Essentially, you won’t achieve great results from your SEO efforts if you just create content and publish it. You also need to create outstanding content and earn links from authoritative websites. That’s where SEO content strategies come in.
|SEO Content Strategies: A Guide to Success: eAskme.com|
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Remember that there are tons of content that are published online every day. Therefore, to garner attention that you need to succeed in your SEO efforts, you must be strategic. Many brands think that publishing blog posts will bring them more leads, increase website visitors, and boost rankings.
However, search engine optimization is not that easy. To secure authoritative links, your content must be link worthy.
Rankings are influenced by numerous factors that are beyond links and content. As such, you must have strategic funnels that will help you draw relevant traffic. Nevertheless, these are part of the SEO processes of an effective SEO content strategy.
Effective SEO strategies have objectives. To set objectives for your SEO strategy, you need to ask questions. For instance, why do you need a content strategy? Why do you want to engage in content marketing? Ostensibly, you have a business value that you think content will generate. That’s where you need to start the process of formulating your SEO content strategy.
Basically, an SEO content strategy should have a root in high-level business objectives. These are the key objectives that your business wants to achieve.
Some of the most common objectives of SEO content strategies include:
• Generating more sales’ leads
• Reducing cost per acquisition
• Improving search visibility or SEO
• Increasing sign ups or trials
The key in the process of formulating SEO content strategies is focusing on high-level objectives. Therefore, define what exactly you want to accomplish with your SEO content strategy. How will it help your business?
Define Effective Tactics
Define the tactics that you will use to implement your SEO content strategy. For instance, think about the content type that you will create and promotional or outreach channels that you will use. Note that at this step you are not focusing on specific ideas for your content.
Defining implementation tactics will enable you to determine the most effective metrics for measuring results. It will also enable you to determine if your content will reach your target audience.
Metrics will enable you to determine whether your content is enabling you to achieve the set objectives. For instance, if your objective is to generate more revenue or sales, the metric should measure the effect of content on revenue or sales numbers.
Remember that measuring content metrics like page views alone will not tell you much about the actual business value of your content. Therefore, choose metrics that tie tactics to objectives. The right metrics will enable you to answer questions like, how is the content adding value to my business?
Metrics should direct your actions while you execute a content strategy. For instance, when looking at the bounce rate, focus on the implementation of tactics that enable you to move people from one page to another.
This can only be valuable if it generates positive results according to the chosen metrics.
Choose metrics on the basis of your objectives. Make sure that the chosen metrics will accurately assess the effect of your content on your efforts to accomplish the set objectives.
After setting objectives, deciding on the implementation tactics, and choosing metrics, research should follow in the process of developing an SEO content strategy. This research should entail identifying the topics that you will cover with your content. Effective SEO content strategies are based on data that is uncovered during research. Research is basically a systematic inquiry that is aimed at explaining, describing, predicting or controlling an observed phenomenon. When conducting research for your SEO content strategy, analyze themes and keywords that are relevant to your business.
Your analysis should evaluate these major criteria:
• Keyword difficulty or competition
• Search volume
• Traffic cost/value
Value that has minimal difficulty and high volume for search are the major things to look for. Nevertheless, all important keywords may not fall in this cross-section. Therefore, give lower-difficulty topics priority.
Generally, there are many tools that you can use to gauge the difficulty of keywords. However, use similar tools to compare potential topics’ difficulty. Of course, it’s possible to assess difficulty manually by analyzing SERPs. In that case, examine pages that are currently ranking on the first page. If you notice high authority websites and popular brand names, it means stiff competition. On the other hand, low authority sites and little known brands mean low competition or an opportunity to fill the existing content gap.
Layer Your Content and Optimize the Internal Links
When planning and strategizing for content, think about opportunities for internal linking and content layering. Content layering entails layering the middle-of-the-funnel content at the top of the bottom-of-the-funnel content. This is done by covering complementary, relevant topics and linking pages internally.
Layering content provides benefits like:
• Shared authority
• Increased brand recognition and authority
• Converting pages inquisition
Internal linking and content layering should be part of every content strategy. That’s because by linking internally and layering content, you structure your website in a way that makes it easy for search engines and readers to follow.
Focus on Opportunities and Linkability
Successful SEO content strategies account for authoritative links. That’s because links are among the most crucial ranking factors. In fact, benefits of links are beyond search. That’s why your content plan should focus on linking opportunities.
Linkability refers to link worthiness of content. This is the potential of the published content to secure links. People use different methods to link to other websites. Therefore, evaluate linkability by thinking about people that may want to link to your website.
For instance, people might be interested in linking to the content of your website if they come across it when you share it or contact them to inform them about it.
Among the factors that you should consider when analyzing potential audience that you can reach out to include:
• The associated keyword’s search volume
• Unique domains that link to the top results
• Pages that are linking to the top results
It’s also crucial that you analyze links opportunity. For instance, can you create content that is more useful or better than what is ranking currently? To achieve this, you may seek help of a company that provides article writing and speech writing services.
Generally, some of the ways via which you can exploit the available opportunities include:
• Creating content with highly searchable titles
• Improving formatting and readability
• Citing reputable sources and authorities
• Expanding or exploring topics in a more detailed manner
• Sharing new or original research
Updating and Maintaining the Existing Content Regularly
Although most strategies focus on creating new content, successful SEO content strategies account for the existing content too. When you identify opportunities for links or content gaps, take stock of the existing content on your website. There are times when updating the existing content is more effective and easier than creating new content.
Adding more content is an effective way of updating the existing content. For instance, you can add a video to a how-to post to enhance its linkability and value. This can also capture more attention and bonus traffic via YouTube.
Repurposing content by upgrading it is another option. Instead of adding content formats or types, repurpose the underperforming content to serve the searchers’ needs better.
To do this, analyze the search engine result pages that you want the content to rank in. Find out if these SERPs have a prevailing type of content and match the format.
Finally, keep your existing content fresh by indicating the “Last updated” tag on each page. This enables you to update or improve pages continuously as the covered topics evolve. This enables you to keep pages competitive in the search and fresh. It also informs readers about the most current information on your site.
Since your SEO content strategy should focus on delivering new and more engaging content to the audience, have experts help you create quality content. A company like TermPaperEasy can deliver quality content to you as needs arise. It also has experts that can help improve the existing content on your website. That means even if you don’t have time to create content for your website or update your existing content, you can have the job done by experts.
In a nutshell, SEO content strategies that draw on careful and extensive research, link building, and other best SEO practices are more effective.
What’s more, quality content is at the core of effective strategies because there can’t be SEO without content. That’s why you should pay more attention to quality content creation and optimization.
Work with experts that offer academic term papers and article writing services to get quality content.