Thursday

A Beginner’s Guide to SEO in 2019

Search engine optimization can be a complicated subject, but it is important for small businesses to get a basic understanding of SEO as one of the best ways to increase your online exposure. Good website rankings can increase the amount of business you get both online and offline and could be the key to a business’s survival in the new year because let’s face it, this digital age that we live in isn’t going anywhere.


A Beginner’s Guide to SEO in 2019: eAskme
A Beginner’s Guide to SEO in 2019: eAskme

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Getting good SEO information, especially as a beginner can be difficult. There are many resources online that provide SEO tips and strategies, but most tend to be too complicated for a beginner to understand or are out of date strategies that once worked but don’t anymore and can potentially lead a beginner down the wrong path.

With that said, there are some basic foundational SEO tips that every business owner should know, whether you are a beginner or expert. I have written this guide to help you learn what they are and how to implement them in your business. Let's start with keyword research.

Keyword Research

A Beginner’s Guide to SEO in 2019: eAskme

Keywords are crucial when it comes to SEO. It is the key element that connects you with your customers and potential clients. Your web content should, therefore, have relevant keywords that customers are most likely to search for.

Write down all keywords relevant to your business so that you don't forget anything important. It should also contain the location of your business if possible. To ensure you have unique keywords, try searching them online to see if they already exist.

You can use keyword tools such as the one provided by Google to come up with new keywords that are relevant to your business, products, and services.

Optimizing Page Titles and Meta Descriptions

Page title and Description: A Beginner’s Guide to SEO in 2019: eAskme

When used in titles, keywords should be natural and attractive. They should entice the reader click to continue reading the rest of the content. Keywords should also be informative and closely related to what the rest of the content is about.


Google No Longer sport Meta Keywords

Using the right meta descriptions is also one of the best SEO tips you can grasp. They help show the reader briefly what your content is about within the search engine results. It shouldn't be too long, so it drives the reader away before they click on your website listing.

While meta descriptions have a little bit of influence on SEO rankings if they feature relevant keywords, it is mostly about getting the searcher to click on your website in the search results to read more about your company.

Having a good click-through rate can also give you a boost in the search rankings.

Optimizing Page Content

Optimizing page Content: A Beginner’s Guide to SEO in 2019: eAskme

The type of content you use will determine whether the reader reads it to the end or not.

Long boring content is usually discouraging which makes the reader give up before reaching the end. You should, therefore, make your content unique and exciting.

One of the ways to maximize this SEO strategy is using enticing headlines and subheadings. This breaks down the content into sections making it easier to read.

You can also use visual content such as pictures and videos to make it more interesting and break up the content even further and make the text less blocky.

Remember to use images that are relevant to your content.

The content you write should be relevant to your business and the message you're trying to pass across to your prospective clients.

Optimizing Social Media Profiles and Business Listings

Optimize Social Media Profiles: A Beginner’s Guide to SEO in 2019: eAskme

Social media platforms have become more than the area of socialization. They can now be used by businesses to attract more customers. Search engines also use social media in their ranking algorithms.

Some online business directories allow you to enter your social media profiles, so you should put as many details about your business as possible on them. This will make it easier for customers to learn more about your business and find you.

You can also use your social media profiles to interact with your customers. Post updates regularly and communicates with your customers by responding to their concerns and questions.

Make sure you post new updates about your brand or products which can alert your customers about new products and make them feel more connected to your business.

Being active can also signal to Google that you are a real business.

Building Relevant Backlinks

Building relevant links: A Beginner’s Guide to SEO in 2019: eAskme

When used correctly, backlinks can help your business achieve significant growth, but when not used successfully they can be damaging to your business and online presence.

It is essential that you build quality and relevant backlinks to your website.

Backlinks show that other websites “trust” your site as a useful resource, as they are linking to it. As such, they represent a part of what search engines look for when ranking websites in the search results: the more quality backlinks you have, the higher your chances of being placed at the top.

Other than creating high-quality links and ensuring the websites that link to you are legit, you should try and get links from sites that rank well in the search engines too.

Analyzing your competitor's backlinks and getting backlinks from the same websites that are linking to their site is a great place to start, especially if they are ranking above you. If it worked for them, it would probably work for you too.

You can reach out to the target website and try and offer something of value to them to get them to link to you. A great piece of content on your site is also another excuse to blag a link from them.

Conclusion

The tips above are the foundation of any SEO campaign and can bring fantastic results for beginners when used correctly.

Monitoring your website's performance is also very important since it will help you identify your areas of weakness if you're not performing well and show you what changes need to be made. You can also use online tools to analyze your website and identify areas you need to improve on. This will help you improve your ranking and grow your business.

If you still have any question, feel free to ask me via comments.

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