April 05, 2023

ChatGPT and PPC: How Marketers Can Leverage Generative AI Tools?

AI Chatbots like ChatGPT and Google Bard are bringing automation to blogging, marketing, PPC, and SEO.

Generative AI like ChatGPT and Google Bard is helping you research, write content, get answers, and launch PPC campaigns for your business or clients.

You can automate the PPC process with the help of ChatGPT and Bard.

Generative AI Chatbots like ChatGPT are helping you to generate text for targeted PPC campaigns.

You can write ads to maximize the engagement of your target audience.

You can write PPC headlines and use GPT 3.5 to 4.0 to set up PPC campaigns and Google ads.

How to Use ChatGPT Generative AI for PPC Campaigns?

ChatGPT and PPC, How Marketers Can Leverage Generative AI Tools: eAskme
ChatGPT and PPC, How Marketers Can Leverage Generative AI Tools: eAskme

Now, you are ready to use GPT for PPC campaigns.

1. ChatGPT and PPC Keyword Research:

Go to Google Keyword Planner.

Use it to find new and targeted keywords. You can also use ChatGPT to find suggestions and keywords for the landing page.

You can also search for particular terms or keywords you want to add to your PPC campaign.

After creating ad groups, you need additional targeted keywords for your PPC ads.

Use ChatGPT to find similar keywords.

Add Prompt, Inputs, and GPT Response in your Google Sheets.

You can easily change the keywords in “inputs” with the same “Prompts” and “Formula” to get different ChatGPT results.

2. ChatGPT and Keyword Classification:

There are chances that you end up making a massive list of keywords.

You should check the high-quality score to sort keywords in related groups.

You can also tell ChatGPT to categorize keywords.

3. ChatGPT to Create PPC Ads:

After sorting the groups of keywords for your landing page, it is time to use headlines and descriptions.

You can ask ChatGPT to write PPC ads for you.

You can generate PPC ad headlines, but they can be more than the required character limit.

ChatGPT is not good at math or understanding character limits.

You can ask ChatGPT to write concise ad strings.

Use existing text to let ChatGPT complete the headline for you.

4. ChatGPT for Search Terms Optimization:

After running the ad groups, your ads will collect search terms data.

You can use search terms data to optimize your PPC ads. You will get a massive list of search terms, and finding the best term is tedious.

It is best to let ChatGPT do the work for you. You can ask ChatGPT to rank search terms according to relevance.

You can also find negative keyword ideas at the bottom of search terms' relevance.

5. ChatGPT and PPC Audience Building:

Use ChatGPT to build an audience for your PPC ads.

First, you need to understand what your customer is looking for and then ask ChatGPT to suggest some keywords those customers may use while searching.

You can use the result to create a custom audience in Google Ads.

6. ChatGPT and Landing Page Relevance Optimization:

Ask ChatGPT what your landing page is about. You will find answers that give you enough data to optimize your landing page.

You can also use Google Ads Landing page report to analyze landing pages with ChatGPT.

ChatGPT will display topics that it finds your page is about.

7. ChatGPT Tips and Tricks for PPC ads:

You can get ChatPT responses in different formats, such as bulleted text, tabular data, and codes.

For example, you can tell ChatGPT to display keyword suggestions with the number of characters.

ChatGPT will display the result in your desired format.


Use Generative AI like ChatGPT and Google Bard to automate the PPC ads for your business or clients.

Use the above tips to optimize Google ads and fix your landing page issues.

PPC advertisers and marketers are already using generative AI for PPC ad optimization.

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