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How to Design an Effective Logo in 2023: eAskme |
How to Design an Effective Logo in 2023?
Crello:
LogoDesign.Net
Logodesign.Net is a powerful online logo maker that supports SMEs by helping brand owners and marketers create flawless brand design identities. Backed by the power of the latest technology, the tool uses artificial intelligence to maintain its logos library and helps connect brands with the best logo designs.In the end, you receive a killer brand logo that is unique, professional, and gorgeous.
Who Needs a Logo and How Does it increase Brand’s Awareness and generate Profit?
It expresses the brand, attracts attention of the audience, and guarantees the quality and reliability of the product, increasing the level of perception and brand’s memorability.
As a rule, it got developed once and used throughout the life of a brand (while it got sometimes re-branded, as a rule, the concept remains the same).
So what are the benefits of a logo?
- Generating of a positive image in the eyes of consumers. Logo is a litmus test that helps your customers, partners and investors to assess the seriousness of your intentions and ambitions.
- Increasing the level of awareness of a company. Logo is a unique tool for promotion: the company with a great logo becomes interesting to the public and attracts more attention.
- Improving the effectiveness of advertising campaigns. Logos are placed everywhere: on banners, display cases, stands…they are emblems of companies, and they speak about the companies better than a thousand words.
Make Your Logo Meaningful
An effective logo is not just a pretty picture, so you shouldn’t choose the images from the directories.
To create a logo, you have to spend time learning company culture, specifics of its products and business vision inherent to its management.
The resultant logo should reflect the philosophy and main values of the company.
Look: the arrow in the logo symbolizes a) the Amazon’s width range, i.e. A to Z products line; b) it looks like a pretty smile of a satisfied customer.
Try to Evoke Emotions
Your consumers should feel emotions when looking at the logo of your company. What’s more important – the feeling caused by the emblem of a company must comply with its overall image.
Fun and playful typography works great for a studio that produces cartoons for children, but the use of a similar style in the logo of a company developing a platform for online sales is not the best choice.
For example, green is usually associated with growth, health and environmental performance. Looking at it, people relax and feel freshness. On the other hand, red means danger and provokes tension.
- Serif fonts, such as Garamond, bring the ideas of respect and tradition, where the conservative approach is important (for example, a logo of the university or a news agency).
- Sans serif fonts like Helvetica look easy and modern, which means that they could be used successfully for technology projects, computer and media companies.
- Casual fonts like Comic Sans are excellent for companies of the entertainment industry (for example, this font will look organic in the logo of a toy manufacturer).
Uniqueness and Awareness
It is likely that the most memorable parts would be those you never expect to be.
If a person got confused when seeing the logo, it is a sure sign that you need to move in another direction.
Test of Time
That is why designers should avoid using too mush elements of short-term trends, such as ultra-thin fonts or flat shadows.
Simplicity is a true tend of future, it’s much better than complex solutions.
Create a logo and wait a few weeks: if it still looks good, it can be shown to the public.
The first prototype was quite different from the common concept; it was very difficult and had no chances to not pass the test of time.
Low resolution test
This approach also allows us to understand whether it’s too overloaded with unnecessary details.
At the same time McDonalds, Nike, WWF, and Twitter logos are very easy to recognize, while GE and Starbucks do not look so obvious.
Black and White
Having only two colors, you’ll be forced to work on the details that will make the logo recognizable only by form and fonts.
A good logo is recognizable by its outlines.
- Have you ever designed a logo?
- Have you ever hired a freelance designer?
- What do you think about the logo of any brand?
Be happy, Live long!
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