Women makes world a better place. Today I am going to introduce you with a power blogger Marisa Sanfilippo. Interviews are the great way to know person, his struggle, life journey and achievements. It make all of us strong and also give inspiration to create our own world of happiness.
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|Interview with Marisa Sanfilippo from marisasanfilippo.com : eAskme|
Please share about yourself and your story to enter in blogging?My blogging journey started way back when to I want to say as early as when I was a junior in high school (2003). I believe it was Blogger that I started with back then, after I had fooled around with Geocities websites. I always loved to write, design, and back then – code. Throughout college I had a blog but never really maintained it.
It was not until 2010 when I started to get into blogging professionally. In my first full-time job as an e-marketing specialist I was tasked with creating a company blog. Being out of college for around a year at the time, there was still a lot for me to learn. They did not teach online marketing in college! Through continuously studying online marketing with a desire to succeed, I built my first successful company blog from the ground up (for the organization I worked for at the time). I approached blogging like I approached working in journalism (I had interned at a newspaper, magazine, and done some freelance writing).
I built out an editorial calendar keeping what I learned about SEO in mind. A lot of steps and hard work later, within six months the blog won an award and through one promotion that utilized inbound marketing techniques, converted more than 50% new accounts. And that … was just the beginning.
How the idea to make your own blog came in your mind? How you found the right people to develop it and what big obstacles you faced?
Having some experience with coding, graphic design, and WordPress, I built my blog myself using a template that I tweaked here and there. In building my blog, there were three decent size obstacles I faced, and I’m sure other bloggers can agree with me on my second and third ones!
- Using WordPress again. From the plugins to the template editor, I
needed a refresher. At one point, I could not get Google Analytics to
work but that’s what YouTube is for and all the great guides Google
Analytics provides are for. I have been dabbling in Google Analytics
since 2010 but since I’ve been running a content and social media
marketing department, I’ve been less on the coding side. Several hours
later, I got Google Analytics to work and got my blog up and running the
way I wanted it to be. A refresher was exactly what I needed!
- The second obstacle I face is finding the time. I started my blog in January and would work on a new blog post for the week on a Sunday. Grad school started last week and two weeks prior, I had reading to do for it. So now, my biggest obstacle is just finding the time. I would love to blog more than once a week but I don’t see that happening with my schedule right now.
Can blogging really change someone`s life?
There are beauty blogs and vlogs out there such as Simply Marlena and the Beauty Bybel that help women feel more confident.
In ways, blogs have changed my life. Marketing blogs such as Social Media Today, Social Media Examiner, and HubSpot have been invaluable resources in making me a better marketer.
Blogs are what you make of them. If you let them, they can change your life.
What are your favorite Internet marketing tools?
What is your daily schedule? and how do you maintain your tasks?
- Monitoring their social channels (checking in on engagement and seeking out ways to re-engage users).
- Communicating with clients.
- Editing my employees’ content and providing feedback.
- Writing new blog posts and social media posts.
- Analyzing social media performance and making adjustments as needed.
- Reading about the latest and greatest in the Internet Marketing world.
- Solving problems.
I manage all of this by being extremely organized. My Google Calendar is one of my best friends. I have separate calendars for school and work (paper and electronic). Thank God for those Google reminder alerts! At work we use a tool called Podio, which really helps me manage content for clients. Excel Calendars help me keep track of daily social posts for clients – I highlight posts in green upon them being deployed as a checks and balances system.
Blogging have different definition for different person. What is it for you?
I’ve never been a super formal person. I like my flip-flops and I talk with my hands (thank the Italian parents on the hands part). I’m quite outgoing and have been told am personable. I prefer blogging over business writing because it fits my personality more. I get to have fun! On my own personal business blog, I can tell it like it is. In addition, blogging is great way for me to document some of the things I’m learning on this journey through life in the marketing industry. It helps me collect my thoughts and put them all together.
Which are your favorite blogs?There are so many blogs I love! The ones I read often include:
- The Beauty Bybel
- Above & Beyond by Bed, Bath, & Beyond
- Simply Marlena
- Social Media Today
- Social Media Examiner
- Jon Loomer
- PR Daily
- Patch – giving a publication I used to write for some love! The local news is great.
How much time do you spend on social media promotion and SEO of your blog?
How much time do you spend for blogging daily?
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