writing Assistant and SEO Content Templates for better content optimization.

SEMRush is an all-in-one SEO tool for boosting organic traffic, backlinks, and competitor research.

Yoast SEO:

If you are running a blog or website on WordPress, then you may have already heard a lot about Yoast SEO.

Yoast SEO is a freemium SEO plugin for WordPress. It is one of the most popular SEO tools.

After installation, Yoast will scan your content and give real-time optimization tips.

You can check the highlighted issues below the post.

With Yoast SEO Plugin, you can set a focus keyword for your blog posts.

According to the Yoast checklist, optimized content will help you make your content rank better and attract more eyeballs.

But Yoast cannot do everything on its own. You need to do many things by yourself, such as keyword research, competitor research, content ideas, etc.

Readability:

There is a difference between how search engine bots read content and how a human read the content.

A real content marketer understands the importance of both.

To ensure the maximum benefit, many online tools will improve your content's readability score. This will help you to boost organic traffic and social shares.

eAskme Word Counter:

eAskem Word Counter is also a free readability checker. This tool gives you a readability score and shows you the number of words, characters, sentences, paragraphs, and reading time.

Reading time is also an essential factor to make the people stay on your blog for a long time.

The importance of readability tools lies in the fact that no one wants to read poorly written content or a post with tons of grammatical errors.

These tools will help you by improving your content and optimize it for your target audience.

Grammarly:

Grammarly is by far, one of the most popular readability tools for creating better content. It is a freemium service that offers a free Google Chrome Plugin.

Grammarly scan your content and give suggestions to improve your content.

Whether you have content in Google docs, MS-word, social media, etc., it scans every content.

It is relatively easy to fix grammatical and spelling errors with the help of Grammarly.

Grammarly improves the readability score of your content in real-time.

Hemingway App:

Like Grammarly, Hemingway App is also a free online writing assistant that offers help to improve your content readability score.

All you need is to copy and paste your content in Hemingway content editor.

It will analyze your content readability, grammar, spelling, and passive voice issues.

Analytics:

Analytics tools are the essential tools to understand the performance of your content. Without these, a marketer will not find out the areas of improvement.

To get accurate performance metrics, you need to use an authentic analytics tool.

Here are a few of the best and most popular analytics tools for you.

Google Analytics:

Google Analytics is the most used and most popular analytics tools.

It is an analytics tool that offers massive information. You can use Google Analytics stats to examine your content, optimize your website, and improve content.

Google analytics report displays a lot of information such as page views, bounce rate, session duration, page value, etc.

This information will help you understand what readers like most on your blog.

For example, if you see that your content related to digital marketing performs better, you should invest more in producing better content.

I have already shared how you can Use Google Analytics.

You can also use this guide.

Inspectlet:

Inspectlet is the tool that displays where the visitor have visited your blog or website. This tool also helps you understand how you can convert a visitor into a customer.

Inspectlet works differently than many other analytic tools. It records the user behavior, which shows where the user has visited, how he/she has engaged with your content, and the attention-grabbing section of your content.

Inspectlet gives some vital information that will help you to improve your content for readers.

Raven Tools:

Raven tools is the combination of SEO and analytics tools. You can use this tool to get a detailed analytics report.

The detailed insight into your content performance will help you create better content for the target audience.

Marketers are using raven tools for;

• Google Data Studio
• Marketing Reports
• Competitor Domain Research
• Site Auditor
• SERP Rank Tracker
• Keyword Rank Checker
• Keyword Research
• Backlink Checker
• Link Spy
• Social Media

Conclusion:

Content is the soul of online business. And, the need for expert content marketing tools is rising.

These are the top tools that play an essential role in making the difference.

Which tool do you like the most?

Do share via comments.

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