The purpose of a logo is to distinguish your brand from others and be remembered by the audience.
Anyone who sees your logo should understand if they want the product and if they want to buy it from your company.
It is where logo design principles come into play.
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| 10 Principles of Effective Logo Design for a Business: eAskme |
However, when you start to study the topic in-depth and understand what to rely on when choosing a logo for your company, you realize that this is a vast, absurd task.
Would you like to know where to start?
Without a doubt, if you work with professionals or are familiar with the topic yourself, it is easier for you to know where to start.
After all, logo design is a complex process that can be simplified if you have the knowledge and experience.
If you want to create something memorable, it's essential to understand graphic design principles and learn some basics of visual design.
What to focus on?
Will the most significant logo design budget speak for the logo's success?
According to the Statista website in July 2019, The BBC logo ranked sixth in terms of the most costly redesign; the company paid 1.8 million U.S. dollars for the new design.
At the same time, Symantec's logo topped the ranking, with a cost of 1.28 billion U.S. dollars.
Below, we will look at the principles of logo design that help create an attractive and successful logo.
So, without further ado, here are six fundamental logo design principles you need to know about:
Simplicity:
Don't try to reinvent the wheel. All the best solutions are usually straightforward.
Complexity trap - you will lose the meaning and perception of the logo in the short term.
Simplicity does not change over the years, something that always looks relevant and does not depend on time.
You are expected to want a logo as visible and transparent as possible.
Being simple is always better. Choose just a few active elements for your design - a good logo is not overloaded with features.
Memorability:
The goal of your logo design is to become a memorable image.
Therefore, your logo should be easy to remember from the first meeting.
After all, the better it crashes into the memory of passers-by, the more contacts you will receive later.
A logo is a symbol, and as a symbol, it should mean something, carry an idea, and be associated with something.
Originality:
It would seem that simplicity and memorability push us to the path of "repeat after those who succeeded."
However, in logo design, this path will fail you. Being original for your business logo is extremely important.
You don't want your product to be confused with any other, especially if it carries the same value.
Oh no, you want to be fundamentally different and want to be what the buyer wants.
Do a quick search for logos in your industry, find patterns, and avoid imitation.
For example, telecommunications is filled with logos featuring globes, technology, and electronics, including checkmarks and dentistry with logos of teeth or smiles.
Versatility:
When designing a logo for your company, make sure it looks good for use anywhere.
Think of all the places you want to use your logo and make sure it looks good in every one of them.
The basic rule is that your logo should also work with any color or background.
Balance and proportion:
A balanced and proportional logo design draws attention.
Symmetrical logos are balanced by elements of equal weight aligned on either side of the centerline.
On the other hand, asymmetrical logos can also be balanced by using opposite weights to create a variable composition yet still have balance.
Checking the representativeness of the logo:
The logo should reflect the hallmark of the business brand, alluding to the industry of the business and the brand's unique value proposition.
A logo with an innovative and minimalist graphic design quickly resonates with the audience and serves the branding purpose.
Think about what the logo communicates about your business and the brand's unique value proposition.
Some companies even order business analysis services to check their logo for representativeness.
Complementary:
The graphic design of your logo and your font should reinforce each other.
These two elements are one, even if you set a time when they can be used separately, and they should complement each other.
Wise use of the color palette:
The color scheme of your logo is an integral part of all logo designs. And here we have one hint - try not to think about flowers right away.
Initially, create a black and white image. And then apply colors, keeping in mind the psychology of color in the context of logo design.
You need to use colors close to each other on the color wheel. Always make sure that the color is not too bright to cause eye pain.
Timelessness:
In logo design, you can go far and succumb to the desire to create something whimsical and unusual for your logo.
However, there is a time trap here - what looks interesting today and unique tomorrow may turn out to be outdated lousy taste.
The Forbes article notes that if you overthink the uniqueness of the logo, you can create something unique, but at the same time quite repulsive and strange.
Don't fall for short-lived fads when designing a logo and opt for a classic look.
Relevance:
Your logo should fit your business and define its purpose. From here, you'll be guided by the font and valid design elements.
After all, you will agree: the logo design for a toy store and a law firm will be significantly different.
Conclusion:
Making a logo that fully reflects your business and is easy for people to remember is not an easy task.
However, if you remember the basic rules for creating an effective logo design, everything becomes more accessible.
A logo that makes customers remember a business brand is an invaluable brand asset.
Use the principles above and your intimate knowledge of your client's or your client's brand to create a successful logo that will last for years to come.
Author's bio: Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches technology to create great content about app development, UX/UI design, tech & business consulting.
If you still have any question, feel free to ask me via comments.
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