September 08, 2023

Why You Should Not Use ChatGPT for Law Firm Website Content?

ChatGPT for Legal website content. Is it worth using Chatgpt for law firm website content or not?

ChatGPT is one of the most popular generative AI tools for writing content. But should you use such content for your law firm or legal website? That is a question worth answering.

Since November 2022, ChatGPT has dominated the AI industry with its capabilities and plugins.

ChatGPT has created the atmosphere for AI tools like Google Bard, Bing Chat, etc. Tools like ChatGPT are now helping developers to code better, writers to produce well-researched topics, and marketers to work on content templates.

Marketers, businesses, content creators, everyone is using ChatGPT to create content faster. With ChatGPT, you can write articles, social media posts, emails, etc.

Even if you have ChatGPT Pro, you still save time and money on creating content using AI technologies.

But should you use ChatGPT for complex content creation or businesses like Legal or law firms?

Can you trust AI-generated content for legal websites?

There are risks.

Let’s understand the risks of using ChatGPT for legal website content.

ChatGPT Content for Law Firm Marketing:

Why You Should Not Use ChatGPT for Law Firm Website Content?: eAskme
Why You Should Not Use ChatGPT for Law Firm Website Content?: eAskme

You can run a Google search using “Law” and “ChatGPT.” You will see outdated and meaningless results.
Businesses and marketers are already raising concerns over using ChatGPT content for the law industry. It is known that the legal profession is quite different than blogging.

You will find common ChatGPT law queries such as;

  • Is it authentic to use ChatGPT for Legal?
  • Will ChatGPT replace Lawyers or Law firms?

ChatGPT is a good tool for research, drafting, template creation, and streamlining business operations.

Yet, ChatGPT is not there to replace legal content writers. Only legal experts can produce legal and professional content. Only subject matter experts know how the legal content works and its authenticity.

ChatGPT for Law firm content marketing is a critical decision requiring the utmost focus and expertise. With close consideration, you can use ChatGPT to create authentic law content.

Let’s explore why you should not use the ChatGPT AI tool for Law firm website content creation.

1. ChatGPT Results are Inaccurate:

ChatGPT will use its dataset to produce legal content, but there is no way to check the authenticity of such content.

Accurate legal content will be safe for your clients and your law firm's marketing website. People who come to your website to find legal advice rely on the content published on your site. Accuracy of your content will help them decide whether they need your law firm's help.

ChatGPT content needs to be updated as it is trained on collected data. If you are using ChatGPT content, you need to fact-check everything before hitting the publish button.

Some of the massive AI content blunders are:

You cannot rely 100% on ChatGPT content if you want to create accurate content for your legal website.

2. ChatGPT Lacks Creativity:

ChatGPT works on datasets. It needs originality, creativity, insight, and depth.

ChatGPT content with brand and target audience prompts can still be improved to reach and influence the audience or clients. Content written by subject matter experts is still better than ChatGPT.

ChatGPT is limited to the data it is trained on. You cannot expect ChatGPT to solve real-time legal issues with 100% accuracy. Also, ChatGPT results are powered to influence the user without giving an accurate effect.

No matter how impressive legal content you can produce with ChatGPT, it needs more consistency. Every time you use ChatGPT with the same prompts, it delivers a different result.

A lack of user experience is visible in ChatGPT content. You cannot write personal content or stories.
ChatGPT lacks human thought, which is important in legal business.

Generic and random AI content will not help your legal firm business or clients.

3. ChatGPT Content Ownership Issue:

When you publish content on your website, you own that content. Content generated by ChatGPT is already published as part of content pieces on other sites, documents, etc.

For example, If you are asking ChatGPT to write how to get a divorce? Then, you will get a result similar to content published on other websites.

When more than one website publishes the same content, it becomes difficult to decide the ownership.

It also displays that AI can cleverly steal content from other sites and modify it to produce new content.

You want to avoid duplicate content and copyright issues. ChatGPT content can easily cause copyright infringement.

It is not safe to use ChatGPT content for law firm websites.

4. ChatGPT can be Biased:

  • ChatGPT can produce biased content and make you believe that it is authentic.
  • Data sets have biased content, and it takes work to eliminate such content.
  • ChatGPT can create gender, cultural, and racial-biased content with inaccurate tips.
  • Biased legal content can create major issues in the law firm's marketing business.

5. ChatGPT content is Hard to Validate:

ChatGPT cannot crawl the web to add new information to its dataset. ChatGPT can only understand some businesses and industries.

Lack of niche knowledge is also creating issues with ChatGPT-generated content.

To create better quality content, one should rely on expert knowledge. Only use the skills of legal professionals.

Research and access case files to write effective law content for your website.

ChatGPT content takes work to validate. Even if you produce content with ChatGPT, you must verify everything from a law professional, which will double the trouble.


Rather than using ChatGPT mindlessly for law firm website content, it is necessary to use close consideration.

In the legal industry, you must rely on accurate information. You always need authentic content to influence your legal clients.

Hire legal expert content writers to publish content on your legal website. A legal copywriter will help your website content with a brand voice you will miss in AI tools.

You can also get your legal content written by an expert and then reviewed by another law expert.

AI is becoming part of every industry, but in law firm business, you must use AI tools carefully.

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